Smarter Marketer
By James Lawrence
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Category: Marketing
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Episodes: 65
Description
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
| Episode | Date |
|---|---|
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61. The Importance of First-Party Data w. David Lawrence
|
Apr 23, 2024 |
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60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt
|
Apr 09, 2024 |
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59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith
|
Mar 26, 2024 |
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58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop
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Mar 12, 2024 |
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57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
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Feb 27, 2024 |
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56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
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Feb 13, 2024 |
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55. How to Find the Right Agency For Your Business w. Drew McLellan
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Jan 30, 2024 |
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54. Answering Your Marketing Questions for 2024 w. Kayley Melham
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Jan 16, 2024 |
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(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
|
Jan 02, 2024 |
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(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
|
Dec 19, 2023 |
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53. How to Start a Podcast w. Kayley Melham
|
Dec 05, 2023 |
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52. What You Need To Know about GA4 w. Sachin Rajah
|
Nov 21, 2023 |
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51. How to Use AI When Copywriting w. Ralph Grayden
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Nov 07, 2023 |
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50. Drawing Insights and Forming Strategy w. Julian Cole
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Oct 24, 2023 |
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49. Dark Social and Attribution Challenges w. Rand Fishkin
|
Oct 10, 2023 |
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48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici
|
Sep 26, 2023 |
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47. Preparing For Black Friday & Cyber Monday w. Iain Calvert
|
Sep 12, 2023 |
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46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel
|
Aug 29, 2023 |
|
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann
|
Aug 15, 2023 |
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44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa
|
Aug 01, 2023 |
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43. How To Build Your Personal Brand As a Marketer w. Fleur Brown
|
Jul 18, 2023 |
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42. Is Google on the Decline in Australia? w. Kayley Melham
|
Jul 04, 2023 |
|
41. How to Nurture Existing Customers w. Kieran Krohn
|
Jun 20, 2023 |
|
40. B2B Marketing in 2023 with Stuart Jaffray
|
Jun 07, 2023 |
|
39. Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
|
May 24, 2023 |
|
38. Marketing to a Chinese Audience w. Ophenia Liang
|
May 10, 2023 |
|
37. What Marketers Need to Know About Spotify Ads w. Simon Connolly
|
Apr 25, 2023 |
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36. How To Run Successful Webinars w. Eshita Durve
|
Apr 13, 2023 |
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35. Influencer Marketing w. Sharyn Smith
|
Mar 29, 2023 |
|
34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslan
|
Mar 14, 2023 |
|
33. ChatGPT Emergency Pod - What Australian Marketers Need To Know w. David Lawrence
|
Mar 01, 2023 |
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32. Your Most Asked Marketing Questions for 2023 w. Kayley Melham
|
Feb 14, 2023 |
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31. What You Need To Know About SEO in 2023 w. Daniel Costa
|
Jan 31, 2023 |
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30. Masculinity in Marketing and B&T Best Advertising Campaign Of 2022 - 'Boys Do Cry' w. Simon Lee
|
Jan 18, 2023 |
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(Repeat) Marketing to Generation Z w. Katy Richardson
|
Jan 04, 2023 |
|
(Repeat) How to Hire Great Marketers w. Alicia Lykos
|
Dec 21, 2022 |
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29. What PR Is (And What It Isn't) As We Enter 2023 w. Andy Scales
|
Dec 07, 2022 |
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28. Why Great Marketing Starts with Research w. Nick Palmer
|
Nov 23, 2022 |
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27. How to Identify, Hire and Retain Great Junior Marketers w. Brittany Smith
|
Nov 09, 2022 |
|
26. How I Grew My TikTok to 9.9m Likes in One Year w. Jahan Kalantar
|
Oct 26, 2022 |
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25. Maximising E-commerce Sales in 2023 w. Iain Calvert
|
Oct 12, 2022 |
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24. Marketing to Generation Z w. Katy Richardson
|
Sep 28, 2022 |
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23. Should You Work With a Specialist or Generalist Agency? w. Andrew Hoyne
|
Sep 21, 2022 |
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22. How In-House Marketers Can Get The Most Out Of Their Agencies w. Jordan Slover
|
Sep 14, 2022 |
|
21. The Future of Marketing w. Anders Sörman-Nilsson
|
Sep 07, 2022 |
|
20. What percentage of my company's revenue should go into marketing? w. David Lawrence
|
Aug 31, 2022 |
|
19. How to build your personal brand within your workplace w. Alicia Lykos
|
Aug 24, 2022 |
|
18. Career Advice from a Global CMO w. Ryan Bonnici
|
Aug 17, 2022 |
|
17. Generating High Quality Leads in B2B SaaS w. Axel Sukianto
|
Aug 10, 2022 |
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16. B2B Email Marketing in 2022 w. Eshita Durve
|
Aug 03, 2022 |
|
15. How to Select the Right Agency w. Darren Woolley
|
Jul 27, 2022 |
|
14. Matthew Gain: From Newcastle Beaches to Running Audible Europe
|
Jul 20, 2022 |
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13. They Ask You Answer w. Marcus Sheridan
|
Jul 13, 2022 |
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12. How to Master Copywriting w. Kate Toon
|
Jul 06, 2022 |
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11. SEO in 2022 w. Garry Viner
|
Jun 29, 2022 |
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10. How to Get a Pay Rise w. Alicia Lykos
|
Jun 22, 2022 |
|
09. Strategy… the most misunderstood word in marketing? w. Ashton Bishop
|
Jun 15, 2022 |
|
08. How Much Does An Agency Cost? w. David Lawrence
|
Jun 07, 2022 |
|
07. How to Best Approach Marketing with Non-Marketers on the C-Suite w. Aaron Aigus
|
Jun 01, 2022 |
|
06. How to Hire an SEO Agency w. Jordan Slover
|
May 25, 2022 |
|
05. In-house vs Agency w. Racquel Collard
|
May 18, 2022 |
|
04. Winning Awards for Marketing w. Eshita Durve
|
May 11, 2022 |
|
03. Sales and Marketing Alignment w. Dean Mannix
|
May 04, 2022 |
|
02. Hiring Great Marketers w. Alicia Lykos
|
Apr 27, 2022 |
|
01. Welcome to Smarter Marketer
|
Apr 06, 2022 |