Greenbook Podcast
By The Greenbook Podcast Network
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Category: Marketing
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Episodes: 160
Description
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
| Episode | Date |
|---|---|
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161 - How AI Is Changing Hiring in Insights & ResTech
|
Dec 09, 2025 |
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160 - Bolt Insight’s Human-in-the-Loop AI Research
|
Nov 25, 2025 |
|
159 - Rebuilding the Burger: How Panera Bread Elevates Menu Insights
|
Nov 11, 2025 |
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158 - Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
|
Oct 28, 2025 |
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157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
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Oct 14, 2025 |
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156 - Future of Insights in Latin America with Visa’s Paula Guarín
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Sep 30, 2025 |
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155 - Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market
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Sep 16, 2025 |
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154 - Building Insights & Trust at SimpliSafe with Bethan Blakeley
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Sep 02, 2025 |
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153 - How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
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Aug 19, 2025 |
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152 - From Community to Clarity: ConvoTrack’s Approach to Insights
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Aug 05, 2025 |
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151 - B2B Research Reinvented: Matt Powell Talks Trust and Tech
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Jul 22, 2025 |
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150 - What Makes IKEA’s Insights Team a Strategic Powerhouse?
|
Jul 08, 2025 |
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149 - Megan Ruxton on Mixed Methods in Market Research
|
Jun 24, 2025 |
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148 - Cultural Relevance in Branding with Kira Greenberg
|
Jun 10, 2025 |
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147 - How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
|
May 27, 2025 |
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146 - Inside Fandom, Innovation & Global Research with Sofia Gomez-Garcia of Warner Bros. Discovery
|
May 13, 2025 |
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145 - Beauty Intelligence: Kalindi Mehta of Estée Lauder on AI & Trends
|
Apr 29, 2025 |
|
144 - Inside Qualtrics Edge: Ali Henriques on AI, Insights & Innovation
|
Apr 15, 2025 |
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143 - Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
|
Apr 01, 2025 |
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142 - Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics
|
Mar 18, 2025 |
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141 - Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
|
Mar 04, 2025 |
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140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
|
Feb 18, 2025 |
|
139 - Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
|
Feb 04, 2025 |
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138 - Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
|
Jan 21, 2025 |
|
137 - Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
|
Jan 06, 2025 |
|
136 - Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
|
Dec 23, 2024 |
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135 - Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
|
Dec 09, 2024 |
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134 - Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
|
Dec 02, 2024 |
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133 - Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short
|
Nov 18, 2024 |
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132 - Empowering Women in Research with Michelle Andre & Jessica Sage from WIRe
|
Nov 11, 2024 |
|
131 - How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry
|
Oct 28, 2024 |
|
130 — Wealth & Purpose: The Transformation of the American Dream with Robert Moran
|
Oct 21, 2024 |
|
129 — IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights
|
Oct 14, 2024 |
|
128 — Packing Smarter: AI, Research, and the Evolution of Away’s Soft Side Luggage
|
Oct 07, 2024 |
|
127 — On the Radar: Future-Proofing Travel with Lufthansa’s Strategic Intelligence
|
Sep 30, 2024 |
|
126 — Listen Labs’ Path to Winning the Greenbook Insight Innovation Competition
|
Sep 23, 2024 |
|
125 — Innovation in Every Step with Nestlé’s Ritanbara Mundrey
|
Sep 16, 2024 |
|
124 — Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision
|
Sep 09, 2024 |
|
123 — The Politics of Polling: A Deep Dive with Clifford Young
|
Sep 02, 2024 |
|
122 — AI and the Art of Asking Better Questions: A Conversation with Seth Minsk
|
Aug 26, 2024 |
|
121 — Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy
|
Aug 19, 2024 |
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120 — Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid
|
Aug 12, 2024 |
|
119 — Dare to Be Different: A Conversation with Pravin Shekar
|
Aug 05, 2024 |
|
118 — Sparking Your Career with Doug Keith and the ICN
|
Jul 29, 2024 |
|
117 — Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata
|
Jul 22, 2024 |
|
116 — Redefining Teamwork in Analytics with Nick Graham of Mondelez
