EYE OWN A BUSINESS

By IDOC

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Category: Entrepreneurship

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Episodes: 100

Description

What does your ideal optometry practice look like?

Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.

Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!


Episode Date
How to stop falling behind: the AI shift every OD must make now
Dec 09, 2025
The Hidden Opportunity in Your Exam Lane: Why Emerging Presbyopes Are Your Most Valuable Contact Lens Patients
Dec 02, 2025
You’re Surrounded by Data—So Why Are You Ignoring It? Leverage Patient Data for Business Growth
Nov 25, 2025
How to Lead Like a Fighter Pilot: The Simple System That Will Transform Your Practice
Nov 18, 2025
What I Learned from the World’s Top Minds
Nov 11, 2025
How AI Will Reshape Eye Care in 12–18 Months and How to Make Your Practice Ready
Nov 04, 2025
RE-RELEASE: Becoming a Multi-Million Dollar Practice in 5 Years
Oct 28, 2025
Want to Retire Someday? Start Building Practice Value Today
Oct 21, 2025
You’re Always on Stage: How to Speak So Patients Say Yes
Oct 14, 2025
Stop Guessing: How ODs Can Plan Smarter Marketing for 2026
Oct 07, 2025
What Top ODs Revealed About Contact Lens Success—and What’s Holding Them Back
Sep 30, 2025
Innovation, AI, and the Patient Experience: A Conversation with Newton’s CEO
Sep 23, 2025
The Myopia Growth Engine: How Two ODs Turned a Niche into a Practice Driver
Sep 16, 2025
Reimagining Eyecare: The Impact of AI on Optometry’s Next Decade
Sep 09, 2025
From Amazon to Eye Exams: Preparing Your Practice for Tomorrow’s Patients
Sep 02, 2025
Proven Strategies from the Top 5 Downloaded Episodes
Aug 26, 2025
The Secret to Sales—Just Shut Up!
Aug 19, 2025
Small Changes, Big Growth: How Dr. Smith Built a Thriving Practice One Step at a Time
Aug 12, 2025
Pricing Mistakes That Sink Your Optical Profit—and How to Fix Them
Aug 05, 2025
From Gen A to Gen B(oomers): Customizing Eye Care by Generation
Aug 05, 2025
Beyond the Photo: How Wide Field Retinal Imaging Drives Patient Compliance & Profit
Jul 22, 2025
Where's the Money? Fixing the Cracks in Your Billing
Jul 08, 2025
The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture
Jul 01, 2025
The CLEAR Leadership Model: 5 Simple Shifts that Transform Team Performance
Jun 24, 2025
You Can’t Be the Doctor and the Manager: Why EOS Might Be the System You Need
Jun 17, 2025
The Future Is Clear: Game-Changing Lens Tech Every OD Should Know
Jun 10, 2025
Using AI for Smarter Hiring, Training and Efficiency
Jun 03, 2025
Built for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in Optometry
May 27, 2025
Out of Sight, Top of Mind: Leading Remote Teams in Eyecare
May 20, 2025
Core Value Dispensing: How Trust and Integrity Drive Optical Revenue
May 13, 2025
How Eye Doctors Are Helping Migraine Sufferers See the Light
May 06, 2025
Navigating Tariffs: Impact on Eye Care Practices
Apr 29, 2025
Why Patients Say No—And How to Help Them Say Yes
Apr 22, 2025
“How Can I Afford to Hire?” Turning Payroll Anxiety into Practice Growth
Apr 15, 2025
How to Make Your Associate OD a Revenue Driver
Apr 08, 2025
Start Over, Start Fresh: How One OD Designed a Practice That Aligns with Her Life
Apr 01, 2025
The Future of Optometry: What the Next Generation of ODs Really Want
Mar 25, 2025
The Power of Influence: How Communication Transforms Optical Sales
Mar 18, 2025
Beyond the Exam Room: Why Optometrists Must Think Like CEOs
Mar 11, 2025
Optimizing Optometry Marketing: Insights from Jeremy Bono
Mar 04, 2025
The CLEAR Sales Model: A Simple Approach to Selling Eyewear
Feb 18, 2025
Stop Jonesin’…measure your success against your own purpose, not someone else’s
Feb 11, 2025
The Admin Day Trap: How to Reclaim Your Time and Grow Your Practice
Feb 04, 2025
Embracing and Implementing Change in Your Practice
