The Bottom Line

By Cody Wittick & Taylor Lagace

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Category: Marketing

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Episodes: 58

Description

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Episode Date
Debunking Cost Control Myths: My budget isn't spending
Jan 08, 2025
Optimizing Your P&L (with Drew Fallon)
Dec 11, 2024
The Winning Formula To Grow Is Not Paid: It's Organic (with Joe Welstead)
Nov 13, 2024
The Best Episode on Website Optimization You've Ever Heard ( with Chase Clymer)
Oct 30, 2024
Why People Hire an Agency - Strong Opinions with Cody Wittick
Oct 16, 2024
Maximizing Enterprise Value & Planning For Exit (with Jason Somerville)
Oct 02, 2024
How Rootine's Organic Content Hits 10M+ Views (with Rachel Sanders)
Sep 25, 2024
All You Need To Scale? One Customer (with Tom Brown)
Sep 18, 2024
Inside Kynship: Breaking Down Our Ad Account Structure - Part 2 of 2
Sep 04, 2024
Inside Kynship: Exploring Our Ad Account Philosophy - Part 1 of 2
Aug 21, 2024
Navigating Low CAC: Nik Sharma Shares Tactical Insights & Strategies
Aug 07, 2024
What's Working Now on Meta? What Always Has (with Andrew Faris)
Jul 24, 2024
Introducing The Bottom Line: New Name, Same Mission
Jul 10, 2024
Paul Jauregui discusses his success and insights with TikTok shop
Apr 17, 2024
Preston Rutherford discusses his 9-figure exit from apparel brand Chubbies
Apr 03, 2024
Forecasting Series Part 3: Nate Gunn Discusses the Impact Forecasting had on the success of his brand
Mar 27, 2024
Forecasting Series Part 2: How to create and analyse a forecast
Mar 20, 2024
Forecasting Series Part 1: How to forecast and what makes a good forecast
Mar 13, 2024
Matt Holtwick: The role influencer marketing has played at chomps.
Mar 06, 2024
The importance of clarity in content creation, targeting and influencer partnerships
Jan 31, 2024
Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business
Jan 10, 2024
BFCM Recap and Preparations for Q1
Dec 20, 2023
Matt Bertulli: The Power of Seeding
Dec 19, 2023
Steven Borrelli: How Cuts Clothing Leverage Influencer
Nov 15, 2023
Jeremiah Prummer: Maximising Attribution
Nov 01, 2023
David Baker: The Evolution of Influencer Marketing
Sep 27, 2023
Lily Comba: Cultivating Growth with an Influencer Marketing Program
Sep 06, 2023
Caleb Ulffers: The value of influencers creating real content
Aug 30, 2023
Rob Fraser: How Outway leverage brand ambassadors for long term success
Aug 23, 2023
Founder of F*** You Pay Me. The Glassdoor for Creators.
Aug 16, 2023
Matt Mullenax: How we leverage influencer at Huron
Aug 02, 2023
The Power of Influencer Marketing: Gymshark's Rise to Success
Jul 26, 2023
Decoding the FTC: Understanding New Endorsement Guidelines for Influencer Marketing With Rob Freund
Jul 19, 2023
Ep #025: Original Grain's Selective Approach to Influencer Partnerships (with Nate Lagos)
Jun 14, 2023
Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
May 31, 2023
Ep #023: The power of celebrity: How A-list talent has grown HexClad (with Jason Panzer)
May 18, 2023
Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
Apr 19, 2023
Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick)
Apr 06, 2023
Ep #020: Getting to seven figures by establishing partnerships (with Michael Brandt)
Mar 22, 2023
Ep #019: Increasing revenue by onboarding ambassadors (with Bren Daniel)
Feb 22, 2023
Ep #018: Scaling to a nine-figure business using influencer marketing (with Sean Frank)
Feb 08, 2023
Ep #017: Why Micro-Influencers Matter To Your Business (with Jack Rubin)
Jan 19, 2023
Ep #016: Influencer Marketing Budget Calculator
Dec 07, 2022
Ep #015: Influencer Marketing Rapid Fire
Nov 23, 2022
EP #014: Influencer Whitelisting: What you need to know
Nov 09, 2022
EP #013: Facebook/Meta Ads Explained: The smartest approach to dynamic creative testing & cost caps
Oct 26, 2022
Ep #012: The Top 10 Reasons Why Influencer Marketing Isn’t Working For You
Oct 12, 2022
Ep #011: Marketing Strategies For Black Friday During A Recession
Sep 28, 2022
Ep #010: User-generated Content: How To Get Authentic Content for Your Brand
Sep 14, 2022
Ep #009: The Influencer Marketing Pyramid: Why One Person Can’t Do it All
Aug 31, 2022
Ep #008: How to Create Amazing Content For Your Brand
Aug 17, 2022
Ep #007: Connecting with Athletes to Promote Your Products
Aug 03, 2022
Ep #006: How to Get Started on Your Influencer Marketing Journey
Jul 27, 2022
Ep #005: Are You Ready To Invest in Influencer Marketing?
Jul 20, 2022
Ep #004: How To Find Influencers for Your Brand
Jul 13, 2022
Ep #003: The Beginners Guide to Influencer Marketing
Jul 06, 2022
Ep #002: Discovering the Path To Entrepreneurial Success
Jul 06, 2022
Ep #001: Welcome to the Influencer Marketing Blueprint Podcast
Jun 25, 2022