Digital Banter
By Andy Groller and James Kravic
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Image by Andy Groller and James Kravic
Category: Marketing
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Episodes: 77
Description
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
| Episode | Date |
|---|---|
|
ABM Is Not That Deep: Simplifying What Actually Works | Isaac Ware
|
May 15, 2025 |
|
Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser
|
May 08, 2025 |
|
ABM Measurement Mayhem | Mason Cosby
|
Apr 03, 2025 |
|
HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media | Alexis Garrison
|
Mar 20, 2025 |
|
Creating Impactful Messaging: Develop Clear & Persuasive Ad Copy
|
Mar 19, 2025 |
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Strategizing Content for Ads: How to Adapt & Repurpose Content
|
Mar 18, 2025 |
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Content Audit and Quick Wins
|
Mar 14, 2025 |
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Targeting the Right Audience: Master Audience Research & Segmentation
|
Mar 13, 2025 |
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Goal Setting and Alignment in Paid Media Campaigns
|
Mar 12, 2025 |
|
From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober
|
Mar 07, 2025 |
|
Product Marketing Essentials for Paid Media | Drew Laehy
|
Jun 11, 2024 |
|
Should I Run Ads?
|
Jun 11, 2024 |
|
Building a Marketing Team for Sales Led Companies | Kyle Lacy
|
Apr 16, 2024 |
|
Interactive Demos Are Better Demos | Natalie Marcotullio
|
Apr 10, 2024 |
|
Entertaining Content with Purpose | Todd Clouser
|
Mar 26, 2024 |
|
Beyond Creation: Maximizing the Impact of Your Content | Ross Simmonds
|
Feb 27, 2024 |
|
Marketing Exists to Support Sales... Change My Mind | Scott Logan
|
Jan 22, 2024 |
|
Frameworks for the Perfect Landing Page | Tas Bober
|
Jan 16, 2024 |
|
Positioned to Win. Navigating Product Positioning | Anthony Pierri
|
Jan 09, 2024 |
|
Building a Community | Justin Levy
|
Dec 21, 2023 |
|
Scrappy ABM | Mason Cosby
|
Dec 12, 2023 |
|
The Rise of B2B Influencer Marketing | Brianna Doe
|
Dec 05, 2023 |
|
The Nearbound Playbook & Why it Matters | Jared Fuller
|
Nov 28, 2023 |
|
Building a Paid Media Program | Silvio Perez
|
Nov 21, 2023 |
|
Marketing & Sales Alignment - An Elusive Unicorn | Laura Erdem
|
Nov 14, 2023 |
|
B2B events: Are they even worth it? | Tim Davidson
|
Nov 07, 2023 |
|
Creator Takeover: How Creators Are Redefining Content Marketing | Dan Sanchez
|
Oct 31, 2023 |
|
How we really feel about doing more with less
|
Oct 24, 2023 |
|
Spicing up B2B Creative: Building Cost-Effective Content Systems with Kevin Rapp.
