OOO - A Web3 Marketing Podcast
By OOO - a Web3 Marketing Podcast
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Category: Marketing
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Episodes: 70
Description
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
alex@outofordinary.xyz
#web3marketing
| Episode | Date |
|---|---|
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#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared
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Sep 23, 2025 |
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#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
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Aug 04, 2025 |
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#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
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Apr 09, 2025 |
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#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
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Mar 24, 2025 |
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#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor
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Mar 07, 2025 |
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#63 The 2025 token launch marketing playbook w Mia Unhashed
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Feb 05, 2025 |
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#61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler
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Jan 18, 2025 |
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#62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions
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Jan 05, 2025 |
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#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
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Jan 05, 2025 |
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#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global
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Oct 11, 2024 |
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#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
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Sep 11, 2024 |
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#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.
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Sep 01, 2024 |
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#56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey Kaelani
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Jun 19, 2024 |
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#55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value
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May 22, 2024 |
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#54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj
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May 03, 2024 |
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#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot
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Apr 24, 2024 |
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#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)
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Apr 11, 2024 |
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#51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
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Mar 26, 2024 |
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#51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
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Mar 26, 2024 |
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#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford
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Mar 15, 2024 |
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#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud
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Mar 07, 2024 |
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#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen
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Feb 29, 2024 |
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#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov
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Feb 14, 2024 |
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#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
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Feb 07, 2024 |
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#45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)
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Feb 01, 2024 |
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#44 Growth marketing on Solana: the does and don'ts with Will Leatherman
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Jan 24, 2024 |
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#43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO Metaviu
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Dec 20, 2023 |
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#42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas Legeckas
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Dec 14, 2023 |
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#41 The step by step guide on getting 2.5 Million users in only 4 months - with Mathew Sweezey
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Dec 13, 2023 |
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#40 Cracking Web3 Advertising . All You Need To Know to Run a Successful Campaign - with Slise's Co-founder Oleksii Sidorov
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Nov 29, 2023 |
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#39 The Sustainable Art of Investing Towards Financial Freedom & Is Crypto Still Worth Investing In - with CEO Sean Tepper
|
Nov 01, 2023 |
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#38 What led QuestN to 3.5 Million Users in 12 months and Why Companies Use It - with Partnership Manager Max Santner
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Oct 26, 2023 |
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#37 Securing the Web3 Frontier: Vijay Pravin on Fake Assets and the Blockchain Economy
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Oct 18, 2023 |
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#36 Web3 Utilities and Tools: What's Missing? Insights from Sarah Endline
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Oct 04, 2023 |
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#35 Web3 Marketing Strategies: The Power of Experimentation and Adaptation - with Gosha Dolgun
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Sep 27, 2023 |
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#34 Digital marketing for web3 projects: insights from ColdChain, a leading Web3 marketing agency with Dominic Fewster
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Sep 20, 2023 |
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#33 Growth hacking: from a small invention to a global recognition with Alexandre Frederic da Silveira
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Sep 13, 2023 |
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#32 Web3's Move-to-Earn Revolution: The DEFIT Journey with Kevin Serou
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Aug 23, 2023 |
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#31 How Unstoppable Domains is Helping People & Brands Reach the Future of the Internet with Sandy Carter
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Aug 16, 2023 |
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#30 Web3 SEO, the chat we haven't seen anyone have yet with Aaron Barefoot
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Aug 09, 2023 |
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#29 Lights, Camera, Film3: CineBlock's Masterplan to onboard Movie Investors with Sharif Bennett
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Aug 02, 2023 |
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#28 Web3 Growth Unveiled: Web3 Doers lessons on the Art of Sustainable Scaling with Chris Koronowski
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Jul 26, 2023 |
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#27 From Mic Drop Moments to How to Influence the Web3 Talent Landscape with Matthew McSpadden
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Jul 12, 2023 |
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#26 Building a Sustainable Future: How Industrial Metaverse Impacts the Planet and Unlocks Cost Savings with Denes Fantasny
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Jul 05, 2023 |
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#25 Community Power: Safary's Collaborative Approach to Web3 Marketing Growth with Justin Vogel
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Jun 28, 2023 |
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#24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela Seve
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Jun 21, 2023 |
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#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung
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Jun 07, 2023 |
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#22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie Parmenter
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May 31, 2023 |
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# 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja Bester
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May 24, 2023 |
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#20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSanto
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May 17, 2023 |
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#19 How to start a community from 0 and now look for startups to invest in - w Andrew Sayles
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May 11, 2023 |
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#18 The Web3 Marketing Playbook: Strategies for Success in a Decentralized World with Mark Soares & Carolyn Rogers (Blokhaus)
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Apr 26, 2023 |
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#17 How to track the health of your community and build a strong marketing strategy with Lukas Macner
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Apr 19, 2023 |
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#16 How to grow a personal brand in Web3 and land jobs with Giancarlo Rios
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Apr 12, 2023 |
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#15 How to organically build relationships on Linkedin and land Web3 clients with Zack Deris
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Apr 05, 2023 |
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#14 How to position yourself as a Web3 marketer - with Kseniia Baziian
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Mar 29, 2023 |
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#13 How to find different sources of revenue as a Web3 company - with Estefano Ramirez
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Mar 22, 2023 |
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#12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields Story
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Mar 16, 2023 |
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#11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv Kaushal
|
Mar 15, 2023 |
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#10 Everything you need to know about why and how to launch your NFT collection through Flaunt
|
Mar 01, 2023 |
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#9 Community growth tactics, Web3 security, being the CMO and the mom of a 6-month-old with Monika Sviderskė
|
Feb 22, 2023 |
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#8 Do's and don'ts learned in launching more than 14 NFT projects with Lena Grundhoefer & Victoria Mariscal
|
Feb 08, 2023 |
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#7 Anyone can make it as a Web3 writer - here’s how - with Virtual Kenji
|
Feb 01, 2023 |
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#6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane Murphy
|
Jan 25, 2023 |
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#5 How to sell out 5 NFT collections during a bear market
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Jan 18, 2023 |
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#4 Why you should use animation for you Web3 brand in 2023 with Esteban Gonzales
|
Jan 11, 2023 |
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#3 How to build the first female sexuality brand in Web3 with Vanessa Schäfer
|
Dec 30, 2022 |
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#2 Why it's important to know your ICP when building a user growth strategy for your Web3 startup with Reni Ackhar
|
Dec 14, 2022 |
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#1 Resources and how to land your first gig as a marketer in Web3
|
Nov 09, 2022 |
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Trailer
|
Nov 08, 2022 |