Brand Enabled: The Human Stories Behind Branding

By Gabriel Cohen

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Category: Marketing

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Episodes: 38

Description

In today’s fast-paced world, keeping up our businesses in an ever-changing environment can be troublesome, even for elite brand leaders.


Welcome to Brand Enabled! This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face on a day-to-day basis. Each episode delves into a specific brand challenge, and how the problem was solved. Our goal is to provide insight, remind you that you are not alone in the challenges you face, and help you move to action on your own brand questions.


Companies should not approach brand problems from a singular lens. Understanding the nuance and complexity of how brand can best work for you and your business is what we do. At Monigle, we partner with clients to provide human brands that move people to action. We know that by understanding best practices and learning from the experiences of others, branding challenges become more manageable.


Listen in as we talk to industry leaders who know what it is like to implement brand strategy and solutions at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about brand roadblocks they have encountered in their careers. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.


Hosting the podcast is Gabriel Cohen. An experienced marketing executive who has successfully promoted brands in a variety of sectors and regions, he currently serves as CMO at Monigle - a leading Brand Experience agency in the U.S. With experience in the United Kingdom, the United States, Canada, and Brazil, he has a strong understanding of international markets and the ability to navigate complex business environments. Because of his unique combination of analytical and creative skills, he is able to create cutting-edge approaches to marketing analytics that effectively address difficult business challenges. His superior management abilities and knack for creating profitable brands, new service offerings, and kicking off expansion projects have made him a highly sought-after marketing expert. Gabriel has been at the helm of organizational change and constructing successful brands for over a decade.

 

The guests on the podcast are seasoned CMOs and other brand leaders who have firsthand experience overcoming brand challenges. They contribute a wealth of knowledge and insight through the sharing of their own experiences and strategies for success. It provides a forum in which they can share their knowledge and assist others in making sense of the sometimes baffling field of branding. Key discussion points on the show will include going deep into topics such as the role of brand in driving business transformation, brand positioning,  brand architecture, the role of design, the challenges of measurement  and the relationship between brand, culture and experience. Each episode runs for 30-45 minutes of power-packed conversations with actionable takeaways that you won’t be able to find in any text book. 

 

If you're searching for a way to elevate your brand knowledge from peers who have overcome similar brand challenges that you and your business face, look no further than Brand Enabled: The Human Stories Behind Branding!

 

Visit https://www.monigle.com/brand-enabled-podcast/ to listen to all the episodes and join the conversation.




Episode Date
Season 2 - Mastering Leadership: Insights in Marketing, Patterns & Brand Resonance with Norman Guadagno
May 01, 2024
Season 2 - Merging "Lazy" And Strategic Marketing: Creating Alignment And Leveraging Insights with Scott Bynoe
Apr 03, 2024
Season 2 - The Power To Pivot: Measuring Brand Success And Rebranding With Engelina Jaspers
Apr 03, 2024
Season 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom Butta
Mar 21, 2024
Season 2 - Building A Thought Leadership Platform Through Storytelling With Indeed's Aidan McLaughlin
Mar 06, 2024
Season 2 - Being The Challenger: Agility And Risk-Taking With Patrick Reynolds
Feb 21, 2024
Season 2 - Executing A Global Brand Transformation With Francois-Xavier Reodo
Feb 07, 2024
Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur
Jan 24, 2024
Season 2 - Disrupt Or Be Disrupted: The Future Of Brand Marketing With Slate Olson
Jan 10, 2024
Season 2 - Rebranding From The Inside Out With Definitive Healthcare's Justin Steinman
Dec 13, 2023
Season 2 - Making A Statement: Lessons From A Successful Rebrand With Alejandro Yu
Dec 06, 2023
Season 2 - Bridging Finance And Emotion In Lending With Loan Depot's Alec Hanson
Nov 15, 2023
Season 2 - Evolving Horizons: Elevating Your Brand For A New Era With Gabriela Henault, AlphaSights
Nov 01, 2023
Season 2 - Brand DNA: The Foundation For Iconic Brands With Ian Stewart, Wedge Brands / Xcel Wetsuits
Oct 18, 2023
Season 2 - Chemistry, Curiosity, And Creativity With Max Pfennighaus, Johnson & Johnson
Oct 04, 2023
Season 2 - The Branding Edge: Unveiling Effective Strategies With Former IRI CMO, John McIndoe
Sep 20, 2023
Season 2 - Transforming The Role Of Brand In A Commoditized Category With Former Arrow Electronics CMO, Rich Kylberg
Sep 13, 2023
Season 2 - Uniting Two Organizations Under One Brand With WiTricity's Amy Barzdukas
Sep 06, 2023
Season 2 - CPG, Branding, And Marketing: On The Importance Of Getting External With Drew Deering
Aug 30, 2023
Season 2 - The Paradox Of Longevity, Differentiation In Financial Services, And The Transamerica Brand Promise With Jamie Poston
Aug 23, 2023
Season 1 - Emmanuel Probst: Brand Accountability In An Age Of Transparency
Oct 26, 2022
Season 1 - Understanding Digital Strategy With Simon Kingsnorth
Oct 19, 2022
Season 1 - Daniel Incandela: The Business Case For Digital
Oct 12, 2022
Season 1 - Digitally Enabled: Measuring The Experience
Sep 28, 2022
Season 1 - Digitally Enable Your Personal Brand With Vivian Chen
Sep 21, 2022
Season 1 - The Digital Workaround: When Traditional Approaches Don’t Work With Kieve Huffman
Sep 14, 2022
Season 1 - Personal Branding: Why It Matters In A Digital World
Sep 07, 2022
Season 1 - Digital Branding: The Role Of Culture And Leadership With Rachel K. Cross
Aug 31, 2022
Season 1 - Branding In The Era Of Ecosystems With Dr. Marcus Collins
Aug 24, 2022
Season 1 - Rebranding: A digital first perspective
Aug 17, 2022
Season 1 - Claiming Your Digital Identity: The Verbal Way
Aug 10, 2022
Season 1 - Conducting A Complete Digital Audit With John Lyons
Aug 03, 2022
Season 1 - Overcoming The Digital Challenge In Rebranding With Jim Heininger
Jul 27, 2022
Season 1 - The Key To Your Digital Playbook With Scott Doniger
Jul 20, 2022
Season 1 - How To Solve A Digital Problem With Riham El-Lakany
Jul 13, 2022
Season 1 - Cracking The CX Code With Pam Piligian
Jul 06, 2022
Season 1 - Digitally Enabled Experiences With Jesse Purewal
Jun 29, 2022
Season 1 - How To Build An Authentic Brand With A Compelling Online Story With Paige Arnof - Fenn
Jun 16, 2022