Digital Changemakers
By JCDecaux UK
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Category: Marketing
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Episodes: 48
Description
Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom.
With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations with the CFO, demonstrate why advertising matters and show how marketing drives shareholder value. This network of experts offers considered discussion and practical perspectives to help marketers navigate an increasingly complex marketing landscape.
Digital Changemakers from JCDecaux is available on the JCDecaux Marketing Hub, Spotify, Apple Podcasts, YouTube and wherever you get your podcasts. For the latest episodes, research, case studies and more, visit the JCDecaux Marketing Hub.
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| Episode | Date |
|---|---|
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EVP Strategy at WPP Media: Why brand marketing needs a rebrand
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Jun 11, 2026 |
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How the BBC taps into the national conversation using real-world media
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May 19, 2026 |
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Grow Different: Georgia Scott on brand, data and driving growth at Monzo
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Apr 07, 2026 |
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How Interflora keeps a legacy in bloom using creativity and emotion.
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Mar 03, 2026 |
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How to harness the value of trust in your brand.
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Feb 03, 2026 |
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How EDF builds trust through real-world channels.
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Jan 20, 2026 |
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Raising the bar: How curiosity, data and intuition fuel Diageo's marketing success
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Nov 12, 2025 |
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Building a startup through powerful partnerships.
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Oct 14, 2025 |
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Why marketers should think like scientists.
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Sep 02, 2025 |
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Rightmove: The power of brand.
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Jul 23, 2025 |
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Uber: The brand and performance flip.
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Jun 17, 2025 |
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Building London's brand with Laura Citron OBE.
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Apr 30, 2025 |
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How marketers can tap into the magic of airports.
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Mar 18, 2025 |
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Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.
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Mar 05, 2025 |
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Why London is the shop window for Out-of-Home.
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Feb 20, 2025 |
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The Balancing Act: Mastering the art of short and long-term marketing.
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Jan 23, 2025 |
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Media, measurement and metrics - how did we get here?
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Nov 28, 2024 |
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Skincare brand E45 on the importance of diversity in advertising.
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Oct 22, 2024 |
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Better data in, better marketing ROI out.
|
Oct 03, 2024 |
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Tackling hygiene poverty with brand partnerships.
|
Sep 05, 2024 |
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Mastering the masterbrand.
|
Jul 29, 2024 |
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How to grow your business through marketing.
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Jul 10, 2024 |
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How creative testing drives results.
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Mar 06, 2024 |
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How to make your brand famous with outdoor media.
|
Feb 15, 2024 |
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Capturing the spirit of the nation.
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Jan 09, 2024 |
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Why attention matters.
|
Dec 19, 2023 |
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Creativity as a force for growth.
|
Nov 07, 2023 |
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Scaling a sustainable start-up
|
Oct 03, 2023 |
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Gen Z: The Economic Powerhouse.
|
Sep 05, 2023 |
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Giffgaff talks people, planet and profit.
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Aug 08, 2023 |
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Summer Series: Cutting through with Out-of-Home
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Jul 26, 2023 |
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Summer Series: Using Out-of-Home to build a brand
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Jul 19, 2023 |
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Summer Series: Scaling your brand with the power of the public screen
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Jul 11, 2023 |
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Google and JCDecaux: Black, Asian and Multi-ethnic Disruptors
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Jun 06, 2023 |
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Marketing shouldn’t be left to the marketing department.
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May 01, 2023 |
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The £4.5bn untapped market: Results speak louder than words.
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Apr 04, 2023 |
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Pause. Assess. Be Bold. Repeat.
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Mar 07, 2023 |
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The Public is your only critic.
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Feb 07, 2023 |
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Adapt or Die: The Macroeconomic and Structural changes affecting Advertising today.
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Jan 24, 2023 |
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Location-based advertising, a 17.78% CAGR growth market worth £76.4bn globally.
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Jan 17, 2023 |
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An expert guide to multi-channel measurement.
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Dec 13, 2022 |
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Digital is the new traditional - brand channels’ latest digital capabilities.
|
Dec 06, 2022 |
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Why marketers should talk in numbers, not crayons.
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Nov 29, 2022 |
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Learn the Language of the CFO for Success in the Boardroom.
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Nov 21, 2022 |
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Leaking Ad spend, a billion-pound problem for advertisers.
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Nov 15, 2022 |
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Digital Changemakers channel trailer.
|
Nov 02, 2022 |
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Don’t panic! How to navigate a recession.
|
Nov 02, 2022 |
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5 Megatrends Curious Marketers Should Know.
|
Nov 02, 2022 |