The Commerce Collective Podcast
By Flywheel Digital
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Subscribers: 2
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Episodes: 120
Description
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.
*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!
| Episode | Date |
|---|---|
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Everything You Need to Know About The Booming Australian Commerce Landscape
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Apr 15, 2025 |
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This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
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Mar 31, 2025 |
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Dropping the Beat on the Nuances of Selling Musical Instruments Online
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Mar 17, 2025 |
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This Month Above the Fold w/ Patrick Miller - AI drives zero-click shopping, what shoppers want out of ecommerce deliveries, & tariffs
|
Mar 04, 2025 |
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AMC Helped Glanbia Unlock Key Insights on Top Items & Tentpole Events
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Feb 17, 2025 |
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This Month Above the Fold w/ Patrick Miller - AMC 5-year lookback, Amazon Ads Retail Ad Services, & AI agents
|
Feb 03, 2025 |
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Digital Commerce Trends for 2025
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Jan 13, 2025 |
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This Month Above the Fold w/ Patrick Miller - BFCM & 2024 Recap
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Dec 17, 2024 |
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Take a Hike Through the Modern Content Landscape with Matt Leigh of Syndigo
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Nov 18, 2024 |
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Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
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Nov 05, 2024 |
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This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein: Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
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Oct 30, 2024 |
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unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
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Oct 21, 2024 |
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unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
|
Oct 21, 2024 |
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unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
|
Oct 18, 2024 |
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unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
|
Oct 17, 2024 |
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Your Brand Should Be Digging Into eB2B - And Here’s Why
|
Oct 08, 2024 |
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This Month Above the Fold w/ Patrick Miller - Determinism vs. Probabilism
|
Sep 30, 2024 |
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Ecomm Investments Are Slowing Down, but Why? Featuring Sri Rajagopalan
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Sep 23, 2024 |
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Breakthrough Brands: What’s Driving Liquid I.V.’s Digital Dominance and Deal Event Success?
|
Sep 12, 2024 |
|
This Month Above the Fold w/ Patrick Miller - It’s M&A Season (Mars x Kellanova, Instacart x Uber, Branded x Heyday)
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Sep 03, 2024 |
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The Definitive Guide to TikTok Shop w/ Molly O’Bryen & Deren Baker
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Aug 26, 2024 |
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Brands, Retailers, & Consumers - A Delicate Symbiosis w/ Jacquelyn Baker of Omnicom Commerce Group
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Aug 14, 2024 |
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Amazon’s Stable EU Profitability & a Decline in POs
|
Aug 07, 2024 |
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This Month Above the Fold w/ Patrick Miller - Prime Day Recap & The Return of the Cookie
|
Jul 29, 2024 |
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AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably
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Jul 15, 2024 |
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This Month Above the Fold w/ Patrick Miller - The Big Shift
|
Jul 02, 2024 |
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Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette
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Jun 20, 2024 |
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What Clients Want w/ Andrea Lennon of Omnicom
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Jun 13, 2024 |
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This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising
|
May 29, 2024 |
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The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing
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May 21, 2024 |
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Is There a Single Global Source of Truth in eCommerce?
|
May 06, 2024 |
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This Month Above the Fold w/ Patrick Miller - Walmart’s Affluent Customer, Amazon’s Grocery Redo, & an Earnings Preview
|
Apr 30, 2024 |
|
Across the Pond - EU Omnichannel Media
|
Apr 15, 2024 |
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Across the Pond - Amazon in the EU
|
Apr 08, 2024 |
|
This Month Above the Fold - MFA, Google's Retail Media, & a Wall Street Lens on Retail Media - w/ Patrick Miller
|
Apr 01, 2024 |
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Shoptalk Series - The Opportunity of Unification w/ Erin Lastra of Criteo
|
Mar 22, 2024 |
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Shoptalk Series - Measuring the Path to Purchase w/ Walmart Connect's Bhanu Bhardwaj
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Mar 21, 2024 |
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Shoptalk Series - Empowering Grocery Retailers & Advertisers with Instacart’s Technology w/ Alice Luong of Instacart
|
Mar 20, 2024 |
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Rephrasing the Question of "What Is Incrementality?"
