The Brand Compass
By Shelley Röstlund
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Image by Shelley Röstlund
Category: Entrepreneurship
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Episodes: 91
Description
Personal branding for subject matter experts. We uncover and discuss the reality behind creating, building and embracing a personal brand that fits and feels like you.
There are a lot of nuances to personal branding, and it's NOT about being an 'influencer'. Really it’s about being MORE YOU in your everyday and attracting the right people.
This show will give you the inspiration to craft a version of yourself to share with others
that feels aligned and GOOD to you.
Guests range from a fighter pilots, artist, defence specialist and travel journalist, to a teacher and an animal enrichment specialist. They’ve been unknowingly crafting their own personal brands out in the world, on their terms. They all generously share their reflections, lessons and tips in relaxed, open conversations.
Want to clarify who you are to others? Let Shelley and her guests help with your journey.
| Episode | Date |
|---|---|
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How Consistency and Curiosity Built a Trusted Food Brand, With Sam Linsell
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Aug 07, 2026 |
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Why Thought Leadership Matters When The World Feels Broken, With Shelley Rostlund
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Jun 12, 2026 |
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Cultural Intelligence Matters More Than Ever, With Sally Walker
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May 29, 2026 |
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Why The Value of Strategic Strengths Is So Hard To Explain, with Shelley Rostlund
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May 15, 2026 |
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Embed Meaning & Effort in Your Work to Achieve A Bigger Impact For Your Clients, With Sarah Hodgkins
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May 01, 2026 |
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5 Powerful, Emotive Reasons to Develop Your Personal Brand, with Shelley Rostlund
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Mar 06, 2026 |
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From Lieutenant Colonel to Leadership Coach: Earning Trust Beyond the Rank, with Ian Astley
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Feb 20, 2026 |
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Humans vs Machines. Personal Brand In The Face of AI, with Imogen Jones & Mark Franklin
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Feb 06, 2026 |
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Podcasting Without the Polish: Real Answers to Real Questions, with Shelley Rostlund
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Jan 23, 2026 |
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Podcast Host Journey - Reflections Over Last 3 Years, with Imogen Jones
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Jan 09, 2026 |
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Speak Up About Your Work, Confidence Takes Practise, with Shelley Rostlund
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Dec 12, 2025 |
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Animal Instincts and Personal Branding. Challenging My Comfort Zone, with Mark Kingston Jones
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Nov 28, 2025 |
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Helen Seymour. Typhoon Fighter Pilot Turned Speaker Shares Her Personal Brand Story
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Nov 14, 2025 |
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Using Your Voice, Connection Building, and Rise of AI, with Shelley Rostlund
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Oct 31, 2025 |
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Bringing Your Personal Voice & Brand to Centre Stage, with Izabela Russell
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Oct 17, 2025 |
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Strong Relationships and Consistency Has Been Key to My Personal Brand, with Penny Hopkinson
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Sep 26, 2025 |
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Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund
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Sep 12, 2025 |
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When Your Strategic Way of Thinking is Your Specialism, with Matthew Attfield
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Aug 29, 2025 |
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What does it mean to be a ‘Thought Leader’? With Shelley Rostlund
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Aug 15, 2025 |
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Curiosity Fuels My Enthusiasm For My Work, With Jake Moore
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Jul 18, 2025 |
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Your Feedback Impacts Future Episodes, With Shelley Rostlund
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Jul 04, 2025 |
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Personal Branding Tips for Podcast Hosts, with Imogen Jones
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Jun 20, 2025 |
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Passion Proves To Be A Strong Long-Term Driver, with Shelley Rostlund
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Jun 06, 2025 |
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Stand Up, Be You & Be Accountable, With Steph Lee-Vae
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May 23, 2025 |
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People Connect With Your Story & Buy into YOU, With Darryn Eggleton
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May 09, 2025 |
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Self-Expression, Self-Promotion & Navigating Change in Personal Brand, with Mark Franklin & Imogen Jones
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Apr 25, 2025 |
