Marketing #Unfiltered

By Sophia

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Category: Marketing

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Episodes: 146

Description

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Episode Date
Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?
May 09, 2024
Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)
May 01, 2024
Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood
Apr 24, 2024
Ep 143 | How to use astrology to have your best launch yet with Sheri Moise
Apr 10, 2024
Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell
Apr 03, 2024
Ep 141 | 3 nurture event ideas to bring buzz + generate sales
Mar 22, 2024
Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly
Mar 13, 2024
Ep 139 | Have a thriving business without being stressed AF (thanks to EFT) with Jacqui Acree
Mar 08, 2024
Ep 138 | Rest strategies to increase revenue with Kristin Brabant
Feb 28, 2024
Ep 137 | What to do so list growth turns to sales
Feb 23, 2024
Ep 136 | Strategies to grow a profitable email list with Kylie Kelly
Feb 21, 2024
Ep 135 | How to use human design to decide your most effective marketing strategy with Danielle Laura
Feb 16, 2024
Ep 134 | The order of priorities for your next launch (starting 3 months out)
Feb 14, 2024
Ep 133 | Tips for creating a memorable brand without over complicating it with Amanda Berg (of Liberty Type)
Feb 02, 2024
Ep 132 | Unpopular opinion: Your social is NOT a list growth tool
Jan 31, 2024
Ep 131 | Simple SEO strategies that don't cost you money or time with Laura Jawad
Jan 26, 2024
Ep 130 | This will save you from big marketing mistakes
Jan 24, 2024
Ep 129 | What Google's biggest update in 20 years means about your email list (and what to do about it) with Cheryl Rerick
Jan 17, 2024
Ep 128 | Tangible steps to break through upper limits with Carmen Ohling
Jan 12, 2024
Ep 127 | QUICKIE: "My marketing is burning me out." ➡️ 5 things to look at
Jan 10, 2024
Ep 126 | How to automate your business so you sell while you sleep (with Krissy Chin)
Jan 05, 2024
Ep 125 | 2023 lessons + reflections with husband, Bradley Rose
Dec 29, 2023
Ep 124 | Who to hire, when to hire, and how to effectively lead a team without burning yourself out (with Emily Reagan)
Dec 22, 2023
Ep 123 | My three highest performing strategies for list growth, sales + nurturing this year
Dec 20, 2023
Ep 122 | Systems + tips to help introverts succeed in business (without changing who they are) with Andreea Sandu
Dec 15, 2023
Ep 121 | 2024 Prep: Creating effective collaborations in 2024
Dec 13, 2023
Ep 120 | Dominating your PR in 15 minutes a day with Gloria Chou
Dec 08, 2023
Ep 119 | 2024 Prep: What 2023 data to look at so you can improve your content game next year
Dec 06, 2023
Ep 118 | How utter devastation led to her greatest power (and it can for you, too!) with Nikol Rogers
Dec 01, 2023
Ep 117 | 2024 Prep: 4 ways to make more sales in 2024
Nov 29, 2023
Ep 116 | Triple your email open rate with Sage Polaris
Nov 24, 2023
Ep 115 | 8 ways to leverage the holiday season (even without a Black Friday sale)
Nov 22, 2023
Ep 114 | Quick Announcement
Aug 31, 2023
Ep 113 | Highly productive 5 hour work weeks with Lindsay Maloney
Aug 25, 2023
Ep 112 | The business growth advice that works for *everyone*
Aug 22, 2023
Ep 111 | How to make your first million with Celia Arias
Aug 18, 2023
Ep 110 | Don’t build another lead magnet until you do this
Aug 15, 2023
Ep 109 | Is your online presence a match for the opportunities you want? (With Monique Bryan)
Aug 11, 2023
Ep 108 | What if being “boring” is actually a GOOD thing?
Aug 08, 2023
Ep 107 | Simplify money systems to overcome stressful money stuff (ie. debt, insurance, high bills), intelligently spend money, and unlock cashflow with Aimee Cerka
Aug 04, 2023
Ep 106 | #sorrynotsorry, Part 6: Are you set up for conversions?
Aug 01, 2023
Ep 105 | Media Queen Ellen Yin answers all your solo to CEO 👑 questions
Jul 27, 2023
Ep 104 | #sorrynotsorry Part 5: Here’s what’s happening when you post consistently but no one buys…
Jul 24, 2023
Ep 103 | An episode devoted to the overthinkers (with Erica Hanlon)
