This podcast is to try and help you move quicker and innovate better from the ground up. Of course, we don’t know it will do that. We are, after all, writing this before episode one. So, who knows? ForHousing, a progressive landlord, has something strange in production… The Ideas Studio is a one to one, streamlined, low maintenance innovation department. It is unique in the way it blends together an entrepreneurial approach to business, and the metaphor of film production, to provide simple transformative and practical ‘person led’ support to internal innovators. This podcast is hosted by Hywel Evans and, occasionally, Eric McBean. Both ForHousing colleagues, who couldn’t be more different yet have precisely the same understanding of ‘how to start things’. Eric is an incredibly old man who was born in Birmingham in the 1950’s and has run more businesses and enterprises than you have had cups of coffee, Hywel is an attractive young genius and star of stage and screen who has spent his years working in what he terms ‘hyper-creative’ environments - the arts and media. By meeting, they realised it is rare that people recognise creative industries and ‘entrepreneurialism’ as following the exact same process. Making a film, and starting a flower shop, are surprisingly identical. In this podcast they hope to explore the mind-sets and reasons that traditional industry and employment innovate slowly, and explore ways to increase agility. Along the way they’ll be joined by guests striving for innovation to show exactly how impactful it is and that it’s not something to be afraid of. Welcome to your Ideas Studio Tour! Please get in touch if you’d like to join us on an episode and talk about your own innovations. Ideas@forhousing.co.uk