Mastering Modern Selling

By Tom Burton, Brandon Lee, Carson V Heady

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Category: Marketing

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Episodes: 82

Description

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.

In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.

By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.

Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.


Episode Date
MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez
May 09, 2024
MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson
May 02, 2024
MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer
Apr 25, 2024
MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith
Apr 18, 2024
MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities
Apr 12, 2024
MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter
Apr 04, 2024
MMS #79 - The Modern Revenue Generation Fly Wheel
Mar 28, 2024
MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin
Mar 22, 2024
MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman
Mar 15, 2024
MMS #76 - Sell More, Suck Less with Dale Dupree
Mar 08, 2024
MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. Fisher
Mar 01, 2024
MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee Salz
Feb 23, 2024
MMS #73 - Mastering Sales Fundamentals: Blending Tradition with Social Selling with Donald Kelly
Feb 19, 2024
MMS #72 - Mastering Modern Sales Leadership with Drew Ellis
Feb 11, 2024
MMS #70 - Commanding the Digital Stage: Mastering Confidence and Communication with Julie Hansen
Feb 01, 2024
MMS #69 - Retro Selling (Relationship First) in a Digital Age with Kevin Brown
Jan 22, 2024
SS 2.0 - #68: Modern Strategies for Acquiring New Customers
Jan 16, 2024
SS 2.0 - #67: Mastering Modern Selling in 2024
Jan 14, 2024
SS 2.0 - #65: A Look Ahead to the State of Sales, Social and Demand Creation in 2024
Jan 13, 2024
SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024
Jan 02, 2024
SS 2.0 - #63: From Average to Ace: Greg Laemmer's LinkedIn Leap to the Top#1 Sales Rep
Dec 26, 2023
SS 2.0 - #62: The Jolt Effect in Social Selling with Special Guest Matt Dixon
Dec 20, 2023
SS 2.0 - #61: The Art of Negotiation and Influence with Special Guest Mark Raffan.
Dec 11, 2023
SS 2.0 - #60: Social Selling from the Heart Part 2 with Larry Levine
Dec 03, 2023
SS 2.0 - #59: How to Succeed in the Face of Change and Uncertainty
Nov 24, 2023
SS 2.0 - #58: Social Selling Simplified with Special Guest Mike Weinberg
Nov 12, 2023
SS 2.0 - #57: A Playbook for Setting Your Income and Owning Your Life with Kristie Jones
Nov 10, 2023
SS20 - #55: How to use AI to augment and automate B2B Sales with Jeff Winter
Oct 29, 2023
SS2.0 - #54: How to Dominate the Newsfeed with Social Selling and Digital Marketing
Oct 23, 2023
SS 2.0 - #53: Advancing the Buyer Journey Through Videos and Events with Morgan J. Ingram
Oct 15, 2023
SS2.0 - #52: How to 3X your LinkedIn Response Rate in 30 Days with Mandy McEwen
Oct 07, 2023
SS2.0 - #51: Bridging the Gap between AI and Humans in Sales: A Discussion with Amarpreet Kalcat
Oct 01, 2023
SS2.0 - #50: Mastering the Future of Sales with the King of Social Selling, Daniel Disney
Sep 25, 2023
SS2.0 - Episode 49 "10x Growth with Social Recruiting and Employee Advocacy"
Sep 14, 2023
SS2.0 - Episode 48 "The Best Secret for Social Selling Success - Build a Community!"
Sep 06, 2023
SS20 - 47 "How to Grow Social Influence that Leads to Sales"
Aug 25, 2023