Jul 24, 2023
Ep 102 | #sorrynotsorry Part 4: The things you think are solutions are actually causing problem
Jul 18, 2023
Ep 101 | How to write an effective case study to increase conversions with Brittany Herzberg
Jul 15, 2023
Ep 100 | #SorryNotSorry, Part 3: Lazy growth strategies get you lazy results
Jul 13, 2023
Ep 99 | “The Nurture Method” with Chris Williams
Jul 06, 2023
Ep 98 | #SorryNotSorry, Part 2: I looked high and low for your message and I couldn’t find it.
Jul 04, 2023
Ep 97 | Rescued by Seal Team Six after being abducted for 93 days in Somalia and how (and why) to tell YOUR story, with NY Times best selling author, Jessica Buchanan
Jun 30, 2023
Ep 96 | #SorryNotSorry, Part 1: Have you decided the FUNCTION though?
Jun 28, 2023
Ep 95 | Becoming KNOWN for how you help people (publicity strategy, pitching no-nos, and that time her article went mega viral) with Selena Soo
Jun 22, 2023
Ep 94 | How to leverage vacation content without living on your phone
Jun 20, 2023
Ep 93 | From rehab to healing anxiety to navigating motherhood’s identity crisis with Rachel Joy
Jun 15, 2023
Ep 92 | You’re more likely to see conversion when you focus on these 4 people…
Jun 13, 2023
Ep 91 | Making more money, crafting better offers, and building a business that feels WORTH IT with Belinda Rosenblum
Jun 08, 2023
Ep 90 | When business doesn’t feel worth the time and energy you put into it…
Jun 06, 2023
Ep 89 | The STAR framework to repurpose like a pro with Sunny Logsdon
Jun 03, 2023
Ep 88 | 3 ways to re-engage your audience
Jun 01, 2023
Ep 87 | Starting over with Kendall Cherry
May 30, 2023
Ep 86 | How to find perfect fit collaborators
May 24, 2023
Ep 85 | Why your ChatGPT content sounds like everyone else's (and what to do about it)
May 19, 2023
Ep 84 | 18 ways to grow your email list
May 17, 2023
Ep 83 | [ENCORE] Copy that SELLS with the Queen of Copy, Ashlyn Carter 👑
May 12, 2023
Ep 82 | [ENCORE ✨] wtf to post to your IG story every day
May 09, 2023
Ep 81 | The 5 core functions of marketing so you stay close to the money (with Frenchie Ferenczi)
May 05, 2023
Ep 80 | Most don’t truly know what they’re selling.
May 03, 2023
Ep 79 | Tea with my husband, Bradley Rose: His stroke, confidence, and dealing with criticism
Apr 28, 2023
Ep 78 | [BTS] 3 steps to turn a launch around
Apr 25, 2023
Ep 77 | Being strategic is a non-negotiable if you want to AUTHENTICALLY sell online
Apr 20, 2023
Ep 76 | Your business is nothing without your community. [5 use-right-away tips!]
Apr 18, 2023
Ep 75 | Newsflash: You’re manifesting … right now (with Roxanne Miranda)
Apr 13, 2023
Ep 74 | 4 authority building non-negotiables (that no one talks about)
Apr 11, 2023
Ep 73 | “Welcome to Bangladesh” + other money stories
Apr 08, 2023
Ep 72 | 3 things to repurpose
Apr 06, 2023
Ep 71 | How to craft a strategy with your own numbers
Apr 04, 2023
Ep 70 | Bad marketing advice #sorrynotsorry
Mar 30, 2023
Ep 69 | 7 easy-to-miss “mistakes” coaches make on social media
Mar 28, 2023
Ep 68 | Don’t pick your brand colors without listening to this
Mar 23, 2023
Ep 67 | The CTA Killer...
Mar 21, 2023
Ep 66 | Pro-Tips for creating a personality quiz (AKA the most profitable lead magnet on the market) with Linda Sidhu
Mar 17, 2023
Ep 65 FOTW | Laying the foundation for selling in the DMs…
Mar 14, 2023
Ep 64 | 3 IG stories that generate sales
Mar 07, 2023
Ep 63 | How to go from making money to generating wealth with Haley Burkhead
Mar 02, 2023
Ep 62 | How to enjoy social media more
Feb 28, 2023
Ep 61 | Paid Marketing 101 with Jackie Ellis
Feb 23, 2023
Ep 60 | What time should I post?
Feb 21, 2023
Ep 59 | Your launch is only as successful as your pre-launch with Brenna McGowan
Feb 16, 2023
Ep 58 | What I do when I want a client fast
Feb 14, 2023
Ep 57 | How cancer changed my life + business, with Christie Miller
Feb 10, 2023
Ep 56 | How to connect with strangers on the internet
Feb 07, 2023
Ep 55 | How to stop writing boring copy with Marisa Corcoran
Feb 02, 2023
Ep 54 | How to grow your email list without a lead magnet
Jan 31, 2023
Ep 53 | My engagement sucks. Should I start a new Instagram account?
