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Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
Episode | Date |
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Lessons from Operator to Founder, AI Hype Nonsense, and Staying Curious with Ryan Heartfield!
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May 20, 2024 |
SPECIAL - The Resilience Sessions: Recorded Live at RSAC 2024
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May 17, 2024 |
Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!
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May 13, 2024 |
RSA Preview! Recording Stories of Resilience, Ally Armband Challenge, and Merch Store Launch!
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May 06, 2024 |
Graceful Persistence, and the Power of Emotional Intelligence with Denis Villeneuve!
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Apr 29, 2024 |
Practitioner and Event Organizer Paradox, Big 4 Consulting, and Client Empathy with Charles Payne!
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Apr 22, 2024 |
Best of: Top ideas from 2024
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Apr 15, 2024 |
From Operator to Sales, Staying Creative, and Tech's Role in Social Mobility with Amber DeVilbiss!
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Apr 08, 2024 |
Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!
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Apr 01, 2024 |
The Equation for Personal Growth and Cultivating Authenticity in Outreach with Kayla Cytron-Thaler!
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Mar 25, 2024 |
Taking a Flamethrower to FUD and Buzzword Mumbo Jumbo to Build Buyer Trust with Clark Barron!
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Mar 18, 2024 |
Using Lessons in Sales and Marketing Pain from CISO to vCISO Life with Royce Markose!
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Mar 11, 2024 |
How Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!
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Mar 04, 2024 |
Smashing Obstacles, Embracing Authenticity, and Building Your Squad with BlackGirlsHack!
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Feb 26, 2024 |
The Power of Your Authentic Self, Layering Skills, and Seizing Opportunity with Tashya Denose!
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Feb 19, 2024 |
Advocating for Your Career, Vital Skills, and Chasing Down What You Want with Kenneth Ellington!
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Feb 12, 2024 |
Finding Your Voice, Going Beast Mode for Your Career, and Lifting as You Rise with Shinesa Cambric!
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Feb 05, 2024 |
The Good, the Bad, and the Ugly of Selling Managed Services in Cybersecurity with Mike Pedrick
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Jan 29, 2024 |
Cyber for Builders, a guide for innovating, building trust, and standing out with Ross Haleliuk!
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Jan 22, 2024 |
Can't stop, won't stop! Career transitions, goal setting, and new projects with Maril Vernon!
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Jan 15, 2024 |
Building a new cybersecurity sales paradigm with Carlos Guerrero & Maria Graham!
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Jan 08, 2024 |
Happy New Year from Bare Knuckles and Brass Tacks! Here's to an Incredible 2024!
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Jan 01, 2024 |
Merry Christmas from Bare Knuckles and Brass Tacks!
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Dec 25, 2023 |
Best Of! Insights from Jason Carrico, Mike Privette, Chris Lieu, and Dani Woolf!
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Dec 18, 2023 |
Confronting the Reality of Sexual Harassment in Cybersecurity with an Anonymous Woman in Cyber
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Dec 11, 2023 |
Burrito Marketing, Standing Out, and Learning from Gen Z with CMO Pete Johnson!
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Dec 04, 2023 |
Dani Woolf on Understanding Your Customers, and How to Make that Data Drive Results!
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Nov 27, 2023 |
World Children's Day! Interviewing the Next Generation on Tech, Security, and More!
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Nov 20, 2023 |
Winners Announced! #CyberCommunityChallenge
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Nov 13, 2023 |
Chris Lieu on Embracing Curiosity, Making Connections, and Valuing Prospects Time!
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Nov 06, 2023 |
Terra Cooke on the Best Sales Experience She's Ever Had!
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Oct 30, 2023 |
Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity
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Oct 23, 2023 |
Jason Carrico on How to Scale Cyber Sales, and Working with the Buyer as a Team!
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Oct 16, 2023 |
Mariana Padilla on Being an Outsider in Cyber, Ride or Die for Community, and DEI in Tech
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Oct 09, 2023 |
BEST OF: Booth Strategy, Finding the Right Talent, Humility, Allyship, and More!
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Oct 02, 2023 |
Joel Benge on Cyber Messaging Failures and On-Air Review of Audience Outreach Emails!
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Sep 25, 2023 |
Jeff Wheatman on Who You're Really Selling to, Ambulance Chasing, and Inner Peace
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Sep 18, 2023 |
SPECIAL: The Cyber Community Month Challenge 🎃
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Sep 11, 2023 |
Crowdsourced Cybercrime, Deepfake Tech for Sale, and Big Things Coming Soon!
