Your Marketing Playbook

By BAM Media

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by BAM Media

Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 221

Description

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

Episode Date
How This Agent Went From 6K To 260K Followers In Just 2 Years
Nov 05, 2026
Ryan Serhant Just Went All In On AI Content: Is This A Smart Move For Agents?
Oct 29, 2026
How To Make Your Real Estate Content Stand Out When Everyone Uses AI
Oct 22, 2026
How To Create A Real Estate Newsletter People Actually Read
Oct 15, 2026
How To Create the Perfect Real Estate Post (4 Ingredients)
Oct 08, 2026
How This Agent Turned Instagram Into $100M+ In Real Estate Deals
Oct 01, 2026
5 Reasons You’re Not Gaining Instagram Followers (& How To Fix It)
Sep 24, 2026
Why AI Recommends Other Real Estate Agents (And Not You)
Sep 17, 2026
6 Real Estate Content Trends That Are Killing Your Brand
Sep 10, 2026
Want More Listings? Start Posting This Type of Content
Sep 03, 2026
The Worst Advice Social Media Gurus Are Teaching You
Aug 27, 2026
The 2026 Social Media Playbook For Real Estate Agents
Aug 20, 2026
The AI Strategy That Grew This Realtor’s Instagram To 45K
Aug 13, 2026
The Instagram DM Strategy For Realtors That Nobody Talks About
Aug 06, 2026
How To Create Viral Real Estate Images With ChatGPT
Jul 30, 2026
7 Ways To Beat The Instagram Algorithm In 2026
Jul 23, 2026
How To Get ChatGPT (And Every Other AI) To Recommend You As An Agent
Jul 16, 2026
Claude Skill Tutorial: Create Your Own Content Board Of Advisors In 20 Minutes
Jul 09, 2026
Turn Boring AI Scripts Into Viral Talking Head Videos With ChatGPT
Jul 02, 2026
The Psychology Behind Real Estate's Most Viral Listing Videos
Jun 25, 2026
Why You Aren't Getting Leads On Social Media (4 Ways To Fix It)
Jun 18, 2026
How To Get Started With Claude: Step-By-Step Guide
Jun 11, 2026
The Unwritten Rules of Social Media Nobody Tells You
Jun 11, 2026
Why Your Instagram Bio Is Killing Your Real Estate Business (And How to Fix It)
Jun 11, 2026
The Beginner's Guide to Claude Projects: Create Content That Converts
May 21, 2026
The END Of The Walk Thru Podcast (Something Big Is Coming) | The Walk Thru 200
May 14, 2026
This Simple AI System Turns Local News Into Viral Real Estate Content | The Walk Thru 199
May 07, 2026
How To Train AI To Sound Like You (In 10 Minutes) | The Walk Thru 198
Apr 30, 2026
I Built 1.5M Followers… Then My Content Stopped Working | The Walk Thru 197
Apr 23, 2026
Does Controversial Content Help Or Hurt Your Real Estate Business? | The Walk Thru 196
Apr 16, 2026
The Instagram Algorithm Explained: 5 Ways To Boost Your Engagement Now | The Walk Thru 195
Apr 09, 2026
How To Grow Your Brand Without Posting One Piece Of Content | The Walk Thru 193
Mar 26, 2026
New Chief Growth Officer Shares What Content Attracts Other Agents Vs Clients | The Walk Thru 191
Mar 12, 2026
Stop Making Content For Other Agents & Start Making Content For Your Clients | The Walk Thru 190
Mar 05, 2026
40 Sales In One Year From YouTube: Steal This Agent’s Playbook | The Walk Thru 189
Feb 26, 2026
LinkedIn vs Instagram: Where Agents Should Be Posting In 2026 | The Walk Thru 188
Feb 19, 2026
AI Just Changed Real Estate Marketing (Here's How) | The Walk Thru 187