SS2.0 - Episode 46 "Sales is Broken - The New Revenue Blueprint with Special Guest Anthony Iannarino"
Aug 14, 2023
SS20-45 "Social Selling 2.0 "Dark Social" Case Study with Flora Muglia"
Aug 07, 2023
SS20-44: "Social Selling 2.0. The rules have changed. Are you ready?"
Jul 31, 2023
SSFN.43 - What's New in LinkedIn Sales Navigator!
Jul 24, 2023
SSFN.42 - How to Leverage your LinkedIn Commenting Style!
Jul 17, 2023
SSNF.41 - Social Selling - Mid Year Review (and Look Ahead)!
Jul 12, 2023
SSFN.40 - The Top 10 Modern Selling Mindset Shifts
Jul 12, 2023
SSFN.39 - Strategies for building relationships with your Buyer with guest Amelia Taylor.
Jun 28, 2023
SSFN.38 - How to use AI to turbo-charge Social and Modern Selling!
Jun 20, 2023
SSFN.37 - Using Social Selling to Drive Predictable Revenue
Jun 13, 2023
SSFN.36 - Social Selling from the Heart with Special Guest Larry Levine
Jun 05, 2023
SSFN.35 - 5 LinkedIn Social Selling Hacks
May 31, 2023
SSFN.34 - How to succeed with Social Selling - even if your prospects aren't posting on LinkedIn with Brynne Tillman
May 24, 2023
SSNF.33 - Real-life Newbie Case Study with Daniel Willems
May 16, 2023
SSFN.32 - Social Selling by the Numbers - Chapter 3
May 08, 2023
SSFN.31 - Social Selling - Lessons Learned in 2023 (so far...)!
May 01, 2023
SSFN.30 - Using Social Selling to Turbocharge Cold Outreach!
Apr 24, 2023
SSFN.29 - The Role of Modern Content in a Social Selling Strategy
Apr 18, 2023
SSFN.28 - What Buyers Really Want?
Apr 13, 2023
SSFN.27 - Does your LinkedIn Profile really matter?
Apr 04, 2023
SSFN.26 - What is broken with traditional sales models (and what can be done about it)?
Mar 29, 2023
SSFN.25 - Social Selling Efficiency with Special Guest Michael Cupps
Mar 21, 2023
SSFN.24 - My Prospects are Not Active on LinkedIn. Now What?
Mar 16, 2023
SSFN.23 - From "Connection to Customer"
Mar 09, 2023
SSFN.22 - Does Social Selling Really Work?
Feb 28, 2023
SSFN.21 - All Sales are Social! So what exactly does this mean?
Feb 22, 2023
SSFN.20 - The Social Selling Tech Tool Box
Feb 15, 2023
SSFN.19 - The Impact of Mindset and Story on your Social Selling Strategy
Feb 08, 2023
SSFN.18 - Modern Social Prospecting with Special Guests Morgan Smith and Nicholas Thicket
Jan 31, 2023
SSFN.17 - Social Selling by the Numbers - 2023!
Jan 24, 2023
SSFN.16 - How to create and manage a 9 Figure Social Selling Team!
Jan 18, 2023
SSFN.15 - Out of the Box KPI's that Actually Move the Needle
Jan 09, 2023
SSFN.14 - The Best of 2022 - Social Selling by the Numbers!
Jan 03, 2023
SSFN.13 - From Social Selling Frustrations to Social Selling Success
Dec 27, 2022
SSFN.12 - How to Start Social Selling in the New Year
Dec 20, 2022
SSFN.11 - Social Prospecting is NOT Social Marketing
Dec 15, 2022
SSFN.10 - What the heck should I be posting to help my social selling efforts?
Dec 07, 2022
SSFN.9 - Overcoming Social Insecurities and Growing your Social Cred
Nov 29, 2022
SSFN.8 - A Social Selling Transformation with Special Guest Mariana Lima from Tricycle Europe
Nov 22, 2022
SSFN.7 - Social Selling Case Study with a Salesforce BDR
Nov 15, 2022
SSFN.6 - Everything is the Same, It is Just Different
Nov 08, 2022
SSFN.5 - A Social Selling Day in the Life with Brian Galicia
Nov 01, 2022
SSFN.4 - How to Sell Social Selling to your Boss
Oct 25, 2022
SSFN.3 - Social Selling by the Numbers
Oct 18, 2022
SSFN.2 - The Evolution of Social Selling with Alex Low
Oct 11, 2022
SSFN.1 - The Social Selling Newbie Nation Unite 🦸🏽‍♂️
Oct 01, 2022