Building Brand Advocacy
By Paul Archer and Verity Hurd
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Image by Paul Archer and Verity Hurd
Category: Marketing
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Episodes: 101
Description
The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond.
Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale.
Whether you’re a founder, CMO, or marketer at a scaling brand, this is your space to stay ahead in modern brand building. From creating authentic connections to mobilizing passionate fans for Social Commerce, learn the principles of building Advocacy.
| Episode | Date |
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100 Episodes: The Unforgettable Bits, Lessons & Laughs From Building Brand Advocacy With You
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Apr 23, 2025 |
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Why Perfect Brands Fail & Honest Ones Build Advocacy (Like Ethique) ft. Erica Cocilova
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Apr 16, 2025 |
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Advocacy 101: How Founders Turn Creators, Customers & Employees Into Brand Champions
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Mar 19, 2025 |
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Make Brand Content People Actually Want To Watch, According To A Creator ft. Miranda Shanahan
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Mar 12, 2025 |
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Here’s How You Build An Entire Campaign From One Influencer Post ft. Keith Bendes
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Mar 05, 2025 |
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How Soru Jewellery Builds Creator Relationships Without Losing Their Brand DNA: Francesca Kelly’s Founder Story
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Feb 26, 2025 |
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The Symprove Strategy: Turning Gut Feelings & True Connections Into Brand Growth ft. Carol McEvoy
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Feb 12, 2025 |
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Advocacy 101: Nailing Content, Building Creator Relationships & Winning On Platforms in 2025
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Feb 05, 2025 |
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You’re Not Shadowbanned, You’re “Sleeping On Social Search” ft. Beth Thomas
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Jan 29, 2025 |
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Everything On 'Earned Media Value' You've Ever Wanted To Know, From The No.1 Expert aka. Conor Begley
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Jan 22, 2025 |
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Write This Down: The Strategy That Took Papier From Beloved Stationary Brand To Cult Status Symbol ft. Holly Chapman
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Jan 15, 2025 |
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Inside The House Of Astrid & Miyu: CMO Secrets To Building Advocacy Through Remarkable Experiences ft. Sarah Hrywnak
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Jan 08, 2025 |
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Short is Sweet, Long is Loyal: Cracking the Code for Creator-Led Video in 2025 ft. Victoria Blinova
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Dec 18, 2024 |
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How To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy ft. Lia Haberman
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Dec 11, 2024 |
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Calling BS On The Beauty Industry: How The Inkey List Became A $100M Skincare Brand Without Selling Out
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Dec 05, 2024 |
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Win Hearts Like WYSE London: How Marielle Wyse Turns Feedback Into Fashion Gold & Fan-Led Advocacy
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Nov 27, 2024 |
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UGC, Influencers & The Trust Economy: What’s Next for Fashion & Beauty Marketing
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Nov 20, 2024 |
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Ben Gallaga's Blueprint: How Luxe Collective Makes 34% of Its Revenue On TikTok Shop
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Nov 14, 2024 |
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Represent, L’Oréal & The Disruptors: How To Master Community Content, Creators & Social Commerce
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Nov 07, 2024 |
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Scamp & Dude’s Blueprint For Brand Advocacy: Jo Tutchener Sharp’s Founder Story
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Oct 24, 2024 |
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The Rise Of The #KITRIgirls: Haeni Kim’s Formula For Fashion Community & Her Founder Story
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Oct 09, 2024 |
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From Gymshark To Lounge: Cut Through The Noise & Nail Brand Storytelling Like The Pros ft. Jo Bird
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Oct 02, 2024 |
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Build All-Inclusive Advocacy Like Beyond Yoga: Michelle Wahler’s Founder Story
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Sep 25, 2024 |
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Lean In like Lounge: Rip Up The Rulebook, Create Outside Your Category & Win Community ft. Sonia Hussain
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Sep 18, 2024 |
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How Beekman 1802 Uses Kindness to Power Community Innovation ft. Brad Farrell
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Sep 11, 2024 |
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The Blueprint for Brand Love: Tap into Taste Communities, Killer Campaign Tactics & Being Unserious ft. Sekai Masunda
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Sep 04, 2024 |
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The Beauty Marketing Playbook: Inside Grown Alchemist’s Content, Social & Influencer Strategies ft. Colby Wood
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Aug 21, 2024 |
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Nail it like New Look: Invest in Brand, Build Local Communities & Make Employees your No.1 Advocates
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Aug 14, 2024 |
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Co-Create Community, Content & Connection like Staud, Savage x Fenty & Chanel ft. Stefani O’Sullivan
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Aug 07, 2024 |
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Create Word-of-Mouth Magic Like Never Fully Dressed: Lucy Aylen’s Founder Story
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Jul 11, 2024 |
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How Tomm Jewellery’s Unexpected Growth Strategies Pay Off: Lucy Toone’s Founder Story
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Jul 04, 2024 |
