Higher Ed Storytelling University
By John Azoni
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Episodes: 116
Description
A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
| Episode | Date |
|---|---|
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#116 - UGC Video for Higher Ed: The Massive Potential and Untapped Opportunities
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Sep 09, 2026 |
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#115 - Inside the Daily Deac Blog: How Wake Forest Built a Trusted Parent Communication Channel w/ Betsy Chapman
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Aug 26, 2026 |
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#114 - Emmy-Nominated Faculty Videos: How Sewanee Amplified The Academic Experience w/ Bobby Silk
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Aug 05, 2026 |
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#113 - The Most Important (and Hardest) Part of Storytelling: Finding the Stories to Begin With w/ John Azoni
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Jul 22, 2026 |
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#112 - Program Videos That Don’t Feel Like Marketing - UMaine’s “Life in the Pines” Series w/ Brenn Borror and Patrick Wine
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Jul 08, 2026 |
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#111 - How To Recruit Graduate Students Using Storytelling (ft. Kogod School of Business, U of Michigan Flint, and Gatton College)
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Jun 24, 2026 |
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#110 - What College Parents Actually Need From Your Website, and What Higher Ed Is Getting Wrong w/ Laura Rudolph
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Jun 10, 2026 |
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#109 - "May 1st Is Halftime, Not the Finish Line": A Yield and Melt Survival Guide w/ Rita Winthrop
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May 27, 2026 |
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#108 - AI Findability: How to Structure Your College’s Website to Answer Questions (Without The FAQ Dump Page)
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May 06, 2026 |
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#107 - Higher Ed Videography 101 for In-House Teams: A Crash Course in Elevating Your Videos
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Apr 22, 2026 |
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#106 - CRUSH Yield Season With a Simple Google Doc w/ John Azoni
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Mar 25, 2026 |
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#105 - How Pratt Institute is Helping Change the Narrative on Creative Education w/ Jolene Travis
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Mar 11, 2026 |
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#104 - Why College Websites Are Failing Prospective Students and How to Fix It w/ Pez Perry from Squiz
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Feb 25, 2026 |
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#103 - Reversing a 40% Enrollment Drop at Montana University w/ Jenny Petty & Stephanie Geyer
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Feb 11, 2026 |
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#102 - The Tiny Team Behind Felician University’s Viral Short-Form Video Hits w/ Christine Albano
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Jan 28, 2026 |
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#101 - Why Advancement MarCom Is Still the Underdog (And Why That Needs to Change) w/ Dan Giroux
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Jan 14, 2026 |
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#100 - Reddit for Higher Ed 101: Why Every College Needs a Subreddit (AI Search, SEO, and Enrollment Strategy) w/ Ross Simmonds
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Dec 17, 2025 |
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#99 - How to Write Blogs and Emails Prospective Students Might Actually Read w/ Erin Fields from Ologie
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Dec 03, 2025 |
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#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati
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Nov 19, 2025 |
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#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover
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Nov 05, 2025 |
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#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats
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Oct 22, 2025 |
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#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm
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Sep 03, 2025 |
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#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff
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Aug 20, 2025 |
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#93 - How a Higher Ed Video Production Company Incorporates AI into Its Work
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Aug 06, 2025 |
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#92 - A Higher Ed Marketing Leader’s Guide to Implementing AI Across the Organization w/ Seth Odell from Kanahoma
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Jul 23, 2025 |
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#91 - Increasing Donor Engagement Through Specific Stories w/ Senior Fundraising Leader, Jennifer Porter
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Jul 02, 2025 |
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#90 - Higher Ed Content Creation, But Make It Not Suck w/ John Azoni from UNVEILD
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Jun 18, 2025 |
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#89 - Growing Your Influence with Short-Form Video on Social Media w/ Rob Clark from @ThatTallFamily
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Jun 04, 2025 |
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#88 - Stop Copying Bad Content: How to Break Out of the Higher Ed Marketing Status Quo w/ Tony Sheridan
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May 21, 2025 |
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#87 - Wes Anderson Meets Higher Ed: Texas A&M’s Quirky Storytelling That Breaks the Rules w/ Warren Cook from Make Something Beautiful
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May 07, 2025 |
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#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them) w/ Maya Demishkevich
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Apr 23, 2025 |
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#85 - Inside Vanderbilt’s Emmy-Winning Video Team w/ Randolph Infinger
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Apr 09, 2025 |
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#84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh
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Mar 26, 2025 |
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#83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing
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Mar 12, 2025 |
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#82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni
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Feb 26, 2025 |
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#81 - How to Grow on Youtube - Strategies for Higher Education w/ Matt Hames from 3 Enrollment Marketing
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Feb 12, 2025 |
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#80 - Best Higher Ed Video Tips for 2025 (Wrong Answers Only)
