Embracing Erosion

By Devon O'Rourke

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Image by Devon O'Rourke

Category: Marketing

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Episodes: 38

Description

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages. Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Episode Date
Yi Lin Pei: PMM Leader & Coach on LinkedIn Strategies, the Best 90-Day Plan, & Accelerating Your Career
Apr 22, 2024
2024 Exec Briefing: State of the Market, Product Marketing, & Product Marketing Leadership
Apr 08, 2024
Jay Roxe: Cybersecurity CMO and Former Engineer on Storytelling, People-First Management, & the Power of Simplifying
Mar 25, 2024
Jason Smith: CEO of Klue on Prioritization, Spotting Potential, Community-Led Growth, & Evolving Company Visions
Mar 11, 2024
Michael Applebaum: Longtime VP of PMM on Climate & Ag Tech, PMM's Two Decade Evolution, & Leadership Tips
Feb 26, 2024
Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
Feb 12, 2024
Tony Yang: Startup Growth Advisor on the Six Stages of the Buyer Journey & How to Create Demand
Jan 29, 2024
2024 Predictions & Trends with Jason Oakley & Derek Osgood
Jan 15, 2024
Ian Cairns: CEO of Freeplay & Former Twitter Product Leader on LLMs Impact on Product Development, Fundraising Tips, & Remote Vs Async Work
Jan 01, 2024
Andrew Blancato: Talent Leader from Etsy, Casper & Kickstarter & Founder of Purpose Talent on How to Build Companies & Define Culture
Dec 18, 2023
Andy McCotter-Bicknell: Head of CI at Apollo on The Future of GTM Tech, How to Accelerate Your Career, & How to Build a CI Program
Dec 04, 2023
Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
Nov 20, 2023
Chris Mills: VP of Product Marketing at Wrike on Key Considerations When Defining a GTM Strategy & the Evolution of SaaS Pricing
Nov 06, 2023
Bryan Clayton: Second-Time Founder on What Business School Can’t Teach You, the Benefits of Bootstrapping a Business, & Tactically How to Exit
Oct 23, 2023
The Top 4 Product Marketing Trends to Keep an Eye On
Oct 09, 2023
Amanda Malko: Leadership Lessons from a CMO, How to Weigh ROI and Risk in Decision-Making, & Why a Successful Life Shouldn’t Mean “Work at All Costs"
Sep 25, 2023
Kalyn New: Fostering Team Collaboration and Creativity, Balancing Transparency With Authenticity, & the Power of Saying No to New Customers
Sep 11, 2023
Adrian Koehler: Executive Leadership Coach for Nike, Navy Seals, Virgin Hyperloop on How to Own Your Full Capacity
Aug 28, 2023
Tamara Grominsky: How to Break Into the C-Suite, Launching a Solopreneur Business, & Using Urgency and Scarcity in Your GTM
Aug 14, 2023
Nicole Silver: The Intersection of Technology, Media, and Climate Awareness, What Politics Can Teach You About Marketing, & Macro-to-Micro Decision Making
Jul 31, 2023
Chris Wells: B2B Research Best Practices, the Evolution of Research, & Why Every Leader Should Become Redundant
Jul 17, 2023
Jason Grunberg: Being a CMO at a PE-Backed Portfolio Business vs Venture-Backed, Why Community Marketing is the Next Frontier, and How Fluvio Got Off the Ground
Jul 03, 2023
Steven Cohn: Building and Exiting 3 Companies, What to Know About Great PLG Companies, & How to Quit Mulling Ideas Over
Jun 19, 2023
Patrick Wall: The Current State of Cybersecurity, How to Build an Exceptional Competitive Intelligence Program, & Why Qualitative Data Can Be More Insightful
Jun 05, 2023
Ryan Sorley: How Win/Loss Programs Help Companies Grow, Challenges of Building a Services Business, & AI's Impact on Win/Loss
May 22, 2023
Devon O'Rourke: Classic GTM Mistakes, Why Leaders Must Move Fast, & Understanding the Market Landscape
May 08, 2023
Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
Apr 24, 2023
Evan Huck: Translating Sales Leadership Skills Into Founding a Company, Current Challenges and Opportunities in Enterprise Sales, & Leading with Empathy
Apr 10, 2023
Renat Gersch: Who Should Own The Company Story, How PMMs Can Help Sales Close Deals, & Specialization Within Product Marketing
Mar 27, 2023
Rowan Noronha: How Product Marketing Teams Help Executives Position to W.I.N., Building a Community, & Leadership Characteristics
Mar 13, 2023
Adam Oliver: How to Build Product Using Balanced Teams, Top 3 Challenges Product Teams Face, & How to Grow Responsibly
Feb 27, 2023
Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
Feb 13, 2023
Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
Jan 30, 2023
Derek Osgood: Building a Sustainable GTM Model, Incorporating GPT-3 Into B2B SaaS, Why Setting the Future Vision is Critical, & Making Bold Decisions
Jan 16, 2023
Jason Oakley: How to Build a Category, LinkedIn Content Strategies, How to Approach Segmentation, & Product Packaging
Jan 03, 2023
James McGinniss: The Distributed Energy Future, B2B GTM Strategy, Hiring for Customer Empathy, & Risk Asymmetry
Dec 19, 2022
Bryan Dsouza: Establishing Personal and Professional Principles, Robotics & Automation, Acquiring Talent, & PMM at B2B vs B2B2C
Dec 05, 2022
Aneel Lakhani: Early Stage Investing, GTM Processes from Startups to Global Enterprises, & Making Better Decisions
Nov 21, 2022