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Growing a Fruitful Brand is a commentary/interview podcast that helps business leaders clarify and infuse their brand into every area of their organization. Join Raj Lulla and Ben Lueders, owners of Fruitful Design & Strategy, as they explore the role that brand identity plays in creating company culture, driving valuable customer experiences, and recruiting/retaining great employees.
| Episode | Date |
|---|---|
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Is Liquid Glass Good Design? | Growing A Fruitful Brand | Episode 71
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Oct 01, 2025 |
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Build Your Business Without Doing Tik-Tok Dances with Macy Robison | Growing A Fruitful Brand | Ep. 70
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Sep 17, 2025 |
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Spotify Ghost Artists? | Growing A Fruitful Brand | Ep. 69
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Sep 04, 2025 |
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SPECIAL EPISODE: The Cracker Barrel Rebrand Fiasco
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Aug 28, 2025 |
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Stop Feeling Overwhelmed: Plan Your Week Like a Pro with Derek Imai | Growing A Fruitful Brand Podcast | Episode 67
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Apr 10, 2025 |
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Southwest Airlines: Is this the end? | Growing a Fruitful Brand | Episode 66
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Mar 26, 2025 |
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Is Brand Dead? A Branding Agency’s Response to Scott Galloway | Growing A Fruitful Brand Podcast | Episode 65
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Mar 12, 2025 |
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What to Look For in a Book Designer w/ Lauren Cibene | Growing A Fruitful Brand Podcast | Episode #64
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Feb 26, 2025 |
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How To Write a Book With Your Kids! | Growing A Fruitful Brand Podcast | Episode 63
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Jan 29, 2025 |
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A Few of Our Favorite Things | Growing A Fruitful Brand Podcast | Episode 62
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Jan 15, 2025 |
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What We’ve Been Up To | Growing A Fruitful Brand Podcast | Episode 61
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Dec 18, 2024 |
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Branding Is In The Details w/ Darren Horwitz | Growing A Fruitful Brand | Episode 60
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Jun 12, 2024 |
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The Death of the Follower? | Growing a Fruitful Brand Podcast | Episode 59
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May 09, 2024 |
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Is Good Design Worth the Money? | Growing A Fruitful Brand Podcast | Episode 58
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Apr 03, 2024 |
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Who Brands the Brand Strategist? | Growing A Fruitful Brand | Episode 57
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Mar 14, 2024 |
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How (and why) Raj Wrote a Book | Growing A Fruitful Brand Podcast | Episode 56
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Feb 29, 2024 |
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How We Pivoted Fruitful & Why | Growing A Fruitful Brand Podcast | Episode #55
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Feb 14, 2024 |
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Raj & Ben Explain The 30 Day Brand Sprint
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Jan 10, 2024 |
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2024 Predictions | Growing A Fruitful Brand Podcast | Episode 54
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Jan 03, 2024 |
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Introducing the 30 Day Brand Sprint | Growing A Fruitful Brand Podcast | Episode 53
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Dec 14, 2023 |
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Redesigning U.S. Elections w/ Drew Davies | Growing A Fruitful Brand Podcast | Episode 52
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Nov 29, 2023 |
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How To Conquer Your Rebrand w/ Bill Kenney | Growing A Fruitful Brand Podcast | Episode 51
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Nov 15, 2023 |
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Technology Deep Takes with Craig Nashleanas | Growing A Fruitful Brand Podcast | Episode 50
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Nov 08, 2023 |
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Speed: The Forgotten Element of Good Design | Growing A Fruitful Brand Podcast | Episode 49
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Nov 01, 2023 |
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Q&A | Growing A Fruitful Brand Podcast | Episode 48
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Oct 25, 2023 |
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How To Be A Crappy Leader w/ Jake Brown | Growing A Fruitful Brand Podcast | Episode 47
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Oct 18, 2023 |
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How To Come Up With the Best Client Gift Ideas | Growing A Fruitful Brand Podcast | Episode 46
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Oct 11, 2023 |
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Can You Rebrand in One Day? | Growing A Fruitful Brand | Episode 45
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Oct 04, 2023 |
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How To Productize Your Passion w/ Jonathan Kayser | Growing A Fruitful Brand | Episode 44
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Sep 27, 2023 |
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How To Name Your Brand | Growing A Fruitful Brand | Episode 43
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Sep 20, 2023 |
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What's a Social Purpose Business? | Growing A Fruitful Brand | Episode 42
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Sep 13, 2023 |
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Why Is It So Hard To Create a Good Brand? | Growing a Fruitful Brand | Episode 41
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Sep 07, 2023 |
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Fruitful Fav: The Next 10 Years of Marketing w/ Dr. J.J. Peterson | Growing A Fruitful Brand Podcast
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Aug 30, 2023 |
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Fruitful Fav: Avoid These 5 Website Mistakes | Growing A Fruitful Brand
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Aug 23, 2023 |
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Fruitful Fav: Growing An Evergreen Brand | Growing A Fruitful Brand Podcast
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Aug 16, 2023 |
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Fruitful Fav: What is StoryBrand? | Growing a Fruitful Brand Podcast
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Aug 09, 2023 |
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A Special Announcement | Growing A Fruitful Brand Podcast | Episode 40
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Aug 02, 2023 |
