How to Sell Advice
By Kevin C. Whelan
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Category: Marketing
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Subscribers: 1
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Episodes: 202
Description
A podcast helping independent marketers how to build a leveraged and profitable practice.
(This podcast was formerly named Mindshare Radio)
| Episode | Date |
|---|---|
|
210. From Freelancer to Marketing Strategist with Jordan Mogck
|
Feb 18, 2025 |
|
209. Going from employee to consultant with Reza Saeedi
|
Mar 01, 2024 |
|
208. My content publishing and distribution framework
|
Jan 12, 2024 |
|
208. Brad Hussey on evolving from web designer to creator/educator
|
Sep 08, 2023 |
|
207. Reuben Swartz on the mindsets and strategies of successful selling
|
Aug 07, 2023 |
|
206. Building an expertise business around a proprietary framework with Billy Broas
|
May 26, 2023 |
|
205. How to Sell Advice and AdvisoryWork.com—Mindshare is rebranding!
|
Apr 21, 2023 |
|
204. Tsavo Neal on how to get more clients through your website with SEO
|
Mar 24, 2023 |
|
203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work
|
Mar 17, 2023 |
|
202. The highest leverage thing you can do in your freelance or consulting practice
|
Mar 02, 2023 |
|
201. The dichotomy of advice
|
Jan 19, 2023 |
|
200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more
|
Oct 07, 2022 |
|
199. The three core ways to get more consulting clients
|
Sep 30, 2022 |
|
198. Lowering the barrier for email
|
Sep 27, 2022 |
|
197. How to put your advisory clients at the epicentre of your business
|
Sep 13, 2022 |
|
196. Iteration and innovation is the only way
|
Sep 07, 2022 |
|
195. Selling confidence
|
Aug 15, 2022 |
|
194. How to avoid the "employee" trap as a fractional CXO
|
Aug 05, 2022 |
|
193. Two ways to think about positioning
|
Jul 29, 2022 |
|
192. Why I don't position myself as a fractional CMO
|
Jul 22, 2022 |
|
191. Noticing your quiet inner voice (and what to do about it)
|
Jul 14, 2022 |
|
190. Analyzing where my advisory clients come from (a general vs. niche business comparison)
|
Jul 01, 2022 |
|
189. What to do if nobody is buying your productized services
|
Jun 08, 2022 |
|
188. Predicting the future of in-house and outsourced hybrid marketing teams
|
Jun 03, 2022 |
|
187. Why you may want to offer multiple price options
|
May 26, 2022 |
|
186. What to do when clients don't take your advice
|
May 17, 2022 |
|
185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf
|
May 13, 2022 |
|
184. "In order to do this right..."
|
May 11, 2022 |
|
183. Why I'm allowing myself to stop publishing daily
|
May 10, 2022 |
|
182. Customer surplus and price to value ratio
|
May 06, 2022 |
|
181. "What if my marketing budget doesn't allow me to implement your advice?"
