The Buyerside Chat

By Kristin Fisher

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Image by Kristin Fisher

Category: Marketing

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Episodes: 102

Description

Wholesale strategy and Faire growth for product-based brand founders — from former corporate and independent retail buyer Kristin Fisher, with 18+ years buying for Urban Outfitters, nationwide retailers, and her own multi-six figure gift shop.

Get buyer-backed strategies to grow your wholesale business, master the Faire platform, pitch retailers with confidence, and build a profitable product brand on your terms. Whether you're building your wholesale foundation or scaling your Faire presence to the next level, every episode gives you direct access to how retail buyers actually think — and what they're looking for when they decide which brands to stock.

Topics include: wholesale strategy, Faire platform mastery, retail buyer psychology, pitching indie retailers, product assortment strategy, pricing for profitability, and the mindset shifts that separate scaling brands from stuck ones.

Episode Date
How to Use Faire Email Automations to Grow Wholesale Sales | Episode 113
Jun 08, 2026
The Real Reason Great Product Brands Plateau | Episode 112
May 25, 2026
The One Mindset Shift Blocking Your Next-Level Growth | Episode 111
May 11, 2026
Is Your Product Biz Running The Show? Take Your Power Back. | Episode 110
Apr 27, 2026
Two Levers to Boost Your E-Commerce Sales | Episode 109
Apr 13, 2026
Navigating Overseas Sourcing: A Chat with Rebecca Woolbright | Episode 108
Mar 30, 2026
[REPLAY] How to Edit Your Line Like a Retail Buyer | Episode 107
Mar 16, 2026
[REPLAY] Fine-Tuning Your Collections: What (& When) to Launch | Episode 106
Mar 02, 2026
[Replay] Turn Trade Show Season into Your Growth Season | Episode 105
Jan 19, 2026
The 4 Biggest Wholesale Pitching Mistakes (& How to Fix Them) | Episode 104
Jan 05, 2026
The Energy Edit: How Doing Less Will Grow Your Product Biz Faster | Episode 103
Dec 22, 2025
Behind the Scenes at Faire: Visibility, Retailer Trends & AI with Faire CRO Jennifer Burke | Episode 102
Dec 08, 2025
How to Prep for Your Major Retail Buyer Meeting | Episode 101
Nov 24, 2025
You’re at 6+ Figures - So Why Does It Still Feel Scrappy? | Episode 100
Nov 10, 2025
Your Q4 Holiday Profit Plan: Focus, Flexibility & Less Hustle | Episode 99
Oct 27, 2025
A Brand Chat with Amita Nair of Ami Creative | Episode 98
Oct 13, 2025
From Burnout to Alignment: My Year of Growth (& a big secret!) | Episode 97
Sep 29, 2025
The Hidden Risks Hurting Your Product Biz | Episode 96
Sep 15, 2025
How to Validate New Product Ideas Without Inventory Overload [REPLAY] | Episode 95
Sep 02, 2025
From Capital Murder to Custom Rhinestone Suits: A Chat with Miranda Deaton of Velvet Outlaw | Episode 94
Aug 18, 2025
Overcoming Fear of Success: Why You Might Be Holding Back | Episode 93
Aug 04, 2025
The Mindset Shift To Redefine Success (for YOU) | Episode 92
Jul 21, 2025
Leveraging YouTube to Grow Your E-commerce Brand | Episode 91
Jul 07, 2025
[REPLAY] ONE Thing You Should Focus On Now To Prep for Faire Market | Episode 90
Jun 23, 2025
Your No-Stress Game Plan for Faire Market Success
Jun 09, 2025
From Dresses to Gift Boxes: A Buyer Chat with Co-Founders of Dare Gift Boxes
May 26, 2025
Buyer Hotline! AMA: Collections, Buyer Pitches & Sales Reps
May 12, 2025
How Storytelling Turned a Southern Family Recipe Into a Thriving Brand
Apr 28, 2025
