Breaking the Code
By Havas Medical Anthropology
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Category: Marketing
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Episodes: 34
Description
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
| Episode | Date |
|---|---|
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Ensuring the Customer is Always Right: A Brand's Role in Consumer Health Decisions
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May 14, 2024 |
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Skip the Chocolates, Bring out the Blindfold: ParkinSex & Putting Intimacy At the Forefront
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Apr 16, 2024 |
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The Pain We Feel: Culture in Storytelling and The Learned Expression of Emotions
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Apr 02, 2024 |
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Nurses are HCPs too: Honoring the Beating Heart of the Healthcare System
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Mar 19, 2024 |
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A Chance to Stand Out: Does The SAT Do More Good Than Harm?
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Mar 04, 2024 |
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Do Superbowl Ads Do the Job?: Singing Busts, Resilient Athletes, & Family Photos with the Visually Impaired
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Feb 20, 2024 |
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Let's Think Zebras: Understanding Rare Disease Through the Lives of Those it Affects
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Feb 05, 2024 |
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Uncomfortable Conversations Save Lives: Gardasil, "The Sex Vaccine"
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Jan 22, 2024 |
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Medicine at a Crossroads: Doctor Distress, Medical Culture, And "Healing The Healers"
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Jan 08, 2024 |
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"I Think I'm Turning into my Parents": A Celebration of Life Stage Similarities and Generational Differences
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Dec 11, 2023 |
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Uncomfortable Conversations Save Lives: Shame, Stigma, and Taboos
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Nov 13, 2023 |
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"Your Hair Makes Me Look Like a Bad Mom": A Brief Review of the Semiotics of Hair
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Oct 30, 2023 |
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Task Overload in Healthcare: When the Provider is Overwhelmed, The Patient Can't Be In Focus
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Oct 16, 2023 |
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How Can We Sell the Idea of "Less" When We Are Wired to Want "More"?
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Oct 02, 2023 |
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Speaking Around Death: Communicating About The End of Life
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Sep 05, 2023 |
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Between Doctors and Patients:The Cultural Dynamics of the Medical Interview
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Aug 21, 2023 |
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The Truth, The Half Truth, and Flat-out Lies: Dishonesty is About Intention, Not Being Factual
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Aug 07, 2023 |
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Uncomfortable Conversations Save Lives: The Future of Inclusive Design
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Jul 24, 2023 |
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Gaslighting: Do We Really Think Doctors Are Trying To Make Patients Crazy?
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Jul 07, 2023 |
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Incoherent Behavior Makes Us Human
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Jun 21, 2023 |
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Let's Be Real About What Doctors Feel Ft. Andrew Gardner
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Jun 06, 2023 |
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Just Because You Built a Website Doesn't Mean It's Actually A "Community"
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May 18, 2023 |
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Social Prescribing As A Reaction To Social Disruption
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May 09, 2023 |
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Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse
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Apr 28, 2023 |
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Music as a Vector for Behavior Change Ft. Damien Escobar
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Apr 12, 2023 |
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Drug Resistance Training That Ends Up Increasing Drug Experimentation, And Other Behavior Change Fails: Consequences of Bad Social Science
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Mar 30, 2023 |
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How to Nudge Without Being a Nag
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Mar 17, 2023 |
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Doctors Treat Disease, Patients Suffer Illness: The Disconnect In How We View What Ails Us
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Mar 02, 2023 |
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Your Segmentation Makes Us Sad
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Feb 16, 2023 |
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Why Not Fear
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Jan 30, 2023 |
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Why Are There So Many Parks in Pharma Ads?
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Jan 17, 2023 |
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Heuristics Are Useful But Not If You Think They Apply To Absolutely Everything Under The Sun
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Jan 04, 2023 |
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Your Discussion Guide Stinks
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Nov 23, 2022 |
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Taking the BS out of Behavioral Science
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Nov 22, 2022 |