CoBB | Conversations on the Business of Brands
By Sudeep Chawla & Sharavana Raghavan
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Image by Sudeep Chawla & Sharavana Raghavan
Category: Marketing
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Episodes: 148
Description
On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands.
In each episode, the hosts take turns interviewing each other, on a specific topic of their choice.
Listeners will see their passion for brands, brand strategies and marketing fill the conversations in the form of candour, debates and even disagreements at times.
| Episode | Date |
|---|---|
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141) Beyond Healthy: Discussing India’s Most Contrarian Report on Snacking
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Aug 07, 2025 |
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140) The Different Pains of Being a Good Marketer
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Jul 24, 2025 |
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139) Bullied by Q-Com? It’s Completely Your Fault.
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Jul 10, 2025 |
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138) What The Duck! - What Marketers Have in Common With Ducks
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Jun 26, 2025 |
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137) Bharat on Wheels: Cracking Rural Distribution (Part 2)
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Jun 12, 2025 |
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136) Micro Marketing: How B2B2C Brands Train The Best Marketers
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May 29, 2025 |
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135) Bharat on Wheels: Cracking Rural Distribution (Part 1)
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May 15, 2025 |
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134) Advertising in the Era of Scroll, Skip & Swipe
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May 01, 2025 |
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133) Brand First, Creativity Second: How to Evaluate Advertising Effectively
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Apr 17, 2025 |
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132) To Get Better At Marketing: Dive Deep into Sales
|
Apr 03, 2025 |
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131) From Hype to Business: Can Influencers Build Real Brands?
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Mar 20, 2025 |
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130) Cart Before the Horse: When Trend-Driven Marketing Goes Wrong
|
Mar 06, 2025 |
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129) The Long Chew: Why Regional FMCG Brands Are Slowing Down & What They Must Do to Survive
|
Feb 20, 2025 |
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128) Copy Cats Will Fail: The Risks of Mimicking Trends and Competitors
|
Feb 13, 2025 |
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127) Is There Any Hope Left For Non-FMCG Marketers?
|
Feb 06, 2025 |
|
126) Why a Great Product Alone Won’t Build a Great Brand
|
Jan 30, 2025 |
|
125) AI Led Marketing Personalization: Balancing Connection & Engagement
|
Jan 23, 2025 |
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124) The Missing Marketing in the Middle
|
Jan 16, 2025 |
|
123) Crafting Creative Masterpieces: Balancing Convex and Concave Lenses in Marketing
|
Jan 08, 2025 |
|
122) Vanity Metrics & Misguided Marketing
|
Jan 02, 2025 |
|
121) AI in Advertising: Enhancing Creativity or Undermining Emotions?
|
Dec 26, 2024 |
|
120) Positioning vs Proposition: Building the Foundation for Brand Success
|
Dec 19, 2024 |
|
119) JAGUAR - When Insight is Out of Sight
|
Dec 12, 2024 |
|
118) From Campaigns to Culture: Living the IMC
|
Dec 05, 2024 |
|
117) Brand Extension Done Right: Strategies for Sustainable Growth
|
Nov 28, 2024 |
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116) Making Smart Media Choices: Head Vs Heart
|
Nov 21, 2024 |
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115) Beyond Clicks: Why Brands Need more than Traffic in Content Marketing
|
Nov 14, 2024 |
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114) Integrated Marketing Campaigns - In a Digital World
|
Nov 07, 2024 |
|
113) Fight or Flight – Managing Brands Through Market Declines
|
Oct 31, 2024 |
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112) Gaming the Long Chew – How to Accelerate Brand Growth Post PMF.