Feb 12, 2026
Watch This Before You Film Another Real Estate Video | The Walk Thru 186
Feb 05, 2026
The Weekly Content Formula That Gained This Agent 100,000 Followers | The Walk Thru 185
Jan 29, 2026
How To Get Leads On Social Media Without Posting | The Walk Thru 184
Jan 22, 2026
SEO & GEO 101 for Real Estate Agents: The Playbook for Local Leads | The Walk Thru 183
Jan 15, 2026
The Marketing Shifts Every Agent Needs To Know For 2026 | The Walk Thru 181
Dec 18, 2025
How Ken Pozek's Content Marketing Lead To 600+ Deals In 2025 | The Walk Thru 180
Dec 11, 2025
How This Agent Closed $7M In 10 Months From Instagram | The Walk Thru 179
Dec 04, 2025
Want More Clients Seeing Your Content? Post This Instead of Reels | The Walk Thru 178
Nov 20, 2025
Use These ChatGPT Hacks To Improve Your Real Estate Content | The Walk Thru 177
Nov 13, 2025
How This 23 Year-Old Agent Used Content To Close $75 Million | The Walk Thru 176
Nov 06, 2025
The Top Social Media Fears Every Agent Has & How To Fix Them | The Walk Thru 175
Oct 30, 2025
How Realtors Can Dominate AI Search With This ChatGPT Hack | The Walk Thru 174
Oct 23, 2025
The Gary Vee Live Strategy That Got This Agent 27 DMS in 40 Minutes | The Walkthru 173
Oct 16, 2025
From Invisible to Viral: The Blueprint That Put These Agents On The Map | The Walk Thru 172
Oct 09, 2025
How Agents Can Create A Full Month Of Content On ChatGPT | The Walk Thru 171
Oct 02, 2025
6 Social Posts Every Realtor Needs To Steal Today | The Walk Thru 170
Sep 25, 2025
The New Algorithm: Real Estate Content State Of The Union | The Walk Thru 169
Sep 18, 2025
Live Instagram Audit Of A 21-Year-Old New Agent (Content Strategy Breakdown) | The Walk Thru 168
Sep 11, 2025
How This Agent Gained 40k Followers By Turning His Instagram Into A TV Show | The Walk Thru 167
Sep 04, 2025
Stop Paying for Leads: 3 Zero-Cost Ways to Get More Deals | The Walk Thru 166
Aug 28, 2025
Emotion Sells: The Greatest Listing Video Campaign Of All Time | The Walk Thru 165
Aug 21, 2025
Shocking Survey Reveals Why 43% Of Agents Don’t Get Leads On Social | The Walk Thru 164
Aug 14, 2025
How This Agent Closed 24 Deals In 6 Months From Social Media | The Walk Thru 163
Aug 07, 2025
Post Every Day With Half the Effort: Here’s How | The Walk Thru 162
Jul 31, 2025
TikTok for Real Estate: The Secret To Converting Leads | The Walk Thru 161
Jul 24, 2025
How This Agent Closed 10 Deals With Only 600 YouTube Subs | The Walk Thru 160
Jul 17, 2025
How To Build An Impactful Real Estate Brand in 2025 | The Walk Thru 159
Jul 10, 2025
10 Real Estate Marketing Tips To Dominate 2025 | The Walk Thru 158
Jun 26, 2025
Instagram SEO For Agents: New Way To Grow In 2025 | The Walk Thru 157
Jun 20, 2025
The Email Blueprint for Agents: How Often, What to Send, and What Works | The Walk Thru 156
Jun 12, 2025
The New Viral Way Real Estate Agents Are Posting Just Listeds | The Walk Thru 155
Jun 05, 2025
Turn ChatGPT Into Your Real Estate Assistant: How To Create a Custom GPT | The Walk Thru 154
May 29, 2025
"How Do I create Create Content If I Don't Want To Be On Camera?" | The Walk Thru 153
May 22, 2025
She Posts Risky Content & Closes 20+ Deals Per Year | The Walk Thru 152
May 15, 2025
