Value-driven Marketing
By Elena Iordache Stoica
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Image by Elena Iordache Stoica
Category: Marketing
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Episodes: 28
Description
Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction.
This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing.
Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.
| Episode | Date |
|---|---|
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The strategic pause: How to reset, focus on what matters, and win credibility with Angela Troccoli
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Apr 27, 2026 |
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How pricing shapes profit, positioning, and customer perception
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Mar 27, 2026 |
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Market research in B2B and understanding the subtle insights that shape buyers’ decisions
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Mar 20, 2026 |
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Expanding into the US and the West Coast: Insights with Ted Kohnen of Park & Battery
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Jan 23, 2026 |
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How to Successfully Enter the US Market: Insights from Bader Rutter
|
Oct 31, 2025 |
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Richard Parsons on Entering the UK Market the Smart Way
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Oct 24, 2025 |
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Expanding into the US: Key lessons with Chris Eifert of Luxid Group
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Oct 17, 2025 |
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Norway Market Entry: What Every B2B Leader Needs to Know. With Andreas Thue, Founder & Creative Director at Iteo
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Oct 02, 2025 |
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Navigating the German Market: Insights from Dennis Güth, Chief Growth Officer at wob
|
Sep 19, 2025 |
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Social selling with zero BS in 2023
|
Sep 26, 2023 |
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Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair
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Jun 27, 2023 |
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Build a winning paid media strategy for B2B SMEs and startups
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Mar 31, 2023 |
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How B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake Marketing
|
Feb 19, 2023 |
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Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk
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Nov 03, 2022 |
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Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io
|
Oct 19, 2022 |
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The future of marketing and how effective B2B marketing looks today. With Jennifer Montague, VP of Growth at Onomondo
|
Sep 23, 2022 |
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How B2B companies can deliver value and stand out through their messaging with Diane Wiredu, LionWords.com
|
Sep 16, 2022 |
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Running growth marketing experiments the right way in B2B with Katya Siskova, Boom & Bloom
|
Sep 08, 2022 |
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Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist
|
Aug 31, 2022 |
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Approach your marketing with a growth mindset, episode # 8 with Christopher Nault, Growth Marketing Firm
|
Jul 15, 2022 |
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How adopting a buyer-centric model enables companies to deliver value and grow better. Episode #7 with Nelson Gilliat
|
Jun 21, 2022 |
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Episode #6 with Cristina Șișcanu, Global MarCom Manager at DRUID AI
|
Jun 10, 2022 |
|
Episode #5 with Alexandra Mogin, TenForce
|
May 27, 2022 |
|
Episode#4 with Steffen Hedebrandt, Dreamdata
|
May 13, 2022 |
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Episode#3 with Vukasin Vukosavljevic, Lemlist
|
Apr 22, 2022 |
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Episode #2 with Miruna Dragomir, Planable
|
Apr 15, 2022 |
|
Episode #1 with Nicole Lontzek, CELUS.IO
|
Apr 06, 2022 |
|
Welcome to Value-driven Marketing Podcast
|
Mar 22, 2022 |