Aussie Online Growing on Shopify
By Rachel Abdy
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Category: Marketing
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Episodes: 181
Description
You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in. I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.
| Episode | Date |
|---|---|
|
E175 - After 18 Months With Ecommerce Clients, I Finally Saw The Pattern
|
Jun 17, 2026 |
|
E174 - These 3 Changes Created My Biggest Month In 5 Years
|
Jun 10, 2026 |
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E173 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In [PART II]
|
Jun 03, 2026 |
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E172 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In
|
May 27, 2026 |
|
E171 - Paul Waddy eCom Grow Online Course: My Personal Review
|
May 20, 2026 |
|
E170 - Added Value To My Meta & Klaviyo Service: For Shopify Clients
|
May 13, 2026 |
|
E169 - Stop Tweaking, Start Selling: Product Pages 101
|
May 06, 2026 |
|
E168 - A Business Founder Story: Lyn from Gympie Patchwork
|
Apr 08, 2026 |
|
E167 - Is This You? The Shopify Store Owners I Work With
|
Apr 01, 2026 |
|
E166 - Shopify AI Sidekick and What I’m Using it For
|
Mar 25, 2026 |
|
E165 - A Coffee Chat about Confidence, Content and Growing a Local Business
|
Mar 18, 2026 |
|
E164 - A Real Business Conversation about Content (and what I told her)
|
Mar 11, 2026 |
|
E163 - Klaviyo A/B Testing - Why Email Experiments are Important and What I Learned
|
Mar 04, 2026 |
|
E162 - Meta Success, My Tips! Some Common Beginner Traps When Advertising on Meta
|
Feb 25, 2026 |
|
About the Podcast and Your Host Rachel
|
Feb 24, 2026 |
|
E161 - A Content Creator: You Can Work With Him For Your eCommerce Biz Too
|
Feb 18, 2026 |
|
E160 - Let's Be The Driver of our Steam Train This Year! Grow your Shopify Store
|
Feb 11, 2026 |
|
E159 - One Email = $550 in Revenue (Here’s Why It Worked)
|
Feb 04, 2026 |
|
E158 - Planning Your 2026 Shopify Year: Promos and our Energy / Capacity
|
Jan 28, 2026 |
|
E157 - I’m Sharing My Meta Dashboard: Why Advantage+ Shopping Is Working So Well in 2026
|
Jan 21, 2026 |
|
E156 - Planning Your 2026 Shopify Success: Why Structure Beats Hustle
|
Jan 14, 2026 |
|
[BONUS EPISODE] Meta is the place to be in January 2026 for profitable customers - 100%!
|
Jan 09, 2026 |
|
E155 - Klaviyo Deliverability Score Repair. Tips for Email Revenue Success in 2026 [A Case Study]
|
Jan 07, 2026 |
|
E154 - Day 1 Launch! Highest revenue in 4 years! 350% increase on 2024.
|
Dec 03, 2025 |
|
E153 - My Facebook Ads Stopped Working. Troubleshoot Why Meta isn't performing.
|
Nov 26, 2025 |
|
E152 – Meta AI Generated Images for your Facebook Ads – improved!
|
Nov 19, 2025 |
|
E151 - Podcast Guest: Dan from One Drop Cartel and His Founder Story
|
Nov 12, 2025 |
|
E150 - Getting More Traffic to your Shopify Website: Promotions for 2026
|
Nov 05, 2025 |
|
E149 - eCommerce Equation Online Course: My Personal Review
|
Oct 29, 2025 |
|
E148 - Black Friday Part III - My Top Three Planning Tips (Meta and Klaviyo)
|
Oct 22, 2025 |
|
E147 - Black Friday Planning 2025 Part II - Small Biz Blind Spots
|
Oct 15, 2025 |
|
E146 - Black Friday Planning 2025 Part I - Small Biz Blind Spots
|
Oct 08, 2025 |
|
E145 - My Meta Ads Strategy spend $15 per day or $150 per day
|
Oct 01, 2025 |
|
E144 - Help! My Facebook Ads aren’t working!
|
Sep 24, 2025 |
|
E143 - Are You Under $5K or Over $5K Shopify Store? FAQ from Clients on Discovery Calls – Answered!
