The CRO Spotlight Podcast
By Warren Zenna
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Image by Warren Zenna
Category: Management
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Episodes: 108
Description
The CRO Spotlight Podcast examines the CRO role from both sides — the companies that hire them and the leaders who take the seat. Host Warren Zenna, founder of CRO Collective and author of “What Chief Revenue Officers Actually Do,” brings diagnostic frameworks and pattern recognition from working both sides of the equation to every conversation.
| Episode | Date |
|---|---|
|
How to Hold the CRO Seat for 6 Years with Jeff Perry
|
Aug 26, 2026 |
|
From Top-Down Sales to AI-Led PLG with Matthew Darrow
|
Aug 05, 2026 |
|
Temporary Scaffolding and Why Traditional Org Charts Fail with Joey Gilkey
|
Jul 29, 2026 |
|
Why Good CROs Get Fired with Sam Jacobs
|
Jul 07, 2026 |
|
How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK Marsden
|
Jun 10, 2026 |
|
How Salesforce is Approaching the AI CRM Transformation with Kris Billmaier
|
May 27, 2026 |
|
CRO Hiring Potholes & The Shift to RevOps with Mark Roberge
|
May 21, 2026 |
|
The Fractional CRO Debate & Getting Sh!t Done with Neil Weitzman
|
May 13, 2026 |
|
The CRO Environment and Autonomous AI Agents with Jonathan M K.
|
May 06, 2026 |
|
Advocating for the Little Guy: A Frank Talk with Dan Goodman, Warrior of The Sales Rep
|
Apr 22, 2026 |
|
CRO Role Hot Takes with Bridget Winston
|
Apr 15, 2026 |
|
How Private Equity Evaluates CROs with JD Miller
|
Apr 08, 2026 |
|
The Evolution of the CRO & Revenue Efficiency Metrics with Christopher Semain and Sean Ryan
|
Apr 01, 2026 |
|
CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
|
Mar 10, 2026 |
|
Reality of Your First CRO Role & Funding Growth Through Savings with Eric Steele
|
Feb 25, 2026 |
|
What Actors and Sales Reps Have in Common with Miya Mee-Lee Dias
|
Feb 18, 2026 |
|
How Smarter Buyers are Forcing a Go-To-Market Evolution with Guy Rubin
|
Jan 07, 2026 |
|
Sales Transformation & Customer-Centric Revenue with Dr. Grant Van Ulbrich
|
Dec 17, 2025 |
|
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
|
Dec 10, 2025 |
|
Vetting the CRO Role & Avoiding the "VP of Sales" Trap with Mike Price
|
Dec 03, 2025 |
|
Building the Machine & Guarding the Culture with Christian Gerron
|
Nov 26, 2025 |
|
Leadership Structures & AI at $1B Scale with Steven Birdsall
|
Nov 19, 2025 |
|
Value Engineering & The ROI Discovery Process with Mike Genstil
|
Nov 12, 2025 |
|
From BDR to CRO: Building Cross-Functional GTM with Michael Maimone
|
Oct 01, 2025 |
|
AI Hype VS Reality with Ryan Staley
|
Sep 17, 2025 |
|
Punching Yourself in the Face and Secret CRO Roles with Andy Mowat
|
Sep 10, 2025 |
|
GTM Differentiation & Decision Velocity with Amy Hsuan
|
Sep 03, 2025 |
|
The Art and Science of Sales Compensation Plans with Dana Therrien
|
Aug 27, 2025 |
|
Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl
|
Aug 20, 2025 |
|
Hamburgers, Revenue Engines and CRO Success with Adam Crandall
|
Aug 05, 2025 |
|
What do Marshmallows have to do with CRO Success? Competency Assessment Breakthroughs with Lindsay Guzowski
|
Jul 15, 2025 |
|
Shopify Org Design and Why CROs Must Get Technical with Bobby Morrison
|
Jul 10, 2025 |
|
Building Scalable Revenue Operations from the Ground Up with Jessica Robertson
