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What happens when your expertise has evolved, but your messaging, offers, or business no longer reflect the depth of your work? How do you create demand without producing more content, explaining more, or pushing harder? And how do you build a business that supports both the work you are here to lead and the life you want to live?
Hosted by M. Shannon Hernandez and Amy Hager, Grow Your Business for GOOD is the podcast for established experts navigating the next era of their work. Through honest conversations, strategic insight, and real business stories, each episode looks at recognition, business recalibration, sustainable growth, and what it takes to build a JoyFueled™ Business.
This is not another podcast telling you to produce more content, chase more visibility, or push harder. It is a conversation about building a business that fits the work you are here to lead and the life you want to live.
| Episode | Date |
|---|---|
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Out-humaning Everyone Else
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Sep 01, 2026 |
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S11; E10: Will your messaging age well?
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Apr 20, 2026 |
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S11; E9: Which ideas deserve longevity?
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Apr 13, 2026 |
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S11; E8: Do you still sound human?
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Apr 06, 2026 |
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S11;E7: Does your messaging create momentum?
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Mar 30, 2026 |
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S11; E6: Is your message overwhelming people?
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Mar 23, 2026 |
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S11; E5: Where does your message break?
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Mar 16, 2026 |
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S11; E4: Does your thinking translate to action?
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Mar 09, 2026 |
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S11; E3: Are you holding back your opinion?
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Mar 02, 2026 |
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S11; E2: Is your messaging preparing people for what's next?
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Feb 23, 2026 |
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S11; E1: Has your thinking outgrown your messaging?
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Feb 17, 2026 |
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S10; Ep6: Smart Ways to Grow Your Business Without Social Media (Part 2)
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May 20, 2025 |
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S10; Ep5: 19 Smart Ways to Grow Your Business Without Social Media (Part 1)
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May 13, 2025 |
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S10; Ep4: From Solo to Supported: The 3 Questions You Should Ask Before Bringing on Support with Eliu Vinas
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May 06, 2025 |
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S10; Ep3: Reinventing Your Business Model for Long-Term Scalability, Profitability, and Success with Deb BOULANGER
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Apr 29, 2025 |
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S10; Ep2: Why Most Sales Funnels Flop (and How to Fix Yours)
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Apr 22, 2025 |
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S10; Ep1: Understanding the Brilliantly Boring Business Model
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Apr 15, 2025 |
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S9; Ep6: The Business Case for Community Wealth: A Dual Perspective on Sustainable Success
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Feb 25, 2025 |
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S9; Ep5: Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 2)
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Feb 18, 2025 |
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S9; Ep4: Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 1)
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Feb 11, 2025 |
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S9; Ep3: Profits for Purpose: Embracing People, Planet, and Prosperity in Business
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Feb 04, 2025 |
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S9 Ep2: Reassessing Your Ideal Client to Match Your Business Evolution
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Jan 28, 2025 |
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S9; Ep1: Designing an Expansive Vision to Fuel Your Purpose and Impact
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Jan 21, 2025 |
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S8; Ep8: Inside Our Inspired in Italy Retreat: Blending Business Insights with Tuscan Flavors
|
Dec 24, 2024 |
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S8;Ep7: Unpacking the Experience: A Behind-the-Scenes Look at Our Mastermind Retreat with Minette Riordan
|
Dec 17, 2024 |
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S8;Ep6: Tasting Traditions: An Interview with the Founder and Chef of La Bonita Culinary Experience in Tepoztlán, Mexico
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Dec 11, 2024 |
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S8; Ep5: The Magic of Collaboration: Stories from Our Networking Dinner with Sara Alepin
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Dec 03, 2024 |
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S8; Ep4: Embracing Authentic Connections: How to Structure and Host a Networking Dinner
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Nov 26, 2024 |
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S8; Ep3: How Clarity Sparks Courage in Sharing Your Mission with Kristi Straw
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Nov 19, 2024 |
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S8; Ep2: Behind the Scenes of Content Creation on Location in Miami
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Nov 12, 2024 |
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S8; Ep1: 5 Ways Travel Helps You Grow as a Business Owner
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Nov 04, 2024 |
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S7; Ep8: How to Come Up With a Ted Talk Topic with Alan Cohen
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Sep 23, 2024 |
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S7; Ep7: How to Make $10k from Your Next Podcast Interview with Beth Nydick
|
Sep 16, 2024 |
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S7; Ep6: Is your Brand Storytelling Authentic–and Creating Revenue?
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Sep 09, 2024 |
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S7; Ep5: How to Choose Brand Adjectives (and what not to do)
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Sep 02, 2024 |
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S7; Ep4: Finding and Using your Unique Selling Proposition and Unique Value Proposition
|
Aug 26, 2024 |
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S7; Ep3: Brand Messaging vs Brand positioning—what’s the difference?
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Aug 19, 2024 |
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S7; Ep2: What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience?
