The Manufacturing Marketer
By Gorilla 76
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Category: Marketing
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Episodes: 163
Description
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
| Episode | Date |
|---|---|
|
How Gorilla 76 is Using AI Right Now | IMC Live
|
Dec 11, 2025 |
|
Project Managing Your Marketing w/ Alex Monroe
|
Dec 04, 2025 |
|
Stop letting your positioning die in OneDrive | IMC Live
|
Nov 27, 2025 |
|
Product launches and working with channel partners w/ Kelly Battaglini
|
Nov 20, 2025 |
|
B2B product marketing from inside an industrial automation company with Kelly Battaglini | IMC Live
|
Nov 13, 2025 |
|
Building your 2026 manufacturing marketing budget: data-driven planning for industrial companies
|
Nov 06, 2025 |
|
Lead Gen and Demand Gen: Connecting short-term wins with long-term growth | IMC Live
|
Oct 30, 2025 |
|
Getting Creative: Building a Brand Mascot w/ Josh Rozman
|
Oct 23, 2025 |
|
Revisiting Industrial Policy Under Trump
|
Oct 16, 2025 |
|
Smarter Video Marketing for B2B: A Playbook from Wistia | IMC Live
|
Oct 09, 2025 |
|
Metrics that Matter
|
Oct 02, 2025 |
|
Cartoons and Call Tracking | IMC Live
|
Sep 25, 2025 |
|
Talking about April Dunford
|
Sep 18, 2025 |
|
Marketing ROI | IMC Live
|
Sep 11, 2025 |
|
Getting into Positioning
|
Sep 04, 2025 |
|
Making Work Fun Again | IMC Live
|
Aug 28, 2025 |
|
Community-Driven Marketing, Reimagined for Industrial Brands w/ Matthew Sciannella
|
Aug 21, 2025 |
|
The Business Impact of 99 Webinars | IMC Live
|
Aug 14, 2025 |
|
The Gorilla Team's Favorite Recent Projects
|
Aug 07, 2025 |
|
More on Paid Search and AI w/ Kevin McClary
|
Jul 31, 2025 |
|
Paid Search in the Age of AI | IMC Live
|
Jul 24, 2025 |
|
Goal Setting for the Goal Getter
|
Jul 17, 2025 |
|
Design Talk w/ TJ Sheridan (Part 2): In the Weeds
|
Jul 10, 2025 |
|
Design Talk w/ TJ Sheridan (Part 1): Branding and Rebranding
|
Jul 03, 2025 |
|
To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC Live
|
Jun 27, 2025 |
|
The B2B Buying Decisions Report w/ Paul Ince
|
Jun 19, 2025 |
|
Events and Creative PR for Manufacturers w/ Chris Casey | IMC Live
|
Jun 12, 2025 |
|
Homepage Hero Horror
|
Jun 05, 2025 |
|
Speaking Strategy for Subject Matter Experts
|
May 29, 2025 |
|
Delightful Content w/ Rose Hansen | IMC Live
|
May 23, 2025 |
|
Marketing and the Engineering Bottleneck w/ Mike Hill
|
May 15, 2025 |
|
Marketing, By and For Engineers w/ Mike Hill | IMC Live
|
May 08, 2025 |
|
Fueling lead generation with "pricing curiosity" w/ Dale Underwood
|
May 01, 2025 |
|
Pricing Curiosity w/ Dale Underwood | IMC Live
|
Apr 24, 2025 |
|
Is Longform Content Dead? w/ James Boeckmann
|
Apr 17, 2025 |
|
Longform Content for Short Attention Spans w/ James Boeckmann | IMC Live
|
Apr 10, 2025 |
|
Reflecting on the 2025 Industrial Marketing Summit w/ Peyton Warren
|
Apr 04, 2025 |
|
Spring Cleaning w/ Grace Halverson | IMC Live
|
Mar 27, 2025 |
|
Live from MAMstrong w/ Allen Fennewald
|
Mar 20, 2025 |
|
All About You: Making 2025 the Year of Personal Growth | IMC Live
|
Mar 13, 2025 |
|
Digital Lessons for Your Manufacturing Showroom | IMC Live
|
Mar 06, 2025 |
|
