Success With Jewelry
By Laryssa Wirstiuk and Liz Kantner
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Image by Laryssa Wirstiuk and Liz Kantner
Category: Marketing
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Episodes: 191
Description
Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.
| Episode | Date |
|---|---|
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186 - Laryssa and Liz on Instagram Part 4: Captions, Calls to Action and the Small Changes That Make a Big Difference
|
Aug 24, 2026 |
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185 - Laryssa and Liz on Instagram Part 3: Stories, DMs and the Most Underrated Format on the Platform
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Aug 17, 2026 |
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184 - Laryssa and Liz on Instagram Part 2: Which Formats Are Actually Working Right Now?
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Aug 10, 2026 |
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183 - Laryssa and Liz on Instagram in 2026: What's Changed, What's Working, and Whether It's Still Worth Your Time
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Aug 03, 2026 |
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182 - Laryssa and Liz on Email Marketing Part 4: Sending the Right Email to the Right Person
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Jul 27, 2026 |
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181 - Laryssa and Liz on Email Marketing Part 3: The Emails That Work While You Sleep
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Jul 20, 2026 |
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180 - Laryssa and Liz on Email Marketing Part 2: What to Actually Say in Your Emails
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Jul 13, 2026 |
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179 - Liz Interviews Alyssa Downey of Amp'd Designs on Website Accessibility for Jewelry Brands
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Jul 06, 2026 |
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178 - Laryssa and Liz on Email Marketing in 2026: Starting Fresh with the Big Picture
|
Jun 22, 2026 |
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177 - Laryssa and Liz on Turning Website Visitors Into Email Subscribers
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Jun 15, 2026 |
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176 - Laryssa and Liz on Website Analytics: The Numbers That Actually Matter for Jewelry Brands
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Jun 08, 2026 |
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175 - Laryssa and Liz on Your About Page, Website Navigation, and SEO Basics
|
Jun 01, 2026 |
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174 - Laryssa and Liz on What Your Product Pages Need to Actually Convert
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May 25, 2026 |
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173 - Laryssa and Liz on Website Best Practices for Jewelry Brands: How to Audit Your Homepage and Make a Strong First Impression
|
May 11, 2026 |
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172 - Liz Interviews Lauren Jennings of Palm Sunday on Building a Newsletter Your Readers Actually Look Forward To
|
May 04, 2026 |
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171 - Laryssa and Liz Talk Brand Voice: Does Your Marketing Copy Actually Sound Like You?
|
Apr 27, 2026 |
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170 - Liz Interviews Kelsey Lim of Abel Objects on Pricing, Substack, and Building Community
|
Apr 20, 2026 |
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169 - Laryssa and Liz on Marketing Your Jewelry for Mother's Day
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Apr 13, 2026 |
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168 - Laryssa and Liz on Hiring a Virtual Assistant for Your Jewelry Business
|
Apr 06, 2026 |
|
167 - Laryssa and Liz on Clienteling, Direct Outreach, and Building Real Jewelry Relationships
|
Mar 30, 2026 |
|
166 - Liz Chats With Robin Kramer About Building Stronger Wholesale Relationships
|
Mar 23, 2026 |
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165 - Laryssa and Liz on What Content Actually Works (and How to Plan It Without Burning Out)
|
Mar 16, 2026 |
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164 - Laryssa Responds: Should You Resend Email Campaigns to Non-Openers?
