That's What I Call Marketing

By Conor Byrne

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Category: Marketing

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Subscribers: 3
Reviews: 0
Episodes: 146

Description

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.

Episode Date
The Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit
May 28, 2025
S4 Ep12: The Young Lions
May 20, 2025
The Singles Ep5: Deliveroo, Sunscreen & Lego are the hot topics this week
May 13, 2025
S4 Ep11: Hacking The Human Mind with Richard Shotton
May 05, 2025
The Singles Ep4: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment
Apr 30, 2025
S4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer
Apr 22, 2025
The Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuit
Apr 16, 2025
S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
Apr 08, 2025
The Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.
Apr 02, 2025
S4 Ep8: Why The Best Advertising Should Stir The Pot with Mark Shanley
Mar 25, 2025
The Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit & more....with Tracksuit
Mar 19, 2025
S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
Mar 04, 2025
S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
Feb 18, 2025
S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Feb 04, 2025
S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Jan 28, 2025
S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
Jan 21, 2025
S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
Jan 14, 2025
What The Zuck? Discussing the big changes from Meta with Michael Corcoran
Jan 08, 2025
S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
Dec 17, 2024
S3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
Dec 10, 2024
S3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
Dec 03, 2024
Top of the Marketing Charts - November 2024
Dec 01, 2024
S3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
Nov 26, 2024
Live Episode: S3 Ep45 The Power of Play in Brand Experience
Nov 19, 2024
S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
Nov 12, 2024
S3 Ep43: Video LOVES The Radio Star
Nov 05, 2024
Will Smith, Nomad & Lip Dub - short
Nov 01, 2024
Top of the Marketing Charts - October 2024
Nov 01, 2024
S3 Ep42: Making Sponsorships Bloom
Oct 29, 2024
S3 Ep41: How Branding Shapes Perception in a Changing World with Mark Kingsley
Oct 22, 2024
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
Oct 15, 2024
Rocking Marketing - a new TWICM Record
Oct 14, 2024
S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
Oct 08, 2024
S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
Oct 01, 2024
Top of the Marketing Charts - Sept 2024 (the notebookLM hosts)
Sep 30, 2024
Top of the Marketing Charts - Sept 2024
Sep 30, 2024
S3 EP37: Living Your Brand Promise with CMO Greta Hammel
Sep 24, 2024
S3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
Sep 17, 2024
S3 Ep35: Advertising. The Weak Force with Prof. Koen Pauwels
Sep 10, 2024
S3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
Sep 03, 2024
Top of the Marketing Charts - August 2024
Sep 01, 2024
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
Aug 27, 2024
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Aug 20, 2024
S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
Aug 13, 2024
S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of PepsiCo
Aug 06, 2024
Top of the Marketing Charts - Jul 2024
Aug 01, 2024
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
Jul 30, 2024
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Jul 23, 2024
S3 Ep27: The Cannes Sessions with Mark Ritson
Jul 16, 2024
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
Jul 09, 2024
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Jul 02, 2024
Top of the Marketing Charts - June 2024
Jul 01, 2024
S3 EP24: Building a $1Billion Global Brand
Jun 25, 2024
Vol6: The Cannes Sessions - Daily Round Up
Jun 21, 2024
Vol5: The Cannes Sessions - Daily Round Up
Jun 20, 2024
Vol4: The Cannes Sessions - Daily Round Up
Jun 19, 2024
Vol3: The Cannes Sessions - Daily Round up
Jun 18, 2024
Vol2: The Cannes Sessions - Daily Round Up
Jun 17, 2024
The Cannes Sessions - Daily Round Up
Jun 16, 2024
S3 EP23: Building A Legacy Series, Part 2: Creativity Matters
Jun 11, 2024
S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros
Jun 04, 2024
Top of the Marketing Charts - May 2024
Jun 02, 2024
S3 Ep21: Building A Legacy Series Part 1, Building An Agency
May 28, 2024
S3 Ep20: Out-Thinking the Competition
May 21, 2024
S3 Ep19: Inclusion In Action, Panel Discussion Part Two
May 14, 2024
S3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media
May 08, 2024
Top of the Marketing Charts - April 2024
May 01, 2024
S3 Ep17: IAPI Cannes Young Lions
Apr 30, 2024
S3 Ep16: Curiosity United, with Ellie Norman
Apr 23, 2024
S3 Ep15: The Mindless Marketers Series
Apr 17, 2024
S3 Ep 14: Inclusion in Action - Part 1
Apr 09, 2024
