Embracing Erosion

By Devon O'Rourke

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Image by Devon O'Rourke

Category: Marketing

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Episodes: 71

Description

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Episode Date
Alena Morris: VP of Product Marketing at Kargo on Ad Tech’s Next Chapter, AI-Powered Creative Insights, and Leading Through Transformation
Feb 09, 2026
Chris Gaebler: CMO and Enterprise Marketing Leader on Navigating Constant Change, AI’s Impact on Teams, and the New Realities of Modern Go-to-Market
Jan 26, 2026
Sarah Cascone: CMO at Appriss Retail on Building Agile Marketing Teams, AI Teammates and the Future of Personalization in Retail
Dec 16, 2025
Molly Chapman: Senior Associate of Product Marketing at Apax Partners on Product Marketing Inside Private Equity, Driving Go-to-Market in the First 100 Days, and the Future of PMM
Dec 01, 2025
Evan Goldberg: VP of Product Marketing at LastPass on AI’s Impact on Cybersecurity, The Future of Digital Risk Protection, and What Defines Great PMM Leadership
Nov 17, 2025
Jason Oakley: Founder of Productive PMM & DemoDash on Lean PMM Teams, The Rise of Interactive Demos, and How to Scale Impact Without Burning Out
Nov 03, 2025
Rebecca Geraghty: Publicis SVP on Finding Your PMM Superpower, Leading with Clarity, and Why Great Demos Still Matter
Oct 20, 2025
Ryan Walker: Boeing Digital Marketing Leader on GTM Transformation, Lessons from Reddit & TikTok, and What PMMs Need to Unlearn
Sep 22, 2025
Suyog Deshpande: Webless Co-Founder & CEO on Building an LLM-Native Web, Lessons from Enterprise Tech, and the Future of Agentic Discovery
Aug 25, 2025
Rebecca Shaddix: PMM Leader & Time Billionaires Host on Reclaiming Time, Scaling Teams & Messaging in High-Trust Markets
Aug 11, 2025
Liza Adams: CMO & AI Advisor on Future Org Charts & Responsible AI in Marketing
Jul 28, 2025
Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling
Jul 14, 2025
Jeff Hardison: CRO at CaseMark & Former VP of Calendly on Building Hybrid GTM Models & Scaling Companies
Jun 30, 2025
Rahim Kaba: VP Analyst at Gartner on the Current & Future State of PMM
Jun 16, 2025
Karen Budell: CMO of Totango on the Importance of Brand & How to Integrate Companies
Jun 02, 2025
REPLAY - Jason Smith: CEO of Klue on Prioritization, Spotting Potential, Community-Led Growth, & Evolving Company Visions
May 19, 2025
Julia Szatar: Head of Marketing at Tavus & Former Leader at Loom on Managing Through Hyper-Growth & Building GTMs for LLMs
May 05, 2025
Ryan Sorely (Rd 2): VP of Win-Loss and Co-founder at Klue on How to Build an Impactful Win-Loss Program
Apr 21, 2025
Max Shaw: Co-Founder of Windmill & Former SVP of Product at Yext on the Future of Work with AI
Apr 07, 2025
Gary Arnold: Poduct Marketing & Sales Leader at PayPal, GoDaddy, and Amazon on How to Scale for the Future
Mar 24, 2025
BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
Nov 04, 2024
BEST OF — Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
Oct 21, 2024
BEST OF — Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
Oct 07, 2024
BEST OF — Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
Sep 23, 2024
BEST OF — Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
Sep 09, 2024
Cody Bender: CPO of Boardable on How to Leverage Multi-Industry Experience to Build for a Niche Vertical
Aug 26, 2024
Layne Cox: CMO of Union on the Future of Restaurants and High-Volume Hospitality
Aug 12, 2024
Shari Diamond & Tom Crist: Fluvio Principals on What C-Suite Execs Are Looking for Out of Their PMM Teams
Jul 29, 2024
Alex Pattis: General Partner of Riverside Ventures & Founding Team Member of Hampton on Investing in Startups & Scaling Businesses
Jul 15, 2024
Derek Osgood: Ignition 2.0 Launch & the State of B2B Software
Jul 01, 2024
Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired
Jun 17, 2024
Scott Gaines: Seasoned Tech GM and CPO on Empathy, Ambitious Outsiders, & How to Develop Resiliency
Jun 03, 2024
Ben Slater: SVP of Marketing at Beamery on Leading and Scaling Marketing from Pre-Revenue to Series D
May 20, 2024
Yi Lin Pei: PMM Leader & Coach on LinkedIn Strategies, the Best 90-Day Plan, & Accelerating Your Career
Apr 22, 2024
2024 Exec Briefing: State of the Market, Product Marketing, & Product Marketing Leadership
Apr 08, 2024
Jay Roxe: Cybersecurity CMO and Former Engineer on Storytelling, People-First Management, & the Power of Simplifying