3 Things The Best Faire Pages Have in Common
Apr 14, 2025
Wholesale MOQ Red Flags That Are Costing You
Mar 31, 2025
The 5-Step Quarterly Business Audit You Need to Be Doing
Mar 17, 2025
Boost Your Profit: Understanding Product Life Cycles | Episode 82
Mar 03, 2025
Fine-Tuning Your Collections: What (& When) to Launch | Episode 81
Feb 17, 2025
Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80
Feb 03, 2025
TikTok & Beyond: Diversifying Your Content Strategy with Sarah Weiss | Episode 79
Jan 20, 2025
Strategic Goal Setting Tips for Your Best Year Yet in 2025 | Episode 78
Jan 06, 2025
Holding Space For All Of Your Feels | Episode 77
Dec 16, 2024
Behind the Brand: The Power of Niching Down + Perseverance with Sarah Hart of Simply Curated | Episode 76
Dec 02, 2024
Retail Strategies for Q4: What to Prioritize to Increase Sales | Episode 75
Nov 18, 2024
What You Can Do Right Now To Prep for Faire Winter Market - Part 2 | Episode 74
Nov 04, 2024
What You Can Do Right Now To Prep for Faire Winter Market - Part 1 | Episode 73
Oct 28, 2024
Holiday Success on Etsy with Dylan Jaharus | Episode 72
Oct 21, 2024
Lessons Learned From Closing My Business | Episode 71
Oct 07, 2024
Why I Closed My Gift Shop - The Full Story | Episode 70
Sep 30, 2024
Buyer Chat! Strategies to Grow Your Wholesale Business Through Off-Price Channels with Jennifer O’Hare | Episode 69
Sep 16, 2024
How To Set Sales Goals (& Feel Good About Your Numbers) For Your Product Based Business | Episode 68
Sep 02, 2024
Your Next Best-Seller: How to Find & Profitably Test New Ideas | Episode 67
Aug 19, 2024
Leveraging Modern Shopping Behaviors To Drive Traffic (& Conversion) with Deonnah Carolus | Episode 66
Aug 05, 2024
Mid-Year Reset: Setting Your 2nd Half Goals | Episode 65
Jul 22, 2024
What's Working for Wholesale Right Now with Katie Hunt | Episode 64
Jul 08, 2024
How To Make Your Business Work FOR You | Episode 63
Jun 24, 2024
What To Do When Sales Are Slow with Ciara Stokeland | Episode 62
Jun 10, 2024
ONE Key Thing That You Should Do Now to Prep for Faire Market | Episode 61
May 27, 2024
Scaling A Creative Product Business That Aligns with Your Vision & Life - A Maker Chat with Dianna Allen | Episode 60
May 13, 2024
A Wholesale Buyer Outreach Strategy That Will Actually Convert | Episode 59
Apr 29, 2024
Employees vs Contractors: How to hire effectively (and legally) with Kira La Forgia of Paradigm Consulting | Episode 58
Apr 15, 2024
Profitable Decision Making: The Power of the Product Edit | Episode 57
Apr 01, 2024
Leveraging Data To Make Smart Marketing Decisions In Your E-Commerce Business - A Chat with Jessica Totillo Coster | Episode 56
Mar 18, 2024
The Future of Digital Marketing with AI and Google Changes with SEO Expert Nina Gibson | Episode 55
Mar 04, 2024
What’s Trending For Spring! | Episode 54
Feb 26, 2024
Trend Forecasting & Evolving Consumer Behaviors with Jessica Richards | Episode 53
Feb 19, 2024
Make The Most of Trade Show Season (Whether You’re There or Not!) | Episode 52
Feb 12, 2024
From Furniture E-commerce to Artist & Entrepreneur - A Maker Chat with Jillian Oliver of Gert & Co. | Episode 51
Feb 05, 2024
Investing In Support to Scale Your Product Business | Episode 50
Jan 29, 2024
Buyer Hotline! Ask Me Anything: Wholesale, Mindset & Growth | Episode 49
Jan 22, 2024
5 Retail Consumer Trend Predictions for 2024 | Episode 48
Jan 15, 2024
Your Biz Growth Plan (& a New Workshop Announcement!) | Episode 47
Dec 18, 2023
Creating Calm in the Chaos of the Holiday Season with Azia Whitted | Episode 46
