Learn Marketing

By Learn with ADmyBRAND

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Category: Marketing

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Episodes: 341

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing. You can visit learn.admybrand.com to create your playlist and get started...

Episode Date
S7C3A5 What is discriminatory pricing?
May 09, 2022
S7C3A4 What is price discount and allowances?
May 09, 2022
S7C3A3 What is promotional pricing?
May 09, 2022
S7C3A2 What is geographical pricing?
May 09, 2022
S7C3A1 What is price adaptation?
May 09, 2022
S7C2A6 What is product bundling pricing?
May 09, 2022
S7C2A5 What is by-product pricing?
May 09, 2022
S7C2A4 What is captive product pricing?
May 09, 2022
S7C2A3 What is optional feature pricing?
May 09, 2022
S7C2A2 What is product line pricing?
May 09, 2022
S7C2A1 What is product mix pricing?
May 09, 2022
S7C1A9 What is selecting the final price?
May 09, 2022
S7C1A8 What is the method for selecting the price?
May 09, 2022
S7C1A7 What is analyzing competitors?
May 09, 2022
S7C1A6 What is estimating cost?
May 09, 2022
S7C1A5 What is determining demand?
May 09, 2022
S7C1A4 What is setting the price objective?
May 09, 2022
S7C1A3 What is setting the price?
May 09, 2022
S7C1A2 What are the benefits of pricing?
May 09, 2022
S7C1A1 What is the pricing?
May 09, 2022
S6C5A5 What is dissonance reducing?
May 09, 2022
S6C5A4 What is habitual?
May 09, 2022
S6C5A3 What is variety seeking?
May 09, 2022
S6C5A2 What is complex buying behavior?
May 09, 2022
S6C5A1 What is the level of customer involvement?
May 09, 2022
S6C4A9 What is a performance review?
May 09, 2022
S6C4A8 What is the order routine specification?
May 09, 2022
S6C4A7 What is supplier selection?
May 09, 2022
S6C4A6 What is a proposal solicitation?
May 09, 2022
S6C4A5 What is supplier search?
May 09, 2022
S6C4A4 What is product specification?
May 09, 2022
S6C4A3 What is the general need description?
May 08, 2022
S6C4A2 What is problem recognition?
May 08, 2022
S6C4A1 What is purchasing Process?
May 08, 2022
S6C3A6 What is post-purchase behavior?
May 06, 2022
S6C3A5 What is a purchase decision?
May 06, 2022
S6C3A4 What is the evaluation of alternatives?
May 06, 2022
S6C3A3 What is information search?
May 06, 2022
S6C3A2 What is problem recognition?
May 06, 2022
S6C3A1 What is buying decision process?
May 06, 2022
S6C2A9 What are individual and interpersonal factors?
May 06, 2022
S6C2A8 What are organizational factors?
May 06, 2022
S6C2A7 What are environmental factors?
May 06, 2022
S6C2A6 What is business buying behavior?
May 06, 2022
S6C2A5 What are psychological factors?
May 06, 2022
S6C2A4 What are personal factors?
May 06, 2022
S6C2A3 What are social factors?
May 06, 2022
S6C2A2 What are cultural factors?
May 06, 2022
S6C2A1 What is consumer buying behavior?
May 06, 2022
S6C1A8 What is data mining?
May 05, 2022
S6C1A7 What is a customer database?
May 05, 2022
S6C1A6 What is database marketing?
May 05, 2022
S6C1A5 What is customer loyalty?
May 05, 2022
S6C1A4 What is customer relationship management?
May 05, 2022
S6C1A3 What is customer profitability?
May 05, 2022
S6C1A2 What is the total customer benefit?
May 05, 2022
S6C1A1 What does the total customer cost?
May 05, 2022
S5C9A5 What is individual marketing?
May 01, 2022
S5C9A4 What is local marketing?
May 01, 2022
S5C9A3 What is the difference between niche and segment?
