Digital Banter

By Andy Groller and James Kravic

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 63

Description

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

Episode Date
Entertaining Content with Purpose | Todd Clouser
Mar 26, 2024
Beyond Creation: Maximizing the Impact of Your Content
Feb 27, 2024
Marketing Exists to Support Sales... Change My Mind | Scott Logan
Jan 22, 2024
Frameworks for the Perfect Landing Page | Tas Bober
Jan 16, 2024
Positioned to Win. Navigating Product Positioning | Anthony Pierri
Jan 09, 2024
Building a Community | Justin Levy
Dec 21, 2023
Scrappy ABM | Mason Cosby
Dec 12, 2023
The Rise of B2B Influencer Marketing | Brianna Doe
Dec 05, 2023
The Nearbound Playbook & Why it Matters | Jared Fuller
Nov 28, 2023
Building a Paid Media Program | Silvio Perez
Nov 21, 2023
Marketing & Sales Alignment - An Elusive Unicorn | Laura Erdem
Nov 14, 2023
B2B events: Are they even worth it? | Tim Davidson
Nov 07, 2023
Creator Takeover: How Creators Are Redefining Content Marketing | Dan Sanchez
Oct 31, 2023
How we really feel about doing more with less
Oct 24, 2023
Spicing up B2B Creative: Building Cost-Effective Content Systems with Kevin Rapp.
Oct 12, 2023
People-First. Its a movement, not a tactic. Find out why with Nick Bennett & Mark Kilens
Sep 25, 2023
Want better agencies? Be a better client! Building agency partnerships with Tas Bober
Sep 20, 2023
Q2 Test & Learns: Quick Wins and Discoveries from Our Recent Experiments
Jun 08, 2023
Content Distribution Framework Built on Trust: Picking the Right Messenger
May 25, 2023
Education and Entertainment: HockeyStack's Journey to Building a Media Company
May 18, 2023
From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention
May 11, 2023
Performance Delivered Insider Secrets: A Customer Centric Agency
May 04, 2023
Lessons from Auditing Hundreds of Ad Accounts: Creating Quick Wins That Drive ROI
Apr 27, 2023
Web Analytics vs Media Attribution: Debating the Role of Web Analytics Tools
Apr 20, 2023
Enterprise SEO Unlocked: Winning Strategies for Large Oranizations
Apr 13, 2023
Masters in Marketing Agency: B2B Marketing and Agency Leadership, Lessons Learned
Apr 06, 2023
Unlocking the Secrets of Successful ABM and Paid Media
Mar 30, 2023
AI in SEO: How Machine Learning is Changing the Game of Search
Mar 23, 2023
The Art of Brand: The Intersection of Strategy & Emotion
Mar 16, 2023
Unlocking the Secrets of Attribution: Overcoming Fear and Finding ROI with Drew Smith
Mar 09, 2023
From Silos to Synergy: Bridging the Gap Between Brand Strategy and Product Marketing
Feb 24, 2023
Forget the Booths: B2B Brands are Turning to Influencers for Results
Feb 16, 2023
Unlocking the Code: The Real Metrics to Measure Your Demand Generation Efforts
Feb 09, 2023
30: Shocking Reveal: Google Display Ads Exposed as the Cause of Flood of Poor Quality Leads for B2B Companies
Jan 26, 2023
29:Revolutionize Your B2B Paid Media: Ditch In-Platform Targeting for B2B Targeting Tools!
Jan 19, 2023
28: Unlock the Secrets to Squeezing More Bang for Your Buck with Your Media Spend
Jan 12, 2023
27: How AI and ChatGPT are already changing how we do marketing
Jan 05, 2023
26: Strategy vs Action - Why do companies struggle to just get stuff done?
Dec 08, 2022
25: How to make Good B2B Creative
Nov 29, 2022
24: Innovation on a Budget
Nov 22, 2022
23: What makes someone trust a brand?
Nov 15, 2022
22: Shifting the mindset away from Sales Enablement to Demand Creation
Oct 06, 2022
21: What agencies don't want you to know about branded search.
Sep 29, 2022
20: Brand vs Demand Gen - Enemies, Allies, or the same damn thing?
Sep 16, 2022
19: Fixing Lead Quality
Sep 09, 2022
18: In-house vs Agency? What organizational structures create the best agency partnerships!
Sep 02, 2022
17: What is the future of Google Ads?
Aug 25, 2022
16: Balancing Marketing Tech & A Human Brain
Aug 18, 2022
15: Content creation framework that drives results! Stop making bad content.
Aug 04, 2022
14: The 5 Biggest Challenges for B2B Marketers & how to tackle them.
Jul 26, 2022
13: The Full Funnel Strategy is Out-Dated, Here's why!
Jul 21, 2022
Episode 12: Creative Messaging across all stages of the demand curve.
Jul 14, 2022
Episode 11: Competitive Conquesting - Please Stop.
Jul 07, 2022
Episode 10: Recession + H2 Realignment - Whose budget is getting cut?
Jun 29, 2022
Episode 9: Special Guest + SEO Banter = Profit
Jun 23, 2022
Episode 8: User Experience - Listen to your customers & stop try to trick users into converting.
Jun 16, 2022
Episode 7: Attribution Flaws - Stop letting the CFO make marketing decisions.
Jun 09, 2022
Episode 6: Demand Generation vs Capturing Demand - Where should brands invest?
Jun 02, 2022
Episode 5: The Death & Re-evolution of SEO
May 23, 2022
Episode 4: The Evolution of Social Strategy - The power of Organic, Paid & Dark Social
May 20, 2022
Episode 3: Advertising & Media Measurement 101 (Episode 3 of 3 part series)
May 13, 2022
Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series)
May 13, 2022
Our First Ever Episode! - Persona Development for Small Businesses or Startups (Episode 1 of 3 part series)
May 11, 2022