|
Apr 29, 2022 |
|
180. How narrowly should you niche when starting out as a consultant?
|
Apr 22, 2022 |
|
179. How to properly categorize your products and service
|
Apr 21, 2022 |
|
178. The relationship between hourly and commodity work
|
Apr 18, 2022 |
|
177. The right amount of work
|
Apr 17, 2022 |
|
176. The story of the car detailer
|
Apr 15, 2022 |
|
175. The problem with generalist positioning
|
Apr 14, 2022 |
|
174. Cleaning up
|
Apr 08, 2022 |
|
173. Are your prices negotiable?
|
Apr 01, 2022 |
|
172. How to publish more consistently
|
Mar 30, 2022 |
|
171. Time for yourself
|
Mar 25, 2022 |
|
170. Building around your super-consumers
|
Mar 18, 2022 |
|
169. Thinking like an agency
|
Mar 15, 2022 |
|
168. Marketing from a standstill
|
Mar 09, 2022 |
|
167. Permission to change your mind
|
Mar 03, 2022 |
|
166. The 5 major problems with doing execution work as a marketing consultant
|
Feb 15, 2022 |
|
165. Ditching execution revenue to sell advisory services
|
Feb 01, 2022 |
|
164. The constraints being a fractional CMO
|
Jan 25, 2022 |
|
162. Three ways to get clients to take your advice
|
Jan 21, 2022 |
|
161. Why you should have (and stick to) a core process
|
Jan 19, 2022 |
|
160. Documenting everything you know
|
Jan 10, 2022 |
|
159. How to pick a good niche for your consulting business
|
Nov 19, 2021 |
|
158. How long it took me to build a profitable advisory business
|
Nov 17, 2021 |
|
157. How to reduce your price without offering a discount
|
Nov 05, 2021 |
|
156. Implement systems—not just projects—and layer them on them slowly over time
|
Nov 03, 2021 |
|
155. The true cost of working with bad-fit clients
|
Oct 26, 2021 |
|
154. Why upfront goal setting will help you win deals and save projects from disaster
|
Oct 22, 2021 |
|
153. How my documented methodology saved a potential sale
|
Oct 12, 2021 |
|
152. Should you follow-up with prospects who don't reply?
|
Oct 07, 2021 |
|
151. Does using a methodology in a niche work for SEO/PPC services in the same geography?
|
Sep 21, 2021 |
|
150. Why I built an advisory business instead of an agency
|
Sep 15, 2021 |
|
149. Why prospects don't care about your methodology—and why it's still critical
|
Sep 10, 2021 |
|
148. Should you charge by the day for advisory services?
|
Sep 08, 2021 |
|
147. Why I paid $1k to be a sponsor at an industry conference
|
Aug 31, 2021 |
|
146. The Travelling Roadshow
|
Aug 25, 2021 |
|
145. How knowing your clients' numbers directly impacts your profitability
|
Aug 20, 2021 |
|
144. Aligning the troops
|
Aug 13, 2021 |
|
143. Worrying about delivering value and getting more clients.mp3
|
Jul 30, 2021 |
|
142. Just hit publish
|
Jul 23, 2021 |
|
141. Is being a marketing consultant a risky business model?
|
Jul 19, 2021 |
|
140. Be the steering wheel, not the engine
|
Jul 16, 2021 |
|
139. The travelling roadshow
|
Jul 13, 2021 |
|
138. My marketing Methodology for advisory client engagements
|
Jul 09, 2021 |
|
137. Ethical advice and over-delivering
|
Jul 06, 2021 |
|
136. Two lesssons from a sales conversation gone wrong
|
Jun 28, 2021 |
|
135. Two tips for selling better advice
|
Jun 21, 2021 |
|
134. A framework for leveraging and selling your expertise
|
Jun 19, 2021 |
|
133. The top 20 benefits for niching as a consultant
|
Jun 14, 2021 |
|
132. How to design a group coaching program
|
Jun 11, 2021 |
|
131. Marginal profit and handling value conversations
|
Jun 04, 2021 |
|
130. Applying your methodology & operating system in your advisory OR execution business
|
May 28, 2021 |
|
129. Selling access to your thinking
|
May 26, 2021 |
|
128. How to create epic case studies with minimal effort
|
May 21, 2021 |
|
127. Six ways to tell if you're specialized enough or not
|
May 17, 2021 |
|
126. Why creating confidence in yourself and your clients is critical to your success
|
May 14, 2021 |
|
125. What content should you give away free vs. paid?
|
May 12, 2021 |
|
124. The importance of being candid with your clients
|
May 10, 2021 |
|
123. What to do when a client or prospect asks for a discount
|
May 07, 2021 |
|
122. Why you want to be in a "Category of One"
|
May 04, 2021 |
|
121. How to actually sell advice and avoid becoming a part-time marketing manager
|
Apr 23, 2021 |
|
120. Why relationships are critical for breaking into a niche
|
Apr 21, 2021 |
|
119. How to build a scalable consulting business model
|
Apr 13, 2021 |
|
118. The case for niche specialization
|
Apr 09, 2021 |
|
117. How to measure the effectiveness of your marketing
|
Apr 07, 2021 |
|
116. How to grow an audience within a niche
|
Apr 05, 2021 |
|
115. How to create target market profiles that actually get results
|
Apr 02, 2021 |
|