|
Jun 19, 2025 |
|
Marketing’s Identity Crisis & Unified Revenue Leadership with Emma Clayton
|
May 28, 2025 |
|
Essential CRO Competencies for PE-Backed Companies with Joe Gravino
|
May 15, 2025 |
|
What CRO Recruiters Look for in Top Revenue Leaders with Wayne Starritt
|
May 07, 2025 |
|
Simplifying Revenue Operations & Navigating PE Pressures with John E. Lepto IV
|
Apr 30, 2025 |
|
Finding Gold in Dirty Data & Creating Consistency with Guy Rubin
|
Apr 23, 2025 |
|
Future of Data Automation and the Death of the CRM with Elio Narciso
|
Apr 16, 2025 |
|
Data Capture and AI-Driven Revenue Intelligence with Janis Zech
|
Apr 09, 2025 |
|
Navigating the Spectrum of CRO Responsibilities with Rich Sutton
|
Apr 02, 2025 |
|
The Long Game in Software Services with Alex Asianov and Jonathan Blessing
|
Mar 26, 2025 |
|
Navigating the Intangibles of the CRO Role with Steve Kost
|
Mar 15, 2025 |
|
Enterprise Revenue Models and AI-Driven Efficient Growth with Justin Shriber
|
Mar 12, 2025 |
|
Musings on AI, Thermometers and Borrowed Structure
|
Mar 05, 2025 |
|
AI-Enhanced Social Selling and LinkedIn Strategies with Brynne Tillman
|
Dec 04, 2024 |
|
Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl
|
Nov 18, 2024 |
|
Psychology, Social Selling, and LinkedIn Strategy with Chelsea Olsen
|
Oct 30, 2024 |
|
Balancing Short-Term Gains with Long-Term Growth Strategies with Dayna Williams
|
Sep 18, 2024 |
|
Navigating PLG and the Evolution of the CRO Role with Kristen Habacht
|
Sep 11, 2024 |
|
Enterprise CRO Insights and Strategic Career Growth with James Roth
|
Sep 04, 2024 |
|
Should we get rid of the "CRO" title? with Jonathan Spier
|
Aug 28, 2024 |
|
Hustle, Cancellation, and Personal Branding with Alexa Curtis
|
Aug 21, 2024 |
|
What it Takes To Successfully Deploy a CRO with Philip Lacor
|
Aug 14, 2024 |
|
Empowering Revenue Teams and Leveraging AI with Hang Black
|
Aug 07, 2024 |
|
Leadership, Motivating Your Team, and Improving Sales Through Neuroscience with Peri Shawn
|
Aug 01, 2024 |
|
Traits of a Successful CRO and How Companies Should Prepare For Hiring One with Mark Walker
|
Jul 17, 2024 |
|
Reality of the CRO Role and the Importance of CRO Training with Dan Frailey
|
Jul 10, 2024 |
|
How Great Leadership Impacts Revenue Processes and Systems with Roee Hartuv
|
Jun 26, 2024 |
|
"Data VS Artistry" and "How To Unf**k Your Startup" with Dan Hurwitz
|
Jun 19, 2024 |
|
A Recruiters Perspective on the Current CRO Market and How To Navigate It - Michael Campagna
|
Jun 11, 2024 |
|
The CRO Role in Modern SaaS: Navigating Shifts in Scaling Mentality with Frank Nardi
|
Jun 06, 2024 |
|
Striking the Balance Between Happy Investors and Satisfied Customers with Lawrence Lanzilli
|
May 22, 2024 |
|
Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien
|
Apr 22, 2024 |
|
How CROs can use Negotiation Skills to Build Aligned Organizations - with Sanjay Yadav
|
Mar 28, 2024 |
|
Brand Safety, AdTech and the death of the Cookie with Joe Zappa
|
Mar 17, 2024 |
|
RevTech and Silos - How to Manage the Tech Stack Morass with Sandy Robinson
|
Mar 10, 2024 |
|
Parallels in Misalignment in Business and Education with Bob McDowell
|
Mar 03, 2024 |
|
Musings on the Value of Change, Technology and Innovation and of course AI - with Tom Goodwin.
