The Advertiser's Guide to the Galaxy
By IVM Podcasts
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Category: Visual Arts
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Episodes: 23
Description
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
| Episode | Date |
|---|---|
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The Top 10 Ads of 2022
|
Jan 22, 2023 |
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HUL’s Vim throws the kitchen sink at men
|
Jan 16, 2023 |
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Be like X. Don't be like Y!
|
Jan 09, 2023 |
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How lazy is your money?
|
Jan 02, 2023 |
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Emami Kesh King vs Indulekha - a hair-raising battle!
|
Dec 26, 2022 |
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A new 'match': Matchmaker Sima Taparia's career change
|
Dec 19, 2022 |
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Positioning brainwave from PhonePe!
|
Dec 12, 2022 |
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Monster rebrands to Foundit and loses marketing ethics
|
Dec 05, 2022 |
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Wakefit sleep interns: where is this idea from?
|
Nov 28, 2022 |
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Dabur Honey's unnecessary marketing ruse
|
Nov 21, 2022 |
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Traditions reimagined by advertising? Really?
|
Nov 14, 2022 |
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Why is "Mr." Sachin Khurana selling us Crocin?
|
Nov 07, 2022 |
|
Hawa Badlegi with Havells
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Oct 31, 2022 |
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'Tr' for Teachers like 'Dr' for Doctors
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Oct 24, 2022 |
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'Let there be light' - Jaquar finally gets it!
|
Oct 17, 2022 |
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Bin Boy's social responsibility message falls short
|
Oct 10, 2022 |
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Swiggy's Gulab Jamun Uncle goes Places!
|
Oct 03, 2022 |
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Shabaash Mithu and USHA's better batter conundrum
|
Sep 26, 2022 |
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The inner(wear) reason for your body language
|
Sep 19, 2022 |
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Is Colgate's new campaign just a tokenism?
|
Sep 12, 2022 |
|
Happilo’s bizarre ad during IPL 2022
|
Sep 05, 2022 |
|
Addressing a Burning Issue: Ather Energy
|
Aug 29, 2022 |
|
Welcome to The Advertiser's Guide to the Galaxy
|
Aug 12, 2022 |