114. How I would sell web design as an advisor—not a freelancer
|
Mar 29, 2021 |
|
113. How to phase into selling advisory work and out of tactical implementation
|
Mar 26, 2021 |
|
112. How to build downside protection into your consulting business model
|
Mar 24, 2021 |
|
111. Finding resources for continuing education, certification, and ongoing professional development
|
Mar 19, 2021 |
|
110. How to value the work you do
|
Mar 10, 2021 |
|
109. The benefits of writing and publishing daily
|
Mar 08, 2021 |
|
108. What to do when a client needs results ASAP
|
Mar 05, 2021 |
|
107. How to help your clients hire a marketing manager
|
Mar 03, 2021 |
|
106. How to know when to drop your prices (or not)
|
Feb 26, 2021 |
|
105. How to change your prices with current clients
|
Feb 24, 2021 |
|
104. How to keep an active waiting list when you are fully booked
|
Feb 22, 2021 |
|
103. How to sell your system—not your process
|
Feb 16, 2021 |
|
102. How to duplicate your best clients
|
Feb 12, 2021 |
|
101. The "Coinsorter" list of products and services
|
Feb 10, 2021 |
|
100. Only do it if you're willing to do it 100 times
|
Feb 08, 2021 |
|
99. Managing scope, red flags, and handling difficult client situations
|
Feb 05, 2021 |
|
98. How to take a one month vacation when you have a roster of monthly retainer clients
|
Feb 03, 2021 |
|
97. How to price your productized consulting services based on value
|
Feb 01, 2021 |
|
96. Should you sell upfront stategy, audit, and roadmapping or start with an advisory retainer?
|
Jan 27, 2021 |
|
95. Why you want to focus on systems and processes—not just tactics and strategies
|
Jan 26, 2021 |
|
94. Applying the 80/20 principal to your consulting work
|
Jan 22, 2021 |
|
93. Why you need to design your business for success
|
Jan 21, 2021 |
|
92. How to create proposals people WANT to buy
|
Jan 18, 2021 |
|
91. Why you should make your home office look like a movie set
|
Jan 16, 2021 |
|
90. How to design a high-end productized service offering
|
Jan 14, 2021 |
|
89. How to build a marketing platform you actually own
|
Jan 12, 2021 |
|
88. How to use the sales process to create your productized services
|
Jan 08, 2021 |
|
87. Why you should stick to a strict publishing schedule
|
Jan 07, 2021 |
|
86. Why you should make your services about your clients—not about you
|
Jan 04, 2021 |
|
85. The 8 signs it's time to fire a client
|
Dec 23, 2020 |
|
84. Should you do project management for your advisory clients?
|
Dec 21, 2020 |
|
83. What to do when your advisory clients can’t (or don’t) implement your advice
|
Dec 18, 2020 |
|
82. Why you should price in accordance with the pain potential
|
Dec 16, 2020 |
|
81. Why sharing your backstory matters
|
Dec 14, 2020 |
|
80. How to make your products or service more compelling
|
Dec 11, 2020 |
|
79. How to come up with interesting topics for your content marketing
|
Dec 09, 2020 |
|
78. The right way to wrap up your client engagements
|
Dec 07, 2020 |
|
77. The value of publishing consistently
|
Dec 05, 2020 |
|
76. Own the entire problem
|
Dec 03, 2020 |
|
75. How to—and why you should—tightly narrow your positioning
|
Nov 30, 2020 |
|
74. How to attract more leads to your consultancy
|
Nov 27, 2020 |
|
73. How to use done-with-you offerings to create efficiency and leverage around your expertise
|
Nov 25, 2020 |
|
72. Should you price your consulting services on the high, middle, or low end of the spectrum?
|
Nov 23, 2020 |
|
71. Selling membership, group coaching, and low-ticket 1:1 coaching
|
Nov 20, 2020 |
|
70. An inside look at my business strategy, marketing strategy, and marketing plan
|
Nov 18, 2020 |
|
69. Why your job is as much about de-risking as it is about growth
|
Nov 16, 2020 |
|
68. Words of encouragement for you on my birthday
|
Nov 12, 2020 |
|
67. Should you let prospects speak to past clients as a reference?
|
Nov 10, 2020 |
|
66. Why you should publish your consulting prices on your website
|
Nov 07, 2020 |
|
65. Downgrades, low-ticket advisory, and nuanced levers of value
|
Nov 05, 2020 |
|
64. What is the difference between advisory and consulting services
|
Nov 03, 2020 |
|
63. Why I turned down an affiliate partnership with Active Campaign
|
Oct 31, 2020 |
|
62. How to create case studies that attract more business
|
Oct 28, 2020 |
|
61. Jonathan Stark's advice on selling your expertise—not your hands—for the first time
|
Oct 27, 2020 |
|
60. How to salvage a case study after a client engagement—without all the data [Consulting]
|
Oct 23, 2020 |
|
59. How to talk strategy when your clients want to talk tactics [Consulting]
|
Oct 21, 2020 |
|
58. [Subscriptions] How to know what content to share in free vs. a paid subscription
