ppc.zone | New Perspectives and Insights for Digital Marketers
By Jyll Saskin Gales
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Jyll Saskin Gales
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 4
Reviews: 0
Episodes: 55
Description
ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills.
During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience.
The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps.
Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more
| Episode | Date |
|---|---|
|
#54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
|
Dec 09, 2025 |
|
#53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”
|
Dec 09, 2025 |
|
#52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”
|
Dec 09, 2025 |
|
#51 In the Zone with Joey Bidner & Jyll Saskin Gales
|
Nov 17, 2025 |
|
#50 ppc.zone October 2025: Robyn Johnson “You're Not Crazy, Amazon Is: Unexpected Factors That Will Impact Advertising for Amazon”
|
Oct 01, 2025 |
|
#49 ppc.zone October 2025: Melanie Katz “Experiment to Excellence: Designing Marketing Tests that Drive Results”
|
Oct 01, 2025 |
|
#48 ppc.zone October 2025: Reva Minkoff “7 Simple Questions for PPC Success”
|
Oct 01, 2025 |
|
#47 ppc.zone August 2025: Susan Yen “Still Bleeding Budget? The PPC Mistakes Draining Performance in 2025”
|
Aug 07, 2025 |
|
#46 ppc.zone August 2025: Matt Shenton “Using Natural Language Processing to Uncover Performance Opportunities and Insights”
|
Aug 07, 2025 |
|
#45 ppc.zone August 2025: Heidi Sturrock “Reaching Customers in Google’s AI Search Experience"
|
Aug 07, 2025 |
|
#44 In The Zone with Amalia Fowler and Jyll Saskin Gales
|
Jul 28, 2025 |
|
#43 In The Zone with Kirk Williams & Jyll Saskin Gales
|
May 26, 2025 |
|
#42 ppc.zone April 2025: Duane Brown “Google Ads Audit for Ecom: You're Lighting Money On Fire and You Don't Even Know It”
|
Apr 16, 2025 |
|
#41 ppc.zone April 2025: Marjorie Vizethann “Full Funnel Strategy & Managing Your Account Like An Investment Portfolio”
|
Apr 16, 2025 |
|
#40 ppc.zone April 2025: John Greenhow “The Lead Generation Equation: Optimizing the post-click experience”
|
Apr 16, 2025 |
|
#39 In The Zone with Jyll Saskin Gales & Santosh Kumar
|
Apr 11, 2025 |
|
#38 ppc.zone February 2025: Charley Brennand “The importance of storytelling in PPC (The KPI Conundrum)”
|
Feb 19, 2025 |
|
#37 ppc.zone February 2025: Tec Tony “Keeping PPC & Digital Marketing Simple”
|
Feb 19, 2025 |
|
#36 ppc.zone February 2025: Nikolina Tomaskovic “3 Reports to Save Google Ads Budget for Local Services”
|
Feb 19, 2025 |
|
#35 In The Zone with Jyll Saskin Gales & Tomasz Abbott-Wieczorek
|
Dec 19, 2024 |
|
#34 ppc.zone December 2024: Ameet Khabra “Transparency & Accountability in AI-Driven PPC Campaigns”
|
Dec 03, 2024 |
|
#33 ppc.zone December 2024: Andy Cooney “Ad hijacking in Paid Search”
|
Dec 03, 2024 |
|
#32 ppc.zone December 2024: Abby Nelson “Google Ads in the Healthcare Vertical”
|
Dec 03, 2024 |
|
#31 ppc.zone November 2024: Lou Kozlevcar “Looking holistically at your online presence for marketing success”
|
Nov 14, 2024 |
|
#30 ppc.zone November 2024: Adrienne Shaver “Generative AI for PPC: Automate Workflows and Maximize Impact”
|
Nov 14, 2024 |
|
#29 ppc.zone November 2024: Dii Pooler “Optimizing PPC Campaigns with CRO to Increase Conversions”
|
Nov 14, 2024 |
|
#28 ppc.zone October 2024: Solange Abraham “Turning Your Google Ads Leads Into Sales”
|
Oct 17, 2024 |
|
#27 ppc.zone October 2024: Brooke Abbott “Your New Secret Weapons, Audiences & Creative”
|
Oct 17, 2024 |
|
#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”
|
Oct 17, 2024 |
|
#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"
|
Sep 10, 2024 |
|
#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”
|
Sep 10, 2024 |
|
#23 ppc.zone September 2024: Hannah Zora Strong “How to use Google Ads to build your local business”
|
Sep 10, 2024 |
|
#22 ppc.zone August 2024: Sophie Fell "PPC Red Flags & How to Fix Them"
|
Aug 15, 2024 |
|
#21 ppc.zone August 2024: Santosh Kumar "Scaling Shopping Ads with Product Variants"
|
Aug 15, 2024 |
|
#20 ppc.zone August 2024: Nissha Goenka "Metrics/KPIs you need to focus on as a Budding Performance Marketer"
|
Aug 15, 2024 |
|
#19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"
|
Jul 24, 2024 |
|
#18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"
|
Jul 24, 2024 |
|
#17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"
|
Jul 24, 2024 |
|
ppc.zone November 2022: Veronica Ruiz “The added value of PPC”
|
Nov 09, 2022 |
|
ppc.zone November 2022: Will Haire “How to prepare your Amazon and Walmart PPC for a more profitable Q4”
|
Nov 09, 2022 |
|
ppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”
|
Nov 09, 2022 |
|
ppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin Gales
|
Nov 09, 2022 |
|
ppc.zone September 2022: Luna Rocha “Leveraging UGC in Paid Social”
|
Sep 15, 2022 |
|
ppc.zone September 2022: Ashwin Balakrishnan “3 tests you can run to optimize RSA performance”
|
Sep 15, 2022 |
|
ppc.zone September 2022: Amalia Fowler “The most common Google Ads errors and how to avoid them”
|
Sep 15, 2022 |
|
ppc.zone September 2022: “What's working now in PPC” panel
|
Sep 15, 2022 |
|
ppc.zone August 2022: Cory Henke “Meta and the New Commerce frontier”
|
Aug 10, 2022 |
|
ppc.zone August 2022: Mandeep Kaur "The Current State of Amazon PPC"
|
Aug 10, 2022 |
|
ppc.zone August 2022: Menachem Ani "Making the most of Performance Max this Holiday Shopping Season"
|
Aug 10, 2022 |
|
ppc.zone August 2022 | “Ecommerce PPC: Let's get ready for the holidays” panel
|
Aug 10, 2022 |
|
ppc.zone July 2022: Sarah Stemen "Returning To PPC In A Time Of Change"
|
Jul 19, 2022 |
|
ppc.zone July 2022: Doug Thomas "Ethics in PPC Advertising"
|
Jul 19, 2022 |
|
ppc.zone July 2022: Armina Fareed "PPC Stakeholder Management"
|
Jul 19, 2022 |
|
ppc.zone July 2022: "Beyond the Platforms" panel
|
Jul 19, 2022 |
|
Introduction: What is ppc.zone?
|
Jun 16, 2022 |