The Lead Creative
By Mongezi Mtati
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Category: Marketing
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Episodes: 113
Description
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
| Episode | Date |
|---|---|
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Why Influencer Marketing Works for Some Brands and Fails for Others
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Jul 16, 2026 |
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Advertising Has A Sameness Problem, Not An AI Problem
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Jun 26, 2026 |
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Why Safe Advertising Makes Brands Forgettable
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May 15, 2026 |
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Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building
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Mar 19, 2026 |
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Marketing Is Business: Building Lasting Brands and Communities
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Feb 25, 2026 |
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Unpacking Client and Agency Relationships That Deliver Results
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Feb 20, 2026 |
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Marketing Leadership In Complex African Markets: Lindy-Lou Alexander, CEO of WPP Open X Africa
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Feb 05, 2026 |
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How KFC Thailand Builds A Culture of Brave Advertising, Marketing and Creative Work
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Jan 21, 2026 |
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Building a Loved Challenger Brand That Encourages People To Buy Less Not More
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Jan 15, 2026 |
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Creativity, Marketing Effectiveness and the Cost of Short-Termism: Effie Awards Trends
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Dec 22, 2025 |
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Building Loved Brands in an Age of Data and AI
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Dec 17, 2025 |
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The Secret Behind Vaseline’s Advertising and Consumer Success
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Dec 11, 2025 |
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Most Advertising Is Afraid to Succeed: Chasing Trends Hurts Brands
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Dec 04, 2025 |
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From Chappies to Cadbury: How Mondelez Builds Heritage Brands That Lead Culture
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Nov 25, 2025 |
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Marketing That Matters: Vaseline, Heritage and the Power of Insight
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Nov 18, 2025 |
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Marketing Connects Business with People and Communities: Brian Yuyi, CEO of MASA
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Nov 17, 2025 |
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Pete Case on How Enduring Client-Agency Partnerships Build Better Brands
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Nov 13, 2025 |
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Insights from 41 Years of Advertising and Marketing Measurement
|
Nov 10, 2025 |
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Trapped in the Busyness, Not the Business of Advertising: Dr Pepe Marais
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Nov 05, 2025 |
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The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj
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Oct 30, 2025 |
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The Bookmarks and Why Boring Advertising is Costly
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Oct 27, 2025 |
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Conspicuous by Design: Why Standing Out Wins in Marketing and Advertising
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Oct 23, 2025 |
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Awarding Creative Excellence and Rewarding Effectiveness
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Oct 16, 2025 |
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Research Insights: Purpose-Led Brands Earn Greater Consumer Trust
|
Oct 10, 2025 |
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From The Super Bowl to Nando’s: A Conversation with Melusi Mhlungu
|
Oct 03, 2025 |
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AI, Creativity and the Future of African Marketing: Dr Gillian Hammah
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Sep 30, 2025 |
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CX, Effectiveness and the Future of Brand Building with Mandisa Theko-Khitsane
|
Sep 25, 2025 |
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Banning Campaigns and Reimagining Brands: Charl Bassil
|
Sep 22, 2025 |
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Cannes Lions: Cultural Nuance and Global Impact with Xolisa Dyeshana and Saf Sindhi
|
Aug 19, 2025 |
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Human Truth Shapes Destination Marketing: Thembisile Sehloho
|
Aug 07, 2025 |
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The Art of Reinvention and Creative Freedom: Jill Greenberg
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Jul 25, 2025 |
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Short-Term Thinking in Advertising and Marketing Erodes Brand Growth: Gillian Rightford
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Jul 03, 2025 |
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Converting Strangers into an Engaged Community
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May 29, 2025 |
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Crafting Iconic Stories That Influence Generations: Angus Gibson
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Apr 03, 2025 |
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From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth
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Mar 20, 2025 |
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People, Purpose and Profit: Growing Brands and Empowering Communities
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Feb 28, 2025 |
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The Science of Marketing: Sydney Mbhele
|
Jan 30, 2025 |
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Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger
|
Dec 06, 2024 |
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How Challenger Brands Build Community and Trust
|
Nov 28, 2024 |
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Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson
|
Nov 07, 2024 |
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Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem
|
Oct 24, 2024 |
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Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil
|
Oct 17, 2024 |
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The Creative Pulse Behind VW: Bridget Harpur
|
Oct 10, 2024 |
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Compelling Content for Audience Growth and Brand Sponsorships
|
Sep 18, 2024 |
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Balancing Creativity and Brand Values in Influencer Marketing
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Sep 11, 2024 |
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Building Resilient Brands Through Ethical Leadership: Bonang Mohale
|
Jul 25, 2024 |
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Rebuilding Brand Relevance: Nontokozo Madonsela
|
Jul 12, 2024 |
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Breaking Cultural Barriers for Authentic Brand Engagement: Steve Babaeko