Tailoring Your Messaging to Engineers w/ David Peterson
|
Feb 20, 2025 |
|
Speaking Engineer | IMC Live
|
Feb 13, 2025 |
|
Assessing Your Current Marketing Mix
|
Feb 06, 2025 |
|
More on Emails w/ TJ Sheridan
|
Jan 30, 2025 |
|
Email Nurture w/ Nihal Shetty | IMC Live
|
Jan 24, 2025 |
|
How We're Looking at 2025
|
Jan 16, 2025 |
|
Ask Me Anything w/ Gorilla 76 | IMC: Live
|
Jan 09, 2025 |
|
All About Blocks
|
Dec 19, 2024 |
|
Making an Impact with Marketing at a Global Company | IMC Live
|
Dec 12, 2024 |
|
REPLAY: Social Proof Marketing Done Right | IMC Live
|
Dec 05, 2024 |
|
The Magic of the Mid-Sized Trade Show w/ Andrew LeGrand | IMC Live
|
Nov 28, 2024 |
|
Rebranding and Branding Refreshes w/ TJ Sheridan
|
Nov 21, 2024 |
|
How to Make Your SMEs into Thought Leaders on LinkedIn w/ Rich Ward | IMC Live
|
Nov 14, 2024 |
|
Reddit Marketing w/ Rich Ward
|
Nov 07, 2024 |
|
All About Email
|
Oct 31, 2024 |
|
Clicks & Tricks: Designing Spellbinding Creative w/ TJ Sheridan | IMC Live
|
Oct 24, 2024 |
|
Talking Shop: Ambiguity Aversion w/ Allen Fennewald
|
Oct 17, 2024 |
|
The Evolution of Google Ads Keyword Strategy | IMC Live
|
Oct 10, 2024 |
|
Building Your 2025 Marketing Plan w/ Katie Klaus
|
Oct 03, 2024 |
|
Sales Enablement w/ Luke Wittenbraker | IMC Live
|
Sep 26, 2024 |
|
Talking About Attribution
|
Sep 19, 2024 |
|
Planning Your 2025 Marketing Budget w/ Katie Klaus | Industrial Marketing Live
|
Sep 12, 2024 |
|
Media Training 101 w/ Brianna Henderson
|
Aug 29, 2024 |
|
Managing a Better Website Lead Handoff w/ Grace Wright | Industrial Marketing Live
|
Aug 22, 2024 |
|
Your SEO Content Playbook w/ Dale Bertrand
|
Aug 15, 2024 |
|
Leveling up your SEO game in the AI age with Dale Bertrand | Industrial Marketing Live
|
Aug 08, 2024 |
|
Even More on Killer Product Pages w/ Mary Keough and Allen Fennewald
|
Aug 01, 2024 |
|
Building Killer Product Pages w/ Mary Keough | Industrial Marketing Live
|
Jul 25, 2024 |
|
Making Engaging Trade Show Booths w/ Emily Ting
|
Jul 18, 2024 |
|
Marketing Side Hustles w/ Brendon Forrest
|
Jul 11, 2024 |
|
Thoughts on AI for Graphic Design w/ Randall Zaitz
|
Jul 04, 2024 |
|
Career Growth for Industrial Marketers w/ Sami Birch | Industrial Marketing Live
|
Jun 27, 2024 |
|
More Insights on Paid Social Creative w/ Jenny Wang and Allen Fennewald
|
Jun 20, 2024 |
|
Staying True to the Brand while Working with Agencies w/ Todd Imming | Industrial Marketing Live
|
Jun 13, 2024 |
|
What Branding Can Do for Manufacturers w/ Paul Kiesche
|
Jun 06, 2024 |
|
Why Junior Marketers Fail (and What They Need to Succeed) w/ Julian Schaaf
|
May 31, 2024 |
|
DIY Ad Creative Workflow w/ Jenny Wang and Allen Fennewald | Industrial Marketing Live
|
May 23, 2024 |
|
Third Party Cookies are Going Away: What You Need to Know w/ Kevin McClary
|
May 16, 2024 |
|
Knowledge Extraction: SME Interviews w/ Allen Fennewald and James Boeckmann | Industrial Marketing Live
|
May 09, 2024 |
|
Paid Search vs. Paid Social: How They Work Together
|
May 02, 2024 |
|
Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live
|
Apr 25, 2024 |
|
Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen
|
Apr 18, 2024 |
|
What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live
|
Apr 11, 2024 |
