Behind The Strategy with Kristina Stubblefield

By Kristina Stubblefield

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Category: Marketing

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Episodes: 216

Description

Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.

Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.

Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.

This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.

Get found. Get clients. Keep them.

New episodes weekly. Subscribe so you never miss one.

Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation. 


Episode Date
Revisiting: Loyal Customers: Your Secret to Business Growth
Jul 27, 2026
Revisiting: Stop Losing Leads: Why Every Small Business Needs a CRM
Jul 20, 2026
Revisiting: How to Improve Your Website Using AI (Without Rebuilding It)
Jul 13, 2026
Revisiting: Unlock the Potential of Your Google Business Profile
Jul 06, 2026
Revisiting: How to Stay Human While Using AI in Your Business
Jun 29, 2026
Revisiting: What Happens When You Show Up for Your Marketing Every Week?
Jun 22, 2026
Revisiting: What Your Website Should Be Doing (But Probably Isn’t)
Jun 15, 2026
Revisiting: Marketing Without a Plan? Here's Why You Need a Strategy Now
Jun 08, 2026
Revisiting: Why Your Marketing Isn’t Working (And What to Do About It)
Jun 01, 2026
How to Get Your Business Found in AI (Simple Steps That Actually Work)
May 25, 2026
If AI Doesn’t Understand Your Business, You Won’t Show Up
May 18, 2026
Why Your Business Isn’t Showing Up in AI (And What’s Missing)
May 11, 2026
How Customers Are Using AI to Find Businesses (You Don’t Even Realize It Yet)
May 04, 2026
How to Improve Your Website Using AI (Without Rebuilding It)
Apr 27, 2026
How to Use AI to Review Your Website Like a Customer
Apr 20, 2026
What Your Website Should Be Doing (But Probably Isn’t)
Apr 13, 2026
Is Your Website Actually Working for Your Business?
Apr 06, 2026
How Small Businesses Are Using Custom GPTs to Save Time and Stay Visible
Mar 30, 2026
Imagine Having an AI Assistant That Knows Your Business
Mar 23, 2026
What It Looks Like to Have AI Help With Your Content Every Week
Mar 16, 2026
How I Actually Use AI Tools to Save Time in My Business
Mar 09, 2026
Stop Using AI for Everything, Give It One Job Instead
Mar 02, 2026
Confusing Website? Use AI to Clarify Your Message and Attract More Clients
Feb 23, 2026
Still Not Getting Calls? Use AI to Stay Consistent with Your Content
Feb 16, 2026
Losing Leads? Use AI to Follow Up Automatically (Without Sounding Pushy)
Feb 09, 2026
Not Getting Clients? Use AI to Fix What’s Missing in Your Online Presence
Feb 02, 2026
AI + Authenticity: How to Keep Your Voice While Scaling in 2026
Jan 26, 2026
Stop Overthinking Everything: Let AI Help You Make Decisions Faster
Jan 19, 2026
Why You’re Inconsistent and How to Fix It With AI
Jan 12, 2026
How to Use AI to Actually Show Up Consistently in 2026
Jan 05, 2026
How to Show Up Smarter and More Consistently
Dec 29, 2025
How to Make AI a Daily Habit in Your Business
Dec 22, 2025
The Secret to Using AI in Your Business: Start With You
Dec 15, 2025
The AI Gap Is Growing: What Successful Small Businesses Know (and Others Don’t)
Dec 08, 2025
How to Stay Human While Using AI in Your Business
Dec 01, 2025