|
Jun 20, 2024 |
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Brave and Authentic Brand Communication
|
Jun 07, 2024 |
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The Secret to Higher Productivity in Creative Teams: Jack Skeels:
|
May 15, 2024 |
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Building Resilient Brands with Generational Relevance: Abey Mokgwatsane
|
Apr 18, 2024 |
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Unleashing Brand Potential Through Marketing Innovation: Khensani Nobanda
|
Apr 04, 2024 |
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The Impact of Diversity on Marketing and Business Growth: Veli Ngubane
|
Mar 15, 2024 |
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Crafting Connections and Shaping Perceptions Through Brand Storytelling: Lebo Madiba
|
Mar 08, 2024 |
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Bridging Global Vision and African Creativity - The H&M South Africa Story: Caroline Nelson
|
Feb 29, 2024 |
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Fusing Marketing, Tech, and Creativity for Better Customer Engagement: Musa Kalenga
|
Feb 22, 2024 |
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AI in Digital Strategy and the Creative Process: Bra Willy Seyama
|
Feb 08, 2024 |
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The Role of Brand Equity in Weathering Economic Storms: Ivan Moroke
|
Feb 01, 2024 |
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Cultivating Communities, Collaborating with Brands: Brent Lindeque
|
Dec 14, 2023 |
|
Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa: Charles Stuart
|
Dec 07, 2023 |
|
AI, Customer-Centricity, and the Evolution of Client-Agency Relationships: Sechaba Motsieloa
|
Nov 30, 2023 |
|
Signal Over Noise: Chris Do on How to Stand Out on Social Media as a Creative
|
Nov 02, 2023 |
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A Creative's Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth: Bonolo Chepape
|
Oct 26, 2023 |
|
Build Community Engagement and Partner with Sponsors: Fred Roed
|
Oct 12, 2023 |
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Creative Collaboration at Scale to Help Change Society: Lesley Williams
|
Oct 06, 2023 |
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Monetizing Content Creation and Collaborating with Brands: Alphi Mkhwanazi
|
Sep 28, 2023 |
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The Personal Brand Playbook for Creatives: Mpho Monareng
|
Sep 21, 2023 |
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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers: Lebo Lion
|
Sep 14, 2023 |
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Why Brands Should Create Brave and Provocative Advertising: Ahmed Tilly
|
Sep 07, 2023 |
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Being Relevant and Authentic For Generations As A Creative: Sello Maake kaNcube
|
Sep 01, 2023 |
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The Importance of Brand Presence in Economic Downturns: Refilwe Maluleke
|
Jul 13, 2023 |
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Building Your Community and Personal Brand: Sol Phenduka
|
Jul 06, 2023 |
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Navigating the Brand, Podcaster and Content Creator Partnership Landscape: Mashudu Modau
|
Jun 28, 2023 |
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TikTok Insights for Brands, Content Creators and Agencies: Greg Bailie
|
May 24, 2023 |
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Stay Ahead of Trends and Create the Future: Jarred Cinman
|
May 18, 2023 |
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Nurturing Successful Agency-Client Relationships: Khaya Dlanga
|
May 11, 2023 |
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Harness the Power of Storytelling to Rise Above the Noise: Jana Marx
|
Apr 27, 2023 |
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The Kenyan Perspective On Digital Marketing Trends Shaping Industries: Mark Kaigwa
|
Apr 20, 2023 |
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How Brands and Agencies can Collaborate to Produce Impactful Creative Work: Craig Rodney
|
Apr 13, 2023 |
|
The Power of Behavioural Science in Marketing and Advertising
|
Apr 05, 2023 |
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African brands changing the continent’s narrative on the global stage: Thebe Ikalafeng
|
Mar 30, 2023 |
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Compelling presentations that inspire action
|
Mar 22, 2023 |
|
Authentic brand and influencer storytelling
|
Mar 15, 2023 |
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Become a content creator and partner with brands
|
Dec 01, 2022 |
|
Creating Memorable Experiences: Dean Carlson
|
Nov 17, 2022 |
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The role of purpose in growing brands, agencies and people: Pepe Marais
|
Nov 03, 2022 |
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Advertising that sticks and generates ROI: Dean Oelschig
|
Oct 20, 2022 |
|
Re-imagine work and rethink creative collaboration: Palesa Sibeko
|
Oct 13, 2022 |
|
Design Thinking in Brand and Digital Strategy with Craig Hannabus
|
Oct 06, 2022 |
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Seth Godin on The Practice and Finding Your Smallest Viable Audience
|
Sep 29, 2022 |
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Google and YouTube collaboration opportunities for brands and content creators: A conversation with Asha Patel
|
Sep 23, 2022 |
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Nonhlanhla Dlamini on being relevant as a content creator
|
Sep 15, 2022 |
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Brand crisis communications: Lorato Tshenkeng
|
Sep 01, 2022 |
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Collaborating with Content Creators: Donovan Goliath
|
Aug 25, 2022 |
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Seamless digital and offline customer experiences
|
Aug 18, 2022 |
|
Compelling marketing for diverse audiences: Tinyiko Mageza
|
Aug 11, 2022 |
|
Sechaba Khoaele on Creating Culturally Relevant Work
|
Jul 29, 2022 |
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Influencer and brand collaborations - Lelo Boyana
|
Jul 21, 2022 |
|
Mike Sharman on creating viral brand content that increases ROI and wins customers
|
Jul 14, 2022 |
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About The Lead Creative
|
Jul 01, 2022 |
|
Abey Mokgwatsane on leadership in brands and agencies
|
Nov 12, 2020 |
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Nkgabiseng Motau on the role of collaboration
|
Nov 05, 2020 |
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Melissa Attree discusses the rise of on-demand content
|
Oct 29, 2020 |
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Kojo Baffoe on the content creation process
|
Oct 22, 2020 |
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Veli Ngubane on how diversity can grow the creative industries
|
Oct 15, 2020 |
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Jay Sebesho unpacks authenticity in brand communication
|
Oct 08, 2020 |
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Zahira Kharsany on digital trends and social media strategies
|
Oct 01, 2020 |
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Colin Makhubela on effective client-agency partnerships
|
Sep 24, 2020 |
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Zwelakhe Tshabangu on work that resonates with customers
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Sep 17, 2020 |
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Sarah-Jane Boden on the importance of diversity in the creative industry
|
Sep 10, 2020 |
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Tumi Rabanye on brand and creative strategy
|
Sep 03, 2020 |
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Lebogang Mukansi on the value of growth hacking
|
Aug 27, 2020 |
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Welcome to The Lead Creative
|
Aug 26, 2020 |