Mastering Modern Selling

By Tom Burton, Brandon Lee, Carson V Heady

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Category: Marketing

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Episodes: 140

Description

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.

In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.

By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.

Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.


Episode Date
MMS #144 with Nicholas Loise - Your Sales Playbook is More Valuable Than Any Rep
Aug 25, 2025
MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors
Aug 07, 2025
MMS #142 - Entering the Revenue Zone in a Modern Sales Era
Jun 26, 2025
MMS #141 - The Trust Factor: Building Sales Teams Buyers Actually Want to Talk To with Jake Mannino
Jun 12, 2025
MMS #140 - Aligning Revenue Teams for Growth with Bill McCormark
Jun 05, 2025
MMS #139 - Mastering Modern Sales in an AI World with Tom & Carson
May 29, 2025
MMS #138 - Stop Blaming Sales, Build the System
May 22, 2025
MMS #137 - What Your Buyers Think is What You Sell with David Rosenberg
May 15, 2025
MMS #136 - From Good to Unstoppable: Creating Sales Momentum That Sticks with Larry Long Jr.
May 08, 2025
MMS #135 - The AI-Powered Sales Revolution: Why More Reps Isn't the Answer with Isabella Bedoya
May 01, 2025
MMS #134 - Redefining the PIP: A New Playbook for Sales Growth with JD Miller
Apr 24, 2025
MMS #133 - Modern Sales in Motion: What’s Working in 2025 with Brandon Lee and Tom Burton
Apr 17, 2025
MMS #132 - Prospect Smarter, Present Better, Win More
Apr 10, 2025
MMS #131 - Modern Sales Mastery: Strategies for Standing Out and Winning Big with Carson Heady and Tom Burton
Apr 03, 2025
MMS #130 - Capturing the CEO’s Magic Touch: Amplifying Strategy Across Sales, Marketing & Success with Tim FitzGerald
Mar 27, 2025
MMS #129 - The Price of Winning: How Smart Sales & Negotiation Drive Bigger Profits with Brian Doyle
Mar 20, 2025
MMS #128 - Cracking the Code of Modern B2B Sales with Anthony Iannarino
Mar 13, 2025
MMS #127 - The Power of Live Selling: How to Build a Brand and Drive Sales with James Buckley
Mar 06, 2025
MMS #126 - The Digital CEO: Building Reputation to Fuel Sales Pipeline
Feb 27, 2025
MMS #125 - Ditch the Scripts, Build Real Connections: Prospecting in 2025 with Larry Levine
Feb 20, 2025
MMS #124 - Turning Rejection into Revenue: What to Do When They Say No with Andrea Waltz
Feb 13, 2025
MMS #123 - The Custom Sales Playbook: From Chaos to Consistency with Lee Salz
Feb 06, 2025
MMS #122 - Humanizing Sales for Results: Building Relationships That Convert with Denise Murtha
Jan 30, 2025
MMS #121 - From LinkedIn Lurker to LinkedIn Leader: A Journey to Sales Success with Chris Dunn
Jan 23, 2025
MMS #120 - How to Level Up Your LinkedIn Strategy for More Conversations in 2025 with Brandon Lee and Carson Heady
Jan 16, 2025
MMS #119 - The Chameleon Effect: Unlocking High-Value Prospect Conversations with Stephen Oommen
Jan 09, 2025
MMS #117 - The Power of Being More Human in Sales with Andy Paul
Dec 19, 2024
MMS #116 - Driving Profitable Change: Sales Leadership with Don Barden
Dec 12, 2024
MMM #115 - From Data to Decisions: Digital Transformation Strategies with Denise Natali
Dec 05, 2024
MMS #114 - From Bar Bouncer to Tech President: Leveraging Your Network with Nabil Aitoumezian
Nov 28, 2024
MMS #113 - Adapting Sales Strategies for the Modern Marketplace with Amy Franko
Nov 21, 2024
MMS #112 - Strategic Sales Mastery: Building Scalable Growth with Liz Heiman
Nov 14, 2024
MMS #111 - The Evolving Art of Selling with Allan Langer
Nov 07, 2024
MMS #110 - Beyond the Bottom Line: Purpose-Driven Leadership in Modern Distribution with Dirk Beveridge
Oct 31, 2024
MMS #109 - Revenues Through Reputation with Brandon Lee and Tom Burton
Oct 24, 2024
MMS #108 - Out-Performing in a Digital-First World: Tactical Sales Strategies with David Brock
Oct 17, 2024
MMS #107 - From Doorsteps to Digital: Leveraging Offline Skills for Online Success with Jeff Kirchick
Oct 10, 2024
MMS #106 - Lead with Your Brand: Mark Hunter’s Guide to Sales and Leadership Success with Mark Hunter