|
Jul 15, 2024 |
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115 — So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights
|
Jul 08, 2024 |
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114 — Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research
|
Jun 24, 2024 |
|
113 — Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller
|
Jun 17, 2024 |
|
112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo
|
Jun 10, 2024 |
|
111 — Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership
|
Jun 03, 2024 |
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110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur
|
May 20, 2024 |
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109 — Unlocking Market Potential through White Space with Tulika Chikersal
|
May 13, 2024 |
|
108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy
|
May 06, 2024 |
|
107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl
|
Apr 29, 2024 |
|
106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research
|
Apr 22, 2024 |
|
105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX
|
Apr 15, 2024 |
|
104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care
|
Apr 08, 2024 |
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103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber
|
Apr 01, 2024 |
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102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman
|
Mar 25, 2024 |
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101 — Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell
|
Mar 18, 2024 |
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100 — The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly
|
Mar 11, 2024 |
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99 — Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel
|
Mar 04, 2024 |
|
98 — Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt
|
Feb 26, 2024 |
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97 — The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin
|
Feb 12, 2024 |
|
96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
|
Feb 05, 2024 |
|
95 — Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss
|
Jan 29, 2024 |
|
94 — Endurance and Insight: Research Resilience with Ray Poynter
|
Jan 22, 2024 |
|
93 — Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
|
Jan 15, 2024 |
|
92 — Beyond the Surface: Navigating the Depths of User Research with Steve Portigal
|
Jan 08, 2024 |
|
91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers
|
Jan 02, 2024 |
|
90 — A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi
|
Dec 18, 2023 |
|
89 — The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte
|
Dec 11, 2023 |
|
88 — QRCA's Leap into AI-Driven Research with Lauren Isaacson
|
Dec 04, 2023 |
|
87 — GRIT Report in Focus: Forsta's Take on a Tech-Driven Future
|
Nov 27, 2023 |
|
86 — Thinking in Paradoxes: Disruptive Insights with Chris Kocek
|
Nov 20, 2023 |
|
85 — Incentives That Work: Behavioral Lessons from Uri Gneezy's 'Mixed Signals'
|
Nov 13, 2023 |
|
84 — Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton
|
Nov 06, 2023 |
|
83 — Crafting Connection in a Quantitative Age: A Dive Into Innovative Qual with Robyn Rouse
|
Oct 30, 2023 |
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82 — Leading with Curiosity: Rick Kendall's Blueprint for Modern Management
|
Oct 23, 2023 |
|
81 — Prescribing Change: Diversity's Impact on Healthcare & Research with Dan Fitzgerald
|
Oct 16, 2023 |
|
80 — Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake
|
Oct 09, 2023 |
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79 — The Human Touch in AI-Driven CX: Strategies for Success with Jeannie Walters
|
Oct 02, 2023 |
|
78 — Rethinking Entrepreneurship for Mental Well-Being with Neil Seeman
|
Sep 25, 2023 |
|
77 — Marketing Ecosystems: Uncovering Natural Parallels with Erin Sowell
|
Sep 18, 2023 |
|
76 — Breaking Ground: Using Insights to Uphold Brand Values with REI's Jennifer Lu
|
Sep 11, 2023 |
|
75 — AI Roundtable: Facing the Next Frontier of Research with Julian Dailly, Lenny Murphy, and Gregg Archibald
|
Aug 28, 2023 |
|
74 — Beyond Buzzwords: Bridging the Gap with SurveyMonkey's 'Ask, Listen, Act' Protocol
|
Aug 21, 2023 |
|
73 - The Essence of You: Crafting a Personal Brand with Sequoyah Glenn
|
Aug 14, 2023 |
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72 — Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie
|
Aug 07, 2023 |
|
71 — Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
|
Jul 31, 2023 |
|
70 — Electrifying Insights: Exploring Automotive Electrification with Ben Lundin
|
Jul 24, 2023 |
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69 — Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers
|
Jul 17, 2023 |
|
68 — Seamless Experiences, Lasting Impressions: Dish Network's CX Approach with Dave Duganne
|
Jul 10, 2023 |
|
67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
|
Jun 26, 2023 |
|
66 — The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman
|
Jun 12, 2023 |
|
65 — Daredevils to Data: Exploring Consumer Behavior with Red Bull's Sarah Shain
|
Jun 05, 2023 |
|
64 — Mapping the Future: Geospatial Perspectives with Clara Mundia
|
May 22, 2023 |
|
63 — Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin
|
May 15, 2023 |
|
62 — Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
|
May 08, 2023 |
|
61 — Empowering Transformation: Paramount's LGBTQ+ in America with David Pangilinan and Angel Bellon
|
May 01, 2023 |
|
60 — Best Of: Zappi - Net Zero and Hybrid Leadership in 2022
|
Apr 24, 2023 |
|
59 — Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
|
Apr 17, 2023 |
|
58 — MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
|
Apr 10, 2023 |
|