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Jan 29, 2025 |
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#79 - How to Tell Sensitive Marketing Stories Without Causing Harm – A Trauma Specialist’s Perspective w/ Laura Azoni, LMSW
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Jan 15, 2025 |
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#78 - University of Limerick’s Award-Winning Storytelling Campaign, and Student-Led TikTok Content Engine w/ Michelle Mc Mahon
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Dec 11, 2024 |
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#77 - Building BGSU’s Marketing Powerhouse: Inside Amy West’s Winning Team
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Nov 27, 2024 |
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#76 - How To Do Epic Content Marketing for Higher Education w/ Brian Piper
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Nov 13, 2024 |
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#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace
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Oct 30, 2024 |
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#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez
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Oct 16, 2024 |
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#73 - Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder
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Oct 02, 2024 |
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#72 - Conservative, Liberal, or Moderate: Positioning Your College’s Video Content in a Polarized World w/ Jarrett Smith from Echo Delta
|
Sep 18, 2024 |
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#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education
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Sep 04, 2024 |
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#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds
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Aug 21, 2024 |
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#69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn
|
Aug 07, 2024 |
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#68 - The Top of Funnel Drought in Higher Ed
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Jul 10, 2024 |
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#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College
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Jun 26, 2024 |
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#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard
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Jun 12, 2024 |
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#65 - Higher ed, this is why you’re not growing on social media
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May 29, 2024 |
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#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media
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May 15, 2024 |
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#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols
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May 08, 2024 |
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#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding
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May 01, 2024 |
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#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles
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Apr 24, 2024 |
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#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni
|
Apr 17, 2024 |
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#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori
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Apr 10, 2024 |
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#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook
|
Apr 03, 2024 |
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#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D
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Mar 27, 2024 |
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#56 - Unlocking the Potential of Scholarly Podcasts with Professors.fm, Featuring Robert Li
|
Mar 20, 2024 |
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#55 - Four Pillars of a Compelling Student Testimonial w/ Sarah Whorton from University of Missouri System
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Mar 13, 2024 |
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#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan
|
Mar 06, 2024 |
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#53 - Making Research Relatable with Kate Young, host of This is Purdue podcast
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Feb 28, 2024 |
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#52 - Instagram is King: Why Today's Prospective Students Turn Here First w/ Jeremy Tiers from Tudor Collegiate Strategies
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Feb 21, 2024 |
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#51 - Crafting Irresistible Program Pages: A Blueprint for Higher Ed w/ Copywriter Jo Marshall
|
Feb 14, 2024 |
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#50 - What Higher Ed Gets Wrong About Storytelling and How to Fix It w/ Zach Busekrus & John Azoni
|
Feb 07, 2024 |
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#49 - Recruiting Students In Your Sleep With an AI Enrollment Officer w/ Cade Scott from Enroll Boost AI
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Jan 31, 2024 |
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#48 - Inclusive Storytelling: The Importance of Content Featuring People with Disabilities w/ Jaime Hunt from The Higher Ed CMO
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Jan 24, 2024 |
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#47 - Creating Personalized Storytelling Content with AI w/ Ardis Kadiu from Element451
|
Jan 17, 2024 |
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#46 - How to Create Content People WANT to Watch with the “Side Door” Approach w/ John Azoni
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Jan 10, 2024 |
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#45 - How Students' Raw Stories Unite Campus w/ Nate Jorgensen from Miami University
|
Nov 15, 2023 |
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#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon Hill
|
Nov 08, 2023 |
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#43 - Your “WHY” is not your story w/ John Azoni
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Nov 01, 2023 |
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#42 - LinkedIn Growth Hacks for Higher Ed Marketers w/ Casey Hill from ActiveCampaign
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Oct 25, 2023 |
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#41 - Mastodon and Decentralized Social Networking Models for Higher Ed Marketers w/ Andrew Cassel of Middlebury College
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Oct 18, 2023 |
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#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar
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Oct 11, 2023 |
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#39 - The 5 C’s of Higher Ed Social Media Execution With Limited Resources w/ Lizzie Chen from Moody College of Communication
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Oct 04, 2023 |
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#38 - Tapping Student Talent for Video and Social Media Content w/ Dr. Josie Ahlquist
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Sep 27, 2023 |