May 01, 2022
S5C9A2 What is niche marketing?
May 01, 2022
S5C9A1 What is micromarketing?
May 01, 2022
S5C8A6 🎯 ANSOFF Matrix Example: Adidas
May 01, 2022
S5C8A5 What is diversification?
May 01, 2022
S5C8A4 What is market development?
May 01, 2022
S5C8A3 What is product development?
May 01, 2022
S5C8A2 What is market penetration?
May 01, 2022
S5C8A1 What is an ANSOFF matrix?
May 01, 2022
S5C7A6 🎯 BCG Matrix Example: Zara
May 01, 2022
S5C7A5 What are question marks in the BCG matrix?
May 01, 2022
S5C7A4 What are stars in the BCG matrix?
May 01, 2022
S5C7A3 What is a dog in the BCG matrix?
May 01, 2022
S5C7A2 What are the cash cows?
May 01, 2022
S5C7A1 What is the BCG matrix?
May 01, 2022
S5C6A7 🎯 Porter's Five Forces Example: Uber
Apr 30, 2022
S5C6A6 What is the threat of substitute products?
Apr 30, 2022
S5C6A5 What is the bargaining power of buyers?
Apr 30, 2022
S5C6A4 What is the bargaining power of suppliers?
Apr 30, 2022
S5C6A3 What is the threat of new entrants?
Apr 30, 2022
S5C6A2 What is a competitive rivalry?
Apr 30, 2022
S5C6A1 What are porter's five forces?
Apr 30, 2022
S5C5A9 🎯 PESTEL Analysis: Canada
Apr 30, 2022
S5C5A8 What are ethical factors?
Apr 30, 2022
S5C5A7 What are environmental factors?
Apr 30, 2022
S5C5A6 What are legal factors?
Apr 30, 2022
S5C5A5 What are technological factors?
Apr 30, 2022
S5C5A4 What are social factors?
Apr 30, 2022
S5C5A3 What are economic factors?
Apr 30, 2022
S5C5A2 What are political factors?
Apr 30, 2022
S5C5A1 What is PESTEL analysis?
Apr 30, 2022
S5C4A9 What is the difference between conventional and non-conventional marketing?
Apr 30, 2022
S5C4A8 What is non-conventional marketing?
Apr 30, 2022
S5C4A7 What are image and emotional marketing?
Apr 30, 2022
S5C4A6 What is green marketing?
Apr 30, 2022
S5C4A5 What is cause marketing?
Apr 30, 2022
S5C4A4 What is ambush marketing?
Apr 30, 2022
S5C4A3 What is experential marketing?
Apr 30, 2022
S5C4A2 What is digital marketing?
Apr 30, 2022
S5C4A1 What are marketing strategies?
Apr 30, 2022
S5C3A13 What is full demand?
Apr 29, 2022
S5C3A12 What is irregular demand?
Apr 29, 2022
S5C3A11 What is declining demand?
Apr 29, 2022
S5C3A10 What is latent demand?
Apr 29, 2022
S5C3A9 What is non-existing demand?
Apr 29, 2022
S5C3A8 What is unwholesome demand?
Apr 29, 2022
S5C3A7 What is negative demand?
Apr 29, 2022
S5C3A6 What are the demand and types?
Apr 29, 2022
S5C3A5 What are barriers to marketing research?
Apr 29, 2022
S5C3A4 What are research tools?
Apr 29, 2022
S5C3A3 What are research methods?
Apr 29, 2022
S5C3A2 What are the major steps of marketing research?
Apr 29, 2022
S5C3A1 What is marketing research?
Apr 29, 2022
S5C2A10 What is ESP?
Apr 28, 2022
S5C2A9 What is USP?
Apr 28, 2022
S5C2A8 What are feedback and control?
Apr 28, 2022
S5C2A7 What is implementation?
Apr 28, 2022
S5C2A6 What is program formulation?
Apr 28, 2022
S5C2A5 What is strategy formulation?