|
Oct 24, 2024 |
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111) Demystifying Product Market Fit
|
Oct 17, 2024 |
|
In Conversation With The Co-Founder of ‘The Baker’s Dozen’ - Sneh Jain (Full Episode)
|
Oct 13, 2024 |
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110) In Conversation with the CoFounder of 'The Baker's Dozen' - Sneh Jain (Part-2)
|
Oct 10, 2024 |
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109) In Conversation with the CoFounder of 'The Baker's Dozen' - Sneh Jain (Part-1)
|
Oct 03, 2024 |
|
108) Want... Fear... Marketing
|
Sep 26, 2024 |
|
107) Brand Marketing Vs Performance Marketing
|
Sep 19, 2024 |
|
106) GAMeS D2C Brands Must Play
|
Sep 12, 2024 |
|
105) In Conversation With The Practical Marketer - Saurabh Bajaj (Part-II)
|
Sep 05, 2024 |
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104) In Conversation With The Practical Marketer - Saurabh Bajaj (Part-I)
|
Aug 29, 2024 |
|
103) Brand Building From Scratch - Part 4 - Humans of Business
|
Aug 22, 2024 |
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102) Brand Building From Scratch - Part 3 - Scaling Distribution
|
Aug 15, 2024 |
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101) Brand Building From Scratch - Part 2 - The Road Ahead
|
Aug 08, 2024 |
|
100) Brand Building From Scratch - Part 1 - Insights from the Frontline
|
Aug 01, 2024 |
|
99) T-Zone Specialisation: Deep Expertise For Wide Impact
|
Jul 25, 2024 |
|
98) Metrics & Measurements: Making Sense of the Numbers
|
Jul 17, 2024 |
|
97) Navigating the Fine Line: Misleading Advertising
|
Jul 10, 2024 |
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96) Brand Loyalty: A Marketing Reality Check
|
Jul 04, 2024 |
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95) 3 Fs of an Effective Marketer
|
Jun 26, 2024 |
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94) Demystifying Unit P&L
|
Jun 19, 2024 |
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93) The Art of Insight: Priya Lobo on Shaping Market Trends
|
Jun 12, 2024 |
|
92) Navigating a Career in Market Research: Insights from Priya Lobo, CEO - Ormax Compass
|
Jun 04, 2024 |
|
91) Decoding Market Research For Start-ups with Priya Lobo - CEO Ormax Compass
|
May 30, 2024 |
|
90) When Culture Impacts Brands
|
May 22, 2024 |
|
89) Don’t Put All Your Eggs in the Q-Com Basket
|
May 15, 2024 |
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88) What Politicians can learn from Marketers
|
May 08, 2024 |
|
87) Brands Are Neither Assets Nor Investments
|
May 01, 2024 |
|
86) Avoiding Marketing (B)loopers
|
Apr 24, 2024 |
|
85) Decoding Marketing Jargon - A Fun Quiz
|
Apr 17, 2024 |
|
84) Marketing Frameworks Vs Creativity
|
Apr 10, 2024 |
|
83) 5 Red Flags for an FMCG Entrepreneur
|
Apr 03, 2024 |
|
82) To be or Not To Be on IPL
|
Mar 27, 2024 |
|
81) Why Innovations Fail
|
Mar 20, 2024 |
|
80) Marketing Effectiveness Vs Efficiency
|
Mar 13, 2024 |
|
79) Building Offline Distribution
|
Mar 06, 2024 |
|
78) Triggering Brand Growth with ALICE
|
Feb 28, 2024 |
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77) 5 Cs Of Sales Transformation
|
Feb 22, 2024 |
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76) Marketers Need To Lose Control To Gain Control
|
Feb 14, 2024 |
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75) How Premium Can Brands Drive Penetration
|
Feb 07, 2024 |
|
74) How To Get Better At Marketing
|
Jan 31, 2024 |
|
73) 7 Reasons Why Regional Brands Don’t Scale Nationally
|
Jan 24, 2024 |
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72) Future Proofing Marketing Careers
|
Jan 17, 2024 |
|
71) Marketing Side of Sales (Part -3) - Merchandising
|
Jan 10, 2024 |
|
70) Marketing Side of Sales (Part -2) - Shopper Marketing
|
Jan 04, 2024 |
|
69) Marketing Side of Sales (Part -1) - Retail Classification
|
Dec 27, 2023 |
|
68) Impact of the AI on Marketers
|
Dec 20, 2023 |
|
67) Get Started on Your Distribution Journey
|
Dec 13, 2023 |
|
66) How To Craft a Brand Story
|
Dec 06, 2023 |
|
65) Sales Tales: The Ethical Dilemma of Action Vs Impact
|
Nov 29, 2023 |
|
64) #PoliceWaliPublic - Interview with Sunchika Pandey
|
Nov 22, 2023 |
|
63) Nurturing Your Marketing Career
|
Nov 15, 2023 |
|
62) Shoestring Marketing
|
Nov 08, 2023 |
|
61) Marketing To Influencers
|
Nov 01, 2023 |
|
60) How To Be A Lazy Marketer
|
Oct 26, 2023 |
|
59) 5 Mistakes of My Marketing Career
|
Oct 18, 2023 |
|
58) Build Your Own Super Brand - BYOSB
|
Oct 11, 2023 |
|
57) Is it True or just Marketing?
|
Oct 04, 2023 |
|
56) A Brand Whisperer’s Handbook For Designers - Interview with Jos Harrison
|
Sep 27, 2023 |
|
55) VC Vs Marketer’s Model of Brand Building (free ROI Template)
|
Sep 20, 2023 |
|
54) Outsourcing Vs Insourcing Marketing
|
Sep 13, 2023 |
|
53) Magic of the first P
|
Sep 06, 2023 |
|
52) Under the D2C Rainbow
|
Aug 30, 2023 |
|
51) Chronicles of a Marketing Marathoner - Interview with Anil Viswanathan (Part -2)
|
Aug 23, 2023 |
|
50) Chronicles of a Marketing Marathoner - Interview with Anil Viswanathan (Part -1)
|
Aug 16, 2023 |
|
49) Kyunki Fortune 500 Bhi Kabhi Start-up Thi
|
Aug 09, 2023 |
|
48) A Marketer’s Survival Guide to Bozocity
|
Aug 02, 2023 |
|
47) Communicate Like A TED Speaker
|
Jul 26, 2023 |
|
46) 5 Things Large Cos can learn from Small Cos
|
Jul 19, 2023 |
|
45) The Dumbs & Smarts of a Marketer
|
Jul 12, 2023 |
|
44) The Elusive Art of Brand Extensions
|
Jul 05, 2023 |
|
43) Adventures of a Product Maverick (Video)
|
Jul 05, 2023 |
|
43) Adventures of a Product Maverick
|
Jun 28, 2023 |
|
42) How To Fire Your Agency
|
Jun 21, 2023 |
|
41) Why Do Brands Advertise?
