The Purposeful Marketing Podcast
By Mary Keough, Aaron Weekes, James Boeckmann, Kevin McClary
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Category: Marketing
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Episodes: 95
Description
Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics like marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.
Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
| Episode | Date |
|---|---|
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#93: How to embrace change and redefining success in your marketing career? Hire Kylene Herr as your next marketing leader!
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May 15, 2024 |
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#92: How to make messaging matter in B2B marketing? Ft. Anthony Pierri, Cofounder & Partner, Fletch PMM
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May 10, 2024 |
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#91: First hand B2B marketing lessons on messaging and finding your niche. Ft. Sarah Noel Block, Founder, Tiny Marketing
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Apr 29, 2024 |
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#90: How should B2B marketers think about lifecycle marketing? Ft. Leni Vasquez, Marketing Manager, Quotebeam
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Apr 23, 2024 |
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#89: How can B2B marketers navigate marketing and sales alignment? Ft. Clint Kuykendall, Sales and Marketing, Quality Reel Solutions
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Apr 12, 2024 |
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#88: What does marketing alignment really mean for B2B marketers? Ft. Luke Wittenbraker, Marketing and Sales Director, Mactech
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Apr 05, 2024 |
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#87: How should B2B marketers think about generative AI's impact on SEO ft. Nik Vujic, Marketing Director, Veza Digital
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Mar 28, 2024 |
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#86: What should B2B marketers do if leadership does not get marketing? Ft. Julie Runez, Marketing Communications at Lehnen Industrial Services
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Mar 20, 2024 |
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#85: How should B2B marketers think about personal brands in 2024?
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Mar 12, 2024 |
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#84: Should B2B Marketers Give Up On Paid Ads?
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Mar 05, 2024 |
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#83: Exploring B2B Marketing Questions from Redditors
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Feb 27, 2024 |
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#82: How to build a culture with purpose? Ft. Rand Fishkin, co-founder of SparkToro & Snackbar Studio
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Feb 20, 2024 |
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#81: How can B2B marketers achieve marketing and sales alignment? Ft. Patrick Burns, Founder at Patrick Burns Co
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Feb 13, 2024 |
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#80: Why should B2B marketers learn to sell themselves? Ft. James Ricks, Consulting Launchpad
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Feb 06, 2024 |
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#79: How can B2B Marketers get comfortable with nuance in their careers?
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Jan 30, 2024 |
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#78: How to evaluate your career in B2B marketing and life? Ft. Mary Keough, Director of Product and Content Marketing
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Jan 23, 2024 |
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#77: What's the relevance of Paid Search and Google ads in 2024? Ft. Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76
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Jan 16, 2024 |
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#76: How can B2B marketers navigate parenthood and their career? Grace Wright, Strategy Director at Gorilla 76
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Jan 08, 2024 |
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#75: What should a B2B marketer's mindset be in 2024?
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Dec 20, 2023 |
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#74: What is pipeline anxiety? Ft. Trinity Nguyen, VP Marketing at User Gems
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Dec 12, 2023 |
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#73: Who should own the CRM? Ft. Caleb Rule, Rule Marketing Group
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Dec 06, 2023 |
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#72: What stops you from creating new types of content? Ft. Joseph Lewin, Director of Growth, Proofpoint Marketing
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Nov 29, 2023 |
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#71: Why do CRMs, a 20-year-old B2B product category, still struggle with adoption and usage? Ft. Chris Carolan, Co-Founder of Conveying Your Message LLC
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Nov 20, 2023 |
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#70: Why do we crave community? Ft. Peyton Warren, Sr. Strategist, Gorilla 76
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Nov 07, 2023 |
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#69: Should you maximize your growth or maximize your learnings?
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Oct 31, 2023 |
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#68: Can you still grow with SEO? Ft. Sara Taher, SEO Manager at Assembly
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Oct 25, 2023 |
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#67: How to pick your battles as a marketer?
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Oct 13, 2023 |
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#66: How do you put marketing operations into practice? Ft. Mike Rizzo, Founder of MarketingOps.com
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Oct 02, 2023 |
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#65: How to make a podcast work for your B2B marketing strategy? Ft. Ellen Schwartze
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Sep 22, 2023 |
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#64: What is the right and wrong way to enter a lead into your CRM? Ft. Sydney Mulligan, Co-Founder of EMMIE Collective
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Sep 15, 2023 |
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#63: Is marketing subjective? Ft. Janelle Amos, Founder & Chief Strategist, Elevate Growth
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Sep 05, 2023 |
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#62: How should you build an inbound motion from scratch? Ft. Caleb Rule, Rule Marketing Group
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Aug 29, 2023 |
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#61: What Are The Timeless Pillars of Paid Media Marketing? Ft. Bob Kahns, Performance Marketing Manager, Proofpoint Marketing
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Aug 22, 2023 |
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#60: Can TikTok work for B2B Marketing pt. 3? Featuring Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76
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Aug 17, 2023 |
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#59: What have the last two months taught us about marketing?
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Aug 08, 2023 |
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#58: How should marketers master MVPs?
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Aug 03, 2023 |
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#57: How should marketers ask for help?
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Jul 25, 2023 |
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#56: What can we learn from the marketing past? ft. Allen Fennewald, Conversion Writer, Gorilla76
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Jul 18, 2023 |
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#55: How do you tackle your first 90 days as a marketing leader?