Apr 28, 2022
S5C2A4 What is goal formulation?
Apr 28, 2022
S5C2A3 🎯 SWOT Analysis: Cadbury
Apr 28, 2022
S5C2A2 What is the SWOT analysis?
Apr 28, 2022
S5C2A1 What is the business mission?
Apr 28, 2022
S5C1A9 What is the difference between B2B and C2C?
Apr 26, 2022
S5C1A8 What is the difference between B2B and B2C?
Apr 26, 2022
S5C1A7 What is C2C marketing?
Apr 26, 2022
S5C1A6 What is the B2C Marketing?
Apr 26, 2022
S5C1A5 What is B2B marketing?
Apr 26, 2022
S5C1A4 🎯 Case Study: Johnson & Johnson
Apr 26, 2022
S5C1A3 What is the supply chain?
Apr 26, 2022
S5C1A2 What is strategic planning?
Apr 26, 2022
S5C1A1 What is the value delivery process?
Apr 26, 2022
S4C9A4 What is the benefit of partnerships?
Apr 25, 2022
S4C9A3 🎯 Case Study: Starbucks
Apr 25, 2022
S4C9A2 What is an element in the value network?
Apr 25, 2022
S4C9A1 What is a value network?
Apr 25, 2022
S4C8A6 What is a pull strategy?
Apr 25, 2022
S4C8A5 What is a push strategy?
Apr 25, 2022
S4C8A4 What are the differences between multichannel and omnichannel?
Apr 25, 2022
S4C8A3 What is an omnichannel marketing communication system?
Apr 25, 2022
S4C8A2 What is an integrated marketing communication system?
Apr 25, 2022
S4C8A1 What is multichannel marketing?
Apr 25, 2022
S4C7A9 What are the challenges to media planning?
Apr 25, 2022
C4C7A8 What is choosing a voice?
Apr 25, 2022
S4C7A7 What is setting reach and frequency goal?
Apr 25, 2022
S4C7A6 What is leveraging audience targeting?
Apr 25, 2022
S4C7A5 What is coordinating the channel mix?
Apr 25, 2022
S4C7A4 What is the determining the relevant timeline?
Apr 25, 2022
S4C7A3 What is selecting relevant media channels?
Apr 25, 2022
S4C7A2 What are the components of media planning strategy?
Apr 25, 2022
S4C7A1 What is a media planning strategy?
Apr 25, 2022
S4C6A6 What is conative?
Apr 25, 2022
S4C6A5 What is Affective?
Apr 25, 2022
S4C6A4 What is cognitive?
Apr 25, 2022
S4C6A3 What is MicroModel?
Apr 25, 2022
S4C6A2 What is the target audience?
Apr 25, 2022
S4C6A1 What is the communication process?
Apr 25, 2022
S4C5A10 What is personal selling?
Apr 23, 2022
S4C5A9 What are public relations?
Apr 23, 2022
S4C5A8 What is direct marketing?
Apr 23, 2022
S4C5A7 What is sales promotion?
Apr 23, 2022
S4S5A6 What is TTL?
Apr 23, 2022
S4C5A5 What is BTL?
Apr 23, 2022
S4C5A4 What is ATL?
Apr 23, 2022
S4C5A3 What are the three basic advertising aims?
Apr 23, 2022
S4C5A2 What is advertising?
Apr 23, 2022
S4C5A1 What is the marketing communication mix?
Apr 23, 2022
S4C4A6 What is the communication strategy fit?
Apr 23, 2022
S4C4A5 What is rising digital?
Apr 23, 2022
S4C4A4 What are the challenges to TV?
Apr 23, 2022
S4C4A3 What is a decline in print?
Apr 23, 2022
S4C4A2 What is the changing environment?
Apr 23, 2022
S4C4A1 What are communication channels?
Apr 23, 2022
S4C3A6 What are the 3Rs of Influence?
Apr 21, 2022
S4C3A5 What is a social influencer?
Apr 21, 2022
S4C3A4 What is earned media?
