The Everyday Storyteller

By Hilary Salzman

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Image by Hilary Salzman

Category: Marketing

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Episodes: 199

Description

For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time. In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller. Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.

Episode Date
Brand Story Masterclass : Lesson 5 - Sharing your story
Jan 29, 2024
Brand Story Masterclass : Lesson 4 - Your values
Jan 29, 2024
Brand Story Masterclass : Lesson 3 - Your mission
Jan 29, 2024
Brand Story Masterclass : Lesson 2 - Your vision
Jan 29, 2024
Brand Story Masterclass: Lesson 1 - Your purpose
Jan 29, 2024
Brand Story Masterclass bonus episode. Why figuring out your brand story may be the best thing you do this year.
Jan 29, 2024
If you stand for nothing, what will you fall for?
Dec 08, 2023
Going back to the beginning is valuable storytelling content.
Dec 07, 2023
Can I help you? Yes you can but only if you tell me how. 
Dec 06, 2023
Don’t wear high heels you can’t walk in when meeting a new client.
Dec 05, 2023
Have I finally found my tribe?
Dec 04, 2023
I will not buy nuts this Christmas
Dec 01, 2023
Unlocking a storytelling goldmine
Nov 30, 2023
A lesson in getting the basics right when launching your website.
Nov 29, 2023
What happens when you run out of ideas?
Nov 28, 2023
Why thinking about our legacy is not a big a deal as you might think.
Nov 27, 2023
Someone stole my passport when I was boarding the plane.
Nov 24, 2023
Panic not fear and why understanding the difference will help you get your voice heard.
Nov 23, 2023
Bad, sad, made? No, just proud.
Nov 22, 2023
I broke my own cardinal rule and it didn’t end well.
Nov 21, 2023
Stop what you’re doing for a moment and watch the world not fall apart.
Nov 20, 2023
How to make sure your voice doesn’t get lost over Christmas.
Nov 17, 2023
How to keep generating story ideas (and what to do when your creative juices run dry)
Nov 16, 2023
How to find your voice after taking time out.
Nov 15, 2023
5 storytelling shortcuts to avoid like the plague
Nov 14, 2023
5 shortcuts to make storytelling easier for you.
Nov 13, 2023
Storytelling. Less of a mountain to climb, more of a delightful stroll.
Nov 10, 2023
How to use storytelling when you haven’t sold a bean.
Nov 09, 2023
5 tips for using customer stories to help you sell.
Nov 08, 2023
What Taylor Swift can teach us about business storytelling.
Nov 07, 2023
Unpacking the Magic of Storytelling
Nov 06, 2023
I, not you. Why talking about ourselves can help us build deeper connections.
Nov 03, 2023
Selling without selling. Learn a different way with storytelling
Nov 02, 2023
Launching something new? 3 tips to help you sell more.
Nov 01, 2023
Boo! Three things you can learn from spooky tales that will help you connect with your dream clients
Oct 31, 2023
Know your place or find your people? Why big isn’t necessarily better.
Oct 30, 2023
Why no news is not always good news… some times it can be really bloody annoying.
Oct 27, 2023
The lesson being a nerdy stamp collector taught me. 
Oct 26, 2023
What does ‘show don’t tell’ actually mean anyway?
Oct 25, 2023
Don’t assume everyone will love what you do just because you do.
Oct 24, 2023
Lessons in customer storytelling by Carrie Bradshaw. 
Oct 23, 2023
How to create a vision of a better future for your customers with you in it!
Oct 20, 2023
How to use storytelling to sell products.
Oct 19, 2023
What are my customers doing right now?
Oct 17, 2023
8 questions to get you talking about your story today.
Oct 17, 2023
Shhhh! I’m listening. Why we love to eavesdrop on other people’s conversations and what that means for business storytelling.
Oct 16, 2023
How to tell a story with social purpose
Oct 13, 2023
Help your audience feel part of something that matters.
Oct 12, 2023
How to tap into your customer's emotional decision making
Oct 11, 2023
The top 10 storytelling mistakes and how to avoid making them.
Oct 10, 2023
How to write a founder story when you’re not the only one running the business. 
Oct 09, 2023
How to apply classic marketing theory to make your stories kick ass.
Oct 06, 2023
All change. How to know when it’s time to update your story.
Oct 05, 2023
How to own your story
Oct 04, 2023
Family opinions in business - proceed with caution
Oct 03, 2023
Taking charge of the self-doubt stories we tell ourselves
Oct 02, 2023
Please don’t cancel me but I really dislike back to school photos.
Sep 29, 2023
How to turn excellent service into your headline story
Sep 28, 2023
A terrible tale of what happens when you tell one story but act out another.
Sep 27, 2023
Face your fears and find your voice
Sep 26, 2023
Your first anything will be bad. Embrace imperfection.
Sep 25, 2023
Want to be a creatively brilliant storyteller? Why not follow my lead and take a break.
Jul 21, 2023
How our words can shape the paths of others.
Jul 20, 2023
My experiences as a recovering people pleaser!
Jul 19, 2023