|
Mar 09, 2026 |
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163 - Laryssa and Liz on Why Email Marketing Still Drives Jewelry Sales (Even When Social Media Changes)
|
Mar 02, 2026 |
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162 - Laryssa and Liz on Why Blogging Still Matters in the Age of AI
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Feb 23, 2026 |
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161 - Laryssa and Liz on How to Say Your Prices Confidently (Without Over-Explaining)
|
Feb 16, 2026 |
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160 - Laryssa and Liz on Feeling Behind in Business (And What It Really Means)
|
Feb 09, 2026 |
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159 - Laryssa and Liz on Finding One Clear Focus (Without Losing Your Creativity)
|
Feb 02, 2026 |
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158 - Laryssa and Liz on Visibility vs Noise: Showing Up With Intention
|
Jan 26, 2026 |
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157 - Laryssa and Liz Talk 2026 Planning: A Realistic Rhythm That Prevents Burnout
|
Jan 19, 2026 |
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156 - Laryssa and Liz Talk 2026 Trends: Flexibility, Consistency, and What Shoppers Want Now
|
Jan 12, 2026 |
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155 - Laryssa and Liz Talk Goal Setting for 2026: Aligned Intentions, Realistic Plans, and Staying Motivated
|
Jan 05, 2026 |
|
154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success
|
Dec 15, 2025 |
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153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business
|
Dec 08, 2025 |
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152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm
|
Dec 01, 2025 |
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151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft
|
Nov 17, 2025 |
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150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)
|
Nov 10, 2025 |
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149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust
|
Nov 03, 2025 |
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148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools
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Oct 27, 2025 |
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147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand
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Oct 20, 2025 |
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146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back
|
Oct 13, 2025 |
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145 - Laryssa and Liz on Knowing When (and Whether) to Keep Going With Your Jewelry Business
|
Oct 06, 2025 |
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144 - Laryssa and Liz on Education as a Jewelry Marketing Strategy
|
Sep 29, 2025 |
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143 - Laryssa and Liz on Packaging as Part of the Customer Experience
|
Sep 22, 2025 |
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142 - Laryssa and Liz Interview Brienne and Chelsea of Society of North American Goldsmiths (SNAG)
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Sep 15, 2025 |
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141 - Laryssa and Liz on Holiday Planning for Jewelry Brands: Strategies, Timelines, and Key Dates
|
Sep 08, 2025 |
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140 - Laryssa and Liz Interview SEO Expert Holly Callis
|
Aug 25, 2025 |
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139 - Laryssa and Liz on Mastering Direct Outreach to Grow Your Jewelry Business
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Aug 18, 2025 |
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138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google Analytics
|
Aug 11, 2025 |
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137 - Laryssa and Liz Are Taking a Short Summer Break—But They're Still Here for You!
|
Jul 14, 2025 |
|
136 - Laryssa and Liz Answer the Question, "What's Actually Working in Instagram and Email Marketing Right Now?"
|
Jun 30, 2025 |
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135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?"
|
Jun 23, 2025 |
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134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025
|
Jun 16, 2025 |
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133 - Laryssa and Liz Talk Birthdays, Bling & Brand New Headshots
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Jun 09, 2025 |
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132 - Laryssa and Liz Interview Sharon Zimmerman About Pricing Strategy For Jewelry
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Jun 02, 2025 |
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131 - Laryssa and Liz Interview Hilary Halstead Scott of Halstead About Pricing
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May 19, 2025 |
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130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry Brands
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May 12, 2025 |
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129 - Laryssa and Liz on Why You Need to Clean Your Email List
|
May 05, 2025 |
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128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer
|
Apr 28, 2025 |
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127 - Laryssa and Liz on How to Share Updates With Confidence
|
Apr 21, 2025 |
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126 - Laryssa and Liz Share, "What's Working For Our Clients?"
|
Apr 14, 2025 |
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125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats
|
Apr 07, 2025 |
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124 - Laryssa and Liz Interview Marketer Cami Leisk About Marketing For Jewelry Artists
|
Mar 31, 2025 |
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123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith
|
Mar 24, 2025 |
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122 - Liz Interviews Hannah Cole, Professional Artist and Tax Expert
|
Mar 17, 2025 |
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121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing
|
Mar 10, 2025 |
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120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like You
|
Mar 03, 2025 |
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119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer
|
Feb 24, 2025 |
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118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing Now
|
Feb 17, 2025 |
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117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem Mining
|
Feb 10, 2025 |
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116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone Expert
|
Feb 03, 2025 |
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115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show Tips
|
Jan 27, 2025 |
|
114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025
|
Jan 20, 2025 |
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113 - Liz Interviews Alisa Thorp of Mercurius About the Tucson Gem Show
|
Jan 13, 2025 |
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112 - Laryssa and Liz Brainstorm Together For a Bold and Intentional 2025
|
Jan 06, 2025 |
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111 - Laryssa and Liz Interview Sohail Dewani, Founder of Jewelers League
|
Dec 16, 2024 |
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110 - Laryssa and Liz Interview Business Systems Expert Kelly Hedgpeth
|
Dec 09, 2024 |
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109 - Laryssa and Liz Share Tips For Creating Your Jewelry Brand "Elevator Pitch"
|
Dec 02, 2024 |
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108 - Laryssa and Liz Chat About The Importance of Planning
|
Nov 18, 2024 |
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107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner
|
Nov 11, 2024 |
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106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process
|
Oct 28, 2024 |
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105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business
|
Oct 21, 2024 |
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104 - Laryssa and Liz Chat About Holiday Promotions For Jewelry Brands
|
Oct 14, 2024 |
|
103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co.