Turn Followers Into Leads: The Instagram DM Strategy That Works | The Walk Thru 151
May 08, 2025
STOP Doing This On Instagram If You're A Real Estate Agent | The Walk Thru 150
May 01, 2025
10 Real Estate Reels You Can Film This Week | The Walk Thru 149
Apr 24, 2025
The One Video Every Agent Should Have Pinned To Their Profile | The Walk Thru 148
Apr 17, 2025
Live Instagram Audit: Real Feedback for A New Agent | The Walk Thru 147
Apr 10, 2025
Why No One Shares Your Real Estate Content (And How to Fix It) | The Walk Thru 146
Apr 03, 2025
This Post Doubled This Agent's Engagement and Brought in Four Leads | The Walk Thru 145
Mar 27, 2025
1.7 Million Views in 30 Days: The Real Estate IG Growth Blueprint | The Walk Thru 144
Mar 20, 2025
This Agent Tripled Her Engagement by Targeting ONE Niche! | The Walk Thru 143
Mar 13, 2025
How This Agent Gained 5000 Followers In One Month | | The Walk Thru 142
Mar 06, 2025
Should Real Estate Agents Still Make Educational Videos? | The Walk Thru 144
Feb 27, 2025
The Secret to Storytelling in Real Estate Listing Videos | The Walk Thru 140
Feb 20, 2025
The Google Alert Hack Every Agent Needs To Use For Content | The Walk Thru 139
Feb 13, 2025
What Agents Should Stop Doing In Their Real Estate Marketing | The Walk Thru 138
Feb 06, 2025
The One Post Real Estate Agents Need To Make In 2025 | The Walk Thru 137
Jan 30, 2025
Why This Agent May Get Fined $500 For This Viral Listing Video | The Walk Thru 136
Jan 23, 2025
6 Things To Post Every Time You Get A Listing & The TikTok Ban | The Walk Thru 135
Jan 16, 2025
How The Viral Emo Realtor Gained 80,000 Followers In Three Months | The Walk Thru 134
Jan 09, 2025
What NOT To Post In 2025 | The Walk Thru 133
Jan 02, 2025
#1 eXp Agent In The World Reveals His Marketing Plan | The Walk Thru 132
Dec 19, 2024
How To Grow Your Real Estate Newsletter Through Instagram | The Walk Thru 131
Dec 12, 2024
The Content Strategy Behind 200+ Real Estate Deals a Year | The Walk Thru 130
Dec 05, 2024
The 2025 Instagram Playbook for Real Estate Agents | The Walk Thru 129
Nov 21, 2024
What Every Agent Is Missing In Their Instagram Bio | The Walk Thru 128
Nov 14, 2024
Why 24k People Are Sharing This Crazy Real Estate Video | The Walk Thru 127
Nov 07, 2024
Post This Simple Video To Boost Credibility As An Agent | The Walk Thru 126
Oct 31, 2024
How To Show Proof Over Promise With Your Real Estate Content | The Walk Thru 125
Oct 24, 2024
Understanding Insights: Grow Your Instagram And Improve Your Open Rate | The Walk Thru 124
Oct 10, 2024
How To Go Viral In Your Local Market | The Walk Thru 123
Oct 03, 2024
How This Agent Went From 600 to 60,000 Followers In One Year | The Walk Thru 122
Sep 26, 2024
The Short-Form Listing Video Agents Should Be Making Right Now | The Walk Thru 121
Sep 19, 2024
How This Agent Got 40,000 SHARES On One Simple Video | The Walk Thru 120
Sep 12, 2024
How To Get The Most Out Of Your Post | The Walk Thru 119
Sep 05, 2024
How Starting A Fight Made This Video Go Insanely Viral | The Walk Thru 118
Aug 29, 2024
These Mistakes Are Stopping You From Getting Leads On Instagram | The Walk Thru 117
Aug 22, 2024
This Real Estate Agent Went Crazy Viral For All The Wrong Reasons | The Walk Thru 116
Aug 15, 2024
How This Agent Got 70 Million Views On One Post | The Walk Thru 115