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How Victoria’s Secret, Abercrombie & Brooklinen Relinquish Control to Grow Through Creators
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Jun 27, 2024 |
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A Masterclass from Abercrombie & Fitch on Reinventing Retail
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Jun 20, 2024 |
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The Playbook for Merging Social & eCommerce Marketing to Increase Conversion ft. Doug Foulkes
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Jun 13, 2024 |
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The Social Commerce Tactics That Actually Work for Coty, Davines & The Biggest Brands in Beauty
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Jun 06, 2024 |
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Content & Commerce: Maesa x TikTok Shop’s Success Blueprint for Fashion & Beauty Brands
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May 31, 2024 |
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LVMH, ELEMIS & Maesa: How Beauty Superfans Supercharge Social Commerce
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May 23, 2024 |
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Algorithms in Action: Leveraging New Rules, Insights & Creator Strategies in the Social Media Game ft. Lia Haberman
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May 17, 2024 |
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Lessons From lululemon: Amplifying Community, Overcoming Advocacy Obstacles & The Tactics of Successful Brands ft. Lisa Galt
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Apr 26, 2024 |
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How To Unlock Advocacy: Cracking The Brand Growth Code ft. Matt Lerner
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Apr 11, 2024 |
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Advocacy 101: Abercrombie, Mint Velvet & DOAC’s Cheat Codes to Community Strategy
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Apr 10, 2024 |
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Rooted in Advocacy: How SURI’s Superfans Revolutionize a Stale Market ft. Mark Rushmore
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Mar 22, 2024 |
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The Influencer Marketing Playbook: Wild’s Rise to Success ft. Fiona Macpherson
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Mar 15, 2024 |
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How Lucy & Yak Built An Army of Advocates: Lucy Greenwood’s Story
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Mar 07, 2024 |
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How Abercrombie & Fitch and LK Bennett Strategize, Engage & Monetize their Brand Communities
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Feb 29, 2024 |
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How To Win On TikTok Shop: Increase Sales 500% Like Mallows Beauty ft. Broghan Smith & Laura Mallows
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Feb 22, 2024 |
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REFY, ELEMIS & The Beauty Power Players: A Tactical Guide to Beauty Marketing in 2024
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Feb 16, 2024 |
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The Social Commerce Landscape: Matt Navarra’s Expert Insights on Trends, Platforms & Strategies in 2024
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Feb 08, 2024 |
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Alo Yoga, Sephora & Stitch Fix: The Secret Formula for Brand Marketing ft. Angelic Vendette
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Jan 30, 2024 |
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Social Commerce Predictions for 2024: AI Advantages, Community & The Creator Economy in 2024
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Jan 15, 2024 |
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How To Win On Social in 2024 ft. Grace Andrews (Diary Of A CEO), Sian Pilkington (Mint Velvet) & Verity Hurd (Duel)
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Dec 19, 2023 |
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The APL Way: From NBA Ban to Global Sensation, Authentic Advocacy & Strategic Collaborations ft. NJ Falk
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Dec 15, 2023 |
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How Beauty Brands Win on Amazon: Lessons from Laneige, Proven Growth Tactics & Exploring Affiliate Ecosystems ft. Renee Parker
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Nov 30, 2023 |
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AllSaints: The Founder's story, styling Super Bowl Bands and Dressing Rock Icons ft. Stuart Trevor
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Nov 24, 2023 |
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Recoding Brand DNA: Breaking Fashion’s Rules, Humanizing Aspiration & Rethinking Influencer Plays like ESPRIT ft. Ana Andjelic
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Nov 16, 2023 |
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Driving Brand Love: Decoding 2024’s Social Media Trends, Sephora’s Success & Predictions for Powerful Advocacy Strategies ft. Verity Hurd
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Nov 09, 2023 |
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Unlocking the Secrets of e.l.f.’s ‘Beauty Squad’: The Power of Community Loyalty ft. Verity Hurd
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Nov 02, 2023 |
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Amazon, Netflix & Bloom & Wild: The Six Pillars of Personalization ft. David Mannheim
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Oct 26, 2023 |
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Doing Business with Dopamine: Brand Evolution, Death of Traffic & AI Co-Working in The Social Commerce Era ft. Jennifer Roebuck
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Oct 11, 2023 |
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The TikTok Playbook: Winning Strategies, Shop Secrets & Insider Growth Tactics ft. Bronte Culleton
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Sep 29, 2023 |
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The Reinvention of TOMS: Unleashing Impact As a Purpose-Driven Brand ft Amy Smith
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Sep 15, 2023 |
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Dominate the Market: How to Activate the Influencers in Your Brand Network ft. Paul Archer
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Sep 07, 2023 |
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MAC, Calvin Klein & Inkbox: Crafting Authentic Narratives for Powerhouse Brands ft. Woozae Kim
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Aug 24, 2023 |
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Red Bull, Harley Davidson & Peloton: How they Built a Community to Avoid Being a Commodity ft. Lloyed Lobo
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Aug 11, 2023 |
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From Ganni Girls to the Oafworld: How to Transform Buyers into Believers ft. Daisy Morris
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Aug 03, 2023 |