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#37 - Higher Ed Marketing In a Skills-Based-Economy w/ Eric Stoller, VP of Digital @ Territorium
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Sep 20, 2023 |
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#36 - Marketing to Adult Students w/ Shane Baglini, Director of Marketing & Recruitment, Muhlenberg College
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Sep 13, 2023 |
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#35 - Belonging Is Crucial: How To Create Experiences That Help New Students Find Their People w/ Allison Turcio From Siena College
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Sep 06, 2023 |
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#34 - FOMO is Not a Strategy: The Case for Picking Your Platform and Owning It w/ Darren Roubinek of University of Central Missouri
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Aug 30, 2023 |
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#33 - Tradition, History, Innovation: Owning Your University's Unique Stories w/ Andy Fuller, Ex. Director of Brand Content at Notre Dame
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Aug 23, 2023 |
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#32 - Telling BIGGER Stories - How One College Went All In On Their Iconic Coach w/ Jen Porter of Rochester University
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Aug 16, 2023 |
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#31 - How Bart Caylor Saves 10-15 Hours Per Week Using AI
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Aug 09, 2023 |
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#30 - How to Not Be Boring and Capture Attention On Social Media w/ Mike Richeson of Homestead Production
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Aug 02, 2023 |
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#29 - How to Write Better Emails - Newsletters, Marketing Emails, Everyday Comms w/ Ashley Budd and Dayana Kibilds
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Jul 26, 2023 |
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#28 - Earned Media and the Power of Student Success Stories w/ Lauren Keane of SNHU
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Jul 19, 2023 |
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#27 - Behind The Scenes of Penn State's Democracy-Themed Podcasts w/ Jenna Spinelle
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Jul 12, 2023 |
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#26 - Stop Boring Me! How To Harness Improv and Humor to Create Engaging Content w/ Kathy Klotz-Guest
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Jun 28, 2023 |
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#25 - Marketing An Art School and Starting a Podcast w/ Sabrina Dépestre, Marketing Director at MICA
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Jun 21, 2023 |
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#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University
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Jun 14, 2023 |
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#23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.
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Jun 07, 2023 |
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#22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma
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Jun 01, 2023 |
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#21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College
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May 09, 2023 |
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#20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing
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May 03, 2023 |
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#19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message
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Apr 26, 2023 |
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#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed
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Apr 11, 2023 |
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#17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian
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Mar 21, 2023 |
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#16 - Behind The Scenes of Purdue's Remarkable Storytelling Strategy With Senior Creative Director, Emily Richwine
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Mar 15, 2023 |
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#15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing
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Mar 08, 2023 |
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#14 - Brand Storytelling, Messaging, and Wisdom on Starting a Podcast For Your College w/ Ross Romano of September Strategies
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Mar 01, 2023 |
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#13 - This Nonprofit's Unusual Storytelling Strategy Will Make You Rethink The Value Your College Puts On Print
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Feb 22, 2023 |
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#12 - Running Low On Content Ideas For Your College Marketing? Get Ready To Dominate Social Media Anyway With Content Repurposing Featuring Guest Justin Simon
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Feb 15, 2023 |
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#11 - "We Need a Billboard Because Our Competitors Have One" - How To Combat This and Other Frustrating Truths About Higher Ed Marketing In 2023
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Feb 08, 2023 |
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#10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock
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Jan 23, 2023 |
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#9 - Making Content Creation Less Stressful, Repurposing Content, and Finding Your Voice on Linkedin with Andy Owen from Techsmith
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Jan 05, 2023 |
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#8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College
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Dec 16, 2022 |
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#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students
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Dec 08, 2022 |
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#6 - How to create student testimonials that captivate and inspire action
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Nov 08, 2022 |
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#5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others
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Sep 26, 2022 |
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#4 - Storytelling And The Power of Vulnerability in Higher Ed Marketing
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Jul 20, 2022 |
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#3 - One Stupidly Simple Strategy to Immediately Increase the Perceived Value of Your College or University By 2700%
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Jun 07, 2022 |
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#2 - A Fast and Easy Way to Find 10 Powerful Student/Alumni Testimonials in 1 Hour to Enroll More Students At Your College or University
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Jun 07, 2022 |
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#1 - Rise Above the Noise: How to Differentiate Your College or University Through Video Storytelling and Enroll More Students
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Apr 20, 2022 |