S3 Ep13: The Magic of Numbers with Dr. Grace Kite
Apr 02, 2024
Top of the Marketing Charts - March 2024
Apr 01, 2024
S3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion with the Indie List CMO Collective and Business Plus
Mar 26, 2024
S3 Ep11: Unlocking Marketing with Empathy & Experimentation with Jessica Gilmartin
Mar 19, 2024
S3 Ep10: The Power of Marketing Effectiveness, with Tom Roach
Mar 12, 2024
S3 Ep09: It Depends with Dentsu COO Ian McGrath
Mar 05, 2024
S3 Ep08: Live with Prof. Karen Nelson-Field: The Attention Economy
Feb 27, 2024
S3 Ep07: Drinks, Data & Decisions
Feb 20, 2024
S3 Ep06: The Super Bowl 2024 Ads Special
Feb 13, 2024
S3 Ep05 At The Pendulum Summit
Feb 06, 2024
S3 Ep04 Frankly Speaking with Michael Corcoran
Jan 30, 2024
S3 Ep03: Mastering Simplicity with Margaret Molloy
Jan 23, 2024
S3 Ep02 AI and Marketing with Maryrose Lyons
Jan 16, 2024
S3 Ep01 Proper Marketing with Dom Dwight
Jan 09, 2024
S2 Ep39: Making the Guinness Christmas Ad
Dec 21, 2023
S2 Ep38: 2023 A Year In Review
Dec 19, 2023
S2 Ep37: The Christmas Special
Dec 12, 2023
S2 Ep36: Building BBH with Creativity and Kindness
Dec 05, 2023
S2 Ep35: Unmasking The Family Fallacy
Nov 28, 2023
S2 Ep34: The power of podcasts for brands
Nov 21, 2023
S2 Ep33: Ferocious Fame with Nils Leonard
Nov 14, 2023
S2 Ep32: Brand Health For Everyone, with Connor Archbold
Nov 07, 2023
S2 Ep31: Who won the World Cup, with Daragh Persse
Nov 02, 2023
S2 Ep30: Making the most of your media
Oct 30, 2023
S2 Ep29: The Culture of Marketing, with Aamir Allibhoy
Oct 24, 2023
S2 Ep28: The Business of B2B Brand with Rachel Fairley
Oct 17, 2023
S2 Ep27: Remaining Relevant with Richard Carr, Accenture Song
Oct 10, 2023
S2 Ep26: LIVE @HubSpot House with Paul Dervan of Miro
Oct 05, 2023
S2 Ep25: LIVE @HubSpot House with Caroline Donnellan of Sky Ireland
Oct 03, 2023
S2 Ep24: There Is Nature & Everything Else Is Designed
Sep 26, 2023
S2. Ep 23: What is a Fractional CMO?
Sep 14, 2023
S2 Ep 22; The Distinctiveness Episode
Sep 05, 2023
S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
Aug 24, 2023
S2. Ep 20: Leigh Barnes, How Brand is Performing
Aug 15, 2023
S2. Ep.19: The Marketing Academy with Sherilyn Shackell
Aug 03, 2023
S2. Ep 18: Tooheys, a new lease of life with Chris Allan.
Jul 25, 2023
S2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
Jul 13, 2023
S2. Ep. 16: 10 Years on: Peter Field & The Long and Short Of It.
Jul 04, 2023
S2. Ep 15: Live at the European Sponsorship Association
Jun 25, 2023
S2. E.14: "I absolutely love what I do" with Rita Kirwan, Marketing Director Aldi
Jun 20, 2023
S2. Ep. 13: Sustainability Marketing with Maddy Cooper
Jun 08, 2023
S2. Ep. 12: Delusions of Brandeur with Dr Draper
May 29, 2023
S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time
May 18, 2023
S.2. Ep.10: The Power of storytelling and Intuition with Carmen Bryant, VP Marketing at WizeHire
May 08, 2023
S.2. Ep.9: Creatively Creating Future Demand with James Hurman
Apr 27, 2023
S.2 Ep.8: Influencer Marketing with Vanessa Sawyerr
Apr 18, 2023
S2. Ep 7: Andy Nairn "The art and science of luck"
Mar 28, 2023
S2. Ep.6: Debbie Millman "Why Design Matters"
Mar 13, 2023
S2. Ep5: Colin Lewis "Powering Through Your Marketing Career"
Feb 27, 2023
S2. Ep4: Superbowl 2023 - the ads episode
Feb 15, 2023
S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
Feb 07, 2023
S2. Ep2: Judy Nam "Marketing For And To Small Businesses"
Jan 24, 2023
S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
Jan 10, 2023
S1. Ep 21: End of Year Marketing Panel
Dec 13, 2022
S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"
Nov 29, 2022
S1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"
Nov 22, 2022
S1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"
Nov 08, 2022
S1. Ep17: Anthony Fletcher "From Graze to Glaze"
Oct 25, 2022
S1. Ep16: Loretta Dignam "Marketing & Menopause"
Oct 11, 2022
S1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"
Sep 27, 2022
S1. Ep14: Jonnie Cahill "There Was No Masterplan"
Sep 13, 2022
S1. Ep 13: Lessons In Leadership
Sep 06, 2022
S1. Ep12: That Didn't Go Quite To Plan
Aug 30, 2022
S1. Ep11: How It Was Made
Aug 23, 2022
S1: Ep10: Richard Petrich "Its Web3, But Not As We Know It"
Aug 09, 2022
S1. Ep9: Damian Devaney "Transformers, Marketers In Disguise"
Jul 26, 2022
S1. Ep8: Diarmuid McSweeney "How This Brand Grows"
Jul 12, 2022
S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"
Jun 28, 2022
S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"
Jun 07, 2022
S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"
May 24, 2022
S1. Ep4: Paul D'Arcy "Building an Army of Experts for your Brand"
May 10, 2022
S1. Ep3: Kay McCarthy "How Brands Remain Relevant"
Apr 26, 2022
S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"
Apr 12, 2022
S1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity"
Mar 29, 2022
Trailer: That's What I Call Marketing
Mar 21, 2022