Soul & Science: Fast Forward Your Marketing Mind
By Mekanism and Jason Harris
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Category: Marketing
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Episodes: 142
Description
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
Brought to you by Mekanism.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
Brought to you by Mekanism.
| Episode | Date |
|---|---|
|
#107: Moving Your Brand Out of the Friend Zone | Doug Zarkin, CMO of Take 5
|
Dec 08, 2025 |
|
#106: How Champions Think | Dr. Bob Rotella, World-Renowned Sports Psychologist
|
Nov 30, 2025 |
|
#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper
|
Nov 16, 2025 |
|
#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila
|
Nov 09, 2025 |
|
#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy
|
Nov 03, 2025 |
|
#102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & Amex
|
Oct 26, 2025 |
|
#101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation
|
Oct 19, 2025 |
|
#100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny Jensen
|
Oct 05, 2025 |
|
#99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement
|
Sep 29, 2025 |
|
#98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer Growth
|
Sep 21, 2025 |
|
#97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable
|
Sep 15, 2025 |
|
#96: Hinge CMO and President Jackie Jantos | Long-Term Thinking in a Short-Term World
|
Sep 08, 2025 |
|
#95: Why Clients Don’t Want Collaborators | Michael Palma, Founder of The Palma Group
|
Aug 25, 2025 |
|
#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine
|
Aug 18, 2025 |
|
Mini: Cannes Lions Scandal — When AI Crosses the Line
|
Aug 11, 2025 |
|
#93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret Level
|
Aug 04, 2025 |
|
Mini: Leading with AI: C-Suite Strategies That Work
|
Jul 28, 2025 |
|
#92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations
|
Jul 20, 2025 |
|
Mini: Don't Let DEI D-I-E
|
Jul 14, 2025 |
|
#91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer Hippeau
|
Jul 07, 2025 |
|
Mini: Launching a Product in Uncertain Times
|
Jun 30, 2025 |
|
#90: What Marketers Can Learn from StockX (and Its Sneakerhead Hype Machine) | StockX CMO Nicholas Karrat
|
Jun 23, 2025 |
|
Mini: What the Adidas Pet Collection Gets Right (and What It Misses)
|
Jun 16, 2025 |
|
#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi
|
Jun 09, 2025 |
|
Mini: The Return of HBO Max
|
Jun 02, 2025 |
|
#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLAND
|
May 28, 2025 |
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#87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNow
|
May 12, 2025 |
|
Mini: Why Do Influencers Start Beverage Brands?
|
May 05, 2025 |
|
Mini: Leadership in Times of Uncertainty
|
Apr 21, 2025 |
|
The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)
|
Apr 14, 2025 |
|
Mini: Literature is Fashion’s Newest Muse
|
Mar 31, 2025 |
|
Mini: How Trump's Tariffs Are Reshaping Brand Marketing
|
Mar 24, 2025 |
|
#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside
|
Mar 17, 2025 |
|
Mini: Why CMOs Get Fired
|
Mar 10, 2025 |
|
#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2)
|
Mar 03, 2025 |
|
#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1)
|
Feb 24, 2025 |
|
The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO
|
Jan 20, 2025 |
|
#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop
|
Jan 06, 2025 |
|
#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group
|
Dec 16, 2024 |
|
#81: Disrupt and Scale | Erika Badan, CEO at Food52
|
Dec 09, 2024 |
|
General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
|
Nov 11, 2024 |
|
Mini: What happened? From Brat Summer to Fascist Fall
|
Nov 04, 2024 |
|
Mini: The Future of Influencer Marketing
|
Oct 28, 2024 |
|
#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing
|
Oct 21, 2024 |
|
#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director
|
Oct 07, 2024 |
|
Mini: The Four Business Orientations
|
Sep 30, 2024 |
|
#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard
|
Sep 23, 2024 |
|
Mini: Mekanism’s New Values
|
Sep 16, 2024 |
|
#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
|
Sep 09, 2024 |
|
#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed
|
Aug 26, 2024 |
|
Mini: Do CMOs make the best CEOs?