Use AI to Answer Clients Faster (Without Sounding Like a Robot)
Nov 24, 2025
Create 3X Faster with These Marketing Prompts
Nov 17, 2025
5 AI Prompts Every Small Business Owner Should Use
Nov 10, 2025
AI Prompts Explained: How to Write Prompts That Actually Work
Nov 03, 2025
How to Use ChatGPT to Get and Use Customer Reviews
Oct 27, 2025
Watch Me Turn That Blog Post Into 5 Days of Social Content with ChatGPT
Oct 20, 2025
Watch Me Use ChatGPT to Write a Blog Post That Sounds Like Me
Oct 13, 2025
Watch Me Use AI to Show Up on Google (Step-by-Step)
Oct 06, 2025
Use ChatGPT to Turn FAQs into Content Your Audience Actually Reads
Sep 29, 2025
Write Your About Page Quickly with ChatGPT
Sep 22, 2025
Create Reel Scripts with ChatGPT (Even If You Hate Being On Camera)
Sep 15, 2025
Write 5 Instagram Captions in 10 Minutes with ChatGPT (Here’s My Prompt)
Sep 08, 2025
Plan a Month of Content in One Hour with ChatGPT (Without Guessing What to Post)
Sep 01, 2025
My Complete ChatGPT Blogging Workflow (Start to Finish in Under 1 Hour)
Aug 25, 2025
Turn 1 Blog Into 10 Posts with ChatGPT (Fast Repurposing System)
Aug 18, 2025
Write a Blog Post with ChatGPT in Under 10 Minutes (Step-by-Step)
Aug 11, 2025
Get Blog Ideas Instantly with ChatGPT (No More Blank Page!)
Aug 04, 2025
How to Use ChatGPT to Attract Your Ideal Clients
Jul 28, 2025
Make ChatGPT Sound Like You With This One Setup Tip
Jul 21, 2025
Train ChatGPT with What Sets You Apart (So Your Content Stands Out)
Jul 14, 2025
What ChatGPT Needs to Know About Your Business
Jul 07, 2025
What AI Can Do for Your Business | Introducing AI Simplified
Jul 02, 2025
How I Use AI to Stay Consistent When I Have No Time
Jun 30, 2025
Train ChatGPT to Sound Like You and Use It Everywhere
Jun 23, 2025
Want Better AI Content? You Have to Lead First
Jun 16, 2025
The ChatGPT Process That Changed How I Create Content
Jun 09, 2025
From Meh to Magnetic: Fixing Your ChatGPT Content
Jun 02, 2025
Easy AI Wins That Save Me 5+ Hours Every Week
May 26, 2025
How I Use ChatGPT to Never Run Out of Content Ideas
May 19, 2025
ChatGPT vs. Blank Page: I Finally Know Where to Start
May 12, 2025
Why Small Businesses Can’t Afford to Ignore AI
May 05, 2025
Stop Overthinking Your Emails: Let ChatGPT Help You Write Engaging Content Faster
Apr 28, 2025
How to Create Calls-to-Action That Actually Convert
Apr 21, 2025
Turn ChatGPT Content Into a Lead Magnet That Builds Your Email List
Apr 14, 2025
More Views, More Clicks: Optimize Your AI Content for Maximum Reach
Apr 07, 2025
How to Repurpose One Blog Post Into 10 Pieces of Content Using ChatGPT
Mar 31, 2025
How to Use ChatGPT to Write a Blog Post in Under 10 Minutes
Mar 24, 2025
How to Make ChatGPT Sound More Like You
Mar 17, 2025
The BIGGEST Mistakes People Make When Using ChatGPT for Content
Mar 10, 2025
How to Generate Content Ideas for Any Industry Using ChatGPT
Mar 03, 2025
What Happens When You Show Up for Your Marketing Every Week?
Feb 24, 2025
How AI Can Simplify Your Marketing and Save You Hours Each Week
Feb 17, 2025
What’s Really Stopping Your Marketing from Working (Hint: It’s Not What You Think)
Feb 10, 2025
Why You’re Struggling to Stay Consistent with Marketing (And How to Change It)
Feb 03, 2025
Why Your Online Presence Matters More Than Ever in 2025
Jan 27, 2025
How to Use ChatGPT to Create Better Content Faster
Jan 20, 2025