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Jul 11, 2023 |
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#54: How do you level up as a marketer?
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Jul 06, 2023 |
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#53: How do you build relationships at scale? Ft. Mike Grinberg, Founder and CEO of Proofpoint Marketing
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Jun 27, 2023 |
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#52: Is marketing as important as we think it is? ft. Lee Murray
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Jun 22, 2023 |
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#51: Building Communities with Kevin Marcus Miller, Founder, All Approach
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Jun 15, 2023 |
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#50: Should marketers care about AI pt 2. w/ Kevin McClary, Sr. Performance Marketer, Gorilla 76
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Jun 06, 2023 |
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#49: How I learned to stop worrying and love the speaking engagement
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May 30, 2023 |
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#48: How should we return to marketing fundamentals? Ft. Blake Strozyk, Founder of Bull Media
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May 23, 2023 |
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#47: What is good content?
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May 16, 2023 |
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#46: What can history teach us about marketing? Ft. Brendon Forrest, Senior Demand Generation Strategist at Gorilla 76
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May 09, 2023 |
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#45: Performance Marketing deep dive on ad creative
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May 04, 2023 |
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#44: Thinking About Your Marketing Career Journey ft. Mary Keough, Head of Marketing, Map My Customers
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May 02, 2023 |
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#43: How should marketers handle feedback?
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Apr 25, 2023 |
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#42: Should marketers build leads or build relationships? ft. Joseph Lewin, Director of Demand Gen, Proofpoint Marketing
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Apr 18, 2023 |
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#41: Why should marketers care about Nostalgia?
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Apr 11, 2023 |
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#40: Performance Marketing Deep Dive On Facebook Ads
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Apr 04, 2023 |
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#39: Why should or shouldn't we care about internal marketing?
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Mar 28, 2023 |
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#38: How do you say goodbye to Marketing Gurus?
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Mar 21, 2023 |
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#37: What should B2B marketers know that we know now? Ft. Steffen Hedebrandt, Co-Founder of Dreamdata.io
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Mar 14, 2023 |
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#36: When do you know it’s time to break up?
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Mar 07, 2023 |
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#35: Performance Marketing Deep Dive On LinkedIn Ads
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Feb 28, 2023 |
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#34: Why do Strategic Narratives matter?
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Feb 22, 2023 |
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#33: Should we care about A.I. generated content?
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Feb 16, 2023 |
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#32: How to create and capture demand?
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Feb 08, 2023 |
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#31: The why not approach. Featuring, Thinker & Strategist, Aren Buresh.
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Jan 31, 2023 |
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#30: We live in two worlds: the physical and the digital.
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Jan 24, 2023 |
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#29: Should a marketing team be a factory or a laboratory?
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Jan 18, 2023 |
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#28: Is marketing a science or philosophy? w/ Leanne Dow-Weimer, Host of Markigy: The Science of Marketing Strategy Podcast
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Jan 10, 2023 |
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#27: How do you do more with less?
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Dec 22, 2022 |
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#26: What the heck is a Performance Marketer?
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Dec 13, 2022 |
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#25: What’s in your control as a marketer?
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Dec 06, 2022 |
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Bonus: Are there marketing tactics that don’t align with the purpose of marketing?
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Dec 01, 2022 |
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#24: Can TikTok work for B2B Marketing pt. 2? Featuring Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76
|
Nov 29, 2022 |
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#23: How To Make A Complex Go To Market Strategy Simple
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Nov 15, 2022 |
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#22: The "Why" to Project Management featuring Alex Monroe, Thinker & Project Manager at Gorilla 76
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Nov 08, 2022 |
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#21: Can TikTok work for B2B Marketing?
|
Nov 01, 2022 |
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#20: Why you should show, not tell
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Oct 25, 2022 |
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#19: Is the term campaign outdated?
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Oct 20, 2022 |
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#18: When does it make sense to lie?
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Oct 11, 2022 |
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#17: What is redistribution and where does it go wrong?
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Oct 04, 2022 |
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#16: What makes a good content pillar?
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Sep 27, 2022 |
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#15: How do you leverage customer research?
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Sep 22, 2022 |
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#14: How do you address negativity?
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Sep 13, 2022 |
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#13: How to clock on and off
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Sep 06, 2022 |
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#12: Pros and cons of marketing playbooks
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Aug 30, 2022 |
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#11: Top 5 characteristics of a good client/agency relationship
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Aug 23, 2022 |
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#10: How to set goals both on and off the clock
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Aug 16, 2022 |
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#9: Transferable Skills That We’ve Taken With Us
|
Aug 09, 2022 |
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#8: Is attribution dead?
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Aug 01, 2022 |
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#7: Is anything original in marketing?
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Jul 19, 2022 |
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Bonus: How to deal with copywriting feedback?
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Jul 12, 2022 |
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#6: Stuck In Stagnation? The cure to moving forward as a marketer in an agency or in-house.
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Jul 06, 2022 |
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#5: How do you buy? The case against lead gen.
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Jun 27, 2022 |
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#4: Why profitability matters more than perfection? Or does it?
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Jun 20, 2022 |
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#3: How does retargeting impact our thoughts on advertising?
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Jun 10, 2022 |
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#2: How do you overcome imposter syndrome?
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Jun 02, 2022 |
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#1: How to make Personal Branding more authentic?
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May 28, 2022 |