Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

By Aaron Thomasson

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Category: Management

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Episodes: 27

Description

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.


Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:


- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization


We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:


- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions


Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.


🗓 New episodes drop the last week of every month.


📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.


Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.


Episode Date
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
Nov 19, 2025
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
Oct 22, 2025
Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel
Sep 24, 2025
The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz
Aug 27, 2025
AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole
Jul 24, 2025
Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
Jun 24, 2025
The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
May 20, 2025
Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors
Apr 22, 2025
Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack
Mar 26, 2025
2025 Pricing Predictions: Insights from Industry Experts
Jan 30, 2025
Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky
Dec 11, 2024
Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
Oct 23, 2024
Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin
Sep 25, 2024
Behavioral Economics and the Truth About Pricing with Melina Palmer
Aug 29, 2024
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Jul 25, 2024
The Future of Retail Pricing Powered by Al with Alex Galkin
May 28, 2024
Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
Apr 24, 2024
The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
Mar 28, 2024
Monetizing and Pricing Sustainability with Stephan Liozu
Feb 29, 2024
Discover Your Perfect Pricing Model with Danilo Zatta
Jan 25, 2024
Navigating Retail Transformation with Oliver Banks
Nov 09, 2023
From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail
Jul 19, 2023
Pricing Consultancy and Commercial Strategy Insights with Zen Ore
May 16, 2023
Three Key FMCG Trends That Impact Pricing Right Now with James Tenser
Mar 29, 2023
Change Management and Pricing Tactics with Stephan M. Liozu
Mar 09, 2023
The state of home retail amid rising inflation with Juan Diez Barrientos
Feb 06, 2023
Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky
Oct 11, 2022