5 Mistakes That Are Hurting Your Business Online
Jan 13, 2025
The 2025 Visibility Formula: How to Finally Get Noticed Online
Jan 06, 2025
Loyal Customers: Your Secret to Business Growth
Dec 30, 2024
Unlocking the Power of Email Sequences: A Step-by-Step Guide
Dec 23, 2024
Mastering CTAs: The Secret to Turning Clicks Into Conversions
Dec 16, 2024
The Anatomy of a High-Converting Landing Page
Dec 09, 2024
Expand Your Reach: Diversify Your Advertising Strategy with New Platforms
Dec 02, 2024
PPC 101: Simple Steps to Grow Your Business with Pay-Per-Click
Nov 25, 2024
Maximize Your Reach on Instagram: The Simple Guide to Boosts and Ads
Nov 18, 2024
Boosted Posts vs. Facebook Ads: Maximize Your Budget for Real Results
Nov 11, 2024
Organic Posts vs. Social Media Ads: Which Strategy Boosts Your Business?
Nov 04, 2024
Marketing Without a Plan? Here's Why You Need a Strategy Now
Oct 28, 2024
The Hidden Cost of an Outdated Website
Oct 21, 2024
Unlock the Potential of Your Google Business Profile
Oct 14, 2024
Single-Channel Marketing is Failing You – Build a Smarter Multi-Channel Strategy!
Oct 07, 2024
The Power of AI Voice for Small Businesses
Sep 30, 2024
Simplified Content Creation: How AI Tools Can Save You Time and Elevate Your Brand
Sep 23, 2024
Mastering Audio Content: Essential Tools to Elevate Your Brand
Sep 16, 2024
Best Video Creation Tools to Elevate Your Business: For Beginners and Experts
Sep 09, 2024
Stop Losing Leads: Why Every Small Business Needs a CRM
Sep 02, 2024
Upgrade Your Marketing Plan: The AI Advantage
Aug 26, 2024
How to Talk to AI: Tips for Getting the Most Out of ChatGPT
Aug 19, 2024
AI for Your Business: Where to Start and How to Integrate It
Aug 12, 2024
Why You Shouldn't Fear AI: Unlocking Its Potential for Your Business
Aug 05, 2024
Transform Clicks into Leads: How to Use CTAs to Increase Website Engagement and Sales
Jul 29, 2024
5 Essential Videos You Must Have on Your Website
Jul 22, 2024
How to Optimize Your Website's Homepage for Maximum Impact
Jul 15, 2024
5 Key Website Elements for Success: Social Proof, SEO, Navigation and More
Jul 08, 2024
Building a Strong Digital Foundation: Essential Website Tips
Jul 01, 2024
AI-Powered Content Strategies: Save Time and Boost Engagement
Jun 24, 2024
Simplify Your Social Media with Scheduling Tools
Jun 17, 2024
CRM Software vs. All-in-One Tools: What Does Your Small Business Really Need?
Jun 10, 2024
Summer Freedom: How Tech Tools Help Small Business Owners
Jun 03, 2024
Celebrating 200 Episodes: Strategies, Successes, and Small Business Growth
May 27, 2024
Beyond Big Numbers: Rethinking What Matters on Social Media
May 20, 2024
The Power of Story: Using Storytelling to Connect with Your Audience
May 13, 2024
Unlocking Success: The Power of a Strategic Marketing Plan
May 06, 2024
From Time-Consumed to Time-Saved: How Online Scheduling Can Transform Your Business
Apr 29, 2024
ADHD as a Superpower: Insights with Tracy Otsuka
Apr 22, 2024
Simplify Your Tech Stack: Save Time, Effort, and Money
Apr 15, 2024
TikTok Tips from a Pro: Small Business Strategies Revealed
Apr 08, 2024
From TikTok to Google: Understanding Your Social Strategy
Apr 01, 2024
Crafting Connections: How Video Transforms Business Stories
Mar 25, 2024
Diversify & Thrive: Overcoming the Fear of Social Media Blackout
Mar 18, 2024
