Brand Strategy Unwankified
By Bec Hughes | Brand Strategy Mentor
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Image by Bec Hughes | Brand Strategy Mentor
Category: Marketing
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Episodes: 127
Description
The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service.
If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place.
~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream.
~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies.
~ The vibe… cheeky, straight-talking, simplified, and totally unwankified.
Subscribe and let’s dive in!
| Episode | Date |
|---|---|
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127. Is Your Brand Strategy Leaking Value?
|
May 22, 2026 |
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126. The Lean Brand Strategy Tech Stack
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May 13, 2026 |
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125. Becoming a High-Ticket In-Demand Designer with Bec Morris
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Apr 10, 2026 |
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124. Feedback that Doesn't Derail the Project
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Apr 02, 2026 |
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123. Stop Saying a Brand is Not a Logo - Say This Instead
|
Mar 27, 2026 |
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122. Brand Strategy Workshops 101
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Feb 26, 2026 |
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121. What It Takes to Grow a Studio With Em Sparrow
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Feb 18, 2026 |
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120. Brand Strategy is Trending - What Does That Mean For You?
|
Feb 11, 2026 |
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119. Sell Like a Consultant with Hayden Burgess
|
Feb 06, 2026 |
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118. Does Brand Strategy Really Need to Take 8 Weeks?
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Jan 30, 2026 |
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117. What If You're Not Cut Out for Brand Strategy?
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Nov 26, 2025 |
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116. This Small Upgrade Will Transform Your Positioning Strategy
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Nov 18, 2025 |
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115. The 3 Hard Skills You Need in Brand Strategy
|
Nov 10, 2025 |
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114. Can You Offer a Lite Version of Strategy?
|
Sep 23, 2025 |
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113. Becoming a Brand Strategist with Jacob Cass
|
Sep 09, 2025 |
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112. Why I Skip Brand Archetypes
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Sep 03, 2025 |
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111. How Women Succeed in the Design Industry with Anna Dower
|
Aug 19, 2025 |
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110. Brand Strategy Can't Predict the Future
|
Jul 01, 2025 |
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109. 5 Simple Ways I've Uplevelled My Brand Strategy
|
Jun 24, 2025 |
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108. Crafting a One Page Brand Strategy
|
Jun 13, 2025 |
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107. Pricing to Make More Money with Your Pricing Queen
|
Jun 02, 2025 |
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106. Design Gaps that Strategy Fills
|
May 27, 2025 |
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105. One Offer You Need to Turn Lurkers into Hot Branding Leads
|
May 20, 2025 |
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104. What Clients Think 2025 with Carol Mackay
|
May 12, 2025 |
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103. 10 Steps to Create Strategic Case Studies that Sell
|
May 06, 2025 |
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102. The Missing Piece in Your Solo Studio
|
Apr 28, 2025 |
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101. Filtering: The Essential Strategy Skill No One Talks About
|
Apr 22, 2025 |
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100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy
|
Apr 15, 2025 |
|
99. How to Dovetail Strategy into Your Brand Design Process
|
Apr 07, 2025 |
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98. Attract Clients Ready for Brand Strategy
|
Apr 03, 2025 |
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97. Rethinking Customer Avatars
|
Mar 26, 2025 |
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96. Simple Brand Strategy Minus the Buzzwords
|
Mar 21, 2025 |
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95. The Evolution of The C Word Podcast
|
Mar 21, 2025 |
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94. Email Marketing 101 for Designers
|
Jun 05, 2024 |
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93. When Your Client Doesn't Value Brand Strategy
|
May 20, 2024 |
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92. Getting Your Design Work Signed Off First Time
|
Apr 16, 2024 |
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91. My Shittiest Client Experiences
|
Apr 11, 2024 |
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90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?
