Meta Ads: Under the Hood
By Megan Winter
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Category: Marketing
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Episodes: 94
Description
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let's dive in!
| Episode | Date |
|---|---|
|
Help! My ads aren't working: A guide to troubleshooting poor performing meta ads
|
Jul 20, 2026 |
|
How to use Meta ads to find business bottlenecks with Ellen Hooper
|
Jul 13, 2026 |
|
PART 6: 6 steps to profitable Meta ads
|
Jul 06, 2026 |
|
PART 5: 6 steps to profitable Meta ads
|
Jun 29, 2026 |
|
PART 4: 6 steps to profitable Meta ads
|
Jun 22, 2026 |
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What happened after spending $100 a day on Meta ads
|
Jun 17, 2026 |
|
PART 3: 6 steps to profitable Meta ads
|
Jun 15, 2026 |
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PART 2: 6 steps to profitable Meta ads
|
Jun 08, 2026 |
|
PART 1: 6 steps to profitable Meta ads
|
Jun 01, 2026 |
|
INTRO: 6 steps to profitable Meta ads
|
May 25, 2026 |
|
The truth about profitable Meta ads for retail brands
|
May 18, 2026 |
|
A must-listen for successful meta ads: brand first, ads last
|
Mar 10, 2026 |
|
How to create 'good' creative for meta ads that actually convert
|
Feb 23, 2026 |
|
What a data expert wants you to know about meta ads
|
Feb 09, 2026 |
|
Secrets to successful meta ads in 2026 - part 2
|
Feb 04, 2026 |
|
Secrets to successful meta ads in 2026 - part 1
|
Jan 30, 2026 |
|
Scale without selling out using meta ads - with Denise Dunn
|
Jan 14, 2026 |
|
3 must-have video ads for successful meta ads
|
Dec 10, 2025 |
|
Part 2: 10 Meta Ad Mistakes (and how to avoid them)
|
Sep 07, 2025 |
|
Part 1: 10 Meta Ad Mistakes (and how to avoid them)
|
Aug 31, 2025 |
|
The 4 Principles of Successful Meta Ads
|
May 26, 2025 |
|
You Don't Need More Followers. You Need More Trust.
|
May 19, 2025 |
|
It's not how much value you offer, it's how much value people THINK you offer
|
May 12, 2025 |
|
3 Reasons People Aren't Buying From You: And How To Fix It
|
Apr 14, 2025 |
|
How Much is a New Customer Worth to You
|
Apr 07, 2025 |
|
Slash Costs & Boost Performance with Stronger Creative
|
Mar 31, 2025 |
|
Ethical Brands: How to Compete with Planet-Destroying Giants on Meta
|
Mar 24, 2025 |
|
6 steps to stop wasting money on Facebook Ads
|
Mar 17, 2025 |
|
Meta Ads Success Metrics to Measure (and the benchmarks to aim for)
|
Mar 03, 2025 |
|
Learn To Run Your Own Ads or Outsource to an Agency?
|
Feb 24, 2025 |
|
Horror Stories of Agencies Past
|
Feb 17, 2025 |
|
How Much Ad Spend to Hit Your Revenue Goal?
|
Feb 10, 2025 |
|
Meta Ads Myths in 2025: Facebook & Instagram ad BS you can ignore
|
Feb 03, 2025 |
|
Facebook & Instagram ads in 2025: what's changed, what hasn't
|
Jan 27, 2025 |
|
Part 4 - Harness the power of Meta ads series
|
Apr 05, 2024 |
|
Part 3 - Harness the power of Meta ads series
|
Mar 27, 2024 |
|
Part 2 - Harness the power of Meta ads series
|
Mar 20, 2024 |
|
Part 1 - Harness the power of Meta ads series
|
Mar 14, 2024 |
|
Double Your Facebook Ads Results Instantly: Stop Using Top, Middle & Bottom of Funnel
|
Feb 14, 2024 |
|
Why Every Website Needs to Install the Facebook Pixel (even if you aren't running Facebook Ads)
|
Feb 07, 2024 |
|
Unlocking the Power of Value Perception: The Heart of Effective Marketing
|
Jan 31, 2024 |
|
Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience
|
Jan 24, 2024 |
|
Facebook Ad Success: Defining Your High-Value Audience
|
Jan 17, 2024 |
|
Inventing your own product with Chrissy Dupé
|
Jan 11, 2024 |
|
How to set up and use a Weekly Tracking Sheet for eCommerce Success
|
Jan 03, 2024 |
|
How to Optimise your Facebook Ads for Never-Ending Improvements
|
Dec 27, 2023 |
|
Facebook Ads Success Must-Have Ingredients
|
Dec 20, 2023 |
|
How to use ChatGPT to write your Social Media posts for you
|
Dec 13, 2023 |
|
How to use ChatGPT to write excellent Facebook Ad Copy for you
|
Dec 06, 2023 |
|
Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year
|
Nov 29, 2023 |
|
Optimising Website Conversion with Clayton Bates
|
Nov 22, 2023 |
|
Understanding CPA: A Key Metric for Facebook Ad Success
|
Nov 15, 2023 |
|
3 Ways You're Pushing Customers Away: And How to Flip It
|
Nov 08, 2023 |
|
People Want to See You. Stop Hiding Behind Your Brand.