|
Sep 17, 2025 |
|
E142 - Increase Your Social Media Performance Easily! Reach, Meta Insights and RePosting
|
Sep 10, 2025 |
|
E141 - I Doubled my Revenue! And my ROAS on Meta Ads was 2.5 for July 2025!
|
Sep 03, 2025 |
|
E140 – What I have Learned in Spending 250K on Facebook Ads
|
Aug 27, 2025 |
|
E139 - How to spend $15 p/day or $150 p/day on your Meta Ads to grow your Shopify Store [E138 Part II]
|
Aug 20, 2025 |
|
E138 – Meta Giant Shift 2025 and Why Ads Matter More Than Ever: Andromeda and the Algorithm
|
Aug 13, 2025 |
|
E137 – Don’t Quit! You need the Zero to get the 100! Your pep-talk if you're struggling with Shopify
|
Aug 06, 2025 |
|
E136 [E135-B]: Feed the Meta Machine - Turn one Image into 10! Success with Facebook Ads in 2025
|
Jul 30, 2025 |
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E135 – Feed the Meta Machine - Turn one Video into 10! Success with Facebook Ads in 2025
|
Jul 23, 2025 |
|
E134 - Marketing That Meets You Where You’re At: New Ads + Email Offers
|
Jul 16, 2025 |
|
E133 - Why Frequency is a Super Important Meta Ads Metrics for your Facebook Ads. Why you should care about it too!
|
Jul 09, 2025 |
|
E132 - What are Good and Bad Social Media Metrics? Let's Talk About It...
|
Jul 02, 2025 |
|
Grow your Shopify eCommerce Business in Australia in 2025
|
Jun 29, 2025 |
|
E131 - Smarter Email Marketing & Inbox Overload – Let's Talk Strategy!
|
Jun 25, 2025 |
|
E130 – Data is Grey! Approach your Marketing $$$ with a Wholistic Mindset
|
May 21, 2025 |
|
E129 - Meta Advantage + Shopping Sales Ads – Your Best Way for New Customers in 2025!
|
May 14, 2025 |
|
E128 - How I would spend $500 on Meta Ads for my Shopify Store - A Real Strategy
|
May 07, 2025 |
|
E127 - Keep your Store Promos and Emails “Skimable” Clear Communication Shopify and Klaviyo
|
Apr 30, 2025 |
|
E126 - Why Cheap Meta Ads Traffic is Not Always Good Traffic: Let's Pay for Customers and Not Just Clicks!
|
Apr 23, 2025 |
|
E125 – Growing Pains… What’s Next after My Highest Revenue Month Ever in 4 Years!
|
Apr 16, 2025 |
|
E124 - My 20% Shopify Conversion Rate! Breaking Down The REAL Cost of Advertising & Growth
|
Apr 09, 2025 |
|
E123 - What to do when Meta Advantage + Shopping Ads don't work!
|
Apr 02, 2025 |
|
E122 - What is Working on Meta Now with Ads! Facebook and Instagram Advertising for Shopify
|
Mar 26, 2025 |
|
E121 - $100 p/hr Shift! Stop Busy and Start Building Your Business
|
Mar 19, 2025 |
|
E120 - Meta Ads Strategy for my Subscription Box Launch
|
Mar 12, 2025 |
|
E119 – 30% More Sales in 2024 with Smaller Profit - My Shopify Growth Real Story
|
Mar 05, 2025 |
|
E118 – [PART III] Get More Website Traffic to your Shopify Store 2025!
|
Feb 26, 2025 |
|
E117 – [PART II] Get Website Traffic – Cheap Meta Ads To Get Customers in 2025!
|
Feb 19, 2025 |
|
E116 - [PART I] Get More Website Traffic - My Subscription Box Launch Strategy for 2025
|
Feb 12, 2025 |
|
E115 - Build that Bridge! Construct to Completion Instead of Starting - Growing an Online Business Australia
|
Feb 05, 2025 |
|
E114 - [REPLAY] My Top 3 Episodes: E105 Organic Social Media is Your Testing Ground
|
Jan 29, 2025 |
|
[BONUS EPISODE] Get 50% added value FREE until 28 February 2025
|
Jan 23, 2025 |
|
E113 - [REPLAY] My Top 3 Episodes: E094 Get More Website Traffic
|
Jan 22, 2025 |
|
E112 - [REPLAY] My Top 3 Episodes: E001 Let's Make This Happen!