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Aug 12, 2024 |
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S7; Ep1: Creating a Brand Messaging Strategy That Makes You Unforgettable
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Aug 05, 2024 |
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S6; Ep8: How to align your brand with You, Your Audience & Your Mission
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May 27, 2024 |
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S6; Ep7: Why You Shouldn't Take A SILO Approach To Improve Systems & Procedures in your Service-Based Business
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May 20, 2024 |
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S6; Ep6: Avoid The Delegation Trap That Keeps Your Business STUCK
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May 13, 2024 |
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S6; Ep5: Forget The Vanity Metrics—Dial Into PROFIT, Baby
|
May 06, 2024 |
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S6; Ep4:Who Does Your Brand Want To Be When It Grows Up?
|
Apr 29, 2024 |
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S6; Ep3: The Problem With Small Goals (Hint: You need a Vivid Vision.)
|
Apr 22, 2024 |
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S6; Ep2: Why Your Energetic Capacity Is So Crucial To Scaling
|
Apr 15, 2024 |
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S6; Ep1: How You Can 2X Your Revenue In Business Within 12 Months
|
Apr 08, 2024 |
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S5; Ep8: Using Quizzes To Generate Quality Leads
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Mar 11, 2024 |
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S5; Ep7: Email List Building That Works For Your Personality
|
Mar 04, 2024 |
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S5; Ep6: Choosing the Right Lead Magnet for Your Ideal Customer Journey
|
Feb 26, 2024 |
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S5; Ep5: The One Email Sequence Every Online Business Needs
|
Feb 19, 2024 |
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S5; Ep4: Should You Start an Email Newsletter?
|
Feb 12, 2024 |
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S5; Ep3: Emails to Supercharge Your Online Events
|
Feb 05, 2024 |
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S5; Ep2: Fill Your Live Event with Just a Few Emails
|
Jan 29, 2024 |
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S5; Ep1: Email Marketing: The What and the Why
|
Jan 22, 2024 |
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S4;E7: Coaching Biz Marketing:How do I market an evergreen membership using my content Personality?
|
Mar 27, 2023 |
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S4; E6: Marketing Your Coaching Business: Why does marketing my business feel so hard?
|
Mar 20, 2023 |
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S4; E5: Coaching Biz Marketing: How can you best use Hottie Seat coaching and consulting as a tool to sell services?
|
Mar 13, 2023 |
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S4; E4: Coaching Business Marketing: What are practical ways to nurture prospects to become clients?
|
Mar 06, 2023 |
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S4;E3: Coaching Biz Marketing: Can Your Coaching Business Be Successful WITHOUT a Facebook Group?
|
Feb 27, 2023 |
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S4; E2: Marketing Your Coaching Business: How to Get Raving Reviews from Happy Clients
|
Feb 20, 2023 |
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S4; E1: Marketing Your Coaching Business: How do you prepare for changes in social media algorithms?
|
Feb 13, 2023 |
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Season 4: Marketing your Coaching Business
|
Feb 06, 2023 |
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S3; Ep 10: Expert Interview with Christine Laria
|
Jan 23, 2023 |
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S3; Ep 9: Expert Interview with Michelle Pierce
|
Jan 16, 2023 |
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S3; Ep 8: Expert Interview with Amy Flo-Yo
|
Jan 09, 2023 |
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S3; Ep 7: Expert Interview with Melanie Herschorn
|
Jan 02, 2023 |
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S3; Ep 6: Expert Interview with Nina Froriep
|
Dec 19, 2022 |
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S3; Ep 5: Expert Interview with Karianne Munstedt
|
Dec 12, 2022 |
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S3; Ep 4: Expert Interview with Joan Van De Griek CPA MBA
|
Nov 29, 2022 |
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S3; Ep 3: Expert Interview with Nichole Myles
|
Nov 21, 2022 |
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S3; Ep 2: Expert Interview Rachel Lubchansky
|
Nov 14, 2022 |
|
S3; Ep 1: Expert Interview with Barbara Zuleger
|
Nov 07, 2022 |
|
Season 3: Expert Interviews
|
Oct 18, 2022 |
|
S2; Ep 8: Connection Content
|
Aug 29, 2022 |
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S2; Ep 7: Thought Leader Content
|
Aug 22, 2022 |
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S2; Ep 6: Mission Driven Content
|
Aug 15, 2022 |
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S2; Ep 5: Direct Offer Content
|
Aug 08, 2022 |
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S2; Ep 4: Thought Reversal Content
|
Aug 01, 2022 |
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S2; Ep 3: Share your Stance Content
|
Jul 25, 2022 |
|
S2; Ep 2: How to Become an In-Demand Brand
|
Jul 18, 2022 |
|
S2; Ep 1: The Psychology of Your Messaging
|
Jul 11, 2022 |
|
Season 2: The The Psychology of Your Messaging
|
Jun 13, 2022 |
|
S1; Ep 5: Using the Visual Content Personality™ to Grow Your Business
|
May 30, 2022 |
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S1; Ep 6: Using the Written Content Personality™️ to Grow Your Business
|
May 30, 2022 |
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S1; Ep 3: Using the Video Content Personality to Grow Your Business
|
May 23, 2022 |
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S1; Ep 4: Using the Audio Content Personality to Grow Your Business
|
May 23, 2022 |
|
S1; Ep 1: The Birth of the Content Personality™️ Wheel
|
May 16, 2022 |
|
S1; Ep 2: Using the Live (In-Person) Content Personality to Grow Your Business
|
May 16, 2022 |
|
GROW Your Business For GOOD Trailer
|
Apr 01, 2022 |