Piecing Together Success: Thinking about your Client Experience.
Mar 11, 2024
Who Owns Your Website? It should be you!
Mar 04, 2024
Managing Email Overload: Make your Inbox Work for You
Feb 26, 2024
The Most Important Thing You Can Do for Your Business, and It's Free
Feb 19, 2024
Building a Strong Digital Foundation: Why Your Website Matters
Feb 12, 2024
Understanding Online Presence, What Every Business Needs to Know in 2024
Feb 05, 2024
5 (Fixable) Mistakes Business’ Make with Their Online Presence
Jan 29, 2024
Defining Your Consistency: Creating a Plan that Works for You
Jan 22, 2024
AI Interviews Me All About Online Presence
Jan 15, 2024
Is Fear Holding You Back? Embracing Technology for Your Business
Jan 08, 2024
A Fresh Start: Your Business's Online Presence in 2024
Jan 01, 2024
Taking Time to Reflect: Unwrapping the Lessons of 2023
Dec 26, 2023
Mastering Mindset and Overcoming Procrastination with Dr. Christine Li
Dec 18, 2023
Kickstart Your Business in 2024 with the January Jumpstart Challenge
Dec 11, 2023
New Year, Reintroduce You in 2024
Dec 04, 2023
Efficiency Unlocked: 5 Business Systems to Save Time, Money, and Effort
Nov 27, 2023
Content Creation Made Easy: Turn One Piece of Content into Five
Nov 20, 2023
Preparing Your Business for 2024: 4 Things to Do To Prep for 2024
Nov 13, 2023
The Power of Blogging: Why Your Business Needs a Blog
Nov 06, 2023
Online Presence Unwrapped Essentials Explained Training Replay
Nov 02, 2023
The Crucial Role of Your Website: Building an Impressive Online Presence
Oct 30, 2023
Online Reputation: The Make-or-Break Factor for Your Business Success
Oct 23, 2023
SEO Demystified: Enhance Your Business's Online Presence
Oct 16, 2023
The Power Of Social Media: Shaping Your Online Presence
Oct 09, 2023
Building Trust and Authority: How YouTube Can Elevate Your Brand's Online Presence
Oct 02, 2023
Building Your Online Presence: Unveiling the Google Strategy
Sep 25, 2023
The Power of Messy Action: Marketing Professionals Share their Insights
Sep 18, 2023
Unpacking the 30 Reels in 30 Days Challenge: Lessons Learned and Valuable Insights
Sep 11, 2023
Unlocking the Power of AI: Exploring ChatGPT's Potential for Wedding Businesses
Sep 04, 2023
Bridging the Gap: Mastering Vendor-Client Dynamics
Aug 28, 2023
Unveiling the Wedding Planning Insights of Brittany Murphy - Part 3
Aug 21, 2023
Unveiling the Wedding Planning Insights of Brittany Murphy - Part 2
Aug 14, 2023
Unveiling the Wedding Planning Insights of Brittany Murphy - Part 1
Aug 07, 2023
Navigating the Online Maze: Finding Trustworthy Classes
Jul 31, 2023
Resonating with Your Audience: Crafting Content that Connects
Jul 24, 2023
Building a Strong Wedding Vendor Business from Day One
Jul 17, 2023
Discover How Attending Industry Conferences Can Supercharge Your Wedding Business
Jul 10, 2023
The Importance of Self-Care for Wedding Professionals
Jul 03, 2023
Leveraging YouTube for Wedding Vendor Marketing
Jun 26, 2023
Building Lasting Connections: Vendor Relationship Marketing in the Wedding Industry
Jun 19, 2023
Wedding Show Revelations: Cracking the Code to Connect with Engaged Couples
Jun 12, 2023
Short Form Video Revolution: Tools and Resources
Jun 05, 2023
Setting Goals For Success In The Wedding Industry
May 29, 2023
Unleashing the Power of Technology in Your Wedding Business