|
Jan 15, 2025 |
|
E111 - 36% of my Revenue in 2024 came from Email! Build this Klaviyo Segment today!
|
Dec 18, 2024 |
|
E110 - Black Friday Meta Ads Case Study. What Happened vs What I Predicted 2024
|
Dec 11, 2024 |
|
E109 - Your Promo Calendar 2025. Get More Website Traffic next year!
|
Dec 04, 2024 |
|
E108 - January 2025 Projects. Some eCommerce Store Maintenance
|
Nov 27, 2024 |
|
E107 - Predictions for Meta and Social Media 2025
|
Nov 20, 2024 |
|
E106 - Pay Attention! Current Struggles in my Shopify eCommerce Store
|
Nov 13, 2024 |
|
E105 – Organic Socials is your Testing Ground if you are a beginner with Meta Ads
|
Nov 06, 2024 |
|
E104 – BFCM Meta Ads Strategy, What Facebook Ads to Run Black Friday 2024
|
Oct 30, 2024 |
|
E103 – Overnight Success Online is Usually a Myth… Protect your Mindset to Progress!
|
Oct 23, 2024 |
|
E102 – Refresh Your Pop-Up BFCM 2024 Black Friday Revenue Strategy
|
Oct 16, 2024 |
|
E101 – You are Doing a Great Job!
|
Oct 09, 2024 |
|
E100 - Facebook Ads with AI - New technologies and My thoughts!
|
Oct 02, 2024 |
|
💰 E099 - More Revenue for Black Friday 2024 with a Group Challenge
|
Sep 25, 2024 |
|
E098 - Special Offer 50% Free! Just for Small Aussie Businesses
|
Sep 17, 2024 |
|
E097 BFCM Planning 2024! Time to Brainstorm your Black Friday offer!
|
Sep 11, 2024 |
|
E096 - Ask Your Agency These Questions
|
Sep 05, 2024 |
|
E095 – Build these Meta Custom Audiences for your online store
|
Aug 28, 2024 |
|
E094 - Get more Website Traffic!
|
Aug 24, 2024 |
|
E093 – Customers don’t magically appear! It is a result of your consistent work
|
Aug 14, 2024 |
|
E092 – my eCommerce Steady Growth Umbrella Strategy
|
Aug 07, 2024 |
|
E091 – Give yourself a payrise! When was the last time you paid yourself more...
|
Aug 01, 2024 |
|
E090 - Shopify Segments to Celebrate your Customers!
|
Jul 24, 2024 |
|
E089 - Facebook Ads Strategy vs Tactics - Don't get sucked in!
|
Jul 18, 2024 |
|
E088 - Klaviyo Email Marketing Deliverability Score - what's yours?
|
Jul 10, 2024 |
|
E087 - Beginner Facebook Ads Mistakes
|
Jun 27, 2024 |
|
E086 – Shopify eCommerce Lead-Gen Case Study: Get more customers!
|
Jun 19, 2024 |
|
E085 – Facebook Ads Metrics that Matter! My Top 5 when doing an Aussie small biz eCommerce audit
|
Jun 12, 2024 |
|
E084 – Let’s create your Content Calendar for social media! Generating more leads = more sales!
|
Jun 05, 2024 |
|
E083 - Beginner Series eCommerce Australia. A client's real Facebook Ad Account Audit - some common mistakes!
|
May 29, 2024 |
|
E082 - Are we all expected to become influencers?
|
May 23, 2024 |
|
E081 - My Inventory Bucket System 💰 A plan to turn un-loved inventory into cash!
|
May 16, 2024 |
|
E080 - Beginner Series Online Business: Blogging for SEO in Australia
|
May 09, 2024 |
|
E079 - Is Organic Social Media worth it? Beginner Series eCommerce Australia on Shopify
|
May 02, 2024 |
|
E078 – Types of Online Biz Models! Beginner Series eCommerce Australia on Shopify
|
Feb 29, 2024 |
|
E077 - Are you giving away too much?
