Insights, Marketing & Data: Secrets of Success from Industry Leaders
By Henry Piney
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Category: Marketing
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Episodes: 44
Description
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
| Episode | Date |
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WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.
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Apr 24, 2024 |
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YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.
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Apr 10, 2024 |
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ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.
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Mar 22, 2024 |
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THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
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Mar 17, 2024 |
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INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.
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Feb 29, 2024 |
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STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.
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Jan 30, 2024 |
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NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.
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Jan 09, 2024 |
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VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.
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Nov 27, 2023 |
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GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.
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Nov 09, 2023 |
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SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing.
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Oct 19, 2023 |
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MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.
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Oct 12, 2023 |
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QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?
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Sep 27, 2023 |
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ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.
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Jul 10, 2023 |
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CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
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Jun 27, 2023 |
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CROUD - Avinash Kaushik (CSO). Part 1. Why good analysts should ignore most data…please avoid data puking. Proving the value of marketing spend; incrementality vs attribution; building a data democracy at Google.
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Jun 07, 2023 |
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C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes.
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May 31, 2023 |
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AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.
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May 22, 2023 |
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NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.
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May 10, 2023 |
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NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.
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May 01, 2023 |
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LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.
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Apr 17, 2023 |
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LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities.
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Apr 12, 2023 |
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NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).
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Mar 13, 2023 |
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TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur?
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Feb 27, 2023 |
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VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A.
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Feb 21, 2023 |
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HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-know conundrum; embedding deep human understanding; using insight techniques in everyday life.
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Feb 06, 2023 |
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The NBA - Tessa Nyman, Consumer & Fan Insights Lead. How to use insights to build lasting connections with fans? Strengths, weaknesses & a holistic view on data strands; getting insights to land internally; how agencies can help (and hinder).
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Jan 23, 2023 |
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WAYWARD ENTERTAINMENT - John Hegeman (Chief Creative Officer). How best to use data in the creative process? Evolution of research from Oscar winners to genre pics; predicting hits with AI; what digital metrics to track.
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Dec 19, 2022 |
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MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy.
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Dec 06, 2022 |
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TWITCH - Paul Nesbitt (Director, International Measurement and Insight). How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between).
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Nov 27, 2022 |
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REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions.
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Nov 22, 2022 |
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INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.
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Nov 15, 2022 |
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FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.
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Nov 04, 2022 |
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SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale.
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Oct 26, 2022 |
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CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.
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Oct 17, 2022 |
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KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.
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Oct 11, 2022 |
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HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.
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Oct 03, 2022 |
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BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.
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Sep 25, 2022 |
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PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.
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Sep 20, 2022 |
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KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.
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Sep 14, 2022 |
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SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.
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Sep 11, 2022 |
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THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
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Sep 06, 2022 |
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PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
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Aug 30, 2022 |
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FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.
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Aug 24, 2022 |
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ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
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Jul 15, 2022 |