Apr 21, 2022
S4C3A3 What is owed media?
Apr 21, 2022
S4C3A2 What is paid media?
Apr 21, 2022
S4C3A1 What is a media channel?
Apr 21, 2022
S4C2A7 What is exclusive distribution?
Apr 21, 2022
S4C2A6 What is selective distribution?
Apr 21, 2022
S4C2A5 What is intensive distribution?
Apr 21, 2022
S4C2A4 What is e-commerce?
Apr 21, 2022
S4C2A3 What is telemarketing?
Apr 21, 2022
S4C2A2 What is direct distribution?
Apr 21, 2022
S4C2A1 What are channel members?
Apr 21, 2022
S4C1A7 What is the importance of each channel?
Apr 21, 2022
S4C1A6 What are the roles of different channels?
Apr 21, 2022
S4C1A5 What are service channels?
Apr 21, 2022
S4C1A4 What are distribution channels?
Apr 21, 2022
S4C1A3 What are communication channels?
Apr 21, 2022
S4C1A2 What are the types of marketing channels?
Apr 21, 2022
S4C1A1 What are the marketing channels?
Apr 21, 2022
S3C7A11 🎯 Case Study: Maruti Suzuki
Apr 21, 2022
S3C7A10 What is the strategic table in PLC?
Apr 21, 2022
S3C7A9 What is the strategy involved in the decline stage?
Apr 20, 2022
S3C7A8 What is the decline stage in PLC?
Apr 20, 2022
S3C7A7 What is the strategy involved in the maturity stage?
Apr 20, 2022
S3C7A6 What is the maturity stage in PLC?
Apr 20, 2022
S3C7A5 What is the strategy involved in the growth stage?
Apr 20, 2022
S3C7A4 What is the growth stage in PLC?
Apr 20, 2022
S3C7A3 What is the strategy involved in the introduction stage?
Apr 20, 2022
S3C7A2 What is the Introduction stage in PLC?
Apr 20, 2022
S3C7A1 What is the product life cycle (PLC)?
Apr 20, 2022
S3C6A6 What are Tangibles?
Apr 19, 2022
S3C6A5 What is Empathy?
Apr 19, 2022
S3C6A4 What is Assurance?
Apr 19, 2022
S3C6A3 What is Responsiveness?
Apr 19, 2022
S3C6A2 What is Reliability?
Apr 19, 2022
S3C6A1 What is Service Quality Management?
Apr 19, 2022
S3C5A7 What are brand strategies for Service?
Apr 18, 2022
S3C5A6 What is the Category of service mix?
Apr 18, 2022
S3C5A5 🎯 Service Marketing Triangle Story: McDonald's
Apr 18, 2022
S3C5A4 What is Interactive Marketing?
Apr 18, 2022
S3C5A3 What is Internal Marketing?
Apr 18, 2022
S3C5A2 What is External Marketing?
Apr 18, 2022
S3C5A1 What is the Service marketing triangle?
Apr 18, 2022
S3C4A8 What is the Return Service?
Apr 15, 2022
S3C4A7 What is the Maintenance?
Apr 15, 2022
S3C4A6 What is Customer Consulting?
Apr 15, 2022
S3C4A5 What is the Customer Training?
Apr 15, 2022
S3C4A4 What is Installation?
Apr 15, 2022
S3C4A3 What is Delivery?
Apr 15, 2022
S3C4A2 What is Ordering Ease?
Apr 15, 2022
S3C4A1 What is Service Differentiation?
Apr 15, 2022
S3C3A5 What is Perishability?
Apr 14, 2022
S3C3A4 What is Variability?
Apr 14, 2022
S3C3A3 What is Inseparability?
Apr 14, 2022
S3C3A2 What is Intangibility?
Apr 14, 2022
S3C3A1 What are Services and Characteristics?
Apr 14, 2022
S3C2A6 What is a product differentiation strategy?