Dec 11, 2023
Avoid This Mistake & Protect Your Product Business from Copycats with Nicole Swartz | Episode 45
Dec 04, 2023
Your Post-Black Friday Checklist: Inventory & Recapping Your Sales | Episode 44
Nov 27, 2023
Simplified Profit Strategies To Make Your Product Business Work For You with Ciara Stokeland | Episode 43
Nov 20, 2023
Combatting Decision Fatigue & Maximizing In-Season Opportunity | Episode 42
Nov 13, 2023
Conversion Tips To Optimize Your Shopify for BFCM with Shelley Easter | Episode 41
Nov 06, 2023
Corporate Retail Secrets Behind Product Packaging That Sells with Kelley Kempel | Episode 40
Oct 30, 2023
Let's Crush Holiday! 5 Tips To Drive More Profit in Q4 | Episode 39
Oct 23, 2023
How to Create Obsessed Customers for your E-commerce Brand with Kerrie Fitzgerald | Episode 38
Oct 16, 2023
Buyer Chat! Turning Your Vision Into Profitable Product Collections with Courean Napolitano of Vixen Collection | Episode 37
Oct 09, 2023
How Etsy Can Create a Profitable Revenue Stream in Your Established Product Business with Monica Little | Episode 36
Oct 02, 2023
Burnout, Product Sales Planning, Buyer Outreach, Oh My! An Ask Me Anything Chat | Episode 35
Sep 25, 2023
Shopify Tips to Stand Out This Holiday Season with Sarah Jansel | Episode 34
Sep 18, 2023
Scale Your Wholesale Business: 3 Places To Show Up to Diversify Your Retailers | Episode 33
Sep 11, 2023
INTRODUCING: The Buyerside Chat with Kristin Fisher
Sep 11, 2023
Maximize Profit this Holiday Season with Simple Sales & Inventory Goals | Episode 32
Jul 17, 2023
Mid-Year Goal Setting to Take Your Product Biz to the Next Level This Holiday | Episode 31
Jul 11, 2023
Creating White Space In The Summer To Plan For Holiday | Episode 30
Jul 03, 2023
How to Predict Seasons In Your Business | Episode 29
Jun 26, 2023
How To Nail Your Branding & Marketing Funnel as a Product Based Business with Ruthie Sterrett | Episode 28
Jun 19, 2023
Understanding Retailer Needs - Customizing Wholesale Solutions for Different Buyers | Episode 27
Jun 12, 2023
Finding Confidence in Your Finances To Drive More Profit in Your Product Business with LoriAnn Kuntz | Episode 26
Jun 05, 2023
4 Tips To Add Profit To Your Biz - WITHOUT Adding More Products! | Episode 25
May 28, 2023
Buyer Chat! Balancing Your Offering & Leaning Into Seasonality with Lauren Siviski of Fitz & Bennett Home | Episode 24
May 22, 2023
How To Use Email Marketing To Put Sales On Autopilot with Kerrie Fitzgerald | Episode 23
May 15, 2023
5 Lessons I've Learned Through The Last 5 Years In Business | Episode 22
May 08, 2023
Behind The Scenes Of The Corporate Retail Buying Process | Episode 21
May 01, 2023
Wholesale Trade Shows - How To Maximize Trade Shows For Your Brand (Whether You Attend or Not!) | Episode 20
Apr 24, 2023
How To Build a Website That Stands Out Using Shopify with Erin Alexander of Product Powerhouse | Episode 19
Apr 17, 2023
A look into my Biz! Q1 Takeaways + What I’m Working On This Quarter | Episode 18
Apr 09, 2023
Leveraging SEO and Legacy Content On Shopify for E-Commerce Growth with Nina Gibson | Episode 17
Apr 03, 2023
5 Tips For Your Brand To Stand Out On Faire | Episode 16
Mar 27, 2023
How to Design (Or Buy) Into Your Product Assortment Strategy To Drive Profit and Hit Your Sales Goals | Episode 15
Mar 20, 2023
Why It Is Important To Have An Assortment Strategy as a Product Based Business | Episode 14
Mar 13, 2023
How To Get Out Of Your Own Damn Way (Especially as a Product Based Business!) | Episode 13
Feb 24, 2023