|
Oct 07, 2024 |
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102 - Laryssa and Liz Re-Introduce Themselves
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Sep 30, 2024 |
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101 - Laryssa and Liz Interview Melissa Dusenberry, Founder of All The Brilliants
|
Sep 23, 2024 |
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100 - Laryssa and Liz Share Biggest Takeaways From Listeners
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Sep 16, 2024 |
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99 - Laryssa and Liz Share Tips For Holiday Planning Part 2/2
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Sep 09, 2024 |
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98 - Laryssa and Liz Share Tips For Holiday Planning Part 1/2
|
Sep 02, 2024 |
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97 - Laryssa and Liz Recap the NYC Jewelry Trades Shows
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Aug 19, 2024 |
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96 - Laryssa and Liz Interview Jewelry Influencer Xarissa of Jewel Boxing
|
Aug 12, 2024 |
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95 - Laryssa and Liz Chat About Identifying Your Strengths and Weaknesses
|
Aug 05, 2024 |
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94 - Laryssa and Liz Chat With Jewelry Editor Emili Vesilind
|
Jul 29, 2024 |
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93 - Laryssa and Liz Chat About How to Change Gears As a Jewelry Business
|
Jul 22, 2024 |
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92 - Laryssa and Liz Chat With Christine Mighion, Jewelry Designer and Host of the Slowmade Podcast
|
Jul 15, 2024 |
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91 - Laryssa and Liz Chat About Imposter Syndrome - and Tips For Overcoming It
|
Jul 08, 2024 |
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90 - Liz Interviews Christina T. Miller, Sustainable Jewelry Consultant
|
Jul 01, 2024 |
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89 - Laryssa and Liz Chat About Their Favorite Episodes So Far
|
Jun 24, 2024 |
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88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine
|
Jun 17, 2024 |
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87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News
|
Jun 10, 2024 |
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86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business
|
Jun 03, 2024 |
|
85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand
|
May 27, 2024 |
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84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations
|
May 20, 2024 |
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83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas
|
May 13, 2024 |
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82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li
|
May 06, 2024 |
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81 - Liz Interviews "A Thousand Facets" About Finding Your Voice
|
Apr 29, 2024 |
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80 - Laryssa and Liz on How to Define Your Target Audience
|
Apr 22, 2024 |
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79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?"
|
Apr 15, 2024 |
|
78 - Laryssa and Liz Audit the Marketing for Their Own Podcast
|
Apr 08, 2024 |
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77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business
|
Apr 01, 2024 |
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76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice
|
Mar 25, 2024 |
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75 - Laryssa and Liz on How to Vet a Consultant or Other Partner
|
Mar 18, 2024 |
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74 - Laryssa and Liz on the Jewelry Marketing We Receive
|
Mar 11, 2024 |
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73 - Laryssa and Liz on Promoting Jewelry for Mother's Day
|
Mar 04, 2024 |
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72 - Laryssa and Liz on Why Transparency Matters for Jewelry Businesses
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Feb 26, 2024 |
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71 - Laryssa and Liz on the Importance of Email and How to Grow a List
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Feb 19, 2024 |
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70 - Laryssa and Liz on Successful Storytelling for Your Jewelry Business
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Feb 05, 2024 |
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69 - Laryssa and Liz on Clienteling for Your Jewelry Business
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Feb 05, 2024 |
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68 - Laryssa and Liz on Hiring for Your Jewelry Business
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Jan 29, 2024 |
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67 - Laryssa and Liz on Jewelry Social Media Tips and Trends for 2024
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Jan 22, 2024 |
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66 - Laryssa and Liz on Top Priorities for Jewelry Marketing in 2024
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Jan 15, 2024 |
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65 - Laryssa and Liz on How to Plan Jewelry Content for 2024
|
Jan 08, 2024 |
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BONUS - Happy Holidays and Happy New Year From Laryssa and Liz!