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Creators, Ambassadors & Affiliates: Know your Advocates from your Influencers ft. Paul Archer
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Jul 27, 2023 |
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Tackling Threads: Navigating a Game Plan for Instagram’s New Platform ft. Verity Hurd
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Jul 21, 2023 |
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Richard Chapple, ex CMO of Gymshark, ex-THG Ingenuity & ex-PLAY.com, on the secrets to building 3x Billion dollar brands
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Jul 20, 2023 |
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Retain Your Luxury Customers Like Hammitt ft. Tony Drockton
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Jun 05, 2023 |
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Why You Need to be a Part of Your Brand’s Community ft. Madeline Sims
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May 31, 2023 |
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The Rise of Social Commerce and How You Can Harness it ft. Paul Archer
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May 15, 2023 |
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Using The Fundamentals Of Brand Building To Keep A Century Old Brand Relevant Ft. Karen Riley-Grant
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May 01, 2023 |
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Adapting To Dramatic Changes In Brand Building Like Vissla Ft. Paul Naude
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Apr 24, 2023 |
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Making The Most Out Of Your Influencers Like The Retail Tracker Ft. Marni Shapiro
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Apr 17, 2023 |
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AMA | Turn Average Customers Into Brand Advocates Ft. Paul Archer And Jaclyn Crocker
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Mar 27, 2023 |
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Expanding Your D2C Brand In China Like TONG Ft. Adam Knight
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Mar 20, 2023 |
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Shifting From A Customer Focus To Community Building In Sports Marketing Like Tracksmith Ft. Massimo Alpian
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Mar 09, 2023 |
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How To Be A Niche Within A Niche With Georgie Carter, Founder Of Pepped
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Jan 30, 2023 |
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How To Build An Attention Grabbing Brand With Richard Honiball
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Jan 23, 2023 |
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Harnessing The Power Of Social Commerce ft. Camilla Craven, Dave Morrissey, And Paul Archer
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Dec 23, 2022 |
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Building a Brand From Scratch Like Avocados From Mexico ft. Ivonne Kinser
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Dec 19, 2022 |
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How To Sell $30,000 Suits | Brand Building In The Hyper Luxury Space ft. Michele Galetto
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Dec 12, 2022 |
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The Role of Social Media in Brand Building ft. Tricia Mahoney From Twisted X Global Brands
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Nov 14, 2022 |
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How To Find The Perfect Brand Market Fit ft. Paul Archer
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Nov 02, 2022 |
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Can Traditional Marketing and Brand Authenticity Really Improve the DTC Customer Experience? ft. Jim Davis From Buck Mason
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Oct 17, 2022 |
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Leveraging Marketing Technology, Personalisation, And Customer Enthusiasm For Brand Advocacy ft. Stephan Lukac From INDOCHINO
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Oct 10, 2022 |
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Driving exponential brand growth like Quicksilver and Ripcurl ft. Barry Wolins
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Oct 03, 2022 |
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Brand Advocacy Buzz Pt. 3 ft. Alex Cook & Ollie Smith
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Sep 05, 2022 |
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How a passionate sports community built a brand ft. Jeremy Rusco from Dynamic Discs
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Aug 30, 2022 |
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Brand Advocacy Buzz Pt. 2 ft. Alex Cook & Jaclyn Crocker
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Aug 22, 2022 |
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Elevating The Customer Experience To Continually Engage Your Consumers ft. Zarina Stanford from Bazaarvoice
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Aug 15, 2022 |
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Brand Advocacy Buzz Pt. 1 ft. Lisa Galt & Jaclyn Crocker
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Aug 08, 2022 |
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How bonding with their audience over underwear built a popular brand ft. Yang Liu & Alex Walsh from JustWears
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Aug 01, 2022 |
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Brand Advocacy, Why Care? ft. Jaclyn Crocker & Alex Cook
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Jul 26, 2022 |
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Why brands need to be more human ft. Kate Nightingale
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Jul 18, 2022 |
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How the Co-Founder of OLIO harnessed advocacy to power one of the biggest community driven brands on earth ft. Saasha Celestial-One
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Jul 07, 2022 |
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The Cost Of Advocacy ft. Ollie Smith & Emmanuel Kwakye
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Jun 27, 2022 |
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"Better to do something and make a mistake, than not do anything at all" ft. Daniel Price
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Jun 20, 2022 |
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How to scale a successful Ambassador program ft. Paul Archer & Emmanuel Kwakye
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Jun 13, 2022 |
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"If you don't start advocacy at home it's not going to be built genuinely on a broader scale." ft. Camilla Craven
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Jun 06, 2022 |
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Building Brand Advocacy (Trailer)
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Jun 05, 2022 |