|
Nov 01, 2023 |
|
AI Can't Replace Authenticity and Humans Have Inbuilt Authenticity Detectors
|
Oct 25, 2023 |
|
What to Do If Someone Copies Your Product
|
Oct 18, 2023 |
|
Attribution: Why It's Important to Understand the Holistic Ecosystems of Ads
|
Oct 11, 2023 |
|
Google or Facebook Ads, or Both? The difference between search and discovery marketing channels
|
Oct 04, 2023 |
|
What can Bricks and Mortar Stores teach us about Online Marketing
|
Sep 27, 2023 |
|
Don't Keep Flogging a Dead Horse: How to Avoid Sunk Cost in Marketing
|
Sep 20, 2023 |
|
The secret to good Facebook Ads: playing the game by the current rules
|
Sep 13, 2023 |
|
What Every Successful Business Owner Knows: How to Actually Achieve Your Goals
|
Sep 06, 2023 |
|
How Discounting Could Be Harming Your Brand, and What to Do Instead
|
Aug 30, 2023 |
|
The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want
|
Aug 23, 2023 |
|
How this eCommerce Entrepreneur went from flying blind to having a marketing strategy: Interview with Tanya Boots
|
Aug 22, 2023 |
|
Don't Waste Money on Facebook Ads: Listen to this
|
Aug 16, 2023 |
|
The Ultimate Algorithm Hack
|
Aug 09, 2023 |
|
The one on jealousy
|
Aug 02, 2023 |
|
Doing the Impossible
|
Jul 26, 2023 |
|
How to Thrive when "no one is spending"
|
Jul 19, 2023 |
|
The Anatomy of a Successful Campaign: Analysing the Metrics That Matter
|
May 10, 2023 |
|
Organic or Paid: Which Social Media Marketing Strategy is Best?
|
May 03, 2023 |
|
Facebook Ads Geek Out: Human Input + AI
|
Apr 26, 2023 |
|
The Sales Funnel Explained: Unlocking its Power
|
Apr 19, 2023 |
|
Facebook Ads In-House vs Agency: Which is Best for You?
|
Apr 12, 2023 |
|
Trust Matters: 10 Ways to Build Trust and Boost Sales
|
Apr 05, 2023 |
|
Harnessing the Power of AI for Your eCommerce Success
|
Mar 29, 2023 |
|
Update on My Online Store
|
Mar 08, 2023 |
|
The Art & Science of Magnetic Messaging
|
Mar 01, 2023 |
|
5 Mistakes to Avoid When Defining Your Ideal Customer Avatar
|
Feb 22, 2023 |
|
6 Step Formula to Successful Facebook Ads - Part 6
|
Feb 15, 2023 |
|
6 Step Formula to Successful Facebook Ads - Part 5
|
Feb 08, 2023 |
|
6 Step Formula to Successful Facebook Ads - Part 4
|
Feb 01, 2023 |
|
6 Step Formula to Successful Facebook Ads - Part 3
|
Jan 25, 2023 |
|
6 Step Formula to Successful Facebook Ads - Part 2
|
Jan 18, 2023 |
|
6 Step Formula to Successful Facebook Ads - Part 1
|
Jan 11, 2023 |
|
Cash Flow Confidence with Amy Bett
|
Nov 23, 2022 |
|
7 Influencing Techniques to Persuade People to Buy from You
|
Nov 16, 2022 |
|
14x ROI by combining Email & Facebook Ads
|
Nov 09, 2022 |
|
How to see if your Facebook ads are really working
|
Nov 02, 2022 |
|
How to Recession-Proof Your Online Store
|
Oct 26, 2022 |
|
I Bought an Online Store (Here's Why)
|
Oct 19, 2022 |
|
10 Tips for a Champagne worthy Q4
|
Oct 12, 2022 |
|
Welcome to the Podcast! Intro Episode
|
Oct 12, 2022 |