Partnerships Unraveled

By Partnerships Unraveled

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Category: Marketing

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Episodes: 84

Description

A weekly podcast that delves into the world of channel marketing and partnerships. 

In each episode, we focus on the nitty-gritty of the channel marketing ecosystem - from partner enablement to engagement, co-marketing, co-selling and the buzzwords around - offering actionable takeaways for both established companies and emerging success stories.


Episode Date
083 - Kameron Olsen - Pioneering Change in the Telecom Channel
May 13, 2024
082 - Craig Schlagbaum - Building Channels With Recurring Revenue
May 07, 2024
081 - Mike Marzano from Contentsquare - How to Sell More With Cloud Marketplaces
Apr 29, 2024
080 - Innovate or Sink: The Roadmap for Enablement in Ecosystems with TIDWIT
Apr 22, 2024
079 - The Future of Market Development Funds and Through-Channel Marketing Automation webinar
Apr 15, 2024
078 - Ashley Rowland of Technology Advisor Alliance - The Telecom Channel and Tips for Agents
Apr 06, 2024
077 - How The Channel Is Changing
Mar 28, 2024
076 - Janet Schijns of JSG - The Biggest Opportunities For Channel Marketers
Mar 25, 2024
075 - Tim Britt of Freshworks - How to Build a Cloud Channel
Mar 18, 2024
074 - Darren Sharpe of Microsoft - The Benefits of Cloud Marketplaces for Channel Partners
Mar 05, 2024
073 - Laura Padilla - How to Build a Channel Program from Scratch
Feb 28, 2024
072 - Wayne Mason of Neat - How to Build a Run Rate Strategy for your Channel
Feb 22, 2024
071 - Frank Aan De Stegge of Zoom - How to Leverage Automation To Scale Partner Marketing
Feb 13, 2024
070 - Tim Maloney of RiskOptics - How to Run a Global Channel
Jan 29, 2024
069 - Allan Adler - The Future State of Channel Marketing
Jan 29, 2024
068 - Aaron Howerton of Samsara - Mastering the fusion of Partner Operations and Business Growth
Jan 25, 2024
067 - Vince Menzione of Ultimate Partner - Building success through SMB, AI and Cloud Marketplaces in Partnerships
Jan 17, 2024
066 - Peter Geytenbeek of Delinea - Navigating the Vendor-Reseller relationship for Sustainable Partnerships
Jan 11, 2024
065 - Unveiling the Ultimate New Year Resolutions for Channel VP Excellence!
Jan 08, 2024
064 - 2023 Partner Marketing: Predictions vs. Reality
Jan 05, 2024
063 - Barrett King of New Breed - Building cutting-edge B2B tech partnerships
Dec 18, 2023
062 - Cisco and Microsoft's SMB Play: Decoding the Strategy and why it Matters
Dec 11, 2023
061 - Ard-Pieter de Man, Author and Professor - Ecosystems, Collaboration, and the Future of Partnerships
Dec 04, 2023
060 - Global Perspectives, Local Realities: Can Channel Programs Ever Find the Right Balance?
Nov 27, 2023
059 - Rob Spee of Beyond Trust - Decoding the Transformation of Channel Strategy
Nov 20, 2023
058 - AI: The Seismic Shift in Channel Marketing ?
Nov 13, 2023
057 - Martin Whitehead of SAP - Navigating the Noise: Managing Communication in the Partner Ecosystem
Nov 06, 2023
056 - Growing Your Channel: Why the Long Tail Matters More Than You Think
Oct 30, 2023
055 - Asaël Akkerman of Spacewell - Trust, Energy and Partner-Driven growth
Oct 23, 2023
054 - Winning the Race: Strategies from Formula 1 for Partner Programs
Oct 16, 2023
053 - Will Yafi of TIDWIT - Mastering Partner Enablement and the Ecosystem Landscape
Oct 09, 2023
052 - Year One in Review: Unraveling Partnerships' Top Takeaways
Oct 02, 2023
051 - Breaking the 80-20 Rule: Strategies for Increasing Channel Partnerships and Profitability
Sep 25, 2023
050 - The role of Data and Automation in building Effective Channels
Sep 18, 2023