57 — From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
|
Apr 03, 2023 |
|
56 — Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller
|
Mar 27, 2023 |
|
55 — Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
|
Mar 20, 2023 |
|
54 — The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
|
Mar 13, 2023 |
|
53 — Breaking Out of the Box: Leveraging New Technology with Randall Beard
|
Mar 06, 2023 |
|
52 — Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor
|
Feb 27, 2023 |
|
51 — Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
|
Feb 20, 2023 |
|
50 — Agility in Action: Navigating the New Normal with Julian Dailly
|
Feb 13, 2023 |
|
49 — Emmanuel Probst: Crafting Brand Image Like a Fine Cognac
|
Feb 06, 2023 |
|
47 — Watchers on the Wall: Grant McCracken & Dave McCaughan
|
Jan 30, 2023 |
|
46 — DIY & Service: Adapting to Dynamism in Research
|
Jan 23, 2023 |
|
45 — Insights Alchemy: Refining the Craft of Research
|
Jan 16, 2023 |
|
44 – Digging Deeper: Behavioral Science & the Future of MRX
|
Jan 09, 2023 |
|
43 — Leaning Into Discomfort, Empathy, & Comprehensive Insights
|
Jan 03, 2023 |
|
42 — Optimizing Research Strategies with Behavioral Science
|
Dec 19, 2022 |
|
41 — Improving Data Integrity in a Gig Economy
|
Dec 12, 2022 |
|
40 — A Year In Review
|
Dec 05, 2022 |
|
39 — Best Of: How Walmart is Commercializing the Power of Data Science
|
Nov 28, 2022 |
|
38 — Uncovering Human Truths in Healthcare Research
|
Nov 21, 2022 |
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37 — Painting a Picture of Identity with Narrative Psychology
|
Nov 14, 2022 |
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36 — Decisions Over Decimals, Learning Intuition
|
Nov 07, 2022 |
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35 — What to Make Of the Investment Activity in MRX?
|
Oct 31, 2022 |
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34 — Deconstructing Fandom: How to Broaden Your Playing Field
|
Oct 24, 2022 |
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33 — Order in Chaos, Foresight in Design
|
Oct 17, 2022 |
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32 — A Female Founder at the Forefront of Inclusion
|
Oct 10, 2022 |
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31 — Pioneering Applications for Neuroscience
|
Oct 03, 2022 |
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30 - Are NFTs the Future of Brand Marketing?
|
Sep 26, 2022 |
|
29 - Get Ready for the Year of Joy
|
Sep 19, 2022 |
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28 - Consumers Take the Wheel! Creating Value through Incentives
|
Sep 06, 2022 |
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27 -Advancing Insights with Behavioral Biometrics
|
Aug 30, 2022 |
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26 -Turn Disruption into Dynamism with Kantar's Walker Smith
|
Aug 23, 2022 |
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25 - Hack Your Brain With Behavioral Science
|
Aug 16, 2022 |
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24 - GRIT Sneak Peek: 2022 Business & Innovation Trends
|
Aug 09, 2022 |
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23 - Rethinking the Aging Population with Dave McCaughan
|
Aug 02, 2022 |
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22 - What Our Shifting Culture Means For Researchers, with Grant McCracken
|
Jul 26, 2022 |
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21 - The Research Fraud Squad: On the Trail of Data Quality
|
Jul 19, 2022 |
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20 - Is Your Sample Representative? Exploring Inclusivity
|
Jul 12, 2022 |
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19 - Telling Better Stories with Data
|
Jul 05, 2022 |
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18 - Reducing Friction to Drive Product Development
|
Jun 28, 2022 |
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17 - Sage Start-Up Advice from GreenBook Pitch Winners
|
Jun 16, 2022 |
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16 - Designing A Human-Centric Future with Stravito
|
Jun 09, 2022 |
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15 - How Walmart is Commercializing the Power of Data Science
|
May 27, 2022 |
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14 - From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
|
May 21, 2022 |
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13 - What Brands Can Learn from the Launch of Pinterest Predicts
|
May 15, 2022 |
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12 - Insight Communities: Flourishing In a Time of Change
|
May 09, 2022 |
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11 - The Future of Consumer Feedback is Fun and Fiercely First-Party
|
Apr 30, 2022 |
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10 - How to Deliver Quality Insights in a DIY World
|
Apr 12, 2022 |
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09 - Democratizing Research with Dovetail, the Next ResTech Unicorn
|
Mar 27, 2022 |
|
08 - Designing a Research Team with Range
|
Mar 20, 2022 |
|
07 - Unpacking the ResTech M&A Landscape
|
Mar 13, 2022 |
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06 - Are We Approaching A Sample Supply Crisis?
|
Feb 25, 2022 |
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05 - GRIT Report Sneak Peek: The State of Insights In 2022
|
Jan 27, 2022 |
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04 - Zappi: Net Zero and Hybrid Leadership in 2022
|
Jan 24, 2022 |
|
03 - The Wild, Wild, West of ResearchOps
|
Jan 17, 2022 |
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02 - How DAOs Will (Re)Shape Research Organizations
|
Dec 10, 2021 |
|
01 - The World's First D2C Product Testing Platform with Dana Kim
|
Dec 06, 2021 |