|
Mar 11, 2024 |
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This Month Above the Fold - Walmart Buys Vizio, Ad Market Update, & Amazon Chinese Sellers/Temu - w/ Patrick Miller
|
Feb 28, 2024 |
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Update on China’s Ecommerce Landscape
|
Feb 20, 2024 |
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Flourishing in First-Party Gardens with Keerat Sharma
|
Feb 08, 2024 |
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This Month Above the Fold - Omnicom/Flywheel, Prime Video Ads, & Temu - w/ Patrick Miller
|
Jan 31, 2024 |
|
Digital Retail Trends to Look Out for in 2024
|
Jan 22, 2024 |
|
Influencer Marketing with gen.video
|
Jan 03, 2024 |
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Wrapping Up 2023 with STV
|
Dec 21, 2023 |
|
The Enterprise eCommerce Landscape w/ Peter Bond of The CPG Guys
|
Dec 14, 2023 |
|
In-Store Retail Media
|
Dec 06, 2023 |
|
This Month Above the Fold (BFCM Recap) w/ Patrick Miller
|
Nov 30, 2023 |
|
Going Beyond Search with Criteo
|
Nov 14, 2023 |
|
unBoxing Amazon unBoxed: Flywheel Speaker Sessions
|
Nov 03, 2023 |
|
This Month Above the Fold (Live from Amazon unBoxed) w/ Patrick Miller
|
Oct 31, 2023 |
|
Amazon unBoxed Podcast Junket (Part 1) - Product Launch Overview, Partner Development & Product Innovation
|
Oct 27, 2023 |
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Amazon unBoxed Podcast Junket (Part 2) - Innovation in DSP & AMC Growth
|
Oct 27, 2023 |
|
Announcing One Flywheel with Duncan Painter
|
Oct 24, 2023 |
|
Introducing…The Commerce Collective Podcast
|
Oct 23, 2023 |
|
eComm Masterclass: Albertsons Media Collective & Retail Media Standardization
|
Oct 12, 2023 |
|
This Month Above the Fold - September 2023 w/ Patrick Miller
|
Oct 04, 2023 |
|
eComm Masterclass: Walmart Fulfillment Services - Live from Let’s Grow! Seller Summit
|
Sep 28, 2023 |
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eComm Masterclass: Walmart Marketplace
|
Sep 28, 2023 |
|
Target Masterclass Ep1: Intro to Target & Full Service
|
Sep 18, 2023 |
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Target Masterclass Ep2: Content & Organic Search
|
Sep 18, 2023 |
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Target Masterclass Ep3: Media 101
|
Sep 18, 2023 |
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Target Masterclass Ep4: Measurement & Modeling
|
Sep 18, 2023 |
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Target Masterclass Ep5: Retail & Media Data Points
|
Sep 18, 2023 |
|
This Month Above the Fold - August 2023 w/ Patrick Miller
|
Sep 08, 2023 |
|
APAC Masterclass Ep. 6: Southeast Asia (Part 1)
|
Aug 22, 2023 |
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APAC Masterclass Ep. 7: Southeast Asia (Part 2)
|
Aug 22, 2023 |
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APAC Masterclass Ep. 8: Amazon Japan
|
Aug 22, 2023 |
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APAC Masterclass Ep. 4: The Data Infrastructure
|
Aug 15, 2023 |
|
APAC Masterclass Ep. 5: Challenger Brands
|
Aug 15, 2023 |
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APAC Masterclass Ep. 1: Intro to the Region & Its Future
|
Aug 10, 2023 |
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APAC Masterclass Ep. 2: Key Marketplaces in China (Part 1)
|
Aug 10, 2023 |
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APAC Masterclass Ep. 3: Key Marketplaces in China (Part 2)
|
Aug 10, 2023 |
|
This Month Above the Fold - July 2023 w/ Patrick Miller
|
Aug 04, 2023 |
|
Winner Sells All - The Race for CPG Domination
|
Jul 26, 2023 |
|
eComm Masterclass: What is Profitability, Actually?