Apr 13, 2022
S3C2A5 What are the advantages of Product Differentiation?
Apr 13, 2022
S3C2A4 What is Mixed Differentiation?
Apr 13, 2022
S3C2A3 What is Vertical Differentiation?
Apr 13, 2022
S3C2A2 What is Horizontal Differentiation?
Apr 13, 2022
S3C2A1 What is Product Differentiation?
Apr 13, 2022
S3C1A5 What is Product Hierarchy?
Apr 11, 2022
S3C1A4 What are Industrial Goods?
Apr 11, 2022
S3C1A3 What are Consumer goods?
Apr 11, 2022
S3C1A2 What are Durability and Tangibility?
Apr 11, 2022
S3C1A1 What is Product classification?
Apr 11, 2022
S2C7A5 What is Decline?
Apr 03, 2022
S2C7A4 What is Maturity?
Apr 03, 2022
S2C7A3 What is Growth?
Apr 03, 2022
S2C7A2 What is Emergence?
Apr 03, 2022
S2C7A1 What is Market Evolution?
Apr 03, 2022
S2C6A5 What is Competitive positioning?
Mar 31, 2022
S2C6A4 What is Category membership?
Mar 31, 2022
S2C6A3 🎯 Examples of POP and POD: Banks and Dominos
Mar 31, 2022
S2C6A2 What are POP and POD?
Mar 31, 2022
S2C6A1 What is Brand Positioning?
Mar 31, 2022
S2C5A8 🎯 Line Extension Story: Colgate
Mar 30, 2022
S2C5A7 🎯 Brand Extension Story: Starbucks
Mar 30, 2022
S2C5A6 What is the difference between Brand extension and Line extension?
Mar 30, 2022
S2C5A5 What is New Brand?
Mar 30, 2022
S2C5A4 What is Multi-Brand?
Mar 30, 2022
S2C5A3 What are Brand Extensions?
Mar 30, 2022
S2C5A2 What are Line Extensions?
Mar 30, 2022
S2C5A1 What are Brand Strategies?
Mar 30, 2022
S2C4A7 What is the difference between Brand value and Brand equity?
Mar 29, 2022
S2C4A6 What is Brand Value?
Mar 29, 2022
S2C4A5 What is Brand Loyalty?
Mar 29, 2022
S2C4A4 What is Brand Association?
Mar 29, 2022
S2C4A3 What is Perceived Quality?
Mar 29, 2022
S2C4A2 What is Brand Awareness?
Mar 29, 2022
S2C4A1 What is Brand Equity?
Mar 29, 2022
S2C3A5 🎯Case Study: P&G
Mar 29, 2022
S2C3A6 What is Hybrid Architecture?
Mar 29, 2022
S2C3A3 🎯 Case Study: FedEx
Mar 29, 2022
S2C3A4 What is House of Brands?
Mar 29, 2022
S2C3A2 What is Branded House?
Mar 29, 2022
S2C3A1 What is Brand Architecture?
Mar 29, 2022
S2C2A6 🎯 Case Study: Coca-Cola VS Pepsi
Mar 25, 2022
S2C2A5 🎯 Case Study: McDonald's VS Burger King
Mar 25, 2022
S2C2A4 What is a Brand Rivalry?
Mar 25, 2022
S2C2A3 🎯 Case Study: Kitkat
Mar 25, 2022
S2C2A2 🎯 Case Study: Starbucks
Mar 25, 2022
S2C2A1 What is a Brand Ritual?
Mar 25, 2022
S2C1A8 🎯 Case Study: Google
Mar 25, 2022
S2C1A7 🎯 Case Study: Red Bull
Mar 25, 2022
S2C1A6 🎯 Case Study: NIKE
Mar 25, 2022
S2C1A5 What is a Brand Personality?
Mar 25, 2022
S2C1A4 What is a Brand Identity?
Mar 25, 2022
S2C1A3 What is a Brand Image?
Mar 25, 2022
S2C1A2 What is a Brand Experience?