|
Aug 19, 2024 |
|
#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
|
Aug 12, 2024 |
|
New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation
|
Aug 05, 2024 |
|
#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch
|
Jul 29, 2024 |
|
#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago
|
Jul 22, 2024 |
|
#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson
|
Jul 15, 2024 |
|
#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison
|
Jun 03, 2024 |
|
Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)
|
May 20, 2024 |
|
OWYN CMO Julia Perez | Be In Love With Your Industry (2023)
|
May 13, 2024 |
|
#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen
|
Apr 29, 2024 |
|
Mini: 5 Laws of New Business
|
Apr 25, 2024 |
|
#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author
|
Apr 22, 2024 |
|
Mini: Repurposing Your Great Ideas
|
Apr 18, 2024 |
|
#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins
|
Apr 15, 2024 |
|
Mini: Why Unexpected Ideas Win
|
Apr 11, 2024 |
|
#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group
|
Apr 08, 2024 |
|
Mini: Rules for a Rebrand
|
Mar 28, 2024 |
|
#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge
|
Mar 25, 2024 |
|
Mini: Winning PR Strategies
|
Mar 21, 2024 |
|
#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs
|
Mar 18, 2024 |
|
Mini: Navigating AI
|
Mar 14, 2024 |
|
#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream Recovery
|
Mar 11, 2024 |
|
Mini: Three Laws to Live By
|
Mar 07, 2024 |
|
Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)
|
Mar 04, 2024 |
|
Mini: What makes a brand partnership work?
|
Feb 29, 2024 |
|
#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company
|
Feb 26, 2024 |
|
Mini: How important is company culture?
|
Feb 16, 2024 |
|
#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman
|
Feb 12, 2024 |
|
Mini: When is a Super Bowl Ad Worth It?
|
Feb 08, 2024 |
|
#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras
|
Feb 05, 2024 |
|
#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury
|
Dec 18, 2023 |
|
#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program
|
Dec 11, 2023 |
|
#58: From CMO to Chief Soul Officer | Shelley Paxton, Author of Soulbbatical & Former CMO at Harley Davidson
|
Nov 27, 2023 |
|
#57: How Inclusivity Drives Growth | David Dancer, Founder of D2 Marketing Strategies
|
Nov 13, 2023 |
|
#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore)
|
Nov 06, 2023 |
|
#56: WHOOP SVP of Marketing John Sullivan | Building a Durable Brand
|
Oct 30, 2023 |
|
#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
|
Oct 23, 2023 |
|
#54: Fighting Cancer Literally and Figuratively | Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope
|
Oct 16, 2023 |
|
#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right Reasons
|
Oct 09, 2023 |
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#52: Harmless Harvest CEO Ben Mand | Marketing for Impact
|
Oct 02, 2023 |
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#51: Beia Beauty Founder and CEO Brittany Lo | Magnetic Authenticity
|
Sep 18, 2023 |
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#50: BBC Correspondent Katty Kay | Rethinking Power
|
Sep 11, 2023 |
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#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return
|
Jul 31, 2023 |
|
#48: Disruptive Innovation | Dan Josebachvili, CEO and Founder of Silvertree
|
Jul 24, 2023 |
|
#47: Oishii VP of Brand Marketing Lesia Dallimore | Power in Partnerships
|
Jul 17, 2023 |
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#46: Finding Your Voice ft. The Parr Method Founder Wendy Parr
|
Jul 10, 2023 |
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#45: It Gets Better Director of Communications & Public Relations Ross von Metzke | Impact and Authenticity
|
Jun 26, 2023 |
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#44: Peace Out Skincare Co-founder Junior Pence and SVP of Global Marketing Amanda Knappman | Be an Ally 365 Days a Year
|
Jun 20, 2023 |
|
#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community
|
Jun 12, 2023 |
|
#42: The Knot CMO Jenny Lewis | Engage the Customer
|
Jun 05, 2023 |
|
