The Founder-Led Marketing Show

By Finn Thormeier

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Category: Marketing

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Episodes: 62

Description

In this podcast, Finn Thormeier, Founder of Project 33, shares current lessons and insights on all things Founder-Led Marketing, Demand Gen, SaaS Growth, Marketing, B2B Content, Linkedin, and more.

Episode Date
Sold His Last SaaS for $10-140M, Now Launching His Next SaaS Helping Enterprise Go PLG
May 15, 2024
A primer on GTM Ops with CS2’s Crissy Saunders
May 09, 2024
How This SaaS Founder Barely Avoided the Series B Trap
Apr 28, 2024
Todd Busler: How Champify’s CEO Nails LinkedIn Founder Content
Apr 23, 2024
How this CEO runs a $40M ARR SaaS with 40% Operating Margins
Apr 18, 2024
The Secret LinkedIn Consultant behind Top B2B CEO Brands
Apr 13, 2024
Building a $1M+ SaaS around B2B Podcasting
Apr 05, 2024
The State of ABM with N.Rich's CEO
Apr 02, 2024
2x $100M+ Exits, 1 Failure, Now on his 4th SaaS Startup
Mar 29, 2024
How this Founder is building a Consumer SaaS (at $1m+ ARR)
Mar 27, 2024
Tom Kieley: Scaling SourceDay to $10M+ ARR
Mar 24, 2024
How to align Marketing & Sales with Laura Erdem
Mar 21, 2024
Bootstrapper’s Guide to Scaling a $1M+ “Lifestyle” SasS Startup
Mar 14, 2024
How this CEO gets 2M Impressions on LinkedIn every Month
Mar 11, 2024
Nathan Latka’s CMO Reveals Founder-Led Marketing Secrets
Mar 09, 2024
From Head of Operations to SaaS CEO
Mar 07, 2024
Greg Head: How to Build a Valuable Software Company without Big Founding
Mar 01, 2024
How He scaled this SaaS beyond $10M ARR in 4 Years
Feb 27, 2024
Mike DeVries: How Enterprise SaaS Marketing and GTM Has Evolved
Feb 23, 2024
Steven Charlap: How to Build a B2B SaaS Company in the Healthcare Space
Feb 19, 2024
Chris Walker: How to Run an Executive Thought-Leadership Program
Feb 06, 2024
Max Greenwald: 4 Steps to Go From Founder-Led Sales to a Repeatable Sales Process
Jan 15, 2024
Peter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024
Jan 12, 2024
Kevin Bobowski: How B2B Marketing is Changing in the New Era of Efficiency
Jan 12, 2024
Finn Thormeier: How to Start a CEO Thought Leadership Program in 2024
Jan 08, 2024
Finn Thormeier: How to Grow Your B2B SaaS Business in 2024
Dec 25, 2023
Patrick Trümpi: Why Is the CSO at Unique Posting on LinkedIn?
Dec 18, 2023
Kevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup?
Dec 11, 2023
Udi Ledergor: How Gong Established & Designed Their Own Category
Dec 05, 2023
Philipp Ströhemann: How to Bootstrap SaaS to $10M
Nov 27, 2023
Justin Rowe: How to Fuel Your LinkedIn Ads and Scale Efficiently
Nov 23, 2023
Jason Fried: How to Write, Bootstrapping vs VC, Profit vs Revenue, Basecamp, HEY & Once
Nov 16, 2023
Peter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedIn
Oct 23, 2023
How to Repurpose Your LinkedIn Posts
Oct 17, 2023
Anurag Gupta: Lessons from AWS & How to get Past the $1M ARR Hurdle
Oct 09, 2023
How to Overcome Common Problems When Implementing Founder-Led Marketing
Oct 05, 2023
How to incorporate Founder-Led Marketing on Linkedin into your Marketing Strategy
Sep 23, 2023
Aleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR
Sep 19, 2023
B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing
Sep 14, 2023
Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle
Sep 09, 2023
Navigating Growth: Founder-Led Marketing vs. Founder Branding
Sep 05, 2023
The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs
Aug 30, 2023
How we Generated $102K Revenue From 1 Ad | The Founder-Led Marketing Show
Aug 23, 2023
How to Gain Credibility as Software Startup & Why Founders Need to Be Involved in Their Marketing | The Founder-Led Marketing Show
Aug 19, 2023
How Nathan Latka is leveraging founder-led marketing, How to shorten your marketing cycles, Facebook Ads vs LinkedIn Ads | The Founder-Led Marketing Show #18
Jul 29, 2023
Linkedin Ads Masterclass with Justin Rowe & Finn Thormeier — Live Q&A 6 | The Founder-Led Marketing Show #17
Jul 22, 2023
How to Implement Founder-Led Marketing, The #1 Benefit of Founder-Led Marketing, How Founder-Led Marketing Makes Sales Easier | The Founder-Led Marketing Show #16
Jun 18, 2023
When Is Founder-Led Marketing the Most Effective, Why Your Marketing Is Not Performing, Running Ads Is Not Demand Gen | The Founder-Led Marketing Show #15
May 24, 2023
How to Stand Out on LinkedIn in 2023, The Most Important Content Metric to Track, Understanding Marketing Cycles | The Founder-Led Marketing Show #14
Apr 13, 2023
What Is Demand Gen, Main Ingredients of a Good B2B Podcast, 4 Content Pillars for Successful Founder Branding, What Can B2B Learn From B2C? | The Founder-Led Marketing Show #13
Mar 20, 2023
Tracking the ROI of Content, How We Help B2B Software Companies Grow, How to Run Cost-Effective Marketing, 5 Reasons Why B2B Content Fails | The Founder-Led Marketing Show #12
Feb 09, 2023
What is Founder-Led Marketing? — Live Q&A 5 | The Founder-Led Marketing Show #11
Feb 02, 2023
Content Is Networking at Scale, Why Personal Branding Matters, Why ChatGPT Will Not Take Over Copywriting, 5 Reasons Why Video Is Superior | The Founder-Led Marketing Show #10
Jan 22, 2023
The most important B2B marketing channels in 2023 — Live Q&A 4 | The Founder-Led Marketing Show #9
Jan 17, 2023
What I Would Do in My First 3 Months as a New VP/Head of Marketing at a B2B Software Company — Live Q&A 3 | The Founder-Led Marketing Show #8
Dec 22, 2022
B2B Marketing During a Recession, How to Cut Out Bad Marketing to Save Cost, How to Get Exponential Growth in Marketing | The Founder-Led Marketing Show #7
Dec 20, 2022
Breaking down Refine Lab's and Chris Walker's Content & Marketing Strategy — Live Q&A 2 | The Founder-Led Marketing Show #6
Dec 15, 2022
Project 33's Founding Story, B2B Marketing for Startups, and Founder Branding — makeitwork Podcast | The Founder-Led Marketing Show #5
Nov 22, 2022
How to Start Posting on Linkedin, the 7 Hour Rule, Serving the B2B Side for a B2C Company, and More | The Founder-Led Marketing Show #4
Nov 17, 2022
How B2B Marketing Has Changed, Avoiding Marketing Silos, and More — Live Q&A 1 | The Founder-Led Marketing Show #3
Nov 09, 2022
Performance Marketing vs Content Marketing, LinkedIn Pages vs Personal Profiles, and Common Beginner Mistakes When Posting Content | The Founder-Led Marketing Show #2
Oct 13, 2022
Increasing Win Rates, Ideal Video Length, and The Simplest Content Strategy | The Founder-Led Marketing Show #1
Sep 16, 2022