|
Apr 02, 2024 |
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89. The No1 Reason Your Content Isn't Connecting With Your Audience
|
Mar 27, 2024 |
|
88. What to Include in a Brand Strategy Presentation
|
Mar 26, 2024 |
|
87. Your Worth vs Your Value
|
Mar 22, 2024 |
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86. Creaticise Your Life
|
Mar 15, 2024 |
|
85. Your Big Fish Offer
|
Mar 06, 2024 |
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84. The 7 Brand Strategy Mistakes Devaluing Your Offer
|
Feb 16, 2024 |
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83. My 5 Pillar Brand Strategy Research Framework
|
Feb 08, 2024 |
|
82. Should Designers Do Brand Strategy?
|
Jan 31, 2024 |
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81. Uncomplicating Business: 4 Places to Focus Your Energy
|
Jan 05, 2024 |
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80. I Said What I Said: My Flavour for 2024
|
Dec 24, 2023 |
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79. Investing Your Marketing Energy for Results with Bec Chappell
|
Dec 15, 2023 |
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78. Where My First 6 Clients Came From
|
Dec 06, 2023 |
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77. What You Need to Create a Passive Income
|
Nov 24, 2023 |
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76. Over-Thinking and Over-Investing in Studio Systems
|
Nov 17, 2023 |
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75. Amplify Your Story Through Imagery with Grace Costa
|
Nov 04, 2023 |
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74. Should You Put Your Prices on Your Website
|
Oct 31, 2023 |
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73. Take SEO Out of the Too Hard Basket with Karlie Plowman
|
Oct 19, 2023 |
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72. How Many Design Concepts Should You Present?
|
Oct 13, 2023 |
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71. Website Development as a Revenue Stream with Nikki Hamilton
|
Oct 03, 2023 |
|
69. Getting Found Part 1 - Visibility
|
Sep 26, 2023 |
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70. Getting Found Part 2 - Volume and Value
|
Sep 26, 2023 |
|
68. Standing Out in a Crowded Industry
|
Sep 04, 2023 |
|
67. Your Ego and the Impact on Your Business
|
Aug 16, 2023 |
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66. Grow with Brand Strategy Inspired Income Streams
|
Jul 30, 2023 |
|
65. Strengthen and Elevate Your Brand Strategy Offer
|
Jul 17, 2023 |
|
64. 5 Essential Strategies to Amplify Your Content’s Impact
|
Jun 28, 2023 |
|
63. Rebranding Networking
|
Jun 22, 2023 |
|
62. Consultant Mindset versus Producer Mindset
|
Jun 18, 2023 |
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61. Secrets to a Discovery Call that Converts
|
Jun 09, 2023 |
|
60. How It’s Going Hotseat with Bec Hughes
|
May 30, 2023 |
|
59. Lifting the Veil on the Perfect Lead Magnet
|
May 26, 2023 |
|
58. How to Be More Consistent... On Purpose
|
May 19, 2023 |
|
57. Mindset Strategies for Effective Selling with Christine Corcoran
|
May 10, 2023 |
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56. Overcoming Objections from Prospective Clients
|
May 03, 2023 |
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55. Project Layering - The Sweet Spot for Increasing Your Income
|
Apr 28, 2023 |
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54. 10 Things I Would NOT Do Again if I was a Start-Up
|
Apr 18, 2023 |
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53. 10 Things I Would Do First If I was a Start-Up
|
Apr 18, 2023 |
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52. Business Legals for Designers with Tracey Mylecharane
|
Mar 30, 2023 |
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51. Connecting the Dots Between Brand Strategy, Design Strategy and Brand Design
|
Mar 23, 2023 |
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50. Knowing When to Say No to a Prospective Client
|
Mar 15, 2023 |
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49. Reflections on Being a Female Creative on International Women’s Day
|
Mar 08, 2023 |
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48. Beyond Socials: Digital Marketing Inspiration with Maryanne Amies
|
Mar 02, 2023 |
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47. Communicate Your Value: What, How & Where
|
Feb 23, 2023 |
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46. A Client Off-Boarding that Future Expands Your Business
|
Feb 15, 2023 |
|
45. If You’re Not Earning $100k You’re Not Successful
|
Feb 10, 2023 |
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44. What Does it Actually Mean to ’Show Up’?