When did we become so boring? How embracing our childlike mindset can help us tell more captivating stories.
Jul 18, 2023
Please stop making your customers work hard to buy from you.
Jul 17, 2023
A simple truth about storytelling for anyone sitting on the fence.
Jul 14, 2023
What to do if you don’t want anyone to read your emails
Jul 13, 2023
If you knew your story could give hope to others, would you feel less awkward sharing it?
Jul 12, 2023
How to avoid the common language traps when talking about your business.
Jul 11, 2023
How to tell a story as a purpose-led business to attract others and unite them behind your cause?
Jul 10, 2023
How channeling a 90s pop star can help you overcome creative block.
Jul 07, 2023
Need to put up your pricing? Storytelling can help you.
Jul 06, 2023
How to talk about Your Product/Service without sounding negative or preachy?
Jul 05, 2023
4 stories you may never have thought of telling
Jul 04, 2023
Have you got a major case of main character syndrome?
Jul 03, 2023
Beyond the obvious. How to dig deep with your customers to uncover the most powerful stories.
Jun 30, 2023
What to do when your stories get in your way.
Jun 29, 2023
How to tell stories when writing really isn’t your thing.
Jun 28, 2023
Using your story to address and overcome prejudice.
Jun 27, 2023
How to share stories that break down barriers.
Jun 26, 2023
Why do we need more female storytellers in business?
Jun 23, 2023
Your customers really care about your values. So you should too.
Jun 22, 2023
Jargon buster. Title: Unraveling the Difference: Purpose, Vision, Mission, and Values
Jun 21, 2023
Don’t fall into the trap of virtual signalling when telling your business stories.
Jun 20, 2023
5 tips for tapping into the stories your customers are telling about you.
Jun 19, 2023
3 ways to make sure nobody forgets your stories
Jun 16, 2023
Help! I don't think I have a story to tell.
Jun 15, 2023
What's the difference between your brand story and your business stories and when should you use them?
Jun 14, 2023
Unleashing your voice. 5 tips for speaking with confidence.
Jun 13, 2023
An analogy, metaphor and simile walk into a business story…
Jun 12, 2023
Being more vulnerable might just make you stronger.
Jun 09, 2023
Being on trend. Or being relevant?
Jun 08, 2023
When you speak to everyone, you speak to no-one.
Jun 07, 2023
How to lose your audience in under two minutes.
Jun 06, 2023
I get it. Selling what you do can feel uncomfortable.
Jun 05, 2023
How to use storytelling to build an engaged audience
Jun 02, 2023
Just do it. My guide to starting a podcast.
Jun 01, 2023
Story. The evolution of us.
May 31, 2023
It's all in the details. Or is it?
May 30, 2023
How do you connect with an audience that’s different from you?
May 29, 2023
Story Writing Masterclass: Lesson 5 - My tips for telling a brilliant story and avoiding any nasty slip ups!
May 26, 2023
Story Writing Masterclass: Lesson 4 - How to make structure your friend when writing your stories.
May 25, 2023
Story Writing Masterclass: Lesson 3 - How to add sparkle to make your stories interesting and compelling.
May 24, 2023
Story Writing Masterclass: Lesson 2 - How to make sure your story has all the right stuff in it before you start to write it.
May 23, 2023
Story Writing Masterclass: Lesson 1 - What is a story?
May 22, 2023
Be more human. How to switch up facts and figures for emotional connections
May 19, 2023
Don’t be afraid to go to the dark side. Why we appreciate honesty in storytelling
May 18, 2023
I’m a podcaster, get me out of here! What being a guest on another show taught me about my voice.
May 17, 2023
Tales from the wardrobe. An honest account of hosting a daily podcast.
May 15, 2023
Am I allowed to tell my story?
May 12, 2023
Your voice is not the bogeyman. It's time to stop being afraid of it.
May 11, 2023
Memory like a goldfish? I wish.
May 10, 2023
How to get other people to tell great stories about you.
May 09, 2023
3 reasons why it’s time to nail your personal brand story.
May 04, 2023
3 storytelling myths we need to talk about.
May 03, 2023
You don’t have to be a great writer to be a good storyteller.
May 02, 2023
Life is an (emotional) rollercoaster.
Apr 28, 2023
The secret to making storytelling less of a mountain to climb.
Apr 26, 2023
Hunting high and low. Where to look for stories.
Apr 25, 2023
What ‘winning hearts and minds’ really means and how storytelling can help you.
Apr 24, 2023
All the stories you can tell. Ideas for telling customer stories with impact.
Apr 14, 2023
How to get your stories sizzling.
Apr 13, 2023
Stories to showcase your personal side.
Apr 12, 2023
How to use storytelling, when you’ve got no stories to tell.
Apr 01, 2023
3 tips for branding yourself and telling your small business story
Mar 31, 2023
When they try to silence us, it’s time to speak louder than ever
Mar 30, 2023
I bet you don’t listen to this episode
Mar 29, 2023
How to write business stories when everything is conspiring against you.
Mar 24, 2023
You are the writer of your story. Don't forget it.
Mar 23, 2023