|
Feb 06, 2024 |
|
The Power of establishing thought Leadership with Steve MacDonald
|
Jan 22, 2024 |
|
Who Owns Go-To-Market? CMO or CRO? With Anastasia Pavlova
|
Jan 11, 2024 |
|
The Evolution of OKRs: How to Inspire your teams to become Leaders with Paul Niven & Chris Wollerman
|
Jan 01, 2024 |
|
Why Chief Revenue Officers are the most critical role in B2B with Tamara McMillen
|
Dec 17, 2023 |
|
Building a Marketplace of Expertise for a World of Complacency with Julia Nimchinski
|
Dec 08, 2023 |
|
The Role of Chief Revenue Officer and how to resist the pull of Sales with Duane DuFault
|
Nov 22, 2023 |
|
From Oil Changes to Global Revenue Enablement leadership: how grit, tenacity, and self determination builds endless possibilities
|
Nov 10, 2023 |
|
Death of the salesman? - Two old salts reminisce on door to door hustle and the lost art of relationship building
|
Oct 24, 2023 |
|
Value Selling Methodology: Empowering Customer-Facing Teams for Consistent Conversations
|
Sep 25, 2023 |
|
Sales Leadership: Understanding the Shift from Head of Sales to Chief Revenue Officer
|
Sep 16, 2023 |
|
Do CRO Robots Dream of Sales Funnels? How AI will change the life of CROs forever with Heidi Messer
|
Jul 07, 2023 |
|
Using Leverage to Activate Revenue Function Alignment, w/ Kevin “KD” Dorsey
|
Jul 06, 2023 |
|
Do Customer-Centric RevOps Leaders Make Better CROs?
|
Apr 17, 2023 |
|
The Rise of RevOps and The Data Driven CRO
|
Apr 16, 2023 |
|
Understanding the Revenue Function as a CRO with Steven Schmidt
|
Apr 05, 2023 |
|
The Evolution of Prospecting with Mike Schumann
|
Mar 07, 2023 |
|
How Publishers manage revenue in an automated world, With Rob Beeler
|
Dec 09, 2022 |
|
What's Different About Selling A Service, With Greg Lewis
|
Oct 18, 2022 |
|
An Alternative To Hopes and Dreams, With Eddie Reynolds
|
Oct 11, 2022 |
|
Fundamental Insights on Succeeding as a CRO, With Scott Stouffer
|
Oct 04, 2022 |
|
Knowing Your Numbers, With Ray Rike
|
Sep 27, 2022 |
|
Stumble-Proof Your First CRO Role, With Stephanie Valenti
|
Sep 13, 2022 |
|
The Strategies You Need to Scale, With Nancy Maluso
|
Sep 06, 2022 |
|
Making CRO Without Sales Experience, With Serkan Honeine
|
Aug 02, 2022 |
|
Opportunities and Threats To The Marketing Function, With Tim Hines
|
Jul 26, 2022 |
|
CROs Can't Afford to Have an Ego, With Todd Heger
|
Jul 19, 2022 |
|
Succeed with Relationships in Revenue, With Christina Woronchak
|
Jul 12, 2022 |
|
Leading Change as a CRO, With John Smibert
|
Jul 05, 2022 |
|
What to Expect In The Chief Revenue Officer Role, with Avi Zimak
|
Jun 28, 2022 |
|
MOVE Revenue With the Right Go To Market Framework, With Sangram Varje
|
Jun 14, 2022 |
|
Maximizing Time Across Your Pipeline, With Jamie Shanks
|
Jun 07, 2022 |
|
Scaling to $100m+ from a CRO's Perspective, With Zorian Rotenberg
|
May 31, 2022 |
|
It's Time To Pivot Your Revenue Model, With Nelson Gilliat
|
May 24, 2022 |
|
Humanizing Your Revenue Strategy, With Steve Travaglini
|
May 17, 2022 |
|
Charting the Course of Your Revenue Career, With Monique Pintarelli
|
May 10, 2022 |
|
Revenue Growth and Values Are Intrinsically Linked, With Susan Sobbott
|
May 03, 2022 |
|
Pursuing Revenue and Happiness, With Oscar Muñoz
|
Apr 25, 2022 |
|
The Hyper-Growth CRO, With Dave Norton
|
Apr 19, 2022 |
|
The Modern Revenue Model, With Luigi Prestinenzi
|
Apr 12, 2022 |