The Manufacturing Marketer
By Gorilla 76
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Category: Marketing
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Episodes: 84
Description
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies.
Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
| Episode | Date |
|---|---|
|
Knowledge Extraction: SME Interviews w/ Allen Fennewald and James Boeckmann | Industrial Marketing Live
|
May 09, 2024 |
|
Paid Search vs. Paid Social: How They Work Together
|
May 02, 2024 |
|
Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live
|
Apr 25, 2024 |
|
Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen
|
Apr 18, 2024 |
|
What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live
|
Apr 11, 2024 |
|
Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald
|
Apr 04, 2024 |
|
Landing Pages That Convert | Industrial Marketing Live
|
Mar 28, 2024 |
|
A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
|
Mar 21, 2024 |
|
BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec
|
Mar 15, 2024 |
|
LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live
|
Mar 14, 2024 |
|
Going Deep on Content Plans
|
Mar 07, 2024 |
|
The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live
|
Feb 29, 2024 |
|
PR and Earned Media Part 2: A Tactical Deep Dive with Elianna Novitch
|
Feb 22, 2024 |
|
PR: How to Get it and Why it Matters w/ Elianna Novitch | Industrial Marketing Live
|
Feb 15, 2024 |
|
Lessons Learned From Agency Life
|
Feb 08, 2024 |
|
Industrial Websites Part 2 with Beth Bauer and Tim Roenicke
|
Feb 01, 2024 |
|
Industrial Websites with Beth Bauer | Industrial Marketing Live
|
Jan 25, 2024 |
|
Leveraging Live Events for Networking and Content Creation with Moby Hayat
|
Jan 18, 2024 |
|
Google Ads 201: Campaign Management | Industrial Marketing Live
|
Jan 11, 2024 |
|
BONUS: 2023 Ask Me Anything | Industrial Marketing Live
|
Jan 06, 2024 |
|
Setting goals and expectations with leadership in 2024 with Grace Wright
|
Dec 28, 2023 |
|
What goes into creating a strong product video? With Nick Tacony
|
Dec 21, 2023 |
|
How to achieve professional product videos | Industrial Marketing Live
|
Dec 14, 2023 |
|
How interns can help level up your marketing game with Andrew Hill
|
Dec 07, 2023 |
|
Employee recruitment marketing with Elyse Guttmann and Jon Franko
|
Nov 30, 2023 |
|
Writing technical content your customers want to read | Industrial Marketing Live
|
Nov 27, 2023 |
|
Mastering the lead hand off by integrating your tech stack with John Joyce
|
Nov 16, 2023 |
|
Conducting desk research with Victoria Sakal | Industrial Marketing Live
|
Nov 09, 2023 |
|
Strategic organic content on social media part 2
|
Nov 02, 2023 |
|
Strategic organic content on social media with Kelly Obbie and Shelby Huber
|
Oct 26, 2023 |
|
Everything you need to know about the 2024 Industrial Marketing Show
|
Oct 25, 2023 |
|
Unleashing AI in B2B Manufacturing Marketing
|
Oct 19, 2023 |
|
How 67 Industrial Marketers are using AI right now | Industrial Marketing Live
|
Oct 12, 2023 |
|
Industrial product launches part 2 with Jeff and Dan from Graco
|
Oct 05, 2023 |
|
Marketing’s role in industrial product development with Jeff and Dan from Graco | Industrial Marketing Live
|
Sep 28, 2023 |
|
Lessons Traditional Manufacturing Marketers Can Learn from Industrial Startups | Webinar hosted by 6sense
|
Sep 21, 2023 |
|
Building your Industrial Learning Center | Industrial Marketing Live
|
Sep 15, 2023 |
|
Niche Audiences: Alternative Tactics for Hard-to-Reach Industrial Buyers
|
Sep 11, 2023 |
|