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Integrity means alignment & consistency is a necessity, with Shelley Rostlund
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Apr 11, 2025 |
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EP064 | Your reputation, personality & how you treat people matters, with Jack Fleckney
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Mar 28, 2025 |
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EP063 | Being Yourself Instils Trust and Builds Credibility, with Janice Wagner
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Mar 14, 2025 |
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EP062 | Value of Vulnerability, in Sharing Yourself With Others, with Shelley Rostlund
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Feb 28, 2025 |
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EP061 | Infuse Your Authentic Self Into Your Work & Find Joy, with Ryan Enslin
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Feb 14, 2025 |
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EP060 | Being Quirky Me Means Making Higher-Level Connections, with Gordon Fong
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Jan 31, 2025 |
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EP059 | Reflection and the future of this show. Are you stepping into your genius? with Shelley Rostlund
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Jan 17, 2025 |
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EP058 | Rest and Recovery Fuels Creative Thinking, and Replenishes Our Genius, with Nikki St Paul
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Dec 20, 2024 |
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EP057 | The Human Design System Proves You Gain Energy By Being More of Yourself, with Jacqueline Kent
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Dec 06, 2024 |
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EP056 | Strategic Storytelling Survival Skills, with Katie Caiger
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Nov 22, 2024 |
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EP055 | The Power Twins: Knowledge & Imagination, with Shelley Rostlund
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Nov 08, 2024 |
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EP054 | Lean Into Your Purpose: Be Brave And Claim Your Unique Genius Zone, with Finola Howard
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Oct 25, 2024 |
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EP053 | What Personal Brand looks like in the real world, with Shelley Rostlund
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Oct 11, 2024 |
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EP052 | 6 Lessons from Hosting and Managing Podcast Shows, with Imogen Jones
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Sep 27, 2024 |
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EP051 | What makes a good podcast guest? With Imogen Jones
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Sep 13, 2024 |
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EP050| The Four Podcast Show Purpose Types, with Shelley Rostlund
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Aug 30, 2024 |
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EP049 | What makes a good podcast show host? With Mark Franklin
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Aug 16, 2024 |
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EP048 | Reflections on Running a Personal Story Challenge, with Shelley Rostlund
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Aug 02, 2024 |
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EP047 | Adventures in Happiness, in Life and Work, with Alison O'Leary
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Jul 19, 2024 |
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EP046 | Vocal Archetypes Superpower Effective Communication, with Shelley Röstlund
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Jul 05, 2024 |
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EP045 | Crafting a talk in YOUR voice, which moves an audience, with Jackie Goddard
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Jun 21, 2024 |
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EP044 | Put the Human Experience At The Heart of What You Do, with Shelley Rostlund
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Jun 07, 2024 |
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EP043 | The Artificial Intelligence Butterfly Effect, with Izabela Russell
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May 24, 2024 |
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EP042 | Your Personal Brand Stories Are Sunflowers, Give Them Sunshine, with Shelley Rostlund
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May 10, 2024 |
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EP041 | Build Your Human Diversity into Your Personal Brand, with Shelley Rostlund
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Apr 19, 2024 |
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EP040 | Artificial Intelligence right now, and where your creative ownership lies, with Stephen Ruse
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Apr 05, 2024 |
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EP039 | Unique Points of Human Difference, with Shelley Rostlund
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Mar 22, 2024 |
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EP038 | Solve the Right Problem for the Right People, with Imogen Jones
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Mar 08, 2024 |
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EP037 | The Stories We Tell, Reveal Who We Are, with Mark Franklin
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Feb 23, 2024 |
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EP036 | Brand Experience is nothing without MEANING, with Shelley Rostlund
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Feb 09, 2024 |
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EP035 | Offer Positioning for Subject Matter Experts with Shelley Rostlund
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Dec 22, 2023 |
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EP034 | Personal Brand - Being Comfortable to be MORE you, more of the time