Aug 08, 2024
This ONE Hack Got 300+ New Likes on an Old IG Post | The Walk Thru 114
Aug 01, 2024
How This Agent Hit 1.4 Million Views With Storytelling | The Walk Thru 113
Jul 18, 2024
Instagram CEO Says THIS Boosts Engagement | The Walk Thru 112
Jul 11, 2024
The Type of Video Real Estate Agents Need To Make NOW | The Walk Thru 111
Jun 27, 2024
How To Tap Into Nostalgia, Post Client Reviews, & Test Content Before Posting | The Walk Thru 110
Jun 20, 2024
Use These Engagement Hacks To Boost Your Instagram | The Walk Thru 109
Jun 13, 2024
How Agents Should Post Rankings & June Content Ideas | The Walk Thru 108
Jun 06, 2024
The Best Time To Post On Social | The Walk Thru 107
May 30, 2024
Use THIS Comment Strategy To Boost Your Following | The Walk Thru 106
May 23, 2024
Don't Post Again Until You Watch This | The Walk Thru 105
May 16, 2024
Pay For Views? Instagram's New Verification Badge & What It Means for Agents | The Walk Thru 104
May 09, 2024
What Agents Need To Know About Instagram’s New Update | The Walk Thru 103
May 02, 2024
What A TikTok Ban Means For Real Estate Marketing | The Walk Thru 102
Apr 25, 2024
Reacting To The Viral Controversial Listing Video | The Walk Thru 101
Apr 18, 2024
This Might Be The Best Listing Video We’ve Ever Seen | The Walk Thru 100
Apr 11, 2024
How Often Should Agents Really Post On Instagram? | The Walk Thru 099
Apr 04, 2024
What Agents Need To Know About Instagram’s New Update | The Walk Thru 098
Mar 28, 2024
What Agents Should & Should Not Post About the NAR Settlement | The Walk Thru 097
Mar 21, 2024
Make These Hyper-Local Reels To Get More Real Estate Leads | The Walk Thru 096
Mar 14, 2024
The Secret Instagram Hacks To Grow Your Email List | The Walk Thru 095
Mar 07, 2024
How to Convert Instagram Views Into Real Estate Leads | The Walk Thru 094
Feb 29, 2024
How To Turn Your Instagram Followers Into Email Subscribers | The Walk Thru 093
Feb 22, 2024
Instagram Hashtag Strategy And Email Tips for Agents | The Walk Thru 092
Feb 15, 2024
How To Make Your Real Estate Reel Go Viral | The Walk Thru 091
Feb 08, 2024
Get More Views on Instagram Stories & February Content Ideas | The Walk Thru 090
Feb 01, 2024
Use These Hooks To Increase Engagement on Your Real Estate Content | The Walk Thru 089
Jan 25, 2024
How Real Estate Agents Can Increase Their Views on Instagram | The Walk Thru 088
Jan 18, 2024
The Secret Instagram Story Hack To Drive Referrals | The Walk Thru Podcast 087
Jan 11, 2024
2024 Ins and Outs & The Viral Listing Video No One Is Doing | The Walk Thru 086
Jan 04, 2024
2024 Market Predictions & The Best Gift To Give An Agent | The Walk Thru 085
Dec 21, 2023
HUGE News for Housing: Fed Cuts Rates | The Walk Thru 084
Dec 14, 2023
2024 Market Predictions & December Content Ideas | The Walk Thru 083
Dec 07, 2023
How to Deal With The Buyer’s Dad As An Agent | The Walk Thru 082
Nov 30, 2023
Agent Makes Shocking Murder Jokes on Listing Description | The Walk Thru 081
Nov 16, 2023
Real Estate Agent BLASTED For "Cold-Hearted Move" | The Walk Thru 080
Nov 09, 2023
Realtors Found Liable for $1.8 BILLION & The Real Estate Rap Battle | The Walk Thru 079
Nov 03, 2023
This Agent Can’t Stop Going Viral & The Scariest Haunted Showing | The Walk Thru 078