May 22, 2023
Why Blogging is Essential for Your Wedding Business
May 15, 2023
Importance of Building a Team for Business Growth
May 08, 2023
Leveling Up Your Wedding Business with a Business Coach
May 01, 2023
Importance of Diversifying Your Online Presence
Apr 24, 2023
Benefits of Joining the Association of Bridal Consultants (ABC) for Wedding Professionals
Apr 17, 2023
Enhancing Your Online Presence In Less Time With ChatGPT
Apr 10, 2023
Maximizing Your Content: Repurposing Strategies for Multiple Social Media Platforms
Apr 03, 2023
AI for Business: A Beginner's Guide to Unlocking its Potential
Mar 27, 2023
Social Booster: Maximizing Social Media Engagement
Mar 20, 2023
Overcoming Procrastination and Adapting to Changes in the Wedding Industry
Mar 13, 2023
Essential Ingredients for an Effective Website
Mar 06, 2023
Repurposing Content to Increase Your Online Presence
Feb 27, 2023
Up Your Google Game and Get Found by Potential Clients
Feb 20, 2023
The Power of Consistency and Processes in Business
Feb 13, 2023
Leverage Your Knowledge and Experience to Create Consistent Content
Feb 06, 2023
Navigating the juggling act of inquiries, leads and booked events
Jan 30, 2023
Securing Your Business: Usernames, Passwords & More!
Jan 24, 2023
The Convenience of Automation: Scheduling Appointments Online
Jan 16, 2023
Video Testimonials are GOLD!
Jan 09, 2023
The Key to Booking More Events? Follow Up with your Leads!
Jan 02, 2023
Consistency Wins! How to Become a Magnet to Attract Business
Dec 26, 2022
The Time Is Now to Get a Pulse on Your Business
Dec 19, 2022
Reviewing and Reflecting To Celebrate Your Accomplishments & Your Potential
Dec 12, 2022
Actionable Steps for The Best Laid Plans
Dec 05, 2022
“If You Aim For Nothing, You’ll Hit It Every Time!” The Importance of Goal Setting
Nov 28, 2022
Mindset & Motivation: Remember - If You Have Haters, You Must Be Doing Something Right!
Nov 21, 2022
How To Strengthen Your Social Media Presence
Nov 14, 2022
Adapt & Evolve Your Wedding Business or Be Left Out: PART 3
Nov 11, 2022
Adapt & Evolve Your Wedding Business or Be Left Out: PART 2
Nov 09, 2022
Adapt & Evolve Your Wedding Business or Be Left Out: PART 1
Nov 07, 2022
Creating boundaries and leveling up with Master Wedding Planner™ Monica Richard
Oct 31, 2022
Why You Need a Marketing Plan (No Matter Your Budget)
Oct 24, 2022
The Hidden Dangers of Working Out of Your Email Inbox
Oct 17, 2022
Let Your Updated Website Work For You
Oct 10, 2022
The Power of Email Marketing: How to Drive Customer Acquisition and Retention
Oct 03, 2022
The Convenience of Automation: Scheduling Appointments Online
Sep 26, 2022
Video Testimonials are GOLD!
Sep 19, 2022
Onboarding Your Wedding Clients for Success
Sep 12, 2022
The Key to Booking More Events? Follow Up with your Leads!
Sep 05, 2022
Domains, Websites & Email Accounts, Oh My!
Aug 29, 2022
TikTok for Wedding Pros: Opportunities and Visibility
Aug 22, 2022
Systems and Processes: Your Business Roadmap
Aug 15, 2022
Setting Expectations and Boundaries with an Autoresponder
Aug 08, 2022
The Power of Targeting Your Ideal Client
Jul 29, 2022
Get the Most Out of Your Wedding Show Marketing
Jul 29, 2022
Google My Business: The Foundation of Visibility
Jul 27, 2022
Podcast Overview and Meet Your Host - Kristina Stubblefield
Jul 14, 2022