|
Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald
|
Apr 04, 2024 |
|
Landing Pages That Convert | Industrial Marketing Live
|
Mar 28, 2024 |
|
A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
|
Mar 21, 2024 |
|
BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec
|
Mar 15, 2024 |
|
LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live
|
Mar 14, 2024 |
|
Going Deep on Content Plans
|
Mar 07, 2024 |
|
The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live
|
Feb 29, 2024 |
|
PR and Earned Media Part 2: A Tactical Deep Dive with Elianna Novitch
|
Feb 22, 2024 |
|
PR: How to Get it and Why it Matters w/ Elianna Novitch | Industrial Marketing Live
|
Feb 15, 2024 |
|
Lessons Learned From Agency Life
|
Feb 08, 2024 |
|
Industrial Websites Part 2 with Beth Bauer and Tim Roenicke
|
Feb 01, 2024 |
|
Industrial Websites with Beth Bauer | Industrial Marketing Live
|
Jan 25, 2024 |
|
Leveraging Live Events for Networking and Content Creation with Moby Hayat
|
Jan 18, 2024 |
|
Google Ads 201: Campaign Management | Industrial Marketing Live
|
Jan 11, 2024 |
|
BONUS: 2023 Ask Me Anything | Industrial Marketing Live
|
Jan 06, 2024 |
|
Setting goals and expectations with leadership in 2024 with Grace Wright
|
Dec 28, 2023 |
|
What goes into creating a strong product video? With Nick Tacony
|
Dec 21, 2023 |
|
How to achieve professional product videos | Industrial Marketing Live
|
Dec 14, 2023 |
|
How interns can help level up your marketing game with Andrew Hill
|
Dec 07, 2023 |
|
Employee recruitment marketing with Elyse Guttmann and Jon Franko
|
Nov 30, 2023 |
|
Writing technical content your customers want to read | Industrial Marketing Live
|
Nov 27, 2023 |
|
Mastering the lead hand off by integrating your tech stack with John Joyce
|
Nov 16, 2023 |
|
Conducting desk research with Victoria Sakal | Industrial Marketing Live
|
Nov 09, 2023 |
|
Strategic organic content on social media part 2
|
Nov 02, 2023 |
|
Strategic organic content on social media with Kelly Obbie and Shelby Huber
|
Oct 26, 2023 |
|
Everything you need to know about the 2024 Industrial Marketing Show
|
Oct 25, 2023 |
|
Unleashing AI in B2B Manufacturing Marketing
|
Oct 19, 2023 |
|
How 67 Industrial Marketers are using AI right now | Industrial Marketing Live
|
Oct 12, 2023 |
|
Industrial product launches part 2 with Jeff and Dan from Graco
|
Oct 05, 2023 |
|
Marketing’s role in industrial product development with Jeff and Dan from Graco | Industrial Marketing Live
|
Sep 28, 2023 |
|
Lessons Traditional Manufacturing Marketers Can Learn from Industrial Startups | Webinar hosted by 6sense
|
Sep 21, 2023 |
|
Building your Industrial Learning Center | Industrial Marketing Live
|
Sep 15, 2023 |
|
Niche Audiences: Alternative Tactics for Hard-to-Reach Industrial Buyers
|
Sep 11, 2023 |
|
Setting SMART goals and KPIs to track marketing performance
|
Sep 01, 2023 |
|
The foundational tech stack industrial companies need | Industrial Marketing Live
|
Aug 25, 2023 |
|
Diagnose your marketing campaigns with Patrick Cronin
|
Aug 18, 2023 |
|
Social proof marketing done right | Industrial Marketing Live
|
Aug 10, 2023 |
|
Google Analytics 4 for Industrial Marketers w/ Patrick Cronin | Industrial Marketing Live