|
Oct 12, 2023 |
|
People-First. Its a movement, not a tactic. Find out why with Nick Bennett & Mark Kilens
|
Sep 25, 2023 |
|
Want better agencies? Be a better client! Building agency partnerships with Tas Bober
|
Sep 20, 2023 |
|
Q2 Test & Learns: Quick Wins and Discoveries from Our Recent Experiments
|
Jun 08, 2023 |
|
Content Distribution Framework Built on Trust: Picking the Right Messenger
|
May 25, 2023 |
|
Education and Entertainment: HockeyStack's Journey to Building a Media Company
|
May 18, 2023 |
|
From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention
|
May 11, 2023 |
|
Performance Delivered Insider Secrets: A Customer Centric Agency
|
May 04, 2023 |
|
Lessons from Auditing Hundreds of Ad Accounts: Creating Quick Wins That Drive ROI
|
Apr 27, 2023 |
|
Web Analytics vs Media Attribution: Debating the Role of Web Analytics Tools
|
Apr 20, 2023 |
|
Enterprise SEO Unlocked: Winning Strategies for Large Oranizations
|
Apr 13, 2023 |
|
Masters in Marketing Agency: B2B Marketing and Agency Leadership, Lessons Learned
|
Apr 06, 2023 |
|
Unlocking the Secrets of Successful ABM and Paid Media
|
Mar 30, 2023 |
|
AI in SEO: How Machine Learning is Changing the Game of Search
|
Mar 23, 2023 |
|
The Art of Brand: The Intersection of Strategy & Emotion
|
Mar 16, 2023 |
|
Unlocking the Secrets of Attribution: Overcoming Fear and Finding ROI with Drew Smith
|
Mar 09, 2023 |
|
From Silos to Synergy: Bridging the Gap Between Brand Strategy and Product Marketing
|
Feb 24, 2023 |
|
Forget the Booths: B2B Brands are Turning to Influencers for Results
|
Feb 16, 2023 |
|
Unlocking the Code: The Real Metrics to Measure Your Demand Generation Efforts
|
Feb 09, 2023 |
|
30: Shocking Reveal: Google Display Ads Exposed as the Cause of Flood of Poor Quality Leads for B2B Companies
|
Jan 26, 2023 |
|
29:Revolutionize Your B2B Paid Media: Ditch In-Platform Targeting for B2B Targeting Tools!
|
Jan 19, 2023 |
|
28: Unlock the Secrets to Squeezing More Bang for Your Buck with Your Media Spend
|
Jan 12, 2023 |
|
27: How AI and ChatGPT are already changing how we do marketing
|
Jan 05, 2023 |
|
26: Strategy vs Action - Why do companies struggle to just get stuff done?
|
Dec 08, 2022 |
|
25: How to make Good B2B Creative
|
Nov 29, 2022 |
|
24: Innovation on a Budget
|
Nov 22, 2022 |
|
23: What makes someone trust a brand?
|
Nov 15, 2022 |
|
22: Shifting the mindset away from Sales Enablement to Demand Creation
|
Oct 06, 2022 |
|
21: What agencies don't want you to know about branded search.
|
Sep 29, 2022 |
|
20: Brand vs Demand Gen - Enemies, Allies, or the same damn thing?
|
Sep 16, 2022 |
|
19: Fixing Lead Quality
|
Sep 09, 2022 |
|
18: In-house vs Agency? What organizational structures create the best agency partnerships!
|
Sep 02, 2022 |
|
17: What is the future of Google Ads?
|
Aug 25, 2022 |
|
16: Balancing Marketing Tech & A Human Brain
|
Aug 18, 2022 |
|
15: Content creation framework that drives results! Stop making bad content.
|
Aug 04, 2022 |
|
14: The 5 Biggest Challenges for B2B Marketers & how to tackle them.
|
Jul 26, 2022 |
|
13: The Full Funnel Strategy is Out-Dated, Here's why!
|
Jul 21, 2022 |
|
Episode 12: Creative Messaging across all stages of the demand curve.
|
Jul 14, 2022 |
|
Episode 11: Competitive Conquesting - Please Stop.
|
Jul 07, 2022 |
|
Episode 10: Recession + H2 Realignment - Whose budget is getting cut?
|
Jun 29, 2022 |
|
Episode 9: Special Guest + SEO Banter = Profit
|
Jun 23, 2022 |
|
Episode 8: User Experience - Listen to your customers & stop try to trick users into converting.
|
Jun 16, 2022 |
|
Episode 7: Attribution Flaws - Stop letting the CFO make marketing decisions.
|
Jun 09, 2022 |
|
Episode 6: Demand Generation vs Capturing Demand - Where should brands invest?
|
Jun 02, 2022 |
|
Episode 5: The Death & Re-evolution of SEO
|
May 23, 2022 |
|
Episode 4: The Evolution of Social Strategy - The power of Organic, Paid & Dark Social
|
May 20, 2022 |
|
Episode 3: Advertising & Media Measurement 101 (Episode 3 of 3 part series)
|
May 13, 2022 |
|
Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series)
|
May 13, 2022 |
|
Our First Ever Episode! - Persona Development for Small Businesses or Startups (Episode 1 of 3 part series)
|
May 11, 2022 |