|
Oct 19, 2020 |
|
57. How to start a membership before your content is created
|
Oct 16, 2020 |
|
56. How to choose the right niche and take the first steps [Coaching Call]
|
Oct 13, 2020 |
|
55. Should you do hourly advisory work?
|
Oct 09, 2020 |
|
54. How to handle client confidentiality
|
Oct 07, 2020 |
|
53. What is the difference between group coaching and this Patreon model?
|
Oct 06, 2020 |
|
52. How to create a low-tier consulting offer that works for everybody
|
Oct 03, 2020 |
|
51. Why you should benchmark your KPIs at the start of each engagement
|
Oct 01, 2020 |
|
50. The value of note-taking in client engagements (and how I do it)
|
Oct 01, 2020 |
|
49. How to get paid in advance for your work
|
Sep 29, 2020 |
|
48. The benefits of transparent pricing for your consulting services
|
Sep 28, 2020 |
|
47. How to establish a budget for price-sensitive clients
|
Sep 26, 2020 |
|
46. Should you decrease your price after the initial term if the bulk of the work and value is delivered?
|
Sep 23, 2020 |
|
45. How to handle prospects who want to negotiate
|
Sep 21, 2020 |
|
44. The two main things I look for when auditing a client website
|
Sep 19, 2020 |
|
43. How to get clients from around the world by specializing
|
Sep 17, 2020 |
|
42. Q&A Call Recording - September 2020
|
Sep 17, 2020 |
|
41. Nine membership platform options to consider building your community on
|
Sep 12, 2020 |
|
40. How to help your clients get into the membership model
|
Sep 11, 2020 |
|
39. How to prove ROI with your marketing
|
Sep 09, 2020 |
|
38. How to onboard clients (and why it's so important)
|
Sep 08, 2020 |
|
37. How to differentiate and create engagement for your membership program
|
Sep 04, 2020 |
|
36. How I started a membership program for my consultancy
|
Sep 02, 2020 |
|
35. How to know if a specific niche can sustain your business
|
Aug 28, 2020 |
|
34. How do you know if your prices are too high or low?
|
Aug 27, 2020 |
|
33. How to use testimonials in your marketing
|
Aug 26, 2020 |
|
32. Why you need to slow your clients down
|
Aug 24, 2020 |
|
31. Study a day in the life of your clients' best customers
|
Aug 23, 2020 |
|
30. Know your clients' customers better than they do
|
Aug 23, 2020 |
|
28. The #1 thing to focus on during (and after) the sales process
|
Aug 20, 2020 |
|
25. T-shaped expertise: why you don't need to be an expert at everything
|
Aug 14, 2020 |
|
24. Advise your clients like you would your family
|
Aug 13, 2020 |
|
23. How writers fit into a greater marketing strategy
|
Aug 12, 2020 |
|
22. How to handle out-of-scope implementation work
|
Aug 11, 2020 |
|
20. Member question on choosing a niche
|
Aug 07, 2020 |
|
19. Specialization, systemization, and productization
|
Aug 06, 2020 |
|
18. How to get started as an independent freelancer or consultant
|
Aug 05, 2020 |
|
Should you do outreach to get clients?
|
Aug 04, 2020 |
|
16. The difference between subscription, membership, and group coaching business models
|
Aug 03, 2020 |
|
14. What a sushi chef taught me about premium positioning
|
Aug 01, 2020 |
|
10. How it feels to buy trustworthy advice (part 3)
|
Jul 31, 2020 |
|
9. Two ways to transition from selling implementation to selling advice
|
Jul 29, 2020 |
|
8. How it feels to buy trustworthy advice (part 2)
|
Jul 29, 2020 |
|
7. How to sell on value and avoid commoditization
|
Jul 28, 2020 |
|
6. How it feels to buy trustworthy advice
|
Jul 27, 2020 |
|
4.2 Why going two levels deep is the counter-intuitive secret to marketing
|
Jul 27, 2020 |
|
5. Here's how to land any kind of client you want
|
Jul 26, 2020 |
|
4. "Fiduciary" vs. "suitability" advice (and which kind clients really want)
|
Jul 23, 2020 |
|
3. Minimalist mic and software setup for great audio on the road
|
Jul 21, 2020 |
|
2. How to transition from selling implementation to advice
|
Jul 20, 2020 |