Marketecture: Get Smart. Fast.
By Marketecture Media, Inc.
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Category: Marketing
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Subscribers: 2
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Episodes: 205
Description
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms.
Get access to the full episodes by subscribing at Marketecture.tv.
Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.
This podcast highlights the best short segments of each interview so you can hear what each vendor has to say.
To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.
| Episode | Date |
|---|---|
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IAB Tech Lab Special: The Transparency and Consent Framework
|
May 06, 2024 |
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Episode 70: Kym Insana built an agency entirely with remote WFH moms
|
May 03, 2024 |
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Episode 69: WPP's CTO spends over $300 million per year on AI
|
Apr 26, 2024 |
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Episode 68: Feed DSPs what they eat with Chris Kane
|
Apr 19, 2024 |
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Episode 67: Why can you buy CTV 214 different ways?
|
Apr 12, 2024 |
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Episode 66: Politics and AI with Richard Raddon of Zefr
|
Apr 05, 2024 |
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Episode 65: Shane Shevlin still believes in customizable DSPs
|
Mar 29, 2024 |
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Episode 64: Listeners Strike Back
|
Mar 21, 2024 |
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Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
|
Mar 15, 2024 |
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Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
|
Mar 08, 2024 |
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Episode 61: RampUp After Dark
|
Mar 01, 2024 |
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Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
|
Feb 23, 2024 |
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Episode 59: Ad tech is to technology Innovation what porn is to media innovation
|
Feb 16, 2024 |
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Episode 58: All About the Privacy Sandbox with Alex Cone from Google
|
Feb 09, 2024 |
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Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success
|
Feb 02, 2024 |
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Spotify builds a $2 billion audio ads juggernaut through technology and targeting
|
Jan 30, 2024 |
|
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
|
Jan 26, 2024 |
|
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
|
Jan 19, 2024 |
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Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
|
Jan 12, 2024 |
|
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
|
Jan 05, 2024 |
|
Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
|
Dec 22, 2023 |
|
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.
|
Dec 22, 2023 |
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Episode 50: What's the MRC and why should you care with George Ivie
|
Dec 15, 2023 |
|
Episode 49: The guys from Taking Inventory talk social commerce
|
Dec 08, 2023 |
|
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising
|
Dec 02, 2023 |
|
Justify Your Existence: Vibe.co
|
Nov 29, 2023 |
|
Episode 47: Brian Morrissey on how to create a sustainable media model
|
Nov 17, 2023 |
|
JYE: Channel99 brings view-through technology and analytics to B2B marketing
|
Nov 15, 2023 |
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Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
|
Nov 10, 2023 |
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Justify Your Existence: Recess is a Marketplace for Real World Sponsorships
|
Nov 08, 2023 |
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Episode 45: PrograMADic, the Musical with Tom Triscari
|
Nov 03, 2023 |
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Justify Your Existence with Taiv.tv
|
Nov 01, 2023 |
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Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.
|
Oct 27, 2023 |
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Amaze Media Labs - Podcast promotion via contextual display ads
|
Oct 24, 2023 |
|
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
|
Oct 20, 2023 |
|
Spaceback - Adapting social posts to display and video ads
|
Oct 17, 2023 |
|
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding
|
Oct 13, 2023 |
|
Captify - Activating search data for contextual buys
|
Oct 10, 2023 |
|
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
|
Oct 06, 2023 |
|
BrightLine - Interactive and shoppable CTV ad formats
|
Oct 02, 2023 |
|
Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)
|
Sep 29, 2023 |
|
What flavor is your CDP? With ActionIQ CEO Tasso Argyros
|
Sep 25, 2023 |
|
Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news
|
Sep 21, 2023 |
|
BlueConic - A CDP built for marketing activations
|
Sep 18, 2023 |
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Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!
|
Sep 15, 2023 |
|
Dataseat - A mobile DSP that doesn’t rely on device IDs
|
Sep 11, 2023 |
|
Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more
|
Sep 08, 2023 |
|
Digital Remedy - Managed services 4EVAH
|
Sep 05, 2023 |
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Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.
|
Aug 30, 2023 |
|
Basis - Buying and workflow tools for mid-market agencies
|
Aug 28, 2023 |
|
Episode 35: Lisa Utzschneider on the future of IAS and the X integration
|
Aug 25, 2023 |
|
Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.