Oct 04, 2024
MMS #105 - Live Shows & Podcasts for B2B Demand Generation with Carson Heady and Brandon Lee
Sep 26, 2024
MMS #104 - Unlocking the Power of Mentorship with Douglas Stewart: How to Take Control of Your Growth
Sep 19, 2024
MMS #103 - Mastering Leadership and Communication in Sales with Richard Vickers
Sep 12, 2024
MMS #102 - Scaling Success: Lessons from the Frontlines with Eric Watkins
Sep 05, 2024
MMS E#101 - Leading with Influence and Mastering Partnerships with Rob Fegan
Aug 29, 2024
MMS E#100 - The LinkedIn Playbook - Celebrating 100 Episodes with Daniel Disney
Aug 23, 2024
MMS #99 - Lead with LinkedIn: Why Every CEO Must Show Up
Aug 15, 2024
MMS #98 - Master the Complex Sale: Strategies for Sustainable Growth with Alice Heiman
Aug 09, 2024
MMS #97 - Video Prospecting: Avoiding Common Pitfalls and Achieving Success with Juan Pablo Garcia
Aug 02, 2024
MMS #96 - Sales Success: From Value Creation to Objection Handling with Bob Burg & Jeff West
Jul 25, 2024
MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz Wendling
Jul 18, 2024
MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen
Jul 11, 2024
MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024
Jul 04, 2024
MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig
Jun 27, 2024
MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe
Jun 20, 2024
MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland
Jun 13, 2024
MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst
Jun 06, 2024
MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones
May 30, 2024
MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione
May 22, 2024
MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking
May 16, 2024
MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez
May 09, 2024
MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson
May 02, 2024
MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer
Apr 25, 2024
MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith
Apr 18, 2024
MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities
Apr 12, 2024
MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter
Apr 04, 2024
MMS #79 - The Modern Revenue Generation Fly Wheel
Mar 28, 2024
MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin
Mar 22, 2024
MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman
Mar 15, 2024
MMS #76 - Sell More, Suck Less with Dale Dupree
Mar 08, 2024
MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. Fisher
Mar 01, 2024
MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee Salz
Feb 23, 2024
MMS #73 - Mastering Sales Fundamentals: Blending Tradition with Social Selling with Donald Kelly
Feb 19, 2024
MMS #72 - Mastering Modern Sales Leadership with Drew Ellis
Feb 11, 2024
MMS #70 - Commanding the Digital Stage: Mastering Confidence and Communication with Julie Hansen
Feb 01, 2024
MMS #69 - Retro Selling (Relationship First) in a Digital Age with Kevin Brown
Jan 22, 2024
SS 2.0 - #68: Modern Strategies for Acquiring New Customers
Jan 16, 2024
SS 2.0 - #67: Mastering Modern Selling in 2024
Jan 14, 2024
SS 2.0 - #65: A Look Ahead to the State of Sales, Social and Demand Creation in 2024
Jan 13, 2024
SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024
Jan 02, 2024
SS 2.0 - #63: From Average to Ace: Greg Laemmer's LinkedIn Leap to the Top#1 Sales Rep
Dec 26, 2023
SS 2.0 - #62: The Jolt Effect in Social Selling with Special Guest Matt Dixon
Dec 20, 2023
SS 2.0 - #61: The Art of Negotiation and Influence with Special Guest Mark Raffan.
Dec 11, 2023
SS 2.0 - #60: Social Selling from the Heart Part 2 with Larry Levine
Dec 03, 2023
SS 2.0 - #59: How to Succeed in the Face of Change and Uncertainty
Nov 24, 2023
SS 2.0 - #58: Social Selling Simplified with Special Guest Mike Weinberg
Nov 12, 2023
SS 2.0 - #57: A Playbook for Setting Your Income and Owning Your Life with Kristie Jones
Nov 10, 2023
SS20 - #55: How to use AI to augment and automate B2B Sales with Jeff Winter
Oct 29, 2023
SS2.0 - #54: How to Dominate the Newsfeed with Social Selling and Digital Marketing
Oct 23, 2023
