ppc.zone | New Perspectives and Insights for Digital Marketers

By Jyll Saskin Gales

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Category: Marketing

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Subscribers: 4
Reviews: 0
Episodes: 64

Description

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience. The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps. Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more

Episode Date
Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]
Aug 11, 2026
Search Ads Fundamentals: Site Links - Dianna Huff [PPC Zone August 2026]
Aug 11, 2026
Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]
Aug 11, 2026
The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
Jun 17, 2026
Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
Jun 17, 2026
Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
Jun 17, 2026
Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
Apr 08, 2026
Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
Apr 08, 2026
How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
Apr 08, 2026
In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]
Mar 24, 2026
Paid Media + CRM = PerfCRMance - Danny Gavin [PPC Zone Feb 2026]
Feb 04, 2026
How to work with your Google Ads rep - Waqas Khokhar [PPC Zone Feb 2026]
Feb 04, 2026
When a Conversion Isn’t a Win - Breanne Bartlett [PPC Zone Feb 2026]
Feb 04, 2026
Using YouTube to boost B2B paid search performance - Melissa Mackey [PPC Zone Dec 2025]
Dec 09, 2025
3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]
Dec 09, 2025
B2B Microsoft Advertising - Matt Beswick [PPC Zone Dec 2025]
Dec 09, 2025
In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025]
Nov 17, 2025
Unexpected Factors That Hurt Amazon Ad Results - Robyn Johnson [PPC Zone Oct 2025]
Oct 01, 2025
Designing Marketing Tests that Drive Results - Melanie Katz [PPC Zone Oct 2025]
Oct 01, 2025
7 Simple Questions for PPC Success - Reva Minkoff [PPC Zone Oct 2025]
Oct 01, 2025
The PPC Mistakes Draining Performance in 2025 - Susan Yen [PPC Zone Aug 2025]
Aug 07, 2025
Using Natural Language Processing to Find Opportunities - Matt Shenton [PPC Zone Aug 2025]
Aug 07, 2025
Reaching Customers in Google’s AI Search Experience - Heidi Sturrock [PPC Zone Aug 2025]
Aug 07, 2025
In The Zone! Amalia Fowler and Jyll Saskin Gales [PPC Zone Jul 2025]
Jul 28, 2025
In The Zone! Kirk Williams & Jyll Saskin Gales [PPC Zone May 2025]
May 26, 2025
Google Ads Audit for Ecommerce - Duane Brown [PPC Zone Apr 2025]
Apr 16, 2025
Managing Your Ads Like An Investment Portfolio - Marjorie Vizethann [PPC Zone Apr 2025]
Apr 16, 2025
The Lead Generation Equation - John Greenhow [PPC Zone Apr 2025]
Apr 16, 2025
In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025]
Mar 31, 2025
The importance of storytelling in PPC - Charley Brennand [PPC Zone Feb 2025]
Feb 19, 2025
Keeping PPC & Digital Marketing Simple - Tec Tony [PPC Zone Feb 2025]
Feb 19, 2025
3 Ways to Save Money: Local Google Ads - Nikolina Tomaskovic [PPC Zone Feb 2025]
Feb 19, 2025
In The Zone! Jyll Saskin Gales & Tomasz Abbott-Wieczorek [PPC Zone Jan 2025]
Jan 01, 2025
Transparency & Accountability in AI-Driven PPC - Ameet Khabra [PPC Zone Dec 2024]
Dec 03, 2024
Ad hijacking in Paid Search - Andy Cooney [PPC Zone Dec 2024]
Dec 03, 2024
Google Ads in the Healthcare Vertical - Abby Nelson [PPC Zone Dec 2024]
Dec 03, 2024
Looking holistically at your online presence - Lou Kozlevcar [PPC Zone Nov 2024]
Nov 14, 2024
Generative AI for PPC: How to Maximize Impact - Adrienne Shaver [PPC Zone Nov 2024]
Nov 14, 2024
Optimizing PPC Campaigns to Increase Conversions - Dii Pooler [PPC Zone Nov 2024]
Nov 14, 2024
Turning Your Google Ads Leads Into Sales - Solange Abraham [PPC Zone Oct 2024]
Oct 17, 2024
Your New Secret Weapons, Audiences & Creative - Brooke Abbott [PPC Zone Oct 2024]
Oct 17, 2024
How to leverage SEO data to improve PPC performance - Sonia Beroud [PPC Zone Oct 2024]
Oct 17, 2024
How to have fun with B2B Lead Gen - Sophie Logan [PPC Zone Sep 2024]
Sep 10, 2024
Leveraging ChatGPT for PPC - Alfred Simon [PPC Zone Sep 2024]
Sep 10, 2024
Build your local business with Google Ads - Hannah Zora Strong [PPC Zone Sep 2024]
Sep 10, 2024
PPC Red Flags & How to Fix Them - Sophie Fell [PPC Zone Aug 2024]
Aug 15, 2024
Scaling Shopping Ads with Product Variants - Santosh Kumar [PPC Zone Aug 2024]
Aug 15, 2024
Metrics to focus on as a New Performance Marketer - Nissha Goenka [PPC Zone Aug 2024]
Aug 15, 2024
Top Tips for Optimising Your Merchant Feed - Meriem Nacer [PPC Zone Jul 2024]
Jul 24, 2024
How to bake business objectives into your Google Ads - Chris Ridley [PPC Zone Jul 2024]
Jul 24, 2024
Google Analytics 4 tips for PPC - Thuha Wright [PPC Zone Jul 2024]
Jul 24, 2024
The added value of PPC - Veronica Ruiz [PPC Zone Nov 2022]
Nov 09, 2022
How to prepare Amazon & Walmart PPC for Q4 - Will Haire [PPC Zone Nov 2022]
Nov 09, 2022
Why community is important for your PPC career - Anu Adegbola [PPC Zone Nov 2022]
Nov 09, 2022
Leveraging UGC in Paid Social - Luna Rocha [PPC Zone Sep 2022]
Sep 15, 2022
3 tests you can run to optimize RSA performance - Ashwin Balakrishnan [PPC Zone Sep 2022]
Sep 15, 2022
How to avoid the most common Google Ads errors - Amalia Fowler [PPC Zone Sep 2022]
Sep 15, 2022
Meta and the New Commerce frontier - Cory Henke [PPC Zone Aug 2022]
Aug 10, 2022
The Current State of Amazon PPC - Mandeep Kaur [PPC Zone Aug 2022]
Aug 10, 2022
Making the most of PMax this Holiday Shopping Season - Menachem Ani [PPC Zone Aug 2022]
Aug 10, 2022
Returning To PPC In A Time Of Change - Sarah Stemen [PPC Zone Jul 2022]
Jul 19, 2022
Ethics in PPC Advertising - Doug Thomas [PPC Zone Jul 2022]
Jul 19, 2022
PPC Stakeholder Management - Armina Fareed [PPC Zone Jul 2022]
Jul 19, 2022
Introduction: What is PPC Zone?
Jun 16, 2022