|
Aug 21, 2023 |
|
Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP
|
Aug 18, 2023 |
|
Spreaker (from IHeart) - A spectrum of podcast monetization tools
|
Aug 14, 2023 |
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Episode 33: Is fundraising for ad tech companies even possible?
|
Aug 11, 2023 |
|
Nexxen - The ultimate ad tech roll-up
|
Aug 07, 2023 |
|
Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV
|
Aug 04, 2023 |
|
Magellan AI - Ad planning and intelligence tools for podcast media
|
Jul 31, 2023 |
|
Episode 31: Lara OReilly on the MediaMath beat
|
Jul 28, 2023 |
|
How Lumen Research’s eye-tracking tech measures attention
|
Jul 24, 2023 |
|
Episode 30: The TV 📺 Episode with Alan Wolk
|
Jul 21, 2023 |
|
Sonnant - AI monetization tools for radio and podcasts
|
Jul 17, 2023 |
|
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
|
Jul 14, 2023 |
|
BidSwitch offers one API call to rule all bid requests
|
Jul 10, 2023 |
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Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
|
Jul 07, 2023 |
|
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
|
Jun 30, 2023 |
|
🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
|
Jun 30, 2023 |
|
MowPod - Ad tools for podcast owners
|
Jun 26, 2023 |
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Episode 25: Antonio Garcia-Martinez builds attribution for Web3
|
Jun 23, 2023 |
|
Sovrn gives an update on its 4 ad products for indie publishers
|
Jun 20, 2023 |
|
Episode: 24: The one and only Joe Zawadzki
|
Jun 16, 2023 |
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Viant believes DSPs should be DSPs
|
Jun 12, 2023 |
|
Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
|
Jun 09, 2023 |
|
CoHost - Podcast hosting and analytics with some B2B bells and whistles
|
Jun 05, 2023 |
|
Episode 22: Mike Katz Cuts Through the CDP BS
|
Jun 02, 2023 |
|
Relo Metrics - Digital-style analytics for sports sponsorships
|
May 30, 2023 |
|
Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue
|
May 26, 2023 |
|
MiQ - A global programmatic agency doing $600M+ in revenue
|
May 22, 2023 |
|
Episode 20: Bow Down Before the Ad Tech God
|
May 19, 2023 |
|
LinkedIn - B2B ad tech juggernaut
|
May 15, 2023 |
|
Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
|
May 12, 2023 |
|
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
|
May 08, 2023 |
|
Episode 18: Chris Kane's Mission to Kill Bad Supply
|
May 05, 2023 |
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Ampersand - Bundling TV inventory across national spot TV, addressable and streaming
|
May 01, 2023 |
|
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
|
Apr 28, 2023 |
|
AdsWizz - An SSP, DSP and ad server geared to audio and podcasts
|
Apr 24, 2023 |
|
Episode 16: Marketecture at Possible in Miami
|
Apr 21, 2023 |
|
Intentful - AI copywriting tools trained on brand data
|
Apr 17, 2023 |
|
Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
|
Apr 14, 2023 |
|
The four pillars of Uber’s $500M ad business
|
Apr 10, 2023 |
|
Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing
|
Apr 07, 2023 |
|
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
|
Apr 03, 2023 |
|
605 - Attribution and performance prediction tools for TV advertisers
|
Apr 03, 2023 |
|
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
|
Mar 31, 2023 |
|
Emodo - A native SSP and DSP backed by Ericsson’s data
|
Mar 27, 2023 |
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Episode 12: How should agencies invest in tech? With Jay Friedman.
|
Mar 24, 2023 |
|
Demandbase doubles down on B2B ad tech
|
Mar 20, 2023 |
|
Tubi - A deep dive on the AVOD services' audience and ad business
|
Mar 20, 2023 |
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Episode 11: Eric Seufert on the future of mobile acquisition and gaming
|
Mar 17, 2023 |
|
Clinch - Omnichannel DCO paired with campaign tools
|
Mar 13, 2023 |
|
Episode 10: The macro view of the ad environment with Brian Wieser
|
Mar 10, 2023 |
|
CreativeX - Analyzing and rating creative across a variety of ad types and platforms
|
Mar 06, 2023 |
|
Vault JS - Assessing the privacy and security of marketing tech vendors
|
Mar 06, 2023 |
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Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
|
Mar 03, 2023 |
|
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
|
Feb 28, 2023 |
|
Transmit - Non-standard ads for live-streamed content
|
Feb 27, 2023 |
|
Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.