Jan 27, 2023
Ep 52 | REPLAY: How to get warm leads without posting on social with Lisa Simone Richards
Jan 25, 2023
Ep 51 | 5 big mistakes you make when growing your email list
Jan 23, 2023
Ep 50 | Sales + Growth tasks I do *OUTSIDE* of posting
Jan 20, 2023
Ep 49 | How to make more without doing more (with Kate Northrup)
Jan 18, 2023
Ep 48 | The content pillar trick
Jan 16, 2023
Ep 47 | Why post daily when you can make fewer posts work better?
Jan 13, 2023
Ep 46 | How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone
Jan 11, 2023
Ep 45 | How often should I post?
Jan 09, 2023
Ep 44 | Good Boss / Bad Boss: Are you providing value or proving your worth?
Jan 07, 2023
Ep 43 | How to make sales through email funnels with Allison Hardy
Jan 05, 2023
Ep 42 | R rated content tip
Jan 02, 2023
Ep 41 | POP goes your new year bubble (the #unfiltered message we all need)
Dec 30, 2022
Ep 40 | I have one hour to prep for 2023. What is most worth my time?
Dec 28, 2022
Ep 39 | How to untangle your tech so tech probs don’t run your life with Tara Wilder
Dec 21, 2022
Ep 38 | Be like Elsa and let this sh*t go…
Dec 19, 2022
Ep 37 | How to not hate your business in 2023
Dec 16, 2022
Ep 36 | Holiday prep your content for bigger reach and less bandwidth
Dec 14, 2022
Ep 35 | How to set up a referral marketing funnel with Dallas Travers
Dec 12, 2022
Ep 34 | Sales + Confidence Tip: The problem is the solution
Dec 09, 2022
Ep 33 | Making connections that explode your business with Jennifer Nagel
Dec 07, 2022
Ep 32. [2023 PREP] Top ways I got clients this year
Dec 05, 2022
Ep 31 | Are you letting feelings or facts run the show?
Nov 28, 2022
Ep 30 | Should you open a separate Instagram page for your biz?
Nov 25, 2022
Ep 29 | Copy that SELLS with the Queen of Copy, Ashlyn Carter 👑
Nov 23, 2022
Ep 28 | Is using “pain points” manipulative?
Nov 21, 2022
Ep 27 | Good Boss / Bad Boss: “It’s me, hi. I’m the problem, it’s me.”
Nov 18, 2022
Ep 26 | How knowing your Human Design will impact your business with Megan Seamans
Nov 16, 2022
Ep 25 | Stop looking at your results (hear me out…)
Nov 14, 2022
Ep 24 | Reasons (no one talks about) that you shouldn’t spend so much time on content
Nov 11, 2022
Ep 23 | 5 BS beliefs that stop you from getting clients
Nov 09, 2022
Ep 22 | Secrets to a membership people actually want to stay in with Liz Beadon
Nov 07, 2022
Ep 21. “I’m overwhelmed with growing my business. Where do I even start?”
Nov 02, 2022
Ep 20. Money, money, money… (and how to manifest more of it with Jamie Berman)
Oct 31, 2022
Ep 19. Should you collaborate with competitors? (And HOW do you do that?)
Oct 28, 2022
Ep 18. How to “fix your life” with the Kolbe Assessment
Oct 26, 2022
Ep 17. How to make sales in the DM without you or your potential client feeling icky
Oct 24, 2022
Ep 16. The most underrated visibility strategy
Oct 20, 2022
Ep 15. How much engagement can you *realistically* expect?
Oct 18, 2022
Ep 14. If using strategies gives you the slimy salesman feeling
Oct 12, 2022
Ep 13. Mindset shifts to make more sales + play bigger in your business with Christine Corcoran
Oct 10, 2022
Ep 12. How much educational content is too much educational content?
Oct 07, 2022
Ep 11. WTF to post to your IG stories every day
Oct 05, 2022
Ep 10. How to combine live launching and evergreen launching to massively increase results with Jess O’Connell
Oct 03, 2022
Ep 07. A messaging secret for an oversaturated market
Sep 26, 2022
Ep 09. Why sharing your life on social matters (and how to not feel weird about it)
Sep 26, 2022
Ep 06. How to 5X your biz by hiring help (at ANY stage of biz) with Bonnie Fahy
Sep 26, 2022
Ep 08. How to get whatever you want with Corey Phelps
Sep 26, 2022
Ep 02. How to get warm leads without posting on social with Lisa Simone Richards
Sep 19, 2022
Ep 03. 6 Reasons You’re Not Getting Clients On Social
Sep 19, 2022
Ep 05. How to leverage the algorithm without more likes + comments
Sep 19, 2022
Ep 04. WTF to send to your tinyass email list (to get clients) with Kendall Cherry
Sep 19, 2022
Ep 01 | The 4-1-1 On If This Podcast Is For You
Aug 29, 2022