|
Dec 25, 2023 |
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64 - Laryssa and Liz on Setting Marketing Goals For the New Year
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Dec 18, 2023 |
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63 - Laryssa and Liz on Allocating Marketing Resources for 2024
|
Dec 11, 2023 |
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62 - Laryssa and Liz on Brainstorming Jewelry Content for 2024
|
Dec 04, 2023 |
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61 - Laryssa and Liz Share a Content Challenge for 2024
|
Nov 27, 2023 |
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BONUS - Happy Thanksgiving 2023 From Laryssa & Liz!
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Nov 20, 2023 |
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60 - Laryssa and Liz on How to Get the Most out of Jewelry Events
|
Nov 13, 2023 |
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59 - Laryssa and Liz on Adjusting Your Mindset for Jewelry Marketing
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Nov 06, 2023 |
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58 - Laryssa and Liz on Holiday Gift Guides for Jewelry Brands
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Oct 30, 2023 |
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57 - Laryssa and Liz on AI in Jewelry Marketing
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Oct 23, 2023 |
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56 - Laryssa and Liz on Using Customer Testimonials in Jewelry Marketing
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Oct 16, 2023 |
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55 - Liz and Special Guest Robin Kramer on Wholesale for Jewelry Brands
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Oct 09, 2023 |
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54 - Laryssa and Liz on How to Share Your Passion
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Oct 02, 2023 |
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53 - Laryssa and Liz on How to Promote a Promotion
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Sep 25, 2023 |
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52 - Liz and Special Guest Sarah Rachel Brown on the Perceived Value of Marketing
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Sep 18, 2023 |
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51 - Laryssa and Liz on How to "Sweeten" the Holiday Season
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Sep 04, 2023 |
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50 - Laryssa and Liz Recap the NYC Trade Shows August 2023
|
Aug 28, 2023 |
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49 - Laryssa and Liz Prep You for Holiday Planning 2023
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Aug 21, 2023 |
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48 - Laryssa and Liz Share How to Audit Your Brand
|
Aug 14, 2023 |
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47 - Laryssa and Liz Help You Take Your Brand to the Next Level
|
Aug 07, 2023 |
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46 - Laryssa and Liz Answer the Question, "What Is a Jewelry Brand?"
|
Jul 31, 2023 |
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45 - Laryssa and Liz on Threads, the Latest Social Media Platform
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Jul 24, 2023 |
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44 - Laryssa and Liz Discuss What's New on Instagram
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Jul 17, 2023 |
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43 - Laryssa and Liz Answer Listener Questions
|
Jul 10, 2023 |
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BONUS - Happy 4th of July! Last Chance to Join Insider Community for $5
|
Jul 03, 2023 |
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42 - Laryssa and Liz on the State of Trade Shows for Jewelry Brands
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Jun 26, 2023 |
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41 - Laryssa and Liz on Jewelry Wholesale for Beginners
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Jun 19, 2023 |
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40 - Laryssa and Liz on "When's It Time for a Jewelry Brand Refresh?"
