Good Data, Better Marketing
By Twilio Segment
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Category: Marketing
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Subscribers: 3
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Episodes: 46
Description
Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.
| Episode | Date |
|---|---|
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The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp
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May 09, 2024 |
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Data Collaboration: Privacy, Clean Rooms, and Interoperability with Dana McGraw, SVP of Data and Measurement Science at Disney Advertising
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Apr 25, 2024 |
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Building Flexible Data Architectures for Enhanced Customer Engagement with Kevin Niparko, VP of Product for Twilio Segment CDP
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Apr 11, 2024 |
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Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit
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Mar 28, 2024 |
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Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science
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Mar 14, 2024 |
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PwC’s Antonia Wade: Unlocking The Modern Buyer's Journey In The Age Of AI
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Feb 29, 2024 |
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Highlights: AI Adoption, The Human Side of Marketing, and Seamless CX
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Feb 15, 2024 |
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2024 Top Trends and Predictions in Customer Engagement with Jacqueline Woods, Teradata and David Chan, Deloitte Digital
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Feb 08, 2024 |
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J.P. Morgan Chase’s Dr. Tiffany Perkins-Munn: Self-Service, Digital Transformation, and Omnichannel Customer Service
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Jan 11, 2024 |
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ActiveCampaign’s Shay Howe: Driving Traffic and Customer Experience Through Owned Channels
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Dec 14, 2023 |
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Indeed’s Jessica Jensen: Using AI to Elevate Employer & Candidate Experience Strategies
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Nov 30, 2023 |
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Bayer Consumer Health’s Patricia Corsi: Adding Value in the Consumer Health Journey
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Nov 09, 2023 |
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Unbounce’s Pete Housley: How to Increase AI Adoption to Drive ROI with Trusted Data
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Oct 26, 2023 |
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HoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B World
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Oct 12, 2023 |
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Airtable’s Ilan Frank: Building a Great Customer Experience with PLG
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Sep 28, 2023 |
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Equifax’s Laura Trotter: Combining Attribution and Real World Insights
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Sep 14, 2023 |
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Dialpad’s Morgan Norman: Reducing Cognitive Load and Enhancing Delight in PLG
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Aug 31, 2023 |
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Turo’s Andrew Mok: Balancing Data and Intuition
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Aug 17, 2023 |
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Allergan Aesthetics’ Chad Hacker: Future Proofing Your Customer Engagement Stack
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Aug 03, 2023 |
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ING’s Matteo Pomoni: Identifying Key Moments of Truth in Customer Data
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Jul 20, 2023 |
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The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed
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Jul 06, 2023 |
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Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired
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Jun 22, 2023 |
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Telus’s Chris Madan: Showing Up in the Moments That Matter
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Jun 08, 2023 |
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Instacart’s Ali Miller: Inspiring Product Discovery and Brand Engagement
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May 25, 2023 |
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Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale
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May 11, 2023 |
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Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills
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Apr 27, 2023 |
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Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW
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Apr 13, 2023 |
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Using Predictive Analytics to Create VIP Customers with Kristin Maa, SVP of Growth at Saks
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Mar 30, 2023 |
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The Key To Customer Engagement: Consent and Iteration with Matt Smidebush & Seth Familian
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Mar 16, 2023 |
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Improving Customer Engagement in Real Estate Through Digitization with David Marine, CMO of Coldwell Banker
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Mar 02, 2023 |
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Leveraging Data Across the Entire Customer Lifecycle with Chris Koehler, CMO of Box
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Feb 16, 2023 |
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Engaging Consumers Through Human-Centric Strategies with Umi Patel, VP of Consumer Insights & Analytics for PepsiCo’s North America Beverage Portfolio
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Dec 01, 2022 |
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Enhancing Your Customer Experience with Omnichannel Engagement with Carolyn Pollock, Chief Marketing Officer at Tailored Brands
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Nov 17, 2022 |
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Adaptable Marketing Strategies for Global Communities with Sonia Oblitey, Senior Director of Global Marketing at OkCupid
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Nov 03, 2022 |
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Why a Strong Data Foundation is Business-Critical with Kendell Timmers, SVP and Head of Data & Insights at The New York Times
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Oct 20, 2022 |
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Collecting the Right Data to Serve Your Audience and Your Advertisers with Eric Mies, Director of Product, Video Experience, Ads, & Ad Operations at Crunchyroll
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Oct 06, 2022 |
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Removing Barriers for a Seamless Customer Experience with John Sheldon, Chief Marketing Officer at SmileDirectClub
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Sep 22, 2022 |
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Improving Customer Engagement with Unified Data with Pepe Valiente, Senior Management Consultant at IBM Garage
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Sep 08, 2022 |
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Building Brand Loyalty Through Frictionless Customer Support with Adele Hedden, Head of Customer Experience at Faire
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Aug 25, 2022 |
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How Integrated Customer Journeys Improve Patient Health with Rahul Kak, Vice President of Customer Health & Experience at Aetna, a CVS Health Company
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Aug 11, 2022 |
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Building a Bridge Between Customer Needs and Customer Experience with Liz Miller, VP & Principal Analyst at Constellation Research
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Jul 28, 2022 |
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Giving Your Consumer a Seat at The Table with Ted Chi, Digital Marketing Executive
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Jul 14, 2022 |
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Connected Customer Journey Starts with Behavioral Insights with Erin Pryor, EVP, Chief Marketing Officer and Client Experience at First Horizon Bank
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Jun 30, 2022 |
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A Data-Driven Approach to Building Authentic Relationships with Keri Taub, VP of Strategy at Bloomingdale’s
|
Jun 13, 2022 |
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Put the Customer First with User-Centered Strategies with Waseem Kawaf, Global VP of Digital Experience at STANLEY Security
|
Jun 13, 2022 |
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Trailer
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Jun 02, 2022 |