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Dec 08, 2023 |
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EP033 | Get Uncomfortable. Grab The Opportunity To Speak More In Public, with Jackie Goddard
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Nov 24, 2023 |
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EP032 | Regain joy from 1-2-1 service, with focus and simplicity, with Janine Coombes
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Nov 10, 2023 |
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EP031 | Smart Profit Comes from Strategic Product Ecosystems
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Oct 27, 2023 |
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EP030 | Inspiration vs Intimidation...in your Brand Experience, with Shelley Rostlund
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Oct 13, 2023 |
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EP029 | Knowing which freelancers are right for you, with Liz Jostes
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Sep 29, 2023 |
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EP028 | Proficient Expert or Thought-leading Visionary, with Shelley Rostlund
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Sep 15, 2023 |
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EP027 | The Power of Sustainable Visibility®, with Mai-kee Tsang
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Sep 01, 2023 |
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EP026 [POD BITE] Growth can mean BETTER, and not necessarily MORE
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Aug 18, 2023 |
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EP025 | Design a Hybrid Service With An Online Course, with Glen Long
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Aug 04, 2023 |
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EP024 | What Does 'Future You' Want? with Shelley Rostlund
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Jul 21, 2023 |
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EP023 | Managing Your Brand Bank, with Shelley Rostlund
|
Jul 07, 2023 |
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EP022 | Subject Matter Experts Need to Mull and Digest
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Jun 23, 2023 |
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EP021 | Niching brings abundance and alignment with your purpose, with Evelyn Starr
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Jun 09, 2023 |
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EP020 | Protecting Your Intellectual Property, with Stephen Ruse
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May 26, 2023 |
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EP019 | Freelance to Franchise. A Growth Story, with Suzy Sanders
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May 12, 2023 |
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EP018 | Diversify your income, by shifting to a value-based mindset, with Daren Smith
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Apr 28, 2023 |
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EP017 | A Subject Matter Expert Manifesto, with Shelley Rostlund
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Apr 14, 2023 |
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EP016 | Crafting Your Ideal Working Life, with Alison O’Leary
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Mar 31, 2023 |
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EP015 | Building a Community vs Designing a Membership, with Mark Masters
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Mar 17, 2023 |
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EP014 | The Power of Personal Branding for Subject Matter Experts, with Christine Gritmon
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Mar 03, 2023 |
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EP013 | Brand Experience Trumps Product. Every time.
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Feb 17, 2023 |
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EP012 | Finding My Specialism, with Ian Anderson Gray
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Feb 03, 2023 |
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EP011 [POD BITE] Avoid consultant speak, to resonate with more people
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Jan 20, 2023 |
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EP010 | Shaping Brand Personality, Offers and Ideal Working Lifestyle, with Andrea Vahl
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Jan 06, 2023 |
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EP009 | Brand Machine - The Mechanism of Freedom, with Shelley Rostlund
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Dec 23, 2022 |
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EP008 | Do you need to change your brand name? With Shelley Rostlund
|
Dec 09, 2022 |
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EP007 | Clarify the future you want, to engineer the business you need, with Shelley Rostlund
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Nov 25, 2022 |
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EP006 | Bringing a newly invented physical product to market, with Tracey Powiesnik
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Nov 11, 2022 |
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EP005 | The 3 Amigos – Brand, Marketing and Sales, with Shelley Rostlund
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Oct 28, 2022 |
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EP004 | Create Planned Lulls in Your Brand Experience, with David Ventura
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Oct 14, 2022 |
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EP003 | 4 Growth Methods for Micro Businesses, with Shelley Rostlund
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Sep 30, 2022 |
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EP002 | Strengths Are The Secret to Marketable Value, with Alison O'Leary
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Sep 16, 2022 |
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EP001 | Why this show? Why me, why you?
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Sep 11, 2022 |