049 - The Ins and Outs of Creating a Successful Channel Team
Sep 11, 2023
048 - Cracking the Code: Compensation Strategies for Channel Partners
Sep 04, 2023
047 - Creating a Channel Architecture: What does a Channel look like?
Aug 28, 2023
046 - From Idea to Impact: Creating a Results-Driven Channel Strategy
Aug 21, 2023
045 - The Five Fundamentals to build a Channel
Aug 14, 2023
044 - Unlocking Upsell Potential: Maximizing Profits in the Channel
Aug 07, 2023
043 - How channel renewals drive sustainable revenue
Jul 31, 2023
042 - Closing opportunities within the channel
Jul 24, 2023
041 - Self-sustainable partner revenue: finding opportunities
Jul 17, 2023
040 - How to achieve Self Sustainable Growth with your Partners
Jul 10, 2023
039 - Summer slowness: Ways to avoid the Seasonal Slump
Jul 03, 2023
038 - Partner Revival: How to Reignite Inactive Partners
Jun 26, 2023
037 - Co-selling: Success through Collaborative Partnerships - Part 5/5
Jun 19, 2023
036 - The Power of Co-Marketing in Channel - Part 4/5
Jun 12, 2023
035 - Mastering Partner Enablement: Driving Success in Marketing, Sales, and Tech - Part 3/5
Jun 05, 2023
034 - Partner Onboarding: The Path to Revenue - Part 2/5
May 29, 2023
033 - Bridge the Partner Recruit -> Revenue Gap - Part 1/5
May 22, 2023
032 - Nurturing Channel Integrity: Key Strategies for Long-term Success
May 15, 2023
031 - Gear your Partner Journey towards TTV
May 08, 2023
030 - Partnerships: Marathon or Sprint?
May 01, 2023
029 - Shift from Portal to Platform
Apr 24, 2023
028 - Dreaming of the Partner Promised Land
Apr 17, 2023
027 - Aligning ISVs with Channel Partners
Apr 10, 2023
026 - What Partnerships Can Learn From Customer Success ?
Apr 03, 2023
025 - Partner Recruitment: Quantity or Quality?!
Mar 27, 2023
024 - Partners Are NOT Coming To Your Portal Pt.2
Mar 20, 2023
023 - Partners Are NOT Coming To Your Portal Pt.1
Mar 13, 2023
022 - Innovating Together: The Power of Tech Partnerships
Mar 06, 2023
021 - Why Partners CHURN and What to Do About It
Feb 27, 2023
020 - Channel Congestion is k*illing Partnerships
Feb 20, 2023
019 - Elevating Partner Marketing with Alliance Campaigns
Feb 13, 2023
018 - Through the World of Lead & Deal Registration
Feb 06, 2023
017 - Social Selling vs Social Sales: The Key to unlocking the Channels
Jan 30, 2023
016 - The DO's and DON'TS of MDF
Jan 23, 2023
015 - Mastering the art of Partner Communication
Jan 16, 2023
014- Why Partner Segmentation is Key for Channel Success
Jan 09, 2023
013- How to win with Partners in 2023
Jan 02, 2023
012- How embracing the Christmas mindset helps you build long-lasting partnerships
Dec 26, 2022
011- Doing business with the Big Channel Partners
Dec 19, 2022
010 - The Power of Alliances in Channel: Co-Innovation, Co-Marketing, Co-Selling
Dec 12, 2022
009 - Partners: What does a channel partner want from a partnership?
Dec 05, 2022
008 - Distribution - The Dos and Don'ts to make distribution work for your scaling channel
Nov 28, 2022
007 - Why Partnerships fail - 4 common problems and how to fix them
Nov 21, 2022
006 - How to create a data-informed channel culture – 3 key questions
Nov 14, 2022
005 - How to start a channel - 3 key focus areas for success
Nov 07, 2022
004 - Channel Marketing - 4 ways to improve partner marketing engagement
Oct 31, 2022
003 - Channel & Tech partnerships - How channel and tech partnerships amplify each other
Oct 24, 2022
002 - Remove the friction - How to remove friction in 5 key phases of the partner journey
Oct 17, 2022
001 - Partnerships unraveled - Introducing the weekly podcast that unravels the mysteries surrounding channel and partnerships
Oct 10, 2022
Trailer: Partnerships Unraveled
Oct 05, 2022