Mar 25, 2022
S2C1A1 What is a Brand?
Mar 25, 2022
S1C8A8 What is Relationship Marketing?
Mar 23, 2022
S1C8A7 What are Holistic Marketing Concepts?
Mar 23, 2022
S1C8A6 What is the Societal marketing concept?
Mar 23, 2022
S1C8A5 What is Marketing Concepts?
Mar 23, 2022
S1C8A4 What is the Selling concept?
Mar 23, 2022
S1C8A3 What is a Product Concept?
Mar 23, 2022
S1C8A2 What is the Production Concept?
Mar 23, 2022
S1C8A1 What is Marketing Philosophies?
Mar 23, 2022
S1C7 🎯 STP Analysis of Coca-Cola
Mar 23, 2022
S1C7A5 What is Awareness?
Mar 23, 2022
S1C7A4 What is Accessibility?
Mar 23, 2022
S1C7A3 What is Affordability?
Mar 23, 2022
S1C7A2 What is an Acceptability?
Mar 23, 2022
S1C7A1 What is 4 A's of Marketing?
Mar 23, 2022
S1C6A8 What is a Credibility?
Mar 21, 2022
S1C6A7 What is Creative Content?
Mar 21, 2022
S1C6A6 What is a Consistency?
Mar 21, 2022
S1C6A5 What is a Communication?
Mar 21, 2022
S1C6A4 What is a Competition?
Mar 21, 2022
S1C6A3 What is a Convenience?
Mar 21, 2022
S1C6A2 What is a Client?
Mar 21, 2022
S1C6A1 What is a definition of 7Cs in Marketing?
Mar 21, 2022
S1C5A3 What is Physical Evidence?
Mar 21, 2022
S1C5A2 What is Process?
Mar 21, 2022
S1C5A1 What are People?
Mar 21, 2022
S1C4 🎯 Case Study: STP Analysis of McDonald's
Mar 21, 2022
S1C4A4 What is a Promotion?
Mar 21, 2022
S1C4A3 What is a Place?
Mar 21, 2022
S1C4A2 What is Price?
Mar 21, 2022
S1C4A1 What is a Product?
Mar 21, 2022
S1C3 🎯 Case Study: STP Analysis of Apple
Mar 19, 2022
S1C3 🎯 Case Study: STP Analysis of Netflix
Mar 19, 2022
S1C3A7 What is Positioning?
Mar 19, 2022
S1C3A6 What is Targeting?
Mar 19, 2022
S1C3A5 What is Behavioral Segmantation?
Mar 19, 2022
S1C3A4 What is Psycographic Segmentation?
Mar 19, 2022
S1C3A3 What is Demographic Segmentation?
Mar 19, 2022
S1C3A2 What is Geographic Segmentation?
Mar 19, 2022
S1C3A1 What is Segmentation?
Mar 19, 2022
S1C2A9 What is STP in marketing?
Mar 16, 2022
S1C2A8 What is a Marketing Mix?
Mar 16, 2022
S1C2A7 What is Supply Chain?
Mar 16, 2022
S1C2A6 What is a Value Proposition?
Mar 16, 2022
S1C2A5 What is a Value?
Mar 16, 2022
S1C2A4 What is a Target Market?
Mar 16, 2022
S1C2A3 What is a demand?
Mar 16, 2022
S1C2A2 What is a Want?
Mar 16, 2022
S1C2A1 What is a Need?
Mar 16, 2022
S1C1A8 Brand VS Product
Mar 16, 2022
S1C1A7 What is a Product?
Mar 16, 2022
S1C1A6 What is a Brand?
Mar 16, 2022
S1C1A5 Customers VS Consumers
Mar 15, 2022
S1C1A4 Difference between Marketing & Sales
Mar 15, 2022
S1C1A3 What is an Advertisement?
Mar 15, 2022
S1C1A2 What is Sales?
Mar 14, 2022
S1C1A1 What is Marketing?
Mar 14, 2022