|
Feb 02, 2023 |
|
43. The Client Centred Business Model is Broken
|
Jan 25, 2023 |
|
42. 9 Ways to Jump Start Your Revenue During a Quiet Period
|
Jan 18, 2023 |
|
41. A Game-Changer for Every Design Business
|
Jan 11, 2023 |
|
40. Choosing a Word for the Year: Where I Landed and Why
|
Jan 05, 2023 |
|
39. A D&M: My Personal Reflections on 2022
|
Dec 28, 2022 |
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38. Taking Stress Free Time Away From Your Business
|
Dec 21, 2022 |
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37. ’The Rule of One’ - Goal Setting Made Simpler
|
Dec 15, 2022 |
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36. It’s All About the Woo-Doo
|
Dec 07, 2022 |
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35.Taking Your Business Seriously with the Foundations to Scale
|
Nov 29, 2022 |
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34. Setting Your Client Up for Success
|
Nov 24, 2022 |
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33. Managing Change: How to Feel the Fear and Do It Anyway
|
Nov 15, 2022 |
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32. The 6 C’S for Getting Consistent, Quality Clients
|
Nov 08, 2022 |
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31. The Money Essentials: Mindset and Management with Clare Wood
|
Nov 01, 2022 |
|
30. 3 Words That Will Increase Your Value
|
Oct 26, 2022 |
|
29. How Much Should You Charge for a Logo?
|
Oct 19, 2022 |
|
28. Setting Boundaries with Clients and Staying Friends
|
Oct 11, 2022 |
|
27. Growing Up In Business: Confidence, Creativity & Entrepreneurship With Kate Toon
|
Oct 05, 2022 |
|
26. Preventing Budget and Timeline Blowouts
|
Oct 02, 2022 |
|
25. Mistakes Designers Make Pricing Their Services
|
Sep 27, 2022 |
|
24. Cultivating Unshakeable Belief in Your Creative Work
|
Sep 21, 2022 |
|
23. Presenting Your Design Work with Confidence
|
Sep 13, 2022 |
|
22. 7 Key Strategies that Grew My Creative Business
|
Sep 06, 2022 |
|
21. What I Had to Unlearn After Working in a Creative Agency
|
Aug 30, 2022 |
|
20. Do Designers & Creatives Need a Niche? With Jessica Osborn
|
Aug 23, 2022 |
|
19. Managing Your Client Through a Seamless Creative Process
|
Aug 16, 2022 |
|
18. Why Your Values are the Key to Financial Success with Eliza Ludwig
|
Aug 09, 2022 |
|
17. Ditch Your Price List and Do This Instead
|
Aug 04, 2022 |
|
16. Are You Missing the Opportunity to Sell Strategy?
|
Aug 02, 2022 |
|
15. Conquering Content Creation Overwhelm with Mel Daniels
|
Jul 26, 2022 |
|
14. From Freelancer to Design Business Freedom
|
Jul 19, 2022 |
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13. Are Retainers Bad for Business?
|
Jul 17, 2022 |
|
12. Designed to Thrive: The Creative Business Growth Wireframe
|
Jul 12, 2022 |
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11. A Fail-safe Method for Managing Tricky Clients
|
Jul 07, 2022 |
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10. A Simple Model to Price Your Creative Work
|
Jul 06, 2022 |
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9. 5 Systems That Make Space For Creativity
|
Jul 05, 2022 |
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8. The 8 R’s to Create Momentum & Growth
|
Jul 04, 2022 |
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7. Your Imperfections are Your Greatest Assets with Jess Roberts
|
Jun 28, 2022 |
|
6. Is Canva Damaging Your Brand
|
Jun 21, 2022 |
|
5. The Power of Brand Association - A Masterclass by Stranger Things
|
Jun 14, 2022 |
|
4. Busting the Myths About Creative Business Growth
|
Jun 07, 2022 |
|
3. 7 Strategies to Plump the Profit in Your Creative Business
|
Jun 01, 2022 |
|
2. The Magic That Happens When Creative and Business Meet
|
Jun 01, 2022 |
|
1. Life, Loves, Business & Creativity with Bec Hughes
|
Jun 01, 2022 |