|
Feb 22, 2024 |
|
E076 - What ads are you running on Meta in 2024?
|
Feb 15, 2024 |
|
E075 - "While you're waiting..." How often are your customer hearing from you?
|
Feb 07, 2024 |
|
E074 - Boxing Day Sale 2023 revenue up 2400%! Why running a strategic sale may be just what your business needs!
|
Feb 01, 2024 |
|
E073 - How to Choose a Niche! Beginner Series eCommerce Australia on Shopify
|
Jan 24, 2024 |
|
E072 - Are you Klaviyo email Flows fatiguing?...
|
Jan 17, 2024 |
|
E071 (Part III of III) Planning for your best year in eCommerce 2024!
|
Jan 11, 2024 |
|
E070 (Part II of III) Planning for your best year in eCommerce 2024!
|
Jan 10, 2024 |
|
E069 (Part I of III) Planning for your best year in eCommerce 2024!
|
Jan 09, 2024 |
|
E068 - All the data! Lessons learned from trying to track too much in 2023.
|
Jan 04, 2024 |
|
E067 - I sold a business!
|
Dec 27, 2023 |
|
E066 - Feedback from Customers no matter good or bad... is actually ALL good!
|
Dec 20, 2023 |
|
Trailer
|
Dec 16, 2023 |
|
E065 - Revenue Increased 450%! Join me for my Black Friday post-mortem
|
Dec 13, 2023 |
|
E064 - Do you have a Subscription? My Top 10 reasons why everyone should start one!
|
Nov 22, 2023 |
|
E063 - Why start strategizing now for 2024? It could be worth just 20min of your time today.
|
Nov 13, 2023 |
|
E062 - Strategy vs Worrying: what I learned getting stuck recently.
|
Nov 04, 2023 |
|
E061 - Black Friday Planning! Be in front of your customers, they're looking for reasons to shop.
|
Oct 25, 2023 |
|
E060 - Packaging your Small Product Biz!
|
Oct 17, 2023 |
|
E059 - Are you solving or are you doing? My experience with a business owner victim mindset...
|
Oct 11, 2023 |
|
E058 - Subscription Box Update on my September Launch - How did it land?
|
Oct 05, 2023 |
|
E057 - I increased my revenue by 400% - What can you celebrate in your business today?
|
Sep 28, 2023 |
|
E056 - How I got a 7% website conversion rate. Thoughts while mid-launch of my Subscription Box.
|
Sep 20, 2023 |
|
E055 - ROI on brand advertising - What you may be doing wrong with Meta ads.
|
Sep 13, 2023 |
|
E054 - Has your data been to the dentist?
|
Sep 05, 2023 |
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E053 - Mastering Marketing - it only takes 1 key skill!
|
Aug 30, 2023 |
|
E052 - What are your best performing buttons?
|
Aug 22, 2023 |
|
E051 - What is your Customer Acquisition Cost (CAC)?
|
Aug 17, 2023 |
|
E050 - Don't talk yourself out of it! I'm taking an inventory plunge
|
Aug 10, 2023 |
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E049 - Cliché in eCommerce... love them and hate them!
|
Aug 02, 2023 |
|
E048 - Do the work once! Make your tasks work for you long-term.
|
Jul 26, 2023 |
|
E047 - Moving forward... always... how to
|
Jul 19, 2023 |
|
E046 - Success with paid traffic in 2023 on Facebook and Instagram
|
Jul 12, 2023 |
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E045 - Taking a break in eCommerce: when was your last holiday or break?
|
Jul 04, 2023 |
|
E044 - I don't offer Free Shipping on my two Shopify stores anymore - why?
|
Jun 28, 2023 |
|
E043 - Add Value without having a Sale: 7 different ways
|
Jun 20, 2023 |
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E042 - If you are struggling right now - you're not alone!
|
Jun 15, 2023 |
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E041 - All things social media! Are you struggling to keep motivated?
|
Jun 06, 2023 |
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E040 - Where is your business at? Time for a check-in as the CEO!
|
May 31, 2023 |
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E039 - A 14.5% conversion rate with this one strategy for 2023. The best news? You can do this too!
|
Mar 29, 2023 |
|
E038 - An upsell for your customers without an expensive Shopify App!