Setting SMART goals and KPIs to track marketing performance
|
Sep 01, 2023 |
|
The foundational tech stack industrial companies need | Industrial Marketing Live
|
Aug 25, 2023 |
|
Diagnose your marketing campaigns with Patrick Cronin
|
Aug 18, 2023 |
|
Social proof marketing done right | Industrial Marketing Live
|
Aug 10, 2023 |
|
Google Analytics 4 for Industrial Marketers w/ Patrick Cronin | Industrial Marketing Live
|
Aug 03, 2023 |
|
122 days as Head of Marketing part 2 with Mary Keough
|
Jul 28, 2023 |
|
122 days as Head of Marketing w/ Mary Keough | Industrial Marketing Live
|
Jul 21, 2023 |
|
Why story is critical for your Go-To-Market strategy | Industrial Marketing Live
|
Jun 23, 2023 |
|
Lay the groundwork for effective industrial marketing
|
Jun 16, 2023 |
|
The effect of company culture on marketing | Industrial Marketing Live
|
Jun 09, 2023 |
|
YouTube ads with Kevin McClary
|
Jun 01, 2023 |
|
How to build a targeted social audience in LinkedIn | IML
|
May 25, 2023 |
|
Mobile website design with Randall Zaitz
|
May 18, 2023 |
|
Podcasting for Manufacturers with Chris Luecke | Industrial Marketing Live
|
May 11, 2023 |
|
Google Analytics metrics you should be using with Patrick Cronin
|
May 04, 2023 |
|
Marketing improvements for OEMs & distributors
|
Apr 27, 2023 |
|
Manage your time effectively with Alex Monroe
|
Apr 21, 2023 |
|
Hubspot for manufacturers AMA with Charley Vlietstra | Industrial Marketing Live
|
Apr 14, 2023 |
|
B2B content repurposing with Aren Buresh
|
Apr 07, 2023 |
|
How to set your paid social budget with Grace and Aren
|
Mar 30, 2023 |
|
A modern tradeshow strategy that works with MJ Smith | Industrial Marketing Live
|
Mar 23, 2023 |
|
TikTok content strategy with Kevin McClary
|
Mar 16, 2023 |
|
TikTok for B2B manufacturers | Industrial Marketing Live
|
Mar 09, 2023 |
|
How to Succeed at Trade Shows: Tips for B2B Marketers with Jake Hall
|
Mar 03, 2023 |
|
Executing a better trade show with Jake Hall | Industrial Marketing Live
|
Feb 23, 2023 |
|
Personal Branding: The Key to Career Advancement
|
Feb 16, 2023 |
|
Why personal branding is the right move for manufacturers | Industrial Marketing Live
|
Feb 10, 2023 |
|
The copywriting process with Allen Fennewald
|
Feb 03, 2023 |
|
Writing copy that will increase your B2B conversions | Industrial Marketing Live
|
Jan 26, 2023 |
|
Google Ads success and set up
|
Jan 19, 2023 |
|
Google Ads 101 | Industrial Marketing Live
|
Jan 11, 2023 |
|
2022 lookback & look ahead to 2023
|
Jan 10, 2023 |
|
Ask us anything part 2
|
Jan 04, 2023 |
|
Ask us anything | Industrial Marketing Live
|
Dec 20, 2022 |
|
Industrial content strategy
|
Dec 06, 2022 |
|
Writing emails your audience can't wait to read with James Boeckmann
|
Dec 01, 2022 |
|
Revamping (or creating) your email strategy with James Boeckmann | Industrial Marketing Live
|
Nov 22, 2022 |
|
What would you do differently as a Marketing Manager with Matt Sciannella
|
Nov 15, 2022 |
|
Lessons manufacturers can learn from SaaS with Matt Sciannella | Industrial Marketing Live
|
Nov 08, 2022 |
|
What is demand generation anyways?
|
Nov 01, 2022 |
|
The Industrial Customer Experience with Chris Belli
|
Oct 25, 2022 |
|
Customer experience and leveraging your brand with Chris Belli | Industrial Marketing Live
|
Oct 18, 2022 |
|
Build the hype for your next marketing plan | Industrial Marketing Live
|
Oct 11, 2022 |
|
The importance of a CRM for industrial marketing and sales teams
|
Oct 04, 2022 |
|
What manufacturing leaders care about
|
Sep 27, 2022 |
|
Get Marketing a Seat at the Table | Industrial Marketing Live
|
Sep 16, 2022 |