The JM Buzz
By Journal of Marketing
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Journal of Marketing
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 1
Reviews: 0
Episodes: 67
Description
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
| Episode | Date |
|---|---|
|
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
|
May 09, 2024 |
|
How Coining a New Term Can Encourage Specific Behaviors
|
May 02, 2024 |
|
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
|
Apr 25, 2024 |
|
Decolonizing Health Care: The Role of Marketing
|
Apr 18, 2024 |
|
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
|
Apr 11, 2024 |
|
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
|
Apr 04, 2024 |
|
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
|
Mar 28, 2024 |
|
Should Hospitals Specialize in an Area or Diversify?
|
Mar 07, 2024 |
|
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
|
Feb 29, 2024 |
|
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
|
Feb 15, 2024 |
|
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
|
Feb 08, 2024 |
|
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
|
Feb 01, 2024 |
|
A Research-Proven Strategy for Companies to Survive Bankruptcy
|
Jan 25, 2024 |
|
When Less Is More: The Power of Simple Packaging for Consumable Products
|
Jan 18, 2024 |
|
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
|
Jan 11, 2024 |
|
Hotels Should Pay Attention to Their Competitors' Reviews Too
|
Jan 04, 2024 |
|
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
|
Dec 07, 2023 |
|
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
|
Nov 16, 2023 |
|
How Do Investors React to Crowdsourcing Contests?
|
Nov 09, 2023 |
|
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
|
Oct 19, 2023 |
|
Collaborating with Universities Makes Products More Attractive to Consumers
|
Oct 12, 2023 |
|
How to Stop Customers from Abandoning Self-Designed Products
|
Oct 05, 2023 |
|
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
|
Sep 28, 2023 |
|
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
|
Sep 14, 2023 |
|
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
|
Sep 07, 2023 |
|
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
|
Aug 31, 2023 |
|
Do Autonomous Products Deprive Us of Meaningful Experiences?
|
Aug 24, 2023 |
|
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
|
Aug 17, 2023 |
|
Brand Extensions Often Fail—Here's How To Them Up for Success
|
Aug 10, 2023 |
|
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
|
Jul 27, 2023 |
|
"Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?
|
Jul 13, 2023 |
|
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
|
Jul 06, 2023 |
|
JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)
|
Jun 29, 2023 |
|
It's Time for Marketing Researchers to Change Their Approach to Gender
|
Jun 22, 2023 |
|
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
|
Jun 08, 2023 |
|
Creating Effective Marketing Messages Through Moderately Surprising Syntax
|
Jun 01, 2023 |
|
How Language Affects Content Engagement
|
May 25, 2023 |
|
Can Soda Brands Reduce Sugar Without Losing Sales?
|
May 11, 2023 |
|
When to Use Facts vs. Feelings for Soliciting Donations
|
May 04, 2023 |
|
How Effective is Advertising for Robotic Surgery?
|
Apr 27, 2023 |
|
Financial Vulnerability Is About More than Just Income
|
Apr 20, 2023 |
|
JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)
|
Apr 13, 2023 |
|
Answer This Question Before Selling a New Innovation
|
Apr 06, 2023 |
|
How Subscription Companies Can Avoid "Box Fatigue"
|
Mar 30, 2023 |
|
The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent
|
Mar 23, 2023 |
|
Can You Trust Doctors' Yelp Ratings?
|
Mar 16, 2023 |
|
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)
|
Mar 09, 2023 |
|
Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better
|
Mar 02, 2023 |
|
Three Simple Ways to Encourage App Adoption
|
Feb 23, 2023 |
|
Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance
|
Feb 16, 2023 |
|
Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing
|
Feb 09, 2023 |
|
Sell More to a Customer by Treating Other People and Property Considerately
|
Feb 02, 2023 |
|
How to Mitigate the Effects of Insider Selling
|
Jan 26, 2023 |
|
How Voice Technology Influences What We Reveal About Ourselves
|
Jan 19, 2023 |
|
Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect
|
Jan 12, 2023 |
|
Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes
|
Dec 15, 2022 |
|
JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)
|
Dec 08, 2022 |
|
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
|
Dec 01, 2022 |
|
We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons
|
Nov 17, 2022 |
|
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
|
Nov 10, 2022 |
|
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
|
Nov 03, 2022 |
|
From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?
|
Oct 13, 2022 |
|
How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation
|
Oct 06, 2022 |
|
How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance
|
Sep 28, 2022 |
|
Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity
|
Sep 28, 2022 |
|
Complaint De-escalation Strategies on Social Media
|
Sep 28, 2022 |
|
The Impact of Website Design on Health Insurance Marketplaces
|
Sep 28, 2022 |