|
Jul 18, 2023 |
|
This Month Above the Fold - June 2023 w/ Patrick Miller
|
Jun 30, 2023 |
|
Cannes Sessions - The Long & Short of Marketing Effectiveness
|
Jun 28, 2023 |
|
Cannes Sessions - Uber advertising for CPG’s
|
Jun 23, 2023 |
|
Cannes Sessions - What’s New at Instacart
|
Jun 22, 2023 |
|
Cannes Sessions - Walmart Connect’s Investment Into Impactful Creative
|
Jun 20, 2023 |
|
This Month Above the Fold - May 2023 w/ Patrick Miller
|
Jun 02, 2023 |
|
eComm Masterclass: Measuring Incrementality
|
May 17, 2023 |
|
eComm Masterclass: Building an Amazon Ads Developer Community
|
May 04, 2023 |
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eComm Masterclass: Building the Right Capabilities
|
Apr 13, 2023 |
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eComm Masterclass: The Importance of Agency Partnerships - w/ Instacart
|
Apr 06, 2023 |
|
ShopTalk Series: Instacart Connected Stores with David McIntosh
|
Mar 31, 2023 |
|
ShopTalk Series: Walmart Connect with Diana Finster
|
Mar 30, 2023 |
|
ShopTalk Series: Upper Funnel with Criteo’s Mike Balabanov
|
Mar 29, 2023 |
|
eComm Masterclass: The Omnichannel Mindset - As Important As Brushing Teeth
|
Mar 22, 2023 |
|
eComm Masterclass: To Improve Retailer Relationships with Data [feat. MikMak]: Press START
|
Mar 07, 2023 |
|
eComm Masterclass: Social Commerce (Is Interesting)
|
Feb 21, 2023 |
|
eComm Masterclass: Starting, Building, & Accelerating an eCommerce Career
|
Feb 09, 2023 |
|
eComm Masterclass: It’s All in the Packaging
|
Jan 25, 2023 |
|
eComm Masterclass: 4 Things We Learned at CES 2023
|
Jan 19, 2023 |
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eComm Masterclass: 3PL
|
Jan 05, 2023 |
|
eComm Masterclass: Demystifying AMC
|
Dec 06, 2022 |
|
eComm Masterclass: Retail Media w/ Criteo
|
Nov 15, 2022 |
|
eComm Masterclass: From Brand to Agency
|
Nov 08, 2022 |
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eComm Masterclass: ‘What do we mean by “eCommerce”?’
|
Nov 01, 2022 |
|
Instacart Masterclass Ep3: Content
|
Sep 15, 2022 |
|
Instacart Masterclass Ep2: Advertising
|
Sep 15, 2022 |
|
Instacart Masterclass Ep1: Intro to Instacart
|
Sep 15, 2022 |
|
Walmart Masterclass Ep6: Marketplace
|
Aug 16, 2022 |
|
Walmart Masterclass Ep5: Organic Search
|
Aug 16, 2022 |
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Walmart Masterclass Ep4: Paid Search
|
Aug 16, 2022 |
|
Walmart Masterclass Ep3: Catalog Management
|
Aug 16, 2022 |
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Walmart Masterclass Ep2: Omnichannel
|
Aug 16, 2022 |
|
Walmart Masterclass Ep1: Understanding Walmart
|
Aug 16, 2022 |
|
Amazon Masterclass Ep. 9: Retail Data & Research
|
Jul 14, 2022 |
|
Amazon Masterclass Ep. 8: Advertising Data
|
Jul 14, 2022 |
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Amazon Masterclass Ep. 7: Supply Chain
|
Jul 14, 2022 |
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Amazon Masterclass Ep. 6: Content
|
Jul 14, 2022 |
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Amazon Masterclass Ep. 5: Building a Digital Commerce Team
|
Jul 14, 2022 |
|
Amazon Masterclass Ep. 4: DSP
|
Jul 14, 2022 |
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Amazon Masterclass Ep. 3: Paid Search
|
Jul 14, 2022 |
|
Amazon Masterclass Ep. 2: Retail
|
Jul 14, 2022 |
|
Amazon Masterclass Ep. 1: eCommerce Mistakes
|
Jul 14, 2022 |
|
Trailer - Mastering Metail
|
Jul 07, 2022 |