Being emotional is not a curse. In fact, it could be the thing your audience really love about you.
Mar 22, 2023
Storytelling isn’t just for your About Me page. 5 tips for using stories across your website.
Mar 21, 2023
Telling a great customer story is easy when you know how. Or have a template to show you!
Mar 17, 2023
The secret sauce recipe to a great customer case study
Mar 16, 2023
We’re all just one hot mess. Let’s not try and pretend otherwise.
Mar 15, 2023
Have you ever stopped to think how your words make others feel?
Mar 14, 2023
And the award goes to...
Mar 13, 2023
Can you tell a story about something dull?
Mar 10, 2023
Is outsourcing storytelling admitting defeat?
Mar 09, 2023
INTERNATIONAL WOMEN’S DAY SPECIAL: Why words can sometimes be just as strong as action
Mar 08, 2023
What can we learn from a good ghost story?
Mar 07, 2023
Customer success stories are ready-made content. So why aren’t you using them more?
Mar 06, 2023
How to ensure your brand story doesn't end up in the bottom of your knicker drawer?
Mar 03, 2023
A foolproof way to ensure your stories are always about your audience. 
Mar 02, 2023
Why figuring out your brand story may be the best thing you do this year.
Mar 01, 2023
Where do you draw the line between fact and fiction when telling your story?
Feb 28, 2023
This episode is brought to you by a chat bot.
Feb 24, 2023
3 simple ways to make your stories more memorable.
Feb 23, 2023
How to make sure what you say counts.
Feb 22, 2023
How to use fear wisely - tapping into your customer's worries without scaremongering.
Feb 21, 2023
What can you learn from my failed job interview?
Feb 20, 2023
Are you a ‘wordy’ and does it even matter?
Feb 16, 2023
Stop telling your life story and tell your customers’ story instead.
Feb 15, 2023
Looking for love? What online dating teaches us about storytelling.
Feb 14, 2023
What I’ve learned writing 65 podcasts
Feb 13, 2023
Don’t leave it up to your customers to fill in the missing gaps.
Feb 10, 2023
Look into my crystal ball... How to use storytelling to create a better future.
Feb 09, 2023
How to use stories to get people to do things you want them to do
Feb 08, 2023
How to brand yourself when you work for someone else.
Feb 07, 2023
The case of the invisible egg machine (and the storytelling lesson we can learn from it)
Feb 06, 2023
Up for a giggle? How and when to use humour in your stories.
Jan 27, 2023
5 practical ways you can use storytelling.
Jan 26, 2023
What the movies can teach us about fear of change.
Jan 25, 2023
How to talk about your values so they are more ‘Yes!’ Than ‘Yawn’
Jan 19, 2023
How talking about your values could bag you a whole new audience.
Jan 18, 2023
Hang on to your story this year. You may just need it.
Jan 16, 2023
Nobody really wants what you do. They just want you to solve their problem.
Jan 13, 2023
Why ‘just showing up’ isn’t always as easy as the experts make out.
Jan 10, 2023
Your values vs your value. What’s the difference?
Jan 09, 2023
Crisis, struggle, resolution. How traditional story structure can be your friend.
Jan 05, 2023
Who are your stories for? A quick and easy way to figure this out.
Jan 03, 2023
Storytelling in the age of the anti-hero; how 2023 is going to be the year for keeping it real.
Jan 02, 2023
5 New Year’s storytelling resolutions you’ll actually be able to keep.
Dec 30, 2022
Your personal storytelling recipe.
Dec 29, 2022
A story is not just for Christmas. Why consistency is the key to good storytelling.
Dec 22, 2022
The science of storytelling. A Christmas lecture.
Dec 21, 2022
The 3 rules of storytelling.
Dec 20, 2022
Never assume others understand how you can change their life.
Dec 19, 2022
Why trust matters and how you can use stories to build it.
Dec 14, 2022
You're awesome. It's a pity no-one else knows it.
Dec 13, 2022
How do you know when it's time to change your story?
Dec 12, 2022
We shall accept nothing less than an equal voice.
Dec 09, 2022
Follow the leader, leader, leader.
Dec 08, 2022
Sticks and stones can break my bones...
Dec 07, 2022
Feel the (storytelling) fear and do it anyway.
Dec 06, 2022
Why work in progress is better than no progress at all.
Dec 05, 2022
Why failure stories matter and how to use yours to build trust.
Dec 02, 2022
Can imposter syndrome put a damper on your storytelling or could it actually help you?
Dec 01, 2022
Revealing the woman behind the curtain.
Nov 30, 2022
Sharing. Or oversharing?
Nov 29, 2022
What is someone I know reads my story?
Nov 28, 2022
Storytelling. What's all the fuss about anyway?
Nov 25, 2022
Why my voice matters to me. And why yours should matter to you.
Nov 24, 2022
What to do when life gives you mouldy rotten lemons.
Nov 23, 2022
Your voice is your greatest gift. So get out there and use it.
Nov 22, 2022
Why your story counts (and all the reasons you don't think it does).
Nov 21, 2022
It's time to take storytelling of your to-do list
Nov 21, 2022
Puppet or puppeteer?
Nov 21, 2022
Coming soon. The Everyday Storyteller. A podcast for women with something to say.
Nov 01, 2022