Mar 25, 2024
Jason Smith: CEO of Klue on Prioritization, Spotting Potential, Community-Led Growth, & Evolving Company Visions
Mar 11, 2024
Michael Applebaum: Longtime VP of PMM on Climate & Ag Tech, PMM's Two Decade Evolution, & Leadership Tips
Feb 26, 2024
Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
Feb 12, 2024
Tony Yang: Startup Growth Advisor on the Six Stages of the Buyer Journey & How to Create Demand
Jan 29, 2024
2024 Predictions & Trends with Jason Oakley & Derek Osgood
Jan 15, 2024
Ian Cairns: CEO of Freeplay & Former Twitter Product Leader on LLMs Impact on Product Development, Fundraising Tips, & Remote Vs Async Work
Jan 01, 2024
Andrew Blancato: Talent Leader from Etsy, Casper & Kickstarter & Founder of Purpose Talent on How to Build Companies & Define Culture
Dec 18, 2023
Andy McCotter-Bicknell: Head of CI at Apollo on The Future of GTM Tech, How to Accelerate Your Career, & How to Build a CI Program
Dec 04, 2023
Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
Nov 20, 2023
Chris Mills: VP of Product Marketing at Wrike on Key Considerations When Defining a GTM Strategy & the Evolution of SaaS Pricing
Nov 06, 2023
Bryan Clayton: Second-Time Founder on What Business School Can’t Teach You, the Benefits of Bootstrapping a Business, & Tactically How to Exit
Oct 23, 2023
The Top 4 Product Marketing Trends to Keep an Eye On
Oct 09, 2023
Amanda Malko: Leadership Lessons from a CMO, How to Weigh ROI and Risk in Decision-Making, & Why a Successful Life Shouldn’t Mean “Work at All Costs"
Sep 25, 2023
Kalyn New: Fostering Team Collaboration and Creativity, Balancing Transparency With Authenticity, & the Power of Saying No to New Customers
Sep 11, 2023
Adrian Koehler: Executive Leadership Coach for Nike, Navy Seals, Virgin Hyperloop on How to Own Your Full Capacity
Aug 28, 2023
Tamara Grominsky: How to Break Into the C-Suite, Launching a Solopreneur Business, & Using Urgency and Scarcity in Your GTM
Aug 14, 2023
Nicole Silver: The Intersection of Technology, Media, and Climate Awareness, What Politics Can Teach You About Marketing, & Macro-to-Micro Decision Making
Jul 31, 2023
Chris Wells: B2B Research Best Practices, the Evolution of Research, & Why Every Leader Should Become Redundant
Jul 17, 2023
Jason Grunberg: Being a CMO at a PE-Backed Portfolio Business vs Venture-Backed, Why Community Marketing is the Next Frontier, and How Fluvio Got Off the Ground
Jul 03, 2023
Steven Cohn: Building and Exiting 3 Companies, What to Know About Great PLG Companies, & How to Quit Mulling Ideas Over
Jun 19, 2023
Patrick Wall: The Current State of Cybersecurity, How to Build an Exceptional Competitive Intelligence Program, & Why Qualitative Data Can Be More Insightful
Jun 05, 2023
Ryan Sorley: How Win/Loss Programs Help Companies Grow, Challenges of Building a Services Business, & AI's Impact on Win/Loss
May 22, 2023
Devon O'Rourke: Classic GTM Mistakes, Why Leaders Must Move Fast, & Understanding the Market Landscape
May 08, 2023
Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
Apr 24, 2023
Evan Huck: Translating Sales Leadership Skills Into Founding a Company, Current Challenges and Opportunities in Enterprise Sales, & Leading with Empathy
Apr 10, 2023
Renat Gersch: Who Should Own The Company Story, How PMMs Can Help Sales Close Deals, & Specialization Within Product Marketing
Mar 27, 2023
Rowan Noronha: How Product Marketing Teams Help Executives Position to W.I.N., Building a Community, & Leadership Characteristics
Mar 13, 2023
Adam Oliver: How to Build Product Using Balanced Teams, Top 3 Challenges Product Teams Face, & How to Grow Responsibly
Feb 27, 2023
Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
Feb 13, 2023
Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
Jan 30, 2023
Derek Osgood: Building a Sustainable GTM Model, Incorporating GPT-3 Into B2B SaaS, Why Setting the Future Vision is Critical, & Making Bold Decisions
Jan 16, 2023
Jason Oakley: How to Build a Category, LinkedIn Content Strategies, How to Approach Segmentation, & Product Packaging
Jan 03, 2023
James McGinniss: The Distributed Energy Future, B2B GTM Strategy, Hiring for Customer Empathy, & Risk Asymmetry
Dec 19, 2022
Bryan Dsouza: Establishing Personal and Professional Principles, Robotics & Automation, Acquiring Talent, & PMM at B2B vs B2B2C
Dec 05, 2022
Aneel Lakhani: Early Stage Investing, GTM Processes from Startups to Global Enterprises, & Making Better Decisions
Nov 21, 2022