|
Mar 22, 2023 |
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E037 - 25% of my revenue in 2022! If you are not already doing this - start today!
|
Mar 15, 2023 |
|
E036 - A Beginner's Guide to eCommerce. My experience in 2 years and questions to help you if starting out.
|
Mar 08, 2023 |
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E035 - A weekly Facebook LIVE! Why and How to do your own!
|
Mar 01, 2023 |
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E034 - Branding and Advertising opportunities in 2023! Do you do any of these?
|
Feb 22, 2023 |
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E033 - I used AI and it got me a sale! ChatGPT and Jasper
|
Feb 15, 2023 |
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E032 - How do I get more sales? What I have learned in 2 years of eCommerce.
|
Feb 09, 2023 |
|
E031 - 10 questions to answer for 2022 and support growth in 2023!
|
Feb 02, 2023 |
|
E030 - My Top 10 Email Subject Lines! A Klaviyo email audit and my takes on the results that I generated
|
Jan 25, 2023 |
|
E029 - Let's do our strategy work before too much of 2023 gets away from us!
|
Jan 19, 2023 |
|
*UPDATE* E028 - Christmas Inventory Disaster!
|
Jan 11, 2023 |
|
E027 - 10 Reasons to Raise your Prices in 2023!
|
Jan 03, 2023 |
|
E026 - Dropshipping to grow a business - good or bad?
|
Dec 27, 2022 |
|
E025 - Making Decisions.
|
Dec 19, 2022 |
|
E024 - My Top 3 Productivity Tools. These are easy - otherwise there would be no point!
|
Dec 15, 2022 |
|
E023 - Cost of living pressures and feeling uncertain today
|
Dec 12, 2022 |
|
E022 - DIY Facebook Ads for 2023 - How to spend $5 p/day on Meta
|
Dec 06, 2022 |
|
Trailer
|
Dec 03, 2022 |
|
E021 - Priorities for 2023 - Let's make a plan to focus on growth next year!
|
Dec 01, 2022 |
|
E020 - Making Mistakes Today
|
Nov 24, 2022 |
|
E019 - How soon can I expect a sale?
|
Nov 16, 2022 |
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E018 - I increased my Average Order Value by 27% - my reasons why you can too!
|
Nov 14, 2022 |
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E017 - Why are Facebook / Instagram Ads so frustrating? It is a love-hate thing - PART 2
|
Nov 11, 2022 |
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E016 - Why are Facebook / Instagram Ads so frustrating? It is a love-hate thing... PART 1
|
Nov 04, 2022 |
|
E015 - My favourite eCommerce Podcasts
|
Oct 29, 2022 |
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E014 - Why are you doing that?
|
Oct 26, 2022 |
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E013 - Email marketing will work in 2023 - it contributes more than I had imagined in 2022.... like $$$$
|
Oct 23, 2022 |
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E012 - Risk vs Reckless. What side of the fence are you on when making Business decisions?
|
Oct 19, 2022 |
|
E011 - Do you celebrate your Business Growth?
|
Oct 16, 2022 |
|
E010 - How to make some quick revenue in your Business, we are heading for the quick win today!
|
Oct 13, 2022 |
|
E009 - My $3 purchase to boost revenue in 2023 - Plus some business expenses I now regret!
|
Oct 10, 2022 |
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E008 - Christmas Inventory Disaster!... and the Business Boss Mindset opportunity it has become!
|
Oct 06, 2022 |
|
E007 - Why are Crafts Simply... Life Changing?
|
Oct 03, 2022 |
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E006 - 10 Tips for Product Pages and your Website - Up Level your Customer's Experience!
|
Sep 29, 2022 |
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E005 - I am considering selling at a market - have you? The Value in mining that customer feedback!
|
Sep 26, 2022 |
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E004 - Pricing your Products! *Hint... it doesn't happen just the once...
|
Sep 23, 2022 |
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E003 - What would you do with an extra day per week?
|
Sep 22, 2022 |
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E002 - Packaging Supplies - How much are they really costing you?
|
Sep 22, 2022 |
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E001 – Let’s Make this Happen! Growing Online in Australia with Shopify
|
Sep 22, 2022 |