|
Feb 23, 2023 |
|
Veritone Voice - An AI-powered voice solution for podcasting, sports and more
|
Feb 20, 2023 |
|
Sourcepoint - Privacy and consent tools for media companies (Demo included)
|
Feb 20, 2023 |
|
Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.
|
Feb 17, 2023 |
|
Lotame - Last DMP standing?
|
Feb 13, 2023 |
|
Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
|
Feb 10, 2023 |
|
Taboola bets on OEMs, commerce… and Yahoo
|
Feb 06, 2023 |
|
Veritonic - Audio-first measurement for the full funnel
|
Feb 06, 2023 |
|
Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
|
Feb 03, 2023 |
|
Claritas - A rundown of its segmentation, activation and measurement tools
|
Jan 30, 2023 |
|
Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
|
Jan 30, 2023 |
|
Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
|
Jan 27, 2023 |
|
Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads
|
Jan 23, 2023 |
|
Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
|
Jan 23, 2023 |
|
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
|
Jan 19, 2023 |
|
Yieldmo - An ad exchange with attention data baked in
|
Jan 17, 2023 |
|
Seedtag - Contextual ads paired with unique formats
|
Jan 17, 2023 |
|
Episode 1: CES, AI Creative, Facebook vs GDPR
|
Jan 13, 2023 |
|
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
|
Jan 09, 2023 |
|
LifeStreet - A mobile DSP with custom modeling
|
Jan 09, 2023 |
|
Adelaide Metrics - Measuring media quality and audience attention
|
Jan 03, 2023 |
|
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
|
Jan 03, 2023 |
|
Narrative I/O - A platform for buying and selling raw data
|
Dec 19, 2022 |
|
Madhive - A DSP geared to hyper-local CTV campaigns
|
Dec 19, 2022 |
|
TikTok talks about its self-serve and performance ad tools
|
Dec 12, 2022 |
|
Mobal - Business listings management for Google, social and other platforms
|
Dec 05, 2022 |
|
FullThrottle - First-party data solutions and APIs for advertisers and publishers
|
Dec 05, 2022 |
|
MNTN - A performance advertising platform for streaming TV
|
Nov 28, 2022 |
|
Zefr - Brand suitability targeting and measurement across walled gardens
|
Nov 28, 2022 |
|
Special Episode: Ari Paparo on The Rebooting Show
|
Nov 17, 2022 |
|
Countable - A community engagement platform for brands’ purpose and social impact initiatives
|
Nov 14, 2022 |
|
GumGum - A big contextual player pushes into measuring attention
|
Nov 14, 2022 |
|
TripleLift - An SSP supporting video, CTV and native formats
|
Nov 07, 2022 |
|
Emergency Episode: Twitter’s Imploding Ad Business
|
Nov 04, 2022 |
|
ironSource LevelPlay - App mediation and revenue management
|
Nov 02, 2022 |
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Outbrain Goes SaaS With New Keystone Product
|
Oct 31, 2022 |
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Creatopy - Affordable creative production with a built in ad server
|
Oct 26, 2022 |
|
Xandr, Part 2: Up Close With Invest
|
Oct 24, 2022 |
|
GeoEdge - Online ad security in a fast-changing environment
|
Oct 20, 2022 |
|
Kayzen - A mobile DSP with modular architecture
|
Oct 17, 2022 |
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Jun Group - Rewarded ads in mobile apps
|
Oct 12, 2022 |
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How Sharethrough’s exchange supports a mix of native, video and display formats
|
Oct 10, 2022 |
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JW Player - Publisher video monetization and then some
|
Oct 05, 2022 |
|
Xandr - New details on Netflix deal, Microsoft data
|
Oct 03, 2022 |
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Criteo - How the ad tech OG is bridging brands and retail media sellers
|
Sep 29, 2022 |
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SafeGraph - Data on physical places for attribution and product integration
|
Sep 26, 2022 |
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Smadex - A scaled mobile DSP that leans into transparency
|
Sep 21, 2022 |
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NBCU’s One Platform - A full rundown with Krishan Bhatia
|
Sep 14, 2022 |
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LiSA - A live commerce platform for retailers and publishers
|
Sep 08, 2022 |
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Uberall - SEO and listings management for brick-and-mortar businesses
|
Sep 06, 2022 |
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Semcasting - Data and identity tools for highly regulated markets
|
Aug 30, 2022 |
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Lately - AI-assisted social content creation
|
Aug 23, 2022 |
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Ad-Lib - Creative intelligence and DCO for a world with less targeting
|
Aug 16, 2022 |
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Tatari - Ad buying tools for linear and streaming TV
|
Aug 15, 2022 |
