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The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.
Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.
Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level.
With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence.
If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer.
New episodes every week from Sarah’s hybrid-minivan studio (yes, really).
Tune in and build a business that breathes.
| Episode | Date |
|---|---|
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41. Redefining Florist Culture: From Chaos to Clarity
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Feb 05, 2026 |
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40. From Price-Shopped to Aligned: The Magic Booking Filter Every Florist Needs
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Aug 21, 2025 |
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39. Three Steps to a Brand You Can Talk About (Not Just Show)
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Aug 14, 2025 |
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38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility
|
Aug 07, 2025 |
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37. Building Deeper, Not Higher: How Vision Creates Peace and Growth
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Jul 31, 2025 |
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36. If You’re Holding It All—Something Isn’t Working: Why Systems Matter More Than You Think
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Jul 24, 2025 |
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35. Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe
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Jul 17, 2025 |
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34. Build a Brand That Speaks (So You Don’t Have To): The Energetic Cost of Always Explaining Yourself
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Jul 10, 2025 |
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33. Come Home to Your Power: A Gentle Reminder That You're Allowed to Choose How This Goes
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Jul 03, 2025 |
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32. A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next
|
Jun 27, 2025 |
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31. 5 Tips for Executing a Flawless Luxury Event
|
Aug 15, 2024 |
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30. Your Complete Guide to Pricing With Confidence
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Aug 08, 2024 |
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29. Floral Pricing: The First Steps No One Talks About
|
Aug 01, 2024 |
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28. Bold Moves: Reclaiming Joy & Freedom Through Business Alignment
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Jul 25, 2024 |
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27. Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers
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Mar 07, 2024 |
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26. How to Stand Out To Your Dream Clients
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Feb 29, 2024 |
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25. Get Your Instagram Sh** Together - Part 2
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Feb 22, 2024 |
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24. Get Your Instagram Sh** Together Bestie
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Feb 15, 2024 |
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23. Rethinking Rentals: Elevate Your Brand & Bottom Line
|
Feb 08, 2024 |
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22. Five Things I Do During Slow Season
|
Feb 01, 2024 |
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21. Portfolio Mastery: Creative Solutions to Propel Your Success
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Jan 18, 2024 |
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20. Five Ways to Level Up in 2024
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Jan 11, 2024 |
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19. Comparison vs. Staying in Your Lane
|
Jan 04, 2024 |
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18. Unleash The Power Of AI and ChatGPT In Your Floral Business
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Dec 14, 2023 |
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17. Kickstart Your Marketing to Get More Clients
|
Dec 07, 2023 |
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16. Rise & Thrive: Navigating Price Changes as a Business Owner
|
Nov 27, 2023 |
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15. Client Proposals: Send Help! And Wine.
|
Jun 09, 2022 |
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14. Big Weddings: What I Wish I Knew Then!
|
Jun 02, 2022 |
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13. Listener Q&A - Memories, Struggles, and Attracting Your Dream Clients
|
May 27, 2022 |
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12. How to Have More Fun at Work
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May 19, 2022 |
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11. How to Scale Your Business
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May 12, 2022 |
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10. Could This One Thing Be Holding You Back In Your Business?
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May 05, 2022 |
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9. A Time for Hustling and a Time for Rest: Navigating Seasons of Your Business
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Apr 28, 2022 |
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8. How Well Do You Know Your Product?
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Apr 21, 2022 |
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7. Five Tips for Building Connection on Social Media
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Apr 14, 2022 |
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6. Building Your Own Roadmap to Success
|
Apr 07, 2022 |
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5. Profitability is Your BFF
|
Mar 31, 2022 |
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4. Inflation and Flower Shortages: How to Deal
|
Mar 24, 2022 |
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3. Tackling Imposter Syndrome
|
Mar 14, 2022 |
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2. Do You Know Your Endgame?
|
Mar 14, 2022 |
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1. Welcome to the Podcast!
|
Mar 14, 2022 |