Oct 26, 2023
Barbara Corcoran Says NOW Is The Best Time To Buy?! | The Walk Thru 077
Oct 19, 2023
Should Agents Talk About Politics & IG Profile Lead Generation | The Walk Thru 076
Oct 12, 2023
Redfin Leaves NAR & October Content Ideas for Agents | The Walk Thru 075
Oct 05, 2023
Real Estate Media Wars & The Biggest News In BAM History | The Walk Thru 074
Sep 28, 2023
How To Improve Your Listing Photos & Top Social Apps For Agents | The Walk Thru 073
Sep 21, 2023
60,000 Agents Just Left The Industry & The Best QR Code Strategies | The Walk Thru 072
Sep 14, 2023
$6 Strategy To Build Your Email List & Instagram’s New Changes | The Walk Thru 071
Sep 07, 2023
Time to Raise The Bar for a Real Estate License? | The Walk Thru 070
Aug 31, 2023
Cyber Attack Takes Down Multiple MLS's & Why NOT To Send Out Of Office Emails | The Walk Thru 068
Aug 17, 2023
Is Inman Ignoring BAM & Compass CEO's Problem With Remote-Work | The Walk Thru 067
Aug 10, 2023
Real Estate Agent Caught On Ring Camera Doing WHAT?! | The Walk Thru 066
Aug 03, 2023
How To Get More Client Reviews & Twitters Rebrand To “X” | The Walk Thru 065
Jul 26, 2023
Elevate Your Open House With THIS Strategy | The Walk Thru 064
Jul 20, 2023
What’s Working on Threads and Language Agents Should NEVER Use | The Walk Thru 063
Jul 13, 2023
Why Real Estate Agents NEED To Be On Instagram Threads | The Walk Thru 062
Jul 06, 2023
Three Things Killing Your Instagram Engagement | The Walk Thru 061
Jun 29, 2023
The BEST Ways For Agents To Meet New Clients | The Walk Thru 060
Jun 22, 2023
Messi's Impact On Miami RE & The Most Creative Listing Video EVER!? | The Walk Thru 059
Jun 15, 2023
How Apple Vision Can Change The Industry & Videos That Bring You Leads | The Walk Thru 058
Jun 08, 2023
Agents Are QUITTING & The Best Short-Form Listing Video EVER?! | The Walk Thru 057
May 25, 2023
New Realtor Safety Alerts in The MLS? | The Walk Thru 056
May 18, 2023
MrBeast Buys a Neighborhood & 72% of Renters Will NEVER Own a Home!? | The Walk Thru 055
May 11, 2023
Signs You're A BAD Agent & The Effects Of Client Reviews | The Walk Thru 054
May 04, 2023
House FALLS Off Cliff & Best YouTube Short Strategy | The Walk Thru 053
Apr 27, 2023
The Best Real Estate Ad of 2023 & Video Tips From MrBeast | The Walk Thru 052
Apr 20, 2023
The Biggest Listing Appointment MISTAKE & Video Trends for Agents | The Walk Thru 051
Apr 13, 2023
This Agent Got HACKED 56 Times & The Best Listing Video Hook of ALL TIME | The Walk Thru 050
Apr 06, 2023
How to Market To Boomers, Meta Verified, & What Consumers Look For In An Agent | The Walk Thru 049
Mar 30, 2023
REAL's Big Changes & The Return Of Bidding Wars | The Walk Thru 048
Mar 23, 2023
Largest 3D Printed Home In AMERICA & Mistakes Agents Must Avoid | The Walk Thru 047
Mar 16, 2023
Social Media Myths Debunked & The Downside Of AI | The Walk Thru 046
Mar 09, 2023
March Content Ideas For Agents & the Death of "Family" Team Model | The Walk Thru 045
Mar 02, 2023
The Contagion Spreading Through The Real Estate Industry & Meta Verified | The Walk Thru 044
Feb 23, 2023
The BEST Marketer In Real Estate, RateMyAgent, & Instagram Problems | The Walk Thru 043
Feb 16, 2023
Serhant, TikTok Ban, & How Agents Should Use QR Codes | The Walk Thru 042
