Ecommosaurus is the podcast for ecommerce marketers of physical products brands. Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail. And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.