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In today’s fast-paced world, keeping up our businesses in an ever-changing environment can be troublesome, even for elite brand leaders.
Welcome to Brand Enabled! This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face on a day-to-day basis. Each episode delves into a specific brand challenge, and how the problem was solved. Our goal is to provide insight, remind you that you are not alone in the challenges you face, and help you move to action on your own brand questions.
Companies should not approach brand problems from a singular lens. Understanding the nuance and complexity of how brand can best work for you and your business is what we do. At Monigle, we partner with clients to provide human brands that move people to action. We know that by understanding best practices and learning from the experiences of others, branding challenges become more manageable.
Listen in as we talk to industry leaders who know what it is like to implement brand strategy and solutions at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about brand roadblocks they have encountered in their careers. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.
Hosting the podcast is Gabriel Cohen. An experienced marketing executive who has successfully promoted brands in a variety of sectors and regions, he currently serves as CMO at Monigle - a leading Brand Experience agency in the U.S. With experience in the United Kingdom, the United States, Canada, and Brazil, he has a strong understanding of international markets and the ability to navigate complex business environments. Because of his unique combination of analytical and creative skills, he is able to create cutting-edge approaches to marketing analytics that effectively address difficult business challenges. His superior management abilities and knack for creating profitable brands, new service offerings, and kicking off expansion projects have made him a highly sought-after marketing expert. Gabriel has been at the helm of organizational change and constructing successful brands for over a decade.
The guests on the podcast are seasoned CMOs and other brand leaders who have firsthand experience overcoming brand challenges. They contribute a wealth of knowledge and insight through the sharing of their own experiences and strategies for success. It provides a forum in which they can share their knowledge and assist others in making sense of the sometimes baffling field of branding. Key discussion points on the show will include going deep into topics such as the role of brand in driving business transformation, brand positioning, brand architecture, the role of design, the challenges of measurement and the relationship between brand, culture and experience. Each episode runs for 30-45 minutes of power-packed conversations with actionable takeaways that you won’t be able to find in any text book.
If you're searching for a way to elevate your brand knowledge from peers who have overcome similar brand challenges that you and your business face, look no further than Brand Enabled: The Human Stories Behind Branding!
Visit https://www.monigle.com/brand-enabled-podcast/ to listen to all the episodes and join the conversation.
Episode | Date |
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Season 2 - Mastering Leadership: Insights in Marketing, Patterns & Brand Resonance with Norman Guadagno
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May 01, 2024 |
Season 2 - Merging "Lazy" And Strategic Marketing: Creating Alignment And Leveraging Insights with Scott Bynoe
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Apr 03, 2024 |
Season 2 - The Power To Pivot: Measuring Brand Success And Rebranding With Engelina Jaspers
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Apr 03, 2024 |
Season 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom Butta
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Mar 21, 2024 |
Season 2 - Building A Thought Leadership Platform Through Storytelling With Indeed's Aidan McLaughlin
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Mar 06, 2024 |
Season 2 - Being The Challenger: Agility And Risk-Taking With Patrick Reynolds
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Feb 21, 2024 |
Season 2 - Executing A Global Brand Transformation With Francois-Xavier Reodo
|
Feb 07, 2024 |
Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur
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Jan 24, 2024 |
Season 2 - Disrupt Or Be Disrupted: The Future Of Brand Marketing With Slate Olson
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Jan 10, 2024 |
Season 2 - Rebranding From The Inside Out With Definitive Healthcare's Justin Steinman
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Dec 13, 2023 |
Season 2 - Making A Statement: Lessons From A Successful Rebrand With Alejandro Yu
|
Dec 06, 2023 |
Season 2 - Bridging Finance And Emotion In Lending With Loan Depot's Alec Hanson
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Nov 15, 2023 |
Season 2 - Evolving Horizons: Elevating Your Brand For A New Era With Gabriela Henault, AlphaSights
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Nov 01, 2023 |
Season 2 - Brand DNA: The Foundation For Iconic Brands With Ian Stewart, Wedge Brands / Xcel Wetsuits
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Oct 18, 2023 |
Season 2 - Chemistry, Curiosity, And Creativity With Max Pfennighaus, Johnson & Johnson
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Oct 04, 2023 |
Season 2 - The Branding Edge: Unveiling Effective Strategies With Former IRI CMO, John McIndoe
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Sep 20, 2023 |
Season 2 - Transforming The Role Of Brand In A Commoditized Category With Former Arrow Electronics CMO, Rich Kylberg
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Sep 13, 2023 |
Season 2 - Uniting Two Organizations Under One Brand With WiTricity's Amy Barzdukas
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Sep 06, 2023 |
Season 2 - CPG, Branding, And Marketing: On The Importance Of Getting External With Drew Deering
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Aug 30, 2023 |
Season 2 - The Paradox Of Longevity, Differentiation In Financial Services, And The Transamerica Brand Promise With Jamie Poston
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Aug 23, 2023 |
Season 1 - Emmanuel Probst: Brand Accountability In An Age Of Transparency
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Oct 26, 2022 |
Season 1 - Understanding Digital Strategy With Simon Kingsnorth
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Oct 19, 2022 |
Season 1 - Daniel Incandela: The Business Case For Digital
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Oct 12, 2022 |
Season 1 - Digitally Enabled: Measuring The Experience
|
Sep 28, 2022 |
Season 1 - Digitally Enable Your Personal Brand With Vivian Chen
|
Sep 21, 2022 |
Season 1 - The Digital Workaround: When Traditional Approaches Don’t Work With Kieve Huffman
|
Sep 14, 2022 |
Season 1 - Personal Branding: Why It Matters In A Digital World
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Sep 07, 2022 |
Season 1 - Digital Branding: The Role Of Culture And Leadership With Rachel K. Cross
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Aug 31, 2022 |
Season 1 - Branding In The Era Of Ecosystems With Dr. Marcus Collins
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Aug 24, 2022 |
Season 1 - Rebranding: A digital first perspective
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Aug 17, 2022 |
Season 1 - Claiming Your Digital Identity: The Verbal Way
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Aug 10, 2022 |
Season 1 - Conducting A Complete Digital Audit With John Lyons
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Aug 03, 2022 |
Season 1 - Overcoming The Digital Challenge In Rebranding With Jim Heininger
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Jul 27, 2022 |
Season 1 - The Key To Your Digital Playbook With Scott Doniger
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Jul 20, 2022 |
Season 1 - How To Solve A Digital Problem With Riham El-Lakany
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Jul 13, 2022 |
Season 1 - Cracking The CX Code With Pam Piligian
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Jul 06, 2022 |
Season 1 - Digitally Enabled Experiences With Jesse Purewal
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Jun 29, 2022 |
Season 1 - How To Build An Authentic Brand With A Compelling Online Story With Paige Arnof - Fenn
|
Jun 16, 2022 |