#41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us
|
May 22, 2023 |
|
#40: OWYN CMO Julia Perez | Be In Love With Your Industry
|
May 15, 2023 |
|
#39: Shaping Freedom Founder and CEO Lisane Basquiat | Balance Is Key
|
May 08, 2023 |
|
#38: Uber VP of Marketing David Mogensen | Soul Informed by Science
|
May 01, 2023 |
|
#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity
|
Apr 24, 2023 |
|
#36: Rhone CEO & Co-Founder Nate Checketts | Forever Forward
|
Apr 17, 2023 |
|
#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle Brand
|
Feb 27, 2023 |
|
#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain
|
Feb 13, 2023 |
|
#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO
|
Feb 06, 2023 |
|
#32: Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak
|
Jan 30, 2023 |
|
#31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMO
|
Jan 23, 2023 |
|
#30: Buddhist Monk and Zen Teacher Koshin Paley Ellison | Becoming Untangled
|
Jan 09, 2023 |
|
#29: AU Holdings Founder Bing Chen | Using Your Platform to Lift Up Others
|
Jan 02, 2023 |
|
#28: SERHANT. Founder Ryan Serhant | Take Care of the Work and the Work Will Take Care of You
|
Dec 05, 2022 |
|
#27: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category
|
Nov 28, 2022 |
|
#26: Four Sigmatic Founder Tero Isokauppila | Marketing Functional Foods to Everyone
|
Nov 14, 2022 |
|
#25: Trinny London CMO Shira Feuer | How Authenticity Creates Fast Growth
|
Nov 07, 2022 |
|
#24: Shake Shack CMO Jay Livingston | There’s More than One Way to do Things
|
Oct 31, 2022 |
|
#23: Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes
|
Oct 24, 2022 |
|
#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold
|
Oct 17, 2022 |
|
#21: Artsy CMO Everette Taylor | Marketing as an Artform
|
Oct 03, 2022 |
|
#20: Vidcon General Manager Jim Louderback | Inside the Creator Economy
|
Sep 26, 2022 |
|
#19: Rare Beauty CMO Katie Welch | The Beauty of Leading with Purpose
|
Sep 19, 2022 |
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#18: Proximo Spirits CMO Lander Otegui | Marketing Mixology & the Metaverse
|
Jul 25, 2022 |
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#17: New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation
|
Jul 19, 2022 |
|
#16: Vista CMO Ricky Engelberg | The Power of Community
|
Jul 11, 2022 |
|
#15: Best of Soul & Science
|
Jul 04, 2022 |
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#14: The Hustle Founder Sam Parr | How to Hustle
|
Jun 27, 2022 |
|
#13: Lockstep Ventures Founder Bonin Bough | If You’re Not Early, You’re Late
|
Jun 13, 2022 |
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#12: EBOOST Founder & CEO Josh Taekman | Eat What You Kill: Building a Brand from Scratch
|
Jun 06, 2022 |
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#11: Carter's CMO Jeff Jenkins | Outlasting the Competition: How an Old Brand Stays Young
|
May 23, 2022 |
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#10: Founder of Hint Water Kara Goldin | Undaunted
|
May 16, 2022 |
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#9: Former Zillow CMO Aimee Johnson | To Move Is To Grow
|
May 09, 2022 |
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#8: GE CMO Linda Boff | Success Through Reinvention
|
May 02, 2022 |
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#7: World 50 CEO David Wilkie | The Power of Peer Communities
|
Apr 25, 2022 |
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#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands
|
Apr 18, 2022 |
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#5: Comic Relief CEO Alison Moore | Marketing a Mission
|
Apr 11, 2022 |
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#4: eos CMO Soyoung Kang | Calculated Risk
|
Apr 04, 2022 |
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#3: Indeed CMO Jessica Jensen | The Future of Work
|
Mar 25, 2022 |
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#2: Foot Locker Global CMO Jed Berger | Future-Proofing Retail
|
Mar 25, 2022 |
|
#1: OkCupid Global CMO Melissa Hobley | Moral Capital vs. Business Capital
|
Mar 25, 2022 |
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Introducing Soul & Science
|
Mar 18, 2022 |