|
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance
|
Aug 10, 2022 |
|
Connatix - Helping publishers create, host and monetize video assets
|
Aug 08, 2022 |
|
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement
|
Aug 02, 2022 |
|
LiveIntent - A stalwart of “programmatic email” doubles down on identity
|
Aug 01, 2022 |
|
Marpipe - Automated creative testing for brands
|
Jul 27, 2022 |
|
Hashtag Labs - Publisher ad loading software for non-engineers
|
Jul 25, 2022 |
|
The Media Trust - An OG in ad quality
|
Jul 20, 2022 |
|
Beachfront - A CTV ad server that works across streaming and traditional inventory
|
Jul 18, 2022 |
|
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph
|
Jul 08, 2022 |
|
Kochava - A mature MMP with omni-channel chops
|
Jul 08, 2022 |
|
Semrush - Robust SEO with extensions to other channels
|
Jun 28, 2022 |
|
EDO - Measuring TV ad effectiveness using search and behavioral data
|
Jun 28, 2022 |
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tvScientific - CTV buying with performance metrics at the center
|
Jun 21, 2022 |
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Samba TV - CTV measurement and targeting using ACR data
|
Jun 21, 2022 |
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SparkToro - An index of demographic and behavioral insights
|
Jun 15, 2022 |
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PebblePost - Digital identity meets direct mail
|
Jun 15, 2022 |
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LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity
|
Jun 10, 2022 |
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How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution
|
Jun 09, 2022 |
|
Clean.IO - Protecting publishers and platforms from malicious ads
|
Jun 08, 2022 |
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How Moloco helps gaming and on-demand apps activate their data
|
Jun 08, 2022 |
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Singular - Connecting marketing data from many sources
|
Jun 07, 2022 |
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AdMix - Product placement for in-game environments
|
Jun 07, 2022 |
|
Celtra - Creative tools for digital ads across platforms
|
Jun 06, 2022 |
|
iSpot - A look-up database for TV content and ads
|
Jun 04, 2022 |
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Innovid - A TV and video ad server focused on creative management and measurement
|
Jun 03, 2022 |
|
Simulmedia - The OG TV buying platform
|
Jun 02, 2022 |
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Odeeo - In-game audio advertising
|
Jun 01, 2022 |
|
TV Squared by Innovid - measurement and attribution for converged TV buys
|
Jun 01, 2022 |
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Publica - A CTV ad server with support for unified auctions
|
Jun 01, 2022 |
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Incrmntal - Helping marketers measure performance on iOS and TV.
|
May 31, 2022 |
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Digital Turbine - In-App Ad Tech Embedded On Android Phones
|
May 30, 2022 |
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MobileMonkey - Sales outreach automation for the mid market
|
May 27, 2022 |
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Optable - A flexible model for clean room tech
|
May 26, 2022 |
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ID5 - Identity Without Third-Party Cookies
|
May 25, 2022 |
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Branch - Deep linking and attribution tools for apps
|
May 17, 2022 |
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What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform
|
May 10, 2022 |
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Magnite - Revenue and workflow tools for CTV’s supply side
|
May 10, 2022 |
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FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising
|
May 09, 2022 |
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IRIS.TV - Structured contextual data for TV and video programming
|
May 03, 2022 |
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John Nardone from FlashTalking talks rich media, ad serving and identity solutions
|
May 03, 2022 |
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Zach and Ari: What is Marketecture?
|
May 01, 2022 |
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LD Mangin on how Confiant protects publishers from the bad guys
|
Apr 28, 2022 |
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James Avery on how Kevel APIs let you build a custom ad server
|
Apr 28, 2022 |
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Blockgraph - Uniting data and audiences across TV operators
|
Apr 28, 2022 |
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A deep dive on Habu’s data clean room software
|
Apr 21, 2022 |