Make-Believe is a podcast about how communication shapes decisions, drives buy-in, and turns ideas into action. Hosted by LaShaude James—corporate speaker, former six-figure business owner, pastor, and professional magician—this show breaks down how influence actually works in leadership, sales, and everyday persuasion. Each episode explores:

• Powerful books on leadership, sales, and communication
• Viral YouTube ideas—what’s right, what’s wrong, and what actually works
• Conversations with authors and thinkers during book launches

LaShaude blends real business results, public speaking, and live demonstrations of persuasion to show how people decide what to believe—and why belief leads to behavior, revenue, and change. If you want to:

• communicate with clarity
• earn buy-in without manipulation
• lead people to action, not just agreement

This podcast is for you.