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Jun 12, 2023 |
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39 - Laryssa and Liz on Clienteling for Jewelry Brands
|
Jun 05, 2023 |
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38 - Laryssa and Liz on Planning for a Collection Launch
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May 29, 2023 |
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37 - Laryssa and Liz on the Jewelry Marketing Content Calendar
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May 22, 2023 |
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36 - Laryssa and Liz on Planning and Scheduling Your Jewelry Content
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May 15, 2023 |
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35 - Laryssa and Liz on Pinterest Marketing for Jewelry Brands
|
May 08, 2023 |
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34 - Laryssa and Liz on Instagram Verification for Jewelry Brands
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May 01, 2023 |
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33 - Laryssa and Liz on Direct Mail Marketing for Jewelry Brands
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Apr 24, 2023 |
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32 - Laryssa and Liz on SMS Marketing for Jewelry Brands
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Apr 17, 2023 |
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31 - Laryssa and Liz on Using ChatGPT for Jewelry Marketing
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Apr 10, 2023 |
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30 - Laryssa and Liz on How Much to Invest in Jewelry Marketing
|
Apr 03, 2023 |
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29 - Laryssa and Liz on the Best Social Media Platforms for Your Jewelry Brand
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Mar 27, 2023 |
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28 - Laryssa and Liz on Content Marketing for Jewelry Brands
|
Mar 20, 2023 |
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27 - Laryssa and Liz on Jewelry Marketing Tactics That Work Today
|
Mar 13, 2023 |
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REISSUE - Laryssa and Liz on How To Grow a Jewelry Email List
|
Mar 06, 2023 |
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26 - Laryssa and Liz on Advanced Email Marketing Tactics for Jewelry Brands
|
Feb 27, 2023 |
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25 - Laryssa and Liz on How to Be Consistent in Email Marketing
|
Feb 20, 2023 |
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24 - Laryssa and Liz on Email Automations for Jewelry Brands
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Feb 13, 2023 |
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23 - Laryssa and Liz on Getting Started With Email for Jewelry Businesses
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Feb 06, 2023 |
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22 - Laryssa and Liz on Ecommerce Product Pages for Jewelry Brands
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Jan 30, 2023 |
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21 - Laryssa and Liz on Ecommerce Conversion Strategies for Jewelry Brands
|
Jan 23, 2023 |
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20 - Laryssa and Liz on Optimizing Your Ecommerce Homepage
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Jan 16, 2023 |
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19 - Laryssa and Liz on Best Practices for Ecommerce Navigation
|
Jan 09, 2023 |
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18 - Laryssa and Liz on Ecommerce Analytics for Jewelry Businesses
|
Jan 02, 2023 |
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BONUS - Happy Holidays From Laryssa & Liz!
|
Dec 26, 2022 |
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17 - Laryssa and Liz Share an Intro to Ecommerce for Jewelry Businesses
|
Dec 19, 2022 |
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16 - Laryssa and Liz on Last-Minute Holiday Marketing
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Dec 12, 2022 |
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15 - Laryssa and Liz on Jewelry Content Planning Tips
|
Dec 05, 2022 |
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14 - Laryssa and Liz on Their Favorite Marketing Tools
|
Nov 28, 2022 |
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13 - Laryssa and Liz on Planning Tips for Jewelry Brands
|
Nov 21, 2022 |
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12 - Laryssa and Liz on Influencer Marketing for Jewelry Brands
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Nov 14, 2022 |
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11 - Laryssa and Liz on Public Relations for Jewelry Brands
|
Nov 07, 2022 |
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10 - Laryssa and Liz on the Difference Between Sales and Marketing
|
Oct 31, 2022 |
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9 - Laryssa and Liz on How To Grow a Jewelry Email List
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Oct 24, 2022 |
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8 - Laryssa and Liz on the Jewelry Brands That Catch Their Eye
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Oct 17, 2022 |
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7 - Laryssa and Liz on the Importance of Merchandising in Jewelry Marketing
|
Oct 10, 2022 |
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6 - Laryssa and Liz on TikTok Tips for Jewelry Businesses
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Oct 03, 2022 |
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5 - Laryssa and Liz on Instagram Strategies for Jewelry Businesses
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Sep 26, 2022 |
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4 - Laryssa and Liz on Being a Jewelry Entrepreneur
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Sep 19, 2022 |
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3 - Laryssa and Liz Share Tips for Holiday Planning
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Sep 12, 2022 |
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2 - Laryssa and Liz on the State of the Jewelry Industry
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Sep 05, 2022 |
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1 - Welcome to "Success With Jewelry" With Laryssa + Liz!
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Aug 29, 2022 |