|
Aug 03, 2023 |
|
122 days as Head of Marketing part 2 with Mary Keough
|
Jul 28, 2023 |
|
122 days as Head of Marketing w/ Mary Keough | Industrial Marketing Live
|
Jul 21, 2023 |
|
Why story is critical for your Go-To-Market strategy | Industrial Marketing Live
|
Jun 23, 2023 |
|
Lay the groundwork for effective industrial marketing
|
Jun 16, 2023 |
|
The effect of company culture on marketing | Industrial Marketing Live
|
Jun 09, 2023 |
|
YouTube ads with Kevin McClary
|
Jun 01, 2023 |
|
How to build a targeted social audience in LinkedIn | IML
|
May 25, 2023 |
|
Mobile website design with Randall Zaitz
|
May 18, 2023 |
|
Podcasting for Manufacturers with Chris Luecke | Industrial Marketing Live
|
May 11, 2023 |
|
Google Analytics metrics you should be using with Patrick Cronin
|
May 04, 2023 |
|
Marketing improvements for OEMs & distributors
|
Apr 27, 2023 |
|
Manage your time effectively with Alex Monroe
|
Apr 21, 2023 |
|
Hubspot for manufacturers AMA with Charley Vlietstra | Industrial Marketing Live
|
Apr 14, 2023 |
|
B2B content repurposing with Aren Buresh
|
Apr 07, 2023 |
|
How to set your paid social budget with Grace and Aren
|
Mar 30, 2023 |
|
A modern tradeshow strategy that works with MJ Smith | Industrial Marketing Live
|
Mar 23, 2023 |
|
TikTok content strategy with Kevin McClary
|
Mar 16, 2023 |
|
TikTok for B2B manufacturers | Industrial Marketing Live
|
Mar 09, 2023 |
|
How to Succeed at Trade Shows: Tips for B2B Marketers with Jake Hall
|
Mar 03, 2023 |
|
Executing a better trade show with Jake Hall | Industrial Marketing Live
|
Feb 23, 2023 |
|
Personal Branding: The Key to Career Advancement
|
Feb 16, 2023 |
|
Why personal branding is the right move for manufacturers | Industrial Marketing Live
|
Feb 10, 2023 |
|
The copywriting process with Allen Fennewald
|
Feb 03, 2023 |
|
Writing copy that will increase your B2B conversions | Industrial Marketing Live
|
Jan 26, 2023 |
|
Google Ads success and set up
|
Jan 19, 2023 |
|
Google Ads 101 | Industrial Marketing Live
|
Jan 11, 2023 |
|
2022 lookback & look ahead to 2023
|
Jan 10, 2023 |
|
Ask us anything part 2
|
Jan 04, 2023 |
|
Ask us anything | Industrial Marketing Live
|
Dec 20, 2022 |
|
Industrial content strategy
|
Dec 06, 2022 |
|
Writing emails your audience can't wait to read with James Boeckmann
|
Dec 01, 2022 |
|
Revamping (or creating) your email strategy with James Boeckmann | Industrial Marketing Live
|
Nov 22, 2022 |
|
What would you do differently as a Marketing Manager with Matt Sciannella
|
Nov 15, 2022 |
|
Lessons manufacturers can learn from SaaS with Matt Sciannella | Industrial Marketing Live
|
Nov 08, 2022 |
|
What is demand generation anyways?
|
Nov 01, 2022 |
|
The Industrial Customer Experience with Chris Belli
|
Oct 25, 2022 |
|
Customer experience and leveraging your brand with Chris Belli | Industrial Marketing Live
|
Oct 18, 2022 |
|
Build the hype for your next marketing plan | Industrial Marketing Live
|
Oct 11, 2022 |
|
The importance of a CRM for industrial marketing and sales teams
|
Oct 04, 2022 |
|
What manufacturing leaders care about
|
Sep 27, 2022 |
|
Get Marketing a Seat at the Table | Industrial Marketing Live
|
Sep 16, 2022 |