Jan 28, 2025
The Future is Now: AI Applications in Optometry You Can Use Today
Jan 21, 2025
But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare
Jan 14, 2025
Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success
Jan 07, 2025
Staff Conflict is Inevitable: How to Embrace it and Manage it Effectively
Dec 17, 2024
Could Your Patient’s Headache Journey End with You?
Dec 10, 2024
Why One-on-One Meetings Are the Key to Thriving Teams
Dec 03, 2024
Precise and Personalized: Customizing Patient Care with New Technology
Nov 12, 2024
How to Respond When Parents Say, ‘Not Interested’
Oct 29, 2024
From One Location to Six: Dr. Garrett Whitmore’s Secrets to Practice Growth
Oct 15, 2024
The Power of Failure: Learning from What Doesn’t Work
Oct 01, 2024
Strategies for Boosting Second Pair Sales
Sep 17, 2024
From Pain to Profit: Integrating Migraine Solutions into your Practice
Sep 10, 2024
Achieving Success Without Vision Plans: An Optometry Practice Case Study
Sep 03, 2024
Reducing Contact Lens Dropouts: Strategies for Success
Aug 20, 2024
Revving Up Revenues with Driver Intelligence Lenses
Aug 06, 2024
From Hunting to Fishing to Golf: Meeting the Needs of Your Outdoor Enthusiasts
Jul 23, 2024
Leverage Google Ads to Grow Your Practice
Jul 09, 2024
Developing a Successful Dry Eye Clinic on a Budget
Jun 25, 2024
From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony
Jun 11, 2024
ChatGPT is a Free Employee
May 28, 2024
Behind the Benchmarks: Insights for Managing Overhead and Profitability
May 14, 2024
Disruption: Technology and The Future of Eye Care
Apr 30, 2024
Reimagining Your Insurance Billing Operations
Apr 23, 2024
3 Surprising Reasons Patients Don’t Buy from You
Apr 02, 2024
Current Trends in Eyewear Fashion and Design
Mar 19, 2024
Take Your Practice to the Next Level
Mar 05, 2024
Hiring for Success: A Systematic Approach to Building Your Team
Feb 20, 2024
From Mundane to Meaningful: A Blueprint for Productive Staff Meetings
Feb 06, 2024
Get More Patient Referrals from Local Physicians
Jan 23, 2024
Stop Talking So Much! Listening is the Key to Better Outcomes
Jan 09, 2024
Creating Motivational Systems in Your Practice
Dec 19, 2023
Fed Up with Your Lab? Make a Switch!
Dec 05, 2023
Transforming Patient Care to Overcome Burnout
Nov 21, 2023
Specialty Care: Solving the Marketing Problem
Nov 07, 2023
What’s My Practice Worth?
Oct 24, 2023
Unforgettable Patient Care: Influence Outcomes by Making a Lasting Impression
Oct 10, 2023
Are My Vendors HIPAA Compliant? Here’s What to Ask
Sep 26, 2023
Negotiating a Lease or Purchase? Here’s What You Need to Know
Sep 12, 2023
Increasing Revenue by Decreasing Payroll
Aug 29, 2023
A Patient-centric Approach to Boosting Daily Disposable Sales
Aug 15, 2023
From Chaos to Clarity: The Impact of More Staff Meetings
Aug 01, 2023
Mastering Difficult Patients: Proven Strategies that Promote Positive Patient Interactions
Jul 18, 2023
Becoming a Multi-Million Dollar Practice in 5 Years
Jul 04, 2023
Digital Eye Strain: New Treatment Options and Business Opportunities
Jun 20, 2023
Structure Your Optical so the Selling is Done for You
Jun 06, 2023
I Found You Online! Online Marketing that Gets Results
May 23, 2023
Staff Training: A Recipe for Success
May 09, 2023
Transition From Patient Care to Practice Development
Apr 25, 2023
Can’t Find Staff? Try Using a Virtual Assistant
Apr 11, 2023
Don’t Just Treat Dry Eye, Build a Dry Eye Brand
Mar 28, 2023
Team Building: The Magic Wand to Creating a Multi-Million Dollar Practice
Mar 14, 2023
Nutritional Supplements: Which ones, educating patients, in-house sales, and more!
Feb 28, 2023
Peace of Mind: Align Business Goals with Personal Goals
Feb 14, 2023
Create Your Own In-house Discount Plan
Jan 31, 2023
The 5 Levels of Leadership
Jan 17, 2023
Trouble Getting Patients to Say Yes? Try Communicating Differently.
Jan 05, 2023