Feb 09, 2023
Will Chat GPT Change The Real Estate Industry FOREVER? | The Walk Thru 041
Feb 02, 2023
Real Estate Tinder & Why Agents Should Be In Office | The Walk Thru 040
Jan 26, 2023
Are Your Sellers Your BOSS? | The Walk Thru 039
Jan 19, 2023
How To Overcome Video NERVES & Our Name Change To BAM | The Walk Thru 038
Jan 12, 2023
Redfin CEO EXPLODES On Twitter Over Chris Smith Satire | The Walk Thru 037
Jan 05, 2023
The Videos Agents MUST Make In 2023 & New Years Resolutions | The Walk Thru 036
Dec 29, 2022
Booking A FSBO Appointment LIVE With A Cold Call | The Walk Thru 035
Dec 22, 2022
The FAKE NEWS Foreclosure Crisis & Powell's Take on Housing | The Walk Thru 034
Dec 15, 2022
Using ChatGPT To Write A Listing Description LIVE | The Walk Thru 033
Dec 08, 2022
This Store Raises Home Values HOW MUCH? | The Walk Thru 032
Dec 01, 2022
2023 Housing Prediction & Turkeys Of The Year | The Walk Thru 031
Nov 17, 2022
Housing Consumer Confidence Has NEVER BEEN WORSE | The Walk Thru 030
Nov 10, 2022
How High Are Interest Rates Going in 2023? | The Walk Thru 029
Nov 03, 2022
Is Airbnb's Bubble About To Burst? | The Walk Thru 028
Oct 27, 2022
Gary Keller Predicts Housing Market DOOM | The Walk Thru 027
Oct 20, 2022
Should Real Estate Agents Have Read Receipts On? ? | The Walk Thru 026
Oct 13, 2022
Are YouTube Shorts The Secret To Content Success? | The Walk Thru 025
Oct 06, 2022
How Realtors CAN HELP During Hurricane | The Walk Thru 024
Sep 29, 2022
Jerome Powell Says Goodbye To The Housing Market | The Walk Thru 022
Sep 22, 2022
Compass Vs The Real Deal Dispute [Full Details]
Sep 16, 2022
Is The Housing Market Nose Diving? | The Walk Thru 021
Sep 08, 2022
The TRUTH About Falling Home Prices | The Walk Thru 020
Sep 01, 2022
The BIGGEST Takeaway From The Tom Ferry Success Summit 2022 | The Walk Thru 019
Aug 25, 2022
Will Compass Ever Recover? | The Walk Thru 018
Aug 18, 2022
Is Google Predicting A Housing Crash? | The Walk Thru 017
Aug 11, 2022
The TRUTH About Opendoor's Massive Settlement | The Walk Thru 016
Aug 04, 2022
Recession, The Fed & Politics in Real Estate | The WalkThru 015
Jul 28, 2022
5th Straight Month Of Declining Home Sales | The Walk Thru Episode 14
Jul 21, 2022
SHOCKING: Million Dollar Listing & Buyer Cancellations | The Walk Thru Episode 13
Jul 14, 2022
Is eXp Cherry Picking Their Numbers? | The Walk Thru Episode 12
Jul 07, 2022
Real Estate's Biggest Question & Flip Flop Gate | The Walk Thru Episode 11
Jun 30, 2022
Bombshell Footage From eXp Conference | The Walk Thru Episode 10
Jun 23, 2022
What Compass & Redfin Layoffs Mean for Agents | The Walk Thru Episode 9
Jun 16, 2022
Is This The End of Real Estate Instagram | The Walk Thru Episode 8
Jun 09, 2022
Are 3D Printed Homes The Future? | The Walk Thru Episode 7
Jun 02, 2022
Is Long Form Video Dead | The Walk Thru Episode 6
May 26, 2022
The Truth About Mortgage Demand Decline | The Walk Thru Episode 5
May 19, 2022
How Close are We To a Housing Crash? | The Walk Thru Episode 4
May 12, 2022
What Interest Rate Increase Means For Real Estate | The Walk Thru Episode 3
May 05, 2022
Over a Billion Dollars in Agent Commissions at Stake | The Walk Thru Episode 2
Apr 28, 2022
Zillow's President Reveals Plan | The Walk Thru Episode 1
Apr 22, 2022