SS 2.0 - #53: Advancing the Buyer Journey Through Videos and Events with Morgan J. Ingram
Oct 15, 2023
SS2.0 - #52: How to 3X your LinkedIn Response Rate in 30 Days with Mandy McEwen
Oct 07, 2023
SS2.0 - #51: Bridging the Gap between AI and Humans in Sales: A Discussion with Amarpreet Kalcat
Oct 01, 2023
SS2.0 - #50: Mastering the Future of Sales with the King of Social Selling, Daniel Disney
Sep 25, 2023
SS2.0 - Episode 49 "10x Growth with Social Recruiting and Employee Advocacy"
Sep 14, 2023
SS2.0 - Episode 48 "The Best Secret for Social Selling Success - Build a Community!"
Sep 06, 2023
SS20 - 47 "How to Grow Social Influence that Leads to Sales"
Aug 25, 2023
SS2.0 - Episode 46 "Sales is Broken - The New Revenue Blueprint with Special Guest Anthony Iannarino"
Aug 14, 2023
SS20-45 "Social Selling 2.0 "Dark Social" Case Study with Flora Muglia"
Aug 07, 2023
SS20-44: "Social Selling 2.0. The rules have changed. Are you ready?"
Jul 31, 2023
SSFN.43 - What's New in LinkedIn Sales Navigator!
Jul 24, 2023
SSFN.42 - How to Leverage your LinkedIn Commenting Style!
Jul 17, 2023
SSNF.41 - Social Selling - Mid Year Review (and Look Ahead)!
Jul 12, 2023
SSFN.40 - The Top 10 Modern Selling Mindset Shifts
Jul 12, 2023
SSFN.39 - Strategies for building relationships with your Buyer with guest Amelia Taylor.
Jun 28, 2023
SSFN.38 - How to use AI to turbo-charge Social and Modern Selling!
Jun 20, 2023
SSFN.37 - Using Social Selling to Drive Predictable Revenue
Jun 13, 2023
SSFN.36 - Social Selling from the Heart with Special Guest Larry Levine
Jun 05, 2023
SSFN.35 - 5 LinkedIn Social Selling Hacks
May 31, 2023
SSFN.34 - How to succeed with Social Selling - even if your prospects aren't posting on LinkedIn with Brynne Tillman
May 24, 2023
SSNF.33 - Real-life Newbie Case Study with Daniel Willems
May 16, 2023
SSFN.32 - Social Selling by the Numbers - Chapter 3
May 08, 2023
SSFN.31 - Social Selling - Lessons Learned in 2023 (so far...)!
May 01, 2023
SSFN.30 - Using Social Selling to Turbocharge Cold Outreach!
Apr 24, 2023
SSFN.29 - The Role of Modern Content in a Social Selling Strategy
Apr 18, 2023
SSFN.28 - What Buyers Really Want?
Apr 13, 2023
SSFN.27 - Does your LinkedIn Profile really matter?
Apr 04, 2023
SSFN.26 - What is broken with traditional sales models (and what can be done about it)?
Mar 29, 2023
SSFN.25 - Social Selling Efficiency with Special Guest Michael Cupps
Mar 21, 2023
SSFN.24 - My Prospects are Not Active on LinkedIn. Now What?
Mar 16, 2023
SSFN.23 - From "Connection to Customer"
Mar 09, 2023
SSFN.22 - Does Social Selling Really Work?
Feb 28, 2023
SSFN.21 - All Sales are Social! So what exactly does this mean?
Feb 22, 2023
SSFN.20 - The Social Selling Tech Tool Box
Feb 15, 2023
SSFN.19 - The Impact of Mindset and Story on your Social Selling Strategy
Feb 08, 2023
SSFN.18 - Modern Social Prospecting with Special Guests Morgan Smith and Nicholas Thicket
Jan 31, 2023
SSFN.17 - Social Selling by the Numbers - 2023!
Jan 24, 2023
SSFN.16 - How to create and manage a 9 Figure Social Selling Team!
Jan 18, 2023
SSFN.15 - Out of the Box KPI's that Actually Move the Needle
Jan 09, 2023
SSFN.14 - The Best of 2022 - Social Selling by the Numbers!
Jan 03, 2023
SSFN.13 - From Social Selling Frustrations to Social Selling Success
Dec 27, 2022
SSFN.12 - How to Start Social Selling in the New Year
Dec 20, 2022
SSFN.11 - Social Prospecting is NOT Social Marketing
Dec 15, 2022
SSFN.10 - What the heck should I be posting to help my social selling efforts?
Dec 07, 2022
SSFN.9 - Overcoming Social Insecurities and Growing your Social Cred
Nov 29, 2022
SSFN.8 - A Social Selling Transformation with Special Guest Mariana Lima from Tricycle Europe
Nov 22, 2022
SSFN.7 - Social Selling Case Study with a Salesforce BDR
Nov 15, 2022
SSFN.6 - Everything is the Same, It is Just Different
Nov 08, 2022
SSFN.5 - A Social Selling Day in the Life with Brian Galicia
Nov 01, 2022
SSFN.4 - How to Sell Social Selling to your Boss
Oct 25, 2022
SSFN.3 - Social Selling by the Numbers
Oct 18, 2022
SSFN.2 - The Evolution of Social Selling with Alex Low
Oct 11, 2022
SSFN.1 - The Social Selling Newbie Nation Unite 🦸🏽‍♂️
Oct 01, 2022