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Can You Really Win Without Pitching? Part Two with Brian Sooy | Growing A Fruitful Brand Podcast | Episode 39
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Jul 19, 2023 |
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Can You Really Win Without Pitching? Part One with Brian Sooy | Growing A Fruitful Brand | Ep. 38
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Jul 12, 2023 |
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Co-Piloting the Cloud with Dave Kerber | Growing A Fruitful Brand Podcast | Episode 37
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Jun 28, 2023 |
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The Next 10 Years of Marketing w/ Dr. J.J. Peterson | Growing A Fruitful Brand Podcast | Episode 36
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Jun 21, 2023 |
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Women In Tech with Shonna Dorsey | Growing A Fruitful Brand | Episode 35
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Jun 14, 2023 |
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Everything Announced at Apple’s WWDC23 | Growing A Fruitful Brand | Episode #34
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Jun 07, 2023 |
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Why Most Small Businesses Should Use Squarespace Instead of WordPress | Growing A Fruitful Brand Podcast | Episode #33
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Jun 01, 2023 |
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How Google's Latest Announcement Will Affect Your Business | Growing A Fruitful Brand | Episode 32
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May 24, 2023 |
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10 Lessons For Starting Your Own Business | Growing A Fruitful Brand Podcast | Episode 31
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May 17, 2023 |
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How to Brand Your Office or Retail Space | Growing A Fruitful Brand Podcast | Episode 30
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May 10, 2023 |
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Does Your Website Need to Be ADA Compliant? | Growing A Fruitful Brand Podcast | Episode 29
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May 04, 2023 |
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Hope As A Strategy | Growing A Fruitful Brand | Episode 28
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Apr 26, 2023 |
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Marketing Nonprofits That Tackle Sensitive Issues | Growing A Fruitful Brand | Episode 27
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Apr 19, 2023 |
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How We Messed Up and How We Grew From It | Growing A Fruitful Brand | Episode 26
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Apr 13, 2023 |
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The Power of Connection with Jeff Slobotski | Growing A Fruitful Brand Podcast | Episode 25
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Apr 05, 2023 |
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How to Thrive Through Change with Kate Johnson | Growing A Fruitful Brand Podcast | Episode 24
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Mar 29, 2023 |
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Success is Helping Others Win with Tim Schurrer | Growing A Fruitful Brand Podcast | Episode 23
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Mar 22, 2023 |
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Growing An Evergreen Brand | Growing A Fruitful Brand Podcast | Episode 22
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Mar 15, 2023 |
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How To Build a Recession-Proof Business | Growing A Fruitful Brand Podcast | Episode 21
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Mar 08, 2023 |
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How to Use AI for SEO | Growing a Fruitful Brand Podcast | Episode 20
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Mar 01, 2023 |
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Will Artificial Intelligence Replace Us? | Growing A Fruitful Brand | Episode 19
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Feb 22, 2023 |
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Slaying Coffee Giants | Growing A Fruitful Brand | Episode 18
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Feb 15, 2023 |
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The Flywheel Story: How to Scale and Sell | Episode 17
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Feb 08, 2023 |
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Podcast Guesting As A Marketing Strategy Ep. 16 Growing A Fruitful Brand
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Feb 01, 2023 |
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Enneagram For Business Leaders Ep. 15 Growing A Fruitful Brand Podcast
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Jan 25, 2023 |
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How to Sell During a Recession (Without Selling Your Soul) Ep. 14 Growing A Fruitful Brand
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Jan 18, 2023 |
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2023 Predictions Ep. 13 Growing A Fruitful Brand Podcast
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Jan 11, 2023 |
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Holiday Special Ep. 12 Growing A Fruitful Brand Podcast
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Dec 14, 2022 |
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How I Met My Business Partner Ep. 11 Growing A Fruitful Brand
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Dec 07, 2022 |
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Leadership Secrets from the U.S. Military Ep. 10 Growing A Fruitful Brand Podcast
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Nov 30, 2022 |
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5 Website Mistakes and How to Fix Them Ep. 9 Growing A Fruitful Brand
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Nov 23, 2022 |
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How to Build an Employer Brand Ep. 8 Growing A Fruitful Brand
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Nov 16, 2022 |
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Less Is More Ep. 7 Growing A Fruitful Brand Podcast
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Nov 09, 2022 |
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The Meaning Movement Brand Audit with Dan Cumberland Ep. 6 Growing a Fruitful Brand Podcast
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Nov 02, 2022 |
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How Much Does a Logo Cost? Ep. 5 Growing a Fruitful Brand Podcast
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Oct 26, 2022 |
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How to Build a Brand in This Economy. Ep. 4 Growing a Fruitful Brand Podcast
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Oct 12, 2022 |
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What is StoryBrand? Ep. 3 Growing a Fruitful Brand Podcast
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Sep 28, 2022 |
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What Makes a Brand Fruitful? Ep. 2 Growing a Fruitful Brand Podcast
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Sep 14, 2022 |
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What is a Brand? Ep. 1 Growing a Fruitful Brand Podcast
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Aug 31, 2022 |
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TRAILER: Growing a Fruitful Brand Podcast
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Aug 17, 2022 |