|
Jun 14, 2023 |
|
40) Inspiring Creative Agency Magic
|
Jun 07, 2023 |
|
39) Taming TAM, SAM, SOM
|
May 31, 2023 |
|
38) Critiquing Creatives
|
May 24, 2023 |
|
37) What Exactly is Strategy?
|
May 17, 2023 |
|
36) How to Write a Brand Concept
|
May 10, 2023 |
|
35) Tayyari PR Ki
|
May 03, 2023 |
|
34) A CMO's Guide To The Marketing Galaxy | Interview with Mr. Narayan Sundararaman - CMO, Bajaj Auto (Video)
|
Apr 26, 2023 |
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34) A CMO's Guide To The Marketing Galaxy | Interview with Mr. Narayan Sundararaman - CMO, Bajaj Auto (Audio Only)
|
Apr 26, 2023 |
|
33) Inciting Insights
|
Apr 19, 2023 |
|
32) DIY Market Research
|
Apr 12, 2023 |
|
31) Fancy Marketing Career Goals - Becoming better Marketers
|
Apr 06, 2023 |
|
30) Integrated Mindful Campaigns
|
Mar 29, 2023 |
|
29) By the Power of Superstars!
|
Mar 22, 2023 |
|
28) Going To Market on the Brand Wagon
|
Mar 15, 2023 |
|
27) Q&A on the CoBB
|
Mar 08, 2023 |
|
26) Of Marketing, Marketers & Start-up Brand Building - A chat with Bharath Sastry (Video)
|
Mar 06, 2023 |
|
26) Of Marketing, Marketers & Start-up Brand Building - A chat with Bharath Sastry (Audio Only)
|
Mar 01, 2023 |
|
25) Price Tag Positioning
|
Feb 22, 2023 |
|
24) The Silent Salesmen
|
Feb 15, 2023 |
|
23) Spilling The Beans on Brand Workshops
|
Feb 08, 2023 |
|
22) Case Study 04: A Toy Story for All Ages
|
Feb 01, 2023 |
|
21) Case Study 03: Harpiqued by Reality
|
Jan 25, 2023 |
|
20) 5 Qualities of a Great Marketer
|
Jan 18, 2023 |
|
19) Is Your Brand Ready To Scale?
|
Jan 11, 2023 |
|
18) 7 Ways To Scare A Marketer
|
Jan 04, 2023 |
|
17) 6 Terms We (Hopefully) Won’t Miss in 2023
|
Dec 28, 2022 |
|
16) What & How to Measure Pre & Post Ad Campaigns
|
Dec 21, 2022 |
|
15) 7 Reasons Why Brands Fail & How to Avoid Them
|
Dec 14, 2022 |
|
14) Sales Vs Marketing - Can the eternal frenemies combine forces?
|
Dec 08, 2022 |
|
13) Case Study 02 - Tangled Up in Orange
|
Nov 30, 2022 |
|
12) How to Write a Marketing Brief
|
Nov 23, 2022 |
|
11) Death by Differentiation
|
Nov 16, 2022 |
|
10) Creating a Brand Proposition
|
Nov 09, 2022 |
|
09) Marketing & The Mystery of the Vanishing Briefs
|
Nov 02, 2022 |
|
Introducing Sharavana Raghavan aka Sharan
|
Oct 31, 2022 |
|
08) Before the Digital Dive...
|
Oct 26, 2022 |
|
07) Case Study 01 - The Rebranding of Dairy Milk Eclairs
|
Oct 19, 2022 |
|
An Introduction to Sudeep Chawla
|
Oct 17, 2022 |
|
06) Brand Purpose - What's the point?
|
Oct 13, 2022 |
|
05) How to frame your Brand's Personality
|
Oct 06, 2022 |
|
04) Measure Whatever You Treasure
|
Sep 29, 2022 |
|
03) The Millennial Myth
|
Sep 22, 2022 |
|
02) Branding Without Marketing
|
Sep 15, 2022 |
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01) Brand As A Growth Lever
|
Sep 08, 2022 |
|
Trailer
|
Sep 07, 2022 |