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Sep 05, 2023 |
Medus4 aka Katelyn Bowden on What She's Building Next!
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Aug 28, 2023 |
Reflection on Listener Feedback and the Dawn of Season 2!
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Aug 21, 2023 |
The Good, the Bad, and the WTF from Hacker Summer Camp 2023!
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Aug 16, 2023 |
Coming soon! The Good, the Bad, and the WTF from Hacker Summer Camp 2023
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Aug 14, 2023 |
Best Of: JD Sherry Pulls Back the VC Curtain! GTM, Scaling Sales Teams, and More!
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Aug 01, 2023 |
Evgeniy Kharam on Finding Common Ground, Lessons from Paintball, and Accountability
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Jul 24, 2023 |
Eliza-May Austin on Kicking the Cyber Sales Hornets Next, and Not Being a Knob
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Jul 17, 2023 |
SPECIAL REPLAY: Cyber Marketing and Sales without the Buzzwords and BS
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Jul 14, 2023 |
Threads, Threats, Pouty Billionaires, and Meet Up at Black Hat!
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Jul 10, 2023 |
Nafis Muhammad on Building Trust & Using GenAI the Right Way
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Jul 03, 2023 |
👊 ⚡ GIVEAWAY TIME!
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Jun 26, 2023 |
🏆 🤪 Awards Nonsense, How to Botch a Demo, and Keeping Up with Enterprise AI!
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Jun 20, 2023 |
JD Sherry Pulls Back the VC Curtain! GTM, Scaling Sales Teams, and More!
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Jun 12, 2023 |
SPECIAL: Women in Cyber Panel Interview!
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Jun 05, 2023 |
Ben Kelly on Getting More Meetings with Less and Just Being Yer Damn Self!
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May 30, 2023 |
The Georges Take on Toronto! Team Development, GPT Trends, Sales Tomfoolery
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May 15, 2023 |
London Miller on Seeking Connection, Discipline, and DEI Efforts
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May 10, 2023 |
RSA After Action Report, Heinous Outreach, and New LLM Security Stack
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May 04, 2023 |
💥 The Hits Keep Coming: Best of Bare Knuckles & Brass Tacks
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Apr 26, 2023 |
Victoria Germanova on Trial by Fire Cyber Sales, Metrics, and Repairing Trust
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Apr 19, 2023 |
Kayla Cytron-Thaler on Creativity and Avoiding "Commission Breath"
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Apr 12, 2023 |
CISO Mike Rogers on How to Behave Yourself in the Sales Dating Game
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Mar 29, 2023 |
Chaos abbreviated: GPT4, SVB, WTF?!
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Mar 22, 2023 |
Maria Graham on Building Trust with Cybersecurity Buyers
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Mar 15, 2023 |
AI Horrorshow Outreach, Cyber News, and How CISOs Prep for Downturns
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Mar 08, 2023 |
Terry Chapman on How Selling to vCISOs is Different
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Mar 01, 2023 |
Sexist AI Vendors, Stalking in Sales, and Delusional LLMs!
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Feb 22, 2023 |
Martin Oresnik on Crossing Sales Outreach Red Lines
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Feb 15, 2023 |
From the Road: The Power of Community in Cyber
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Feb 08, 2023 |
Flamethrower: Tech layoffs, LinkedIn LOL, ChatGPT & More!
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Jan 31, 2023 |
Neeko Chessnoe on Leading with Empathy in Cyber Sales
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Jan 24, 2023 |
Mahdi & David Part 2: The Art of Selling Cybersecurity
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Jan 12, 2023 |
Mahdi & David on The Art of Selling Cybersecurity
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Jan 11, 2023 |
Year End Reflections & What's Ahead in 2023!
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Dec 21, 2022 |
Erika Eakins on Building Trust and Being a Cyber Queen
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Dec 06, 2022 |
Erika Eakins on Building Trust and Being a Cyber Queen
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Dec 06, 2022 |
Is that BDR Gonna Make Me Into a Lampshade?!
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Nov 08, 2022 |
Chris Castaldo on How He Buys as a CISO
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Oct 20, 2022 |
Neil Saltman's Survival Guide for Selling to CISOs
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Oct 12, 2022 |
LinkedIn: Be a Person, Not a